13 Essential Questions to Ask Your Ecommerce SEO Agency
Selecting the right ecommerce SEO agency can be the key to enhancing your store’s visibility, increasing conversions,
and maximizing ROI. With countless agencies out there, it’s crucial to ask the right questions to ensure they align
with your goals and expectations. Here’s a guide with 13 questions to help you make the best choice.
1. What Experience Do You Have with Ecommerce SEO?
Ecommerce SEO differs from traditional SEO. It involves optimizing product pages, category pages, and handling
large inventories, all while balancing performance with customer experience. Confirm that the agency has
experience with ecommerce clients and can showcase results from similar businesses in your industry.
2. Can You Share Case Studies or Examples of Success?
Request case studies or examples of previous ecommerce SEO projects. Reviewing their past work, including metrics
on keyword rankings, traffic growth, and conversion improvements, can give you a clear idea of their effectiveness
and approach.
3. What Is Your Approach to Keyword Research for Ecommerce Sites?
Ecommerce SEO success relies heavily on strategic keyword research. Ask how they conduct keyword research for
ecommerce, specifically how they balance short-tail (broad) and long-tail (specific) keywords to capture targeted
search traffic that leads to conversions.
4. How Will You Optimize Product and Category Pages?
Product and category pages are the backbone of an ecommerce site. Inquire about their strategies for optimizing
these pages, including tactics for improving on-page SEO elements like titles, descriptions, URLs, image
optimization, and user-friendly content that drives sales.
5. What Are Your Strategies for Technical SEO?
Technical SEO is critical for ecommerce sites, which often involve complex navigation, multiple product pages, and
various filters. Ask about their approach to handling technical aspects like site speed, mobile responsiveness,
crawlability, indexation, and schema markup to ensure your site is search-engine friendly.
6. How Do You Handle Link Building for Ecommerce Sites?
Link building for ecommerce sites requires a tailored strategy. Ask about their link-building techniques, especially
how they plan to secure high-quality, relevant backlinks. Ensure their methods align with Google’s guidelines to
avoid penalties.
7. Will You Provide Competitor Analysis?
Understanding what competitors are doing can offer valuable insights. Ask if they will conduct a competitor
analysis to identify gaps and opportunities in your SEO strategy. This can help you stay competitive in your niche
and uncover untapped areas for growth.
8. What Content Marketing Strategies Will You Implement?
Content marketing plays a vital role in driving organic traffic. Ask how they plan to incorporate content marketing
into your SEO strategy, such as creating blog posts, product guides, and other engaging content that can boost
rankings and attract customers.
9. How Will You Track and Report on Results?
Transparency is key when it comes to performance tracking. Ask how often they’ll provide reports, what metrics
they’ll track (like organic traffic, conversion rates, and keyword rankings), and how they’ll interpret these metrics
to ensure you’re progressing toward your goals.
10. What Tools Do You Use for SEO and Analytics?
The tools an agency uses can speak volumes about their expertise. Inquire about the SEO tools they rely on for
keyword research, site audits, analytics, and tracking. Familiar tools like Google Analytics, SEMrush, Ahrefs, and
Google Search Console indicate a data-driven approach.
11. How Will You Approach Mobile SEO for My Ecommerce Site?
With mobile traffic growing, mobile SEO is essential. Ensure they have strategies for optimizing your site for mobile
devices, focusing on speed, usability, and mobile-first indexing, as Google now prioritizes mobile performance in
its rankings.
12. How Do You Stay Updated on SEO Trends and Algorithm Changes?
SEO is an ever-evolving field. Ask about how the agency stays current with the latest SEO trends and algorithm
updates to ensure your strategy remains effective. An agency with a commitment to continued learning and
adaptability can be a long-term asset.
13. What Is Your Pricing Structure and Contract Terms?
Finally, get clarity on pricing, contract length, and payment terms. Some agencies offer monthly packages, while
others have project-based fees. Understanding the costs and flexibility will help you assess if the agency’s offerings
align with your budget and long-term needs.
Conclusion
Hiring an ecommerce SEO agency can be a game-changer for your online business, but only if you make an
informed choice. By asking these 13 questions, you’ll gain insights into their experience, approach, and
transparency, helping you select a partner that aligns with your ecommerce goals.
Flat No. I-8, Mukund House, Azadpur Commercial Complex, Delhi-110033
Phone: 070444 44433
Website: https://www.obiyaninfotech.com/