Top PGDM Colleges for Marketing
Management in Bangalore
Bangalore, often referred to as the Silicon Valley of India, is a hub for top-notch management
education. Pursuing a PGDM in Marketing Management in Bangalore equips students with
the skills required to excel in today’s dynamic and competitive business world.
What is PGDM in Marketing Management and Its Importance?
A PGDM in Marketing Management is a specialized program designed to develop
professionals adept at creating, communicating, and delivering value to customers. It focuses
on strategic marketing, branding, consumer insights, and the latest trends like digital marketing
and analytics.
Why It’s Important Today:
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Digital Disruption: Companies need experts to navigate digital platforms and manage
online campaigns.
Consumer-Centric Approach: A deeper understanding of customer behavior is critical
to staying competitive.
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High Demand: Marketing professionals are integral to driving growth and revenue in
organizations across industries.
Program Highlights
A PGDM in Marketing Management covers:
1. Core Marketing Skills: Market research, strategic marketing, and sales management.
2. Digital Marketing: SEO, SEM, social media marketing, and e-commerce strategies.
3. Consumer Behavior Analysis: Understanding customer needs and crafting value
propositions.
4. Brand Management: Creating and sustaining brand equity.
5. Analytical Tools: Exposure to data-driven decision-making tools and technologies.
Top Colleges Offering PGDM in Marketing Management in Bangalore
College Name
Indian Institute of Management
Bangalore (IIMB)
Program
Duration
2 Years
Eligibility
CAT/GMAT scores and Bachelor’s
Degree with 50% marks.
Xavier Institute of Management and 2 Years
Entrepreneurship (XIME)
CAT/MAT/XAT scores and Bachelor's
Degree.
IFIM Business School
2 Years
CAT/MAT/XAT scores and Bachelor's
Degree.
International Institute of Business
Study (IIBS)
2 Years
CAT/MAT/GMAT scores.
Alliance School of Business
2 Years
Entrance test scores
(CAT/GMAT/CMAT) and Bachelor's
Degree.
Career Opportunities
Job Roles:
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Marketing Manager
Brand Strategist
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Digital Marketing Specialist
Sales Manager
Product Manager
Top Recruiters:
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Google
Procter & Gamble
Amazon
Flipkart
Deloitte
HUL
Featured Faculty
Top colleges in Bangalore boast highly qualified faculty with expertise in marketing domains.
Faculty members often have:
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Industry Experience: Direct exposure to marketing strategies and tools used in leading
companies.
Academic Credentials: Degrees from prestigious institutions and recognized
publications.
Global Exposure: International teaching experience and research collaborations.
Mode of Learning
Colleges offering PGDM in Marketing Management provide flexible learning options:
1. Full-Time Classroom Learning: Ideal for recent graduates.
2. Part-Time/Weekend Classes: Suitable for working professionals.
3. Hybrid Learning: Combines online and offline modules for convenience.
Fee Structure
College Name
Fee Range
IIM Bangalore
₹15-23 Lakhs
XIME
₹9-12 Lakhs
IFIM Business School
₹9-12 Lakhs
International Institute of
Business Study
₹7-10 Lakhs
Alliance School of Business
₹10-14 Lakhs
How to Apply
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Research the Colleges: Visit the official websites of the institutions.
Entrance Exams: Appear for exams like CAT, MAT, XAT, or GMAT.
Application Process: Fill out the application forms available online and pay the fees.
Submit Documents: Upload necessary academic documents and test scores.
Selection Rounds: Clear GD/PI rounds conducted by the college.
Frequently Asked Questions (FAQs)
Q: What is the duration of the PGDM in Marketing Management?
A: The program typically lasts for 2 years.
Q: Are there any scholarships available for this course?
A: Yes, many colleges offer merit-based or need-based scholarships.Like IIBS
Q: What entrance exams are accepted?
A: CAT, MAT, XAT, CMAT, and GMAT are widely accepted.
Q: What is the average salary after completing PGDM in Marketing Management?
A: Graduates can expect an average starting salary of ₹6-12 LPA, depending on the college and
company.
Conclusion
A PGDM in Marketing Management from Bangalore can be your gateway to a fulfilling and
lucrative career. With top-tier colleges, industry exposure, and excellent placement
opportunities, Bangalore is an ideal destination for marketing aspirants.
Ready to elevate your career? Start researching and apply to the college that aligns with your
career goals!