1. Performance Fast Response Times: The platform must load pages and return recommendations within 2-3 seconds under typical load. High Throughput: The system must handle a minimum of X transactions per second (depending on expected traffic). Low Latency: Recommendation engine responses should have a latency of less than 100 milliseconds. 2. Scalability Elastic Infrastructure: The platform should handle traffic spikes during events like holiday sales or flash sales (e.g., Black Friday). Data Growth Handling: The system must efficiently manage an expanding product catalog and customer base over time. 3. Availability Uptime Guarantee: Ensure 99.9% availability (or higher) with minimal downtime for maintenance. Failover Mechanisms: Implement redundant servers and disaster recovery plans to ensure business continuity. 4. Security Data Protection: All user and transaction data must be encrypted during transmission (TLS/SSL) and at rest. Fraud Prevention: Integrate systems to detect and prevent fraudulent transactions or malicious activities. Privacy Compliance: Ensure compliance with GDPR, CCPA, or other applicable data protection laws. 5. Usability Intuitive Design: Provide a user-friendly interface for customers to navigate easily. Accessibility Standards: Meet WCAG 2.1 guidelines to ensure inclusivity for users with disabilities. Personalization: Deliver personalized recommendations that are contextually relevant to user preferences. 6. Maintainability Modular Architecture: The platform should use a microservices or modular design to make updates and maintenance easier. Automated Testing: Implement CI/CD pipelines with automated testing to ensure smooth deployments. 7. Reliability Fault Tolerance: The system should degrade gracefully in case of partial failures (e.g., fallback recommendations if a service goes down). Error Handling: Implement robust logging and error-handling mechanisms for quick resolution of issues. 8. Interoperability API Integration: The platform must support seamless integration with third-party payment gateways, shipping services, and marketing tools. Platform Compatibility: Ensure compatibility across browsers, devices, and operating systems. 9. Legal and Ethical Compliance Transparent Algorithms: Ensure the recommendation engine avoids bias and meets ethical AI standards. Copyright Compliance: Verify that all product listings and recommendations adhere to copyright and trademark laws. 10. Customer Support Monitoring and Alerts: Implement real-time monitoring tools to detect issues before customers do. Service Level Agreements (SLAs): Define clear SLAs for response and resolution times. By emphasizing these NFRs, you demonstrate a comprehensive, future-proof, and customer-focused vision for the platform, inspiring investor confidence.