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Prepared by: Ms. Resa Jace S. Repayo
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Intro
• to identify and described
“Relationship-Building Strategies”.
• discuss strategic
marketing process in terms of objectives
and process.
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Customers have a different needs, wants, preferences, concerns, and
expectations.
The organization/ business must be in a position to deliver goods and
services at a time when consumers need them.
Business owners cannot compel their customers to purchase their
products
or to make use of their services.
The desires and expectations of the customer must be recognized and
expected as well as being sufficiently met.
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Effective companies are not only
dealing with unique market
opportunities
and clients. Nowadays, keeping
the business competitive is a
gateway to success in
marketing.
This is a great way to add
interest, improve your
reputation, and place
against your competition:
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wordcloud
Chapter 1
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wordcloud
Chapter 1
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A marketing strategy refers to a
business's overall game plan for
reaching prospective consumers and
turning them into customers of the
products or services the business
provides.
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Marketing strategy is the
company’s overall forwardlooking approach and a game
plan to reach potential
customers and convert them
into actual customers for the
product/service that you’re
selling.
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Strategies vs. Plans
marketing plan is a blueprint
that outlines your strategies to
attract and convert your ideal
customers as a part of your
customer acquisition strategy.
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Contents
Relationship Development Strategies are
strategies to build client support for a
business and its offerings and increase brand
loyalty. Most often relationship
building occurs at the customer level, but it is
valuable between businesses as well.
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Chapter 2
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2. Offer Incentives to
the client.
1. Communicate regularly.
For better outcomes, it is necessary to
communicate regularly and to vary the
types of messages you send.
Instead of a relentless flood of ads, scatter
with supportive emails or softer-sell
tweets.
01
02
4. Build 2- way
Communication
As
far
as
consumer
interactions are concerned,
"listening" can be almost as
critical as "telling."
Customer loyalty or incentive schemes
operate well with many forms of
industry, from retail to cruise and
leisure. The most successful initiatives
offer weighted incentives, and the
more consumers they pay, the more
they receive.
3. Hold Special Events
04
03
Keep for special occasions. These are
special events funded by the
organization that to connect with
the closest customers is a safe idea,
whether it's a concert, a mall show.
Just choose the place that is ideally
tailored to your particular customers
and company.
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6. Launch multicultural
programs.
5. Enhance your
customer service.
05
06
Customers
also
make
decisions
between
equivalent
goods
and
services based on actual
"customer experience."
It might be time to add a multilingual
dimension to the marketing program.
For
example,
Dove’s
Shampoo
commercial “My hair My say!” uses
different dialects to target niche
markets.
7. Visit the trenches
07
Many entrepreneurs, especially those
selling goods and services to other
companies, it is necessary to go
beyond traditional sales calls and
off-the-shelf marketing strategies to
create relationships with top
consumers or clients.
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A marketing strategy refers to a business's overall game
plan for reaching prospective consumers and turning them
into customers of the products or services the business
provides.
Marketing plan, which is a document that details the
specific types of marketing activities a company conducts
and contains timetables for rolling out various marketing
initiatives
Relationship Development Strategies are strategies to
build client support for a business and its offerings and
increase brand loyalty.
Contents
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The seven relationship-building strategies that will help
you transform
your company into a valuable resource:
1. Communicate regularly.
2. Offer Incentives to the client.
3. Hold Special Events
4. Build 2- way Communication
5. Enhance your customer service.
6. Launch multicultural programs.
7. Visit the trenches
Contents
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It is a systematic process that lays out
criteria for the overall marketing strategy
and ensuring that the correct markets are
reached along with tracking the priorities
and goals of the company.
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1. Mission, goals, and objectives of the company.
2. Strengths, weaknesses, opportunities, and threats that are affecting
brand marketing.
3. Distributing platforms and the tools needed to be used to provide
support to marketing campaigns.
4. Identifying the target demographic and the unique needs of the client.
5. Measurable and actionable indicators that offer a clear view of where
changes are being made and how effective consumer experiences and
outreach have been.
Chapter 3
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Chapter 3
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Strategic marketing planning is very critical because it assesses internal
strengths and disadvantages, technical trends, international rivalry,
corporate
culture changes along with the company's current role.
Chapter 3
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Chapter 3
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Swot analysis is a competitive research technique
to recognize the
strengths, weaknesses or vulnerabilities,
opportunities, and threats of the
organization and to assess the role of the business in
the market.
Chapter 3
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After the needs of the consumers have been
identified and the goods to satisfy those demands
have been determined, the next step is to create a
marketing mix plan. This is the planning phase and it
focuses on the 4Ps or 7 Ps and the budget required
for every element in the marketing mix.
Chapter 3
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Goals should be set to meet customer
demand. This can be done by identifying the unique
selling point of the business
along with the particular characteristics or traits of
the products which distinguish
it from others.
Chapter 3
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Upon deciding the position of the
organization and what it aims to achieve, the next
step is to decide where the resources will be
distributed and whether the goals will be translated
into action. This includes the use of various
approaches, including price strategy, position or
delivery strategy, marketing strategy, and
advertising strategy.
Chapter 3
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This is the course of action in the strategic
marketing cycle. This is
necessary to assess how the organization can
accomplish what was expected during the
planning process. If the strategy is competently
organized, it can be put into effect through a sales
forecast and budget by using the following four
components;
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Obtaining Resources: cash for the production and
promotion of new goods.
Developing preparation schedules: time devoted to the
different activities to be carried out.
Designing marketing organization: a marketing system
would be set up to track execution plans.
Implementation of the marketing campaign: this
includes paying attention to specifics and relying on the
approach laid out in the marketing plan.
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It is the process of evaluation that ensuring that
the outcomes of the
program are compatible with the goals set. Any
anomalies in the program will be
found and corrected immediately. Evaluating the
success of a brand campaign
includes reflecting on:
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Measurable as too vague: benchmarks describe the
goals reached.
Strategy vs Tactic: strategy describes aims and tactics
describe actions that can accomplish aims.
Actionable as against contingent: can be accomplished
by strategies rather than by potential uncontrollable
forces.
Marketing strategy: backed by a marketing plan that
incorporates tactics to accomplish goals.
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Farooq,Umar,Strategic Marketing Process,
https://www.marketingtutor.net/strategic-marketing-process/
February 27, 2019
So, Real C., Torres, Oscar G., De Guzman Angels A.
Principles of Marketing Teacher’s Manual, DepEd Philippines
Investopedia,
https://www.investopedia.com/terms/m/marketing-strategy.asp
Gordon, Kim T., January 5, 2004,
https://www.entrepreneur.com/article/66228
McDufee, Bruce, April 3, 2018,
https://www.mmmatters.com/blog/strategic-marketing-vs-tacticalmarketing
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