ADMN 3441H SOCIAL ENTREPRENEURSHIP & SOCIAL INNOVATION (SESI) WINTER 2025 WEEK 1 Kai Chung LAND ACKNOWLEDGEMENT We respectfully acknowledge that we are situated on the treaty and traditional territory of the Michi Saagiig Anishnaabeg, a branch of the greater Anishinaabeg Nation. We offer our gratitude to the First Nations for their care for, and teachings about, our earth and our relations. May we honour those teachings with our lecture class today. 2 LECTURE OVERVIEW SELF-INTRO Instructor + Students MUTUAL EXPECTATIONS COURSE INTRO INTRO TO SESI Housekeeping Syllabus ▪ Ice Breaker ▪ Social Entrepreneurship ▪ Social Entrepreneur ▪ Social Business ▪ Social Innovation 3 SELF-INTRO KAI CHUNG Now Origin Edu Work 4 CLASS PROFILE ❖ PROGRAMS ❖ ENTREPRENEURSHIP SUBJECTS ❖ WORK EXPERIENCE 5 MUTUAL EXPECTATIONS DIALOGUE OPINIONS Lecturing is not a one-way monologue. All opinions are respected and subjective. We all learn. Never a clear Right or Wrong. There are always exceptions - if justified well. SHARINGS CRITICAL THINKING Everyone is encouraged to share experiences, views, and stories from outside the classroom (real world). Course focuses on practical and critical thinking. Feel free to interject my lecture anytime. Raise hand for your two cents’ sharing with class. Rote memorization is discouraged in this class. Reflexivity is valued. 6 COURSE INTRO Discussion on Syllabus 7 INTRO TO SESI CLASS CHAT CLASS DISCUSSION: ❖ WHO IS AN ENTREPRENEUR? ❖ WHAT IS ENTREPRENEURSHIP? 8 ❖ SOCIAL ENTREPRENEURSHIP (SES) An Alternative to Entrepreneurship ▪ SES is a process undertaken by like-minded people to provide solution(s) to problem(s) within a specific system/industry for a targeted community segment. Providing product or service to satisfy a customer’s needs or wants is secondary focus ▪ There are many systems (industries/sectors) within a targeted community, and each SES tends to focus on a specific system (People) (Planet) (Profit) ▪ Most of the systemic problems are Social, Environmental, and/or Economic (SEE) ▪ SES process is influenced by three (3) main considerations: ➢ Actors: The interest and passion of the individual social entrepreneurs ➢ Organization: Sole proprietorship, partnership, corporation (for-profit or not-for-profit) ➢ Context: Geographical areas – town, city, county, region, province, country, global ▪ The outcome is community-oriented and focuses on SEE. Never prioritise solely on profit 9 ❖ SOCIAL ENTREPRENEURS (SE) Paradigm Shift: An Alternative to Entrepreneurs ▪ SE are driven by a higher calling than profit… altruism, a good Samaritan, a helping hand ▪ SE see themselves as part of a greater community and want to be involved in it ▪ SE is particularly interested or passionate on a specific system within the community ▪ SE have the ability to identify a need or a weakness within the specific system ▪ SE engage and collaborate with community stakeholders ▪ SE solve community problems (social, economic, environmental - SEE) – instead of satisfying customers’ needs and/or wants – through a social enterprise (or a social purpose organization – SPO) ▪ A paradigm shift from 1P (Profit) to 3Ps (People, Planet, and Profit) is not easy. 10 ❖ SOCIAL ENTREPRENEURS (SE) C O N T ’ D A Social Entrepreneur CLASS CHAT When Mikaila Ulmer was four (2009), she was stung by a bee - twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of her house and donating the small proceeds to organizations dedicated to bee conservation. When she realized the more lemonade she sold, the more bees she could help, Me & the Bees Lemonade was born. Now she sells her lemonade across the country. From meetings with Fortune 500 CEOs, to securing a deal ($60K) on Shark Tank, to even visiting the Obama White House (2016), Mikaila's lemonade and passion for bee conservation have taken her far. Source: Amazon - https://www.amazon.ca/Bee-Fearless-Dream-Like-Kid/dp/1984815083 Video on Mikaila introducing Barack Obama at United State of Women Summit (2016): https://www.youtube.com/watch?v=TjqryyYbUlI 11 ❖ SOCIAL ENTERPRISE (SE) An Alternative to Traditional Business ▪ In Canada, social purpose organization (SPO) can be a for-profit or a not-for-profit ▪ One key type of SPO is a Social Enterprise (SE) - https://www.canada.ca/en/employmentsocial-development/programs/social-innovation-social-finance.html ▪ SE operates a social business (SB) that is sustainable in terms of cashflow and profitability ▪ The creation of the SB (vision, mission, values) are for the community – not shareholders. ▪ The purpose/priority of the SB are on solving community problems – not customers’ needs/wants ▪ Profits from sustainable SB(not grants / donations) channel to fund social causes (SEE) CLASS CHAT ▪ Social enterprise works with community stakeholders to solve community problem(s): ➢ Directly – SPO works in the community directly. and/or ➢ Indirectly – SPO channels funds to intermediaries (experts or Third Sector) 12 ❖ SOCIAL INNOVATION (SI) An Alternative to Proprietary, Close -sourced Innovation ▪ Innovation is the act or process of innovating – i.e. making changes on an established something (practice, technology, methodology, approach, concept, belief, service, product) ▪ SI is the innovation process that enables a SPO to design and implement new social solutions to solve community problems. ▪ SI focuses on providing social benefits to the community, not on enriching the SPO nor its shareholders. ▪ SI knowledge are shared openly (non-proprietary & open-sourced) with interested parties or stakeholders anytime anywhere. This will allow the solution and benefits to be scaled up within the shortest time possible and reaching out to as many people as possible. CLASS CHAT ▪ SI need NOT be a novelty. SPO can repurpose an existing practice or technology to suit its specific social mission. This repurposing saves costs and time. ▪ Eg. Social Enterprise + Circular Economy: https://www.youtube.com/watch?v=fRovHP4eXyM 13 WAY FORWARD Week 2: ▪ Differentiate social enterprises from other organizations. ▪ Discussion on group formation (4-5 pax/group). There are 4-5 questions in the group assignment. Contact: Kai Chung – kchung@trentu.ca (not kaichung@trentu.ca) For request to meet up at campus, please email me at least 72 hours before appointment. Refer syllabus (pg. 1) on my office hour for any meeting request. 14
