MAGAZINES
BY:KHANAK SHAH
EXAMPLES OF MAGAZINES
• Automobile magazines
• Business magazines
• Lifestyle
• Time
• Car and driver
• Art magazines
TYPES OF MAGAZINES
• Consumer magazines
• Trade magazines
• Academic and scholarly journals
• Special interest magazines
ADVANTAGES OF MAGAZINES
a) Interest eg: selective binding.
b) Demograpic eg: editorial content or special edition.
c) Have a longer life span and are often reread.
d) Opportunities for Creativity: Printed magazines provide a canvas for creativity,
allowing companies to experiment with layout, design, and storytelling techniques.
e) Reading magazines is a comfortable reading experience
DISADVANTAGES OF MAGAZINES
• Magazines are expensive compared to newspaper
• Less population read magazines compared newspaper
• It is often costly and the price is rising all the time
• It can be very difficult to track any return on your investment
• Many magazines have similar audiences, which leads to increased competition for reader
attention and ad space
• It can be very difficult to track any return on your investment