Business Plan Template
1. Business Description
-Business Name: [Provide the name of your business]
- Business Concept: [Summarize the business idea in 2-3 sentences]
- Location: [Where is the business located? Online or physical location]
2. Brand
- Brand Name: [Name of the brand]
- Logo: [Include a drawing or digital image of the logo]
- Tagline: [A memorable phrase that reflects the brand identity]
3. Business Objectives ([List 2-3 immediate goals within the first year of the business)
4. Organization and Management Structure
- Business Structure: [Specify if it's a sole proprietorship or partnership.]
- Roles and Responsibilities: [List key roles/manpower within the organization, the salary and
qualification of each position]
5. Product Description
- Product/Service Name: [Name of the product or service being offered]
- Ingredients/Materials Needed: [List all ingredients/materials required]
- Equipment and Tools: [List any equipment and tools needed for production]
- Production Process:
- Packaging and Delivery: [Describe how the product will be packaged and delivered to customers]
6. Market Analysis
- Target Market: [Describe the customers you're targeting, e.g., age, location, interests]
- Market Need: [Explain why customers need your product/service]
- Competitor Analysis:
- Direct Competitors: [List 1-2 similar businesses]
- Indirect Competitors: [List any businesses offering alternative solutions]
7. SWOT Analysis
- Strengths: [List the business’s strengths, e.g., unique product, customer loyalty]
- Weaknesses: [List potential weaknesses, e.g., limited budget, new to the market]
- Opportunities: [List external opportunities, e.g., a growing market, social trends]
- Threats: [List external threats, e.g., competition, economic downturns]
8. Financial Analysis
- Startup Costs: [List costs associated with starting the business, e.g., materials, equipment]
- Revenue Streams: [Describe how the business will earn revenue, e.g., product sales, subscriptions]
- Pricing Strategy: [Explain the pricing for your product/service]
- Projected Sales and Revenue (weekly):
9. Appendix
- Additional Materials: [Include any additional documents, e.g., product photos, sample marketing
materials, survey results or any photos related to the process and completion of this business plan.]
Business Plan Content Formatting Guide
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Paper Size: Letter (8.5" x 11")
Margins:
o Top, Bottom, Left, Right: 1 inch
Font:
o Primary Font: Times New Roman or Arial (consistent throughout)
o Font Size:
 Section Headings and Subheadings: 14 pt, Bold
 Body Text: 12 pt, Regular
o Line Spacing: 1.5 spacing
o Alignment:
 Headings and Subheadings: Left-aligned
 Body Text: Justified
Business Name
Business Plan in Entrepreneurship
Submitted by:
Submitted to:
YUSOP L. ARALI
[Date]