Presentation #1 Team Building and Business Ideas Technical Entrepreneurship Prof. James Presentation Format and Deliverables ✓ Develop your presentation in PowerPoint ✓ Use Panopto to create a “voice-over-PowerPoint” video presentation, i.e. like my video lectures for this class ✓ You do not need to personally appear in the video ✓ Embed customer interviews (video/audio) within the presentation ✓ Use subtitles during customer interviews so we know the questions you asked ✓ The video should not exceed 20 minutes ✓ Post the video presentation to Moodle Your Presentation Must Have a Cover Slide Team Building and Business Ideas Technical Entrepreneurship Rose-Hulman Institute of Technology Team Color: First and Last Names of Team Members: Date of Presentation: Spend time on graphic design: consistent colors, fonts, and style Introduce the Team Members and your Communication Strategy ✓ Include a picture of each team member that provides some information about their personality, likes, hobbies, etc. ✓ Tells us a few interesting facts about the team member ✓ I recommend that you assume roles on the team and communicate those roles to us, i.e. project leader. You can have many different roles, such as “presentation organizer” or “customer feedback specialist” or “idea generator,” etc. Our interest here is related to how you have structured your team to achieve optimal performance. ✓ Tell us what technologies you plan to use for online communication, i.e. How will you communicate with each other and share data? How will you conduct customer interviews for feedback on your business ideas? How will you manage the schedule to meet your deliverables? Virtual Team Building ✓ Google “Virtual Team Building” and you will find a lot of suggestions for how to build comradery in your team ✓ You need to be intentional about building a cohesive online team – try to get to know each other, i.e. strengths and weakness, and make time for activities that are not related to this course ✓ Tell us about your team building activities. What did you learn about each other? Do you feel closer as a team? Did you address some of the questions related to team performance and conflict, etc. as noted in the Moodle document “Team Building Event – online” Business Ideas ✓ At this point, you want to pivot from the discussion of team building to your innovation process. How did you go about generating business ideas? ✓ What are your new business ideas? At least three ideas should be discussed with some details. What was the genesis of each idea (bug list, trend, expertise, etc.). Are you solving an important problem? A timely problem? Are you catching a technology wave? Does your team have the expertise to pursue the idea? ✓ The next four slides are my suggestions for how to present your business ideas. You only have 30-45 seconds for each of these slides: 3 business ideas x 4 slides x 30-45 seconds = 6 to 10 minutes. Business Idea #1, Slide #1 Concept Sketch • What is the genesis of the idea? • Explain the market opportunity (problem you are addressing) • What makes your solution compelling? • Why is this opportunity attractive? • Is the basis of this idea core technical knowledge of a team member or indepth knowledge of a market? • Why do you like the idea (where does your passion come from)? Business Idea #1, Slide #2 Market Analysis • What industry or sector of the economy are you addressing? • Why is the market attractive? • Are you getting in on a trend (what wave are you trying to ride)? • Why do you think this market is going to grow? • Can you associate this market with an “S-Curve” Business Idea #1, Slide #3 Customer Development • What does the customer need? • Why do they need it? • What is the customer using today? • What “job” is the product/service doing? • How does the day-in-the-life of a customer look before and after your product introduction Business Idea #1, Slide #4 Monetization • What is your initial thinking on how the product or service will generate revenue? • What is the pricing of similar products in the market? • What will your customer pay? • Identify potential barriers to entry (capital requirements, expertise, patents, competitors, distribution, etc.) Summary of Business Ideas ✓ Now that your business ideas have been introduced, a summary slide would be helpful so that we can pull together our thoughts ✓ Consider making a table where you describe the product or service idea briefly i.e. “Battery Operated Hot Pocket Toaster Oven” and then give it a rating of plus (+), zero (0) or minus (-) on each of the four dimensions: (i) Concept, (ii) Market Analysis, (iii) Customer Development, and (iv) Monetization. For example, a “+” for monetization would mean that you see high growth potential with ample room for profits and a relatively uncompetitive environment ✓ You can also create a second table where you have two columns: (i) Strengths of the business idea, and (ii) Weaknesses of the business idea ✓ At this point, I am not asking you to decide on the most promising idea. The purpose here is to introduce your ideas to me and to the class so that you can get feedback Voice of the Customer ✓ It is never too early to get customer feedback on your ideas. Include feedback (quotes, audio, video interview, survey, etc.) for each of your business ideas. ✓ If you make a presentation with limited or no customer input, the best grade you can earn is a “B” Next Steps and Conclusion ✓ Take a moment after the summary slides to tell us how you plan to proceed. What is your next step to nudge the ideas along the decision path? How will you converge on a single idea to pursue? ✓ After you post your presentation to Moodle, each person in the class will comment on each presentation – feedback should be directed towards the business ideas, not the “quality” of the presentation, i.e. I am not asking you to “grade” the presentation, but rather to comment on the business ideas as if you were customers END Presentation #1 Team Building and Business Ideas Technical Entrepreneurship Prof. James
