Adobe AD0-E560 Certification Exam Questions and Answers Adobe AD0-E560 Exam Guide WWW.EDUSUM.COM PDF Introduction to AD0-E560 Adobe Marketo Engage Architect Master Exam The Adobe AD0-E560 Exam is challenging and thorough preparation is essential for success. This exam study guide is designed to help you prepare for the Marketo Engage Architect Master certification exam. It contains a detailed list of the topics covered on the Professional exam, as well as a detailed list of preparation resources. This study guide for the AD0-E560: Adobe Marketo Engage Architect Master will help guide you through the study process for your certification. AD0-E560: Adobe Marketo Engage Architect Master Exam Summary ● ● ● ● ● ● ● ● ● Exam Name: AD0-E560: Adobe Marketo Engage Architect Master Exam Code: AD0-E560 Exam Price: $225 (USD) Duration: 100 mins Number of Questions: 50 Questions Passing Score: 32/50 Reference Books: Adobe Marketo Engage Architect Master Prep Guide Schedule Exam: Adobe, Pearson VUE Sample Questions: Adobe Marketo Engage Architect Master Sample Questions AD0-E560: Adobe Marketo Engage Architect Master 1 WWW.EDUSUM.COM PDF ● Recommended Practice: Adobe AD0-E560 Certification Practice Exam Exam Syllabus: AD0-E560 Adobe Marketo Engage Architect Master Topic Details Weights - Given a case study, identify the right stakeholders - Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope Project Leadership - Given a modified process, determine who needs 16% enablement and efficient enablement rollout plan - Evaluate an audit and recommend priorities and timeline - Gather requirements/needs and recommend a lead management and lifecycle design - Review an existing implementation and provide findings - Given a business need, identify the different behaviors for scoring - Review an existing implementation, recommend actions to scale campaign execution - Outline an operational procedure for lead routing Marketo Engage multiple countries 48% Architecture Design - Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance - Identify the different types of integrations and when to use them - Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements - Appraise a set of requirements and recommend an approach to campaign logic - Given a model to review, explain the concept of detours in the lifecycle modeler - Given an online advertising or organic social or Reporting and Attribution content, recommend an approach for reporting 20% - Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes - Identify metrics to use in a given report type AD0-E560: Adobe Marketo Engage Architect Master 2 WWW.EDUSUM.COM Topic Advanced Operations PDF Details Weights - Identify how to track multi-channel attribution to evaluate ROI - Identify and describe the pros and cons of different attribution models - Given a business requirement, describe the effects of channel set up to reporting - Given a scenario, identify appropriate steps to improve management or governance - Given a set of requirements, recommend an efficient data schema - Evaluate a customer’s implementation and recommend actions to improve deliverability - Evaluate a customer’s implementation and 16% recommend actions to improve administration management - Gather information about a client’s implementation and recommend security practices - Explain the applicability of workspace and partitions for a given scenario Adobe AD0-E560 Certification Sample Questions and Answers To make you familiar with AD0-E560: Adobe Marketo Engage Architect Master (AD0E560) certification exam structure, we have prepared this sample question set. We suggest you try our Sample Questions for Adobe Marketo Engage Architect Master AD0-E560 Certification to test your understanding of Adobe AD0-E560process with real Adobe certification exam environment. AD0-E560: Adobe Marketo Engage Architect Master Sample Questions: 01. How can you scale a Marketo Engage instance for global campaigns? a) Consolidate all campaigns into a single workspace b) Use Smart Lists for all segmentations c) Avoid using dynamic content d) Create separate workspaces for each region Answer: d AD0-E560: Adobe Marketo Engage Architect Master 3 WWW.EDUSUM.COM PDF 02. What should be the first step when defining project boundaries? a) Analyze the lead scoring model b) Review the campaign execution process c) Conduct stakeholder interviews d) Document the reporting structure Answer: c 03. Who is typically responsible for approving the overall scope of a Marketo Engage project? a) Project Sponsor b) Marketing Manager c) IT Administrator d) Campaign Specialist Answer: a 04. Which of the following is most critical to prioritize during a system audit? a) Removing inactive campaigns b) Fixing data governance issues c) Renaming program folders d) Updating campaign templates Answer: b 05. A new sales team struggles with understanding lead scoring in Marketo. What enablement approach should you recommend? a) Conduct a focused workshop on lead scoring basics b) Provide pre-recorded tutorials on campaign creation c) Schedule a Q&A session about reporting features d) Assign mentors to guide them through email workflows Answer: a 06. During an audit, it’s found that workflows are causing system delays. What should be your first step? a) Increase database capacity b) Train the team on workflow creation c) Optimize existing workflows d) Remove low-priority workflows Answer: c AD0-E560: Adobe Marketo Engage Architect Master 4 WWW.EDUSUM.COM PDF 07. What is the primary purpose of a lifecycle model in Marketo? a) To automate email campaigns b) To manage lead progression through predefined stages c) To enhance deliverability of marketing emails d) To create customer satisfaction surveys Answer: b 08. Your Marketo project involves integrating a CRM. Which stakeholders should be included in the integration process? a) CRM Administrator and IT Team Lead b) Sales Manager and Data Analyst c) Marketing Specialist and Content Creator d) Campaign Manager and Customer Support Agent Answer: a 09. What is the impact of negative scoring in lead scoring models? a) Improves lead qualification accuracy b) Automatically removes unqualified leads c) Prioritizes leads with higher scores d) Speeds up sales follow-up processes Answer: a 10. When establishing project scope, which element should be defined first? a) Campaign budget b) Success metrics c) Team responsibilities d) Technology stack Answer: b AD0-E560: Adobe Marketo Engage Architect Master 5
