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Business Questions

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Grade thresholds – June 2024
Cambridge IGCSE™ Business Studies (0450)
Grade thresholds taken for Syllabus 0450 (Business Studies) in the June 2024 examination.
Minimum raw mark required for grade:
Maximum raw
mark
available
A
B
C
D
E
F
G
Component 11
80
36
27
19
16
13
11
9
Component 12
80
49
39
30
24
18
13
8
Component 13
80
37
30
23
19
15
12
9
Component 21
80
39
32
25
21
17
13
9
Component 22
80
38
30
22
19
16
13
10
Component 23
80
40
31
22
19
16
13
10
Component 50
90
67
57
48
40
33
24
15
Grade A* does not exist at the level of an individual component.
The overall thresholds for the different grades were set as follows.
Option
Maximum
mark after
weighting
Combination of
components
A*
A
B
C
D
E
F
G
P1
90
50
77
67
57
48
40
33
24
15
X
160
11, 21
91
75
59
44
37
30
24
18
Y
160
12, 22
105
87
69
52
43
34
26
18
Z
160
13, 23
93
77
61
45
38
31
25
19
Learn more! For more information please visit www.cambridgeinternational.org/igcse or contact Customer
Services on +44 (0)1223 553554 or email info@cambridgeinternational.org
© Cambridge University Press & Assessment 2024
™
Cambridge IGCSE
*4078717423*
BUSINESS STUDIES
Paper 1 Short Answer and Data Response
0450/11
May/June 2024
1 hour 30 minutes
You must answer on the question paper.
No additional materials are needed.
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
This document has 12 pages. Any blank pages are indicated.
06_0450_11_2024_1.9
© UCLES 2024
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FBM is a boat building business. It has 100 skilled employees. The Operations Director is concerned
that FBM holds a high level of inventory. She is also concerned that the business is starting to
experience diseconomies of scale. The Finance Director has been asked to analyse FBM’s cost
and output data. An extract is shown in Table 1.1.
Table 1.1
Extract from FBM’s cost and output data
Variable costs per unit
$5000
Fixed costs per year
$600 000
Number of boats made each year
300
(a) Define ‘diseconomies of scale’.
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(b) Identify two ways a business can use cost data to help make decisions.
Way 1: ...............................................................................................................................
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Way 2: ...............................................................................................................................
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(c) Identify four fixed costs a business might have.
Fixed cost 1: .....................................................................................................................
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Fixed cost 2: .....................................................................................................................
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Fixed cost 3: .....................................................................................................................
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Fixed cost 4: .....................................................................................................................
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(d) Explain one advantage and one disadvantage to FBM of holding a high level of inventory.
Advantage: .......................................................................................................................
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Explanation: ......................................................................................................................
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Disadvantage: ...................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Do you think customers have a more important role in the success of a business than its
employees? Justify your answer.
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2
ADN is a food retailer. It has 5 shops and 300 full-time employees. All ADN’s employees receive
off-the-job training. ADN has a tall hierarchical structure. Managers have a narrow span of control
and all use an autocratic leadership style. ADN’s directors are planning to expand the business
and cannot decide whether it is better for a business to use internal growth or external growth.
(a) Define ‘span of control’.
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[2]
(b) Define ‘autocratic leadership style’.
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(c) Outline two benefits to ADN of having full-time employees.
Benefit 1: ..........................................................................................................................
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Benefit 2: ..........................................................................................................................
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(d) Explain one benefit and one limitation to ADN of using off-the-job training.
Benefit: .............................................................................................................................
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Explanation: ......................................................................................................................
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Limitation: .........................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Do you think it is better for a business to use internal growth or external growth when planning
to expand? Justify your answer.
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3
IDT manufactures clothes for the mass market. It is a multinational company with factories in 4
countries. IDT has short-term and long-term financial needs. The Finance Director is analysing
IDT’s statement of financial position. An extract is shown in Table 3.1. He has been asked to
calculate working capital and to explain how an increase in non-current liabilities might affect IDT.
Table 3.1
Extract from IDT’s statement of financial position ($ million)
2022
2023
Current assets
380
420
Current liabilities
250
280
Non-current liabilities
300
400
(a) Define ‘mass market’.
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[2]
(b) Calculate IDT’s working capital in 2023.
Working: ...........................................................................................................................
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Final answer: ....................................................................................................................
[2]
(c) Outline one reason why IDT might need the following types of finance:
Short-term finance: ...........................................................................................................
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Long-term finance: ............................................................................................................
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(d) Explain two ways an increase in non-current liabilities might affect IDT.
Way 1: ...............................................................................................................................
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Explanation: ......................................................................................................................
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Way 2: ...............................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Explain two advantages to a business of being a multinational company. Which advantage
do you think is likely to be the most important? Justify your answer.
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06_0450_11_2024_1.9
[6]
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4
CFG is a social enterprise. It buys cocoa beans from local farmers and then uses the beans to
make chocolate. Being ethical is important to the business. CFG has developed a new chocolate
bar. The Marketing Manager plans to use skimming as its pricing method, and retailers as its
distribution channel for the new product. He knows there are many legal controls over marketing
that might affect a business.
(a) Define ‘social enterprise’.
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[2]
(b) Identify two ways legal controls over marketing might affect a business.
Way 1: ...............................................................................................................................
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Way 2: ...............................................................................................................................
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[2]
(c) Outline one advantage and one disadvantage to CFG of using skimming as its pricing method.
Advantage: .......................................................................................................................
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Disadvantage: ...................................................................................................................
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06_0450_11_2024_1.9
[4]
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(d) Explain one advantage and one disadvantage to CFG of using retailers as its distribution
channel for the new product.
Advantage: .......................................................................................................................
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Explanation: ......................................................................................................................
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Disadvantage: ...................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Do you think being ethical will always lead to lower profit for a business? Justify your answer.
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To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
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at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_11_2024_1.9
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Cambridge IGCSE
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0450/12
BUSINESS STUDIES
Paper 1 Short Answer and Data Response
May/June 2024
1 hour 30 minutes
You must answer on the question paper.
No additional materials are needed.
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
This document has 12 pages. Any blank pages are indicated.
06_0450_12_2024_1.11
© UCLES 2024
[Turn over
,
1
2
,
Nicky wants to be a successful entrepreneur. She plans to start up a travel business specialising
in walking holidays. Nicky will be operating in a niche market. She is preparing a business plan to
help with her decision-making. Nicky has been told government support is available for business
start-ups. She knows building customer relationships will be important.
(a) Identify two reasons why a government might support business start-ups.
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Reason 1: .........................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
[2]
(b) Identify two ways a business can build customer relationships.
Way 1: ...............................................................................................................................
...........................................................................................................................................
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[2]
(c) Outline one benefit and one limitation to Nicky’s business of operating in a niche market.
Benefit: .............................................................................................................................
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Way 2: ...............................................................................................................................
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[4]
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Limitation: .........................................................................................................................
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(d) Explain one way each of the following sections in the business plan might be helpful to Nicky.
Business objectives: .........................................................................................................
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Explanation: ......................................................................................................................
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Data about the market: .....................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Explain two characteristics of a successful entrepreneur. Which characteristic is likely to be
the most important? Justify your answer.
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© UCLES 2024
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06_0450_12_2024_1.11
[6]
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2
4
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GTB is a business which operates in the tertiary sector. It owns 5 cafés selling food and drinks.
The business uses social media as its method of promotion. The Finance Manager, Moeen, is
analysing GTB’s financial statements. An extract is shown in Table 2.1. He is considering ways to
improve GTB’s profit margin. Moeen knows there are other users that are interested in the accounts
of a business.
Table 2.1
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Revenue
$600 000
Profit
$150 000
Capital employed
$750 000
Profit margin
25%
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Extract from GTB’s financial statements 2023
(a) Define ‘tertiary sector’.
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[2]
(b) Calculate GTB’s Return on Capital Employed (ROCE). Show your working.
Working: ...........................................................................................................................
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Final answer: ....................................................................................................................
[2]
(c) Outline two ways GTB could improve its profit margin.
Way 1: ...............................................................................................................................
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© UCLES 2024
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Way 2: ...............................................................................................................................
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(d) Explain two advantages to GTB of using social media as its method of promotion.
Advantage 1: ....................................................................................................................
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Explanation: ......................................................................................................................
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Advantage 2: ....................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Do you think banks are the main external users of the accounts of a business? Justify your
answer.
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06_0450_12_2024_1.11
[6]
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3
6
,
RBG is an oil company. It has operations in 6 countries. RBG has 2000 employees including 60
managers. Some of its managers use a laissez-faire leadership style. All of RBG’s internal
communication uses information technology (IT) based methods. The Managing Director knows
RBG’s business activities can create external costs and external benefits. She says: ‘Pressure
groups often try to influence business decisions.’
(a) Define ‘laissez-faire leadership style’.
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[2]
(b) Identify two roles of a manager.
Role 1: ..............................................................................................................................
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Role 2: ..............................................................................................................................
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[2]
(c) Outline one external cost and one external benefit RBG’s business activities might create.
External cost: ....................................................................................................................
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External benefit: ................................................................................................................
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06_0450_12_2024_1.11
[4]
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(d) Explain two methods of IT based communication RBG might use with its employees.
Method 1: ..........................................................................................................................
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Explanation: ......................................................................................................................
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Method 2: ..........................................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Explain two ways a pressure group might try to influence business decisions. Which way do
you think is likely to be the most effective? Justify your answer.
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06_0450_12_2024_1.11
[6]
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8
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DLT manufactures cups and plates in country X. Its factory uses flow production and has 75
employees. The Human Resources Director is aware that there are many legal controls over
employment. DLT exports 30% of its products to country Y where it benefits from lower rates of
taxation and no import quotas. DLT’s Managing Director is considering relocating its factory to
another part of country X to meet the increased demand for its exports.
(a) Define ‘import quota’.
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[2]
(b) Identify two benefits to a business of lower rates of taxation.
Benefit 1: ..........................................................................................................................
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[2]
(c) Identify four legal controls over employment.
Legal control 1: .................................................................................................................
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Legal control 2: .................................................................................................................
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Benefit 2: ..........................................................................................................................
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Legal control 4: .................................................................................................................
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06_0450_12_2024_1.11
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Legal control 3: .................................................................................................................
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(d) Explain one reason why DLT needs to consider each of the following factors when deciding
where to relocate in country X:
Suppliers: ..........................................................................................................................
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Explanation: ......................................................................................................................
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Suitability of land: .............................................................................................................
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Explanation: ......................................................................................................................
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[6]
(e) Do you think the advantages for a manufacturing business of using flow production are greater
than the disadvantages? Justify your answer.
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To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
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* 0019655495912 *
™
Cambridge IGCSE
*8737071254*
BUSINESS STUDIES
Paper 1 Short Answer and Data Response
0450/13
May/June 2024
1 hour 30 minutes
You must answer on the question paper.
No additional materials are needed.
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
This document has 12 pages. Any blank pages are indicated.
06_0450_13_2024_1.12
© UCLES 2024
[Turn over
2
1
WFT is a primary sector business which harvests timber (wood) from trees. The Operations Manager
knows there are many legal controls over business activity affecting the environment. WFT has 30
employees and uses a lot of technology to process the timber. The business is always considering
ways to increase added value. WFT often needs finance. An extract from WFT’s statement of
financial position is shown in Table 1.1.
Table 1.1
Extract from WFT’s statement of financial position at 30 April 2024 $
Non-current assets
600 000
Current assets
120 000
Current liabilities
150 000
Non-current liabilities
320 000
(a) Identify one non-current asset and one non-current liability.
Non-current asset: ............................................................................................................
...........................................................................................................................................
Non-current liability: ..........................................................................................................
...........................................................................................................................................
[2]
(b) Calculate WFT’s current ratio in 2024. Show your working.
Working: ...........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Final answer: ....................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[2]
3
(c) Outline two ways legal controls over business activity affecting the environment might affect
WFT.
Way 1: ...............................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Way 2: ...............................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[4]
(d) Explain two factors WFT should consider when deciding on a source of finance.
Factor 1: ...........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Factor 2: ...........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
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[6]
[Turn over
4
(e) Explain two ways a business might increase added value. Which do you think is the best way?
Justify your answer.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
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[6]
5
2
Alana opened a restaurant in the city centre 5 years ago. The restaurant provides plant-based
meals using a range of vegetables. Alana uses primary market research to help identify changes
in consumer spending patterns. Market research can also be used to help segment a market. The
restaurant has 16 employees. Each employee is paid the legal minimum wage. In 2023 the business
made a profit of $80 000. Alana wants to know how an increase in interest rates might affect her
business.
(a) Define ‘profit’.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[2]
(b) Identify two reasons why consumer spending patterns might change.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
[2]
(c) Outline two methods of primary market research Alana might use.
Method 1: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Method 2: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[4]
[Turn over
6
(d) Explain two possible effects of an increase in interest rates on Alana’s business.
Effect 1: .............................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Effect 2: .............................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[6]
(e) Do you think income is the best way for a business to segment a market? Justify your answer.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[6]
7
3
CQT is a public limited company. It manufactures paint using flow production. This method of
production allows CQT to benefit from economies of scale. CQT employs 50 workers. All CQT’s
raw materials are currently bought from local suppliers. However, the Operations Director knows
there are many reasons for globalisation. He has been asked to explain factors a business should
consider when deciding whether to relocate its factory to another country.
(a) Define ‘public limited company’.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[2]
(b) Identify two reasons for globalisation.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
[2]
(c) Outline two economies of scale CQT might benefit from.
Economy of scale 1: .........................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Economy of scale 2: .........................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[4]
[Turn over
8
(d) Explain two limitations for CQT of using flow production.
Limitation 1: ......................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 2: ......................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[6]
(e) Explain two factors a business should consider when deciding whether to relocate its factory
to another country. Which factor is likely to be the most important? Justify your answer.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[6]
9
4
MTO is a bank. It provides loans and other financial services to 1 million customers. MTO has 70
branches and 2800 employees. Many of its employees work part-time. The business has a tall
organisational structure and its managers have a narrow span of control. Effective internal
communication is important. One of MTO’s objectives is growth and the Human Resources Director
has been asked to recruit a new manager. Information about applicant A is shown in Table 4.1.
Table 4.1
Information about applicant A
Qualifications
University degree in Business
Skills
Good at decision-making
Experience
18 months working at another business including
3 months as a manager
(a) Identify two advantages to a business of having part-time employees.
Advantage 1: ....................................................................................................................
...........................................................................................................................................
Advantage 2: ....................................................................................................................
...........................................................................................................................................
[2]
(b) Define ‘organisational structure’.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[2]
(c) Identify four reasons why effective internal communication is important for a business.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
Reason 3: .........................................................................................................................
...........................................................................................................................................
Reason 4: .........................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[4]
[Turn over
10
(d) Using Table 4.1, explain two reasons why MTO should select applicant A as its new manager.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[6]
(e) Explain two reasons why a business might want to grow. Which reason is likely to be the most
important? Justify your answer.
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_13_2024_1.12
[6]
11
BLANK PAGE
© UCLES 2024
06_0450_13_2024_1.12
12
BLANK PAGE
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_13_2024_1.12
™
Cambridge IGCSE
BUSINESS STUDIES
0450/21
Paper 2 Case Study
May/June 2024
INSERT
1 hour 30 minutes
*3921137726-I*
INFORMATION
• This insert contains the case study.
• You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
insert.
This document has 4 pages.
06_0450_21_2024_1.16
© UCLES 2024
[Turn over
2
Exclusive Pottery (EP)
EP is a private limited company set up 40 years ago in country Y. It manufactures pottery products
including plates, cups and bowls. EP has a reputation for producing high-quality products. The Managing
Director is considering the best way to increase the added value of EP’s products by either increasing
prices or reducing raw material costs. Raw materials are currently purchased locally as imported raw
materials are of a lower-quality.
EP operates in a very competitive market. Many of EP’s competitors sell lower quality products at lower
prices. There are many substitutes for pottery products, including products made from plastic or bamboo.
Consumer spending patterns have been changing in country Y and this has affected EP’s sales.
EP currently advertises its pottery in newspapers and magazines. EP does not have a website and only
sells its products to retail shops in country Y. EP needs a new Marketing Manager and the Managing
Director thinks EP should employ someone from outside the business. The new Marketing Manager will
need to consider which of the following three ways EP could use to increase sales:
•
Advertising using social media
•
Emailing special offers to existing customers
•
Setting up a website
The Managing Director wants to increase efficiency in the factory. She is considering either improving
labour skills or introducing more automation and technology. Both methods will need additional finance.
The Managing Director will consider different factors before choosing which source of finance to use.
Appendix 1
Advertisement for EP
We sell a wide range of plates, cups and bowls which are sold in all good retailers.
EP’s products are all high quality and made using materials from local suppliers.
© UCLES 2024
06_0450_21_2024_1.16
3
Appendix 2
Organisational chart for EP
Managing Director
Operations Director
Marketing Director
Finance Director
Production Manager
Marketing Manager
Finance Manager
Assistant Manager
Assistant Manager
Assistant Manager
Production supervisors (10)
Marketing employees (7)
Finance employees (7)
Production employees (50)
Total employees = 84
© UCLES 2024
06_0450_21_2024_1.16
[Turn over
4
Appendix 3
Email from Managing Director to Operations Director
To: Operations Director
From: Managing Director
Date: 5 March 2024
Re: Which product to stop making
We need to keep our costs low and therefore I suggest we stop making either Product A or Product B.
I have included some data in the table below to help us make the decision.
Demand is forecast to increase in 2024 for both products. Total costs are expected to remain unchanged.
Let me know which product you would choose to stop making and why.
Financial information for Product A and Product B for 2023
Product A
Product B
Price per unit
$10
$40
Sales volume
20 000 units
10 000 units
Total cost
$140 000
$350 000
Profit
$60 000
$50 000
Gross profit margin
50%
62.5%
Forecast increase in demand in
2024
10%
20%
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_21_2024_1.16
™
Cambridge IGCSE
*3921137726*
BUSINESS STUDIES
Paper 2 Case Study
0450/21
May/June 2024
1 hour 30 minutes
You must answer on the question paper.
You will need: Insert (enclosed)
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
• The insert contains the case study.
This document has 12 pages. Any blank pages are indicated.
06_0450_21_2024_1.16
© UCLES 2024
[Turn over
2
1
(a) Explain two drawbacks for EP of having a tall organisational structure.
Drawback 1: ......................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Drawback 2: ......................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_21_2024_1.16
[8]
3
(b) Consider the following two ways EP could use to increase added value. Which way should
EP use? Justify your answer.
•
•
Increasing prices
Reducing raw material costs
Increasing prices: .............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reducing raw material costs: ...........................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_21_2024_1.16
[Turn over
4
2
(a) Explain two advantages and two disadvantages of using external recruitment to find EP’s new
manager.
Advantage 1: ....................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Advantage 2: ....................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Disadvantage 1: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Disadvantage 2: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_21_2024_1.16
[8]
5
(b) Consider the following three ways EP could use to increase the sales of its products. Which
would be the best way for EP to use? Justify your answer.
•
•
•
Advertising using social media
Emailing special offers to existing customers
Setting up a website
Advertising using social media: ........................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Emailing special offers to existing customers: ..................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Setting up a website: ........................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_21_2024_1.16
[Turn over
6
3
(a) Explain four reasons why consumer spending patterns for a product might change.
Reason 1: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 3: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 4: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_21_2024_1.16
[8]
7
(b) Consider the following two ways EP could increase efficiency in its factory. Which would be
the best way for EP to use? Justify your answer.
•
•
Improving labour skills
Introducing more automation and technology
Improving labour skills: .....................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Introducing more automation and technology: .................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_21_2024_1.16
[Turn over
8
4
(a) Explain two factors EP should consider when choosing a source of finance.
Factor 1: ...........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Factor 2: ...........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_21_2024_1.16
[8]
9
(b) Using Appendix 3 and other information, consider the following two products EP makes. Which
product should EP stop making? Justify your answer.
•
Product A
•
Product B
Product A: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Product B: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_21_2024_1.16
10
BLANK PAGE
© UCLES 2024
06_0450_21_2024_1.16
11
BLANK PAGE
© UCLES 2024
06_0450_21_2024_1.16
12
BLANK PAGE
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_21_2024_1.16
™
Cambridge IGCSE
BUSINESS STUDIES
0450/22
Paper 2 Case Study
May/June 2024
INSERT
1 hour 30 minutes
*2430606254-I*
INFORMATION
• The insert contains the case study.
• You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
insert.
This document has 4 pages. Any blank pages are indicated.
06_0450_22_2024_1.10
© UCLES 2024
[Turn over
2
Jems Jewellery (JJ)
JJ is a large manufacturer of jewellery such as bracelets, earrings and rings. JJ was set up 25 years
ago in country X and is a public limited company. One of JJ’s objectives is for the business to expand
and another objective is to increase profit each year.
JJ manufactures all its jewellery in a factory in country X. All raw materials are purchased from local
suppliers. JJ has 60 full-time and 25 part-time employees to make the jewellery. Most of these employees
are skilled.
JJ’s jewellery is beautiful but not expensive and therefore affordable for many people. The business has
many competitors. JJ currently sells 70% of its products in country X through jewellery shops. The other
30% are sold using ecommerce and sold directly to customers in other countries. Demand for JJ’s
jewellery is continuing to increase.
JJ’s Marketing Manager is planning to launch a new item of jewellery in country X and needs to choose
between two products. Information on these two products is shown in Appendix 1. They will also need
to decide the most effective way to promote the new product in country X.
Appendix 1
Information to calculate break-even for Product A and Product B
Product A
Product B
Type of product
Bracelet
Ring
Fixed cost for each product per week
$50 000
$50 000
Selling price per product
$50
$120
Variable cost per product
$25
$40
Forecast sales per week
2500
750
Appendix 2
Newspaper article from Main City News in country X
After several years of economic growth the government is predicting a change in the economy this year.
Unemployment is forecast to increase from 3% to 6% by the end of the year. Increases in unemployment
are expected to continue for the next two years. Many businesses will be affected by this increase.
© UCLES 2024
06_0450_22_2024_1.10
3
Appendix 3
Email from Managing Director to Operations Director
To: Operations Director
From: Managing Director
Date: 1 May 2024
Pressure groups have identified two environmental issues when we manufacture our jewellery.
These two environmental issues are:
• We use coal for fuel in our factory which we know contributes to global warming. Other jewellery
manufacturers also use coal. We know the price of coal is increasing and will continue to increase in
the future. However, the government in country X is encouraging businesses to invest in solar panels
and is providing a 25% grant.
• The gem stones used in our jewellery come from local mines. We have been told that the land around
these mines cannot be returned to agricultural use after the mine is closed. However, pressure groups
have told us that we can buy gems from suppliers that use alternative ways of mining which do not
damage the environment. These mines are further away from our factory.
We need to respond to these issues or our sales and profit may be affected.
© UCLES 2024
06_0450_22_2024_1.10
4
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To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
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Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_22_2024_1.10
* 0019655497901 *
,
,
™
Cambridge IGCSE
¬Wz> 3mEsaqM¦6v5pW
¬8š]Ak‘¦Wouª_1ƒ©ƒ‚
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*2430606254*
0450/22
BUSINESS STUDIES
May/June 2024
Paper 2 Case Study
1 hour 30 minutes
You must answer on the question paper.
You will need: Insert (enclosed)
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
• The insert contains the case study.
This document has 12 pages. Any blank pages are indicated.
06_0450_22_2024_1.10
© UCLES 2024
[Turn over
* 0019655497902 *
1
DO NOT WRITE IN THIS MARGIN
,
2
,
(a) Explain two reasons why setting business objectives is important to JJ.
Reason 1: .........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 2: .........................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÕú¾Ġ³íÅóáñÍĦ·ø·î×
Ĭ¸ĜÞÄßĕĄàĂăąė˳ÑċĂ
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* 0019655497903 *
,
3
,
(b) Using Appendix 1 and other information, consider the two new products JJ could produce.
Which product should JJ choose? Justify your answer using break-even calculations.
•
Product A
•
Product B
Product A: .........................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
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...........................................................................................................................................
Product B: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
Ĭ×ú¾Ġ³íÅóáñÍĦ·ö·î×
Ĭ¸ěÝÌéęôÙøîÄóħÑûĂ
ĥõåĕµõåµõÕååąĥąååÕ
06_0450_22_2024_1.10
[Turn over
,
2
4
,
(a) Explain two benefits and two limitations for JJ of employing part-time workers in its factory.
Benefit 1: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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* 0019655497904 *
...........................................................................................................................................
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Benefit 2: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 1: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 2: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÕú¾Ġ³íÅóáñÍĦµø·ð×
Ĭ¸ěàÌãīõÞúõËġďÅÁăĂ
ĥÅõĕõõåĕĕõÕåÅĥååµÕ
06_0450_22_2024_1.10
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DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
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...........................................................................................................................................
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* 0019655497905 *
,
5
,
(b) Consider the advantages and disadvantages of the following three ways JJ could promote its
new product in country X. Which way should JJ use? Justify your answer.
•
Advertising in fashion magazines
•
Handing out leaflets in Main City
•
Point-of-sale displays in shops
DO NOT WRITE IN THIS MARGIN
Advertising in fashion magazines: ....................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Handing out leaflets in Main City: .....................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Point-of-sale displays in shops: ........................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
Ĭ×ú¾Ġ³íÅóáñÍĦµö·ð×
Ĭ¸ĜßÄåħąÛĀČþµħđÁóĂ
ĥÅąÕµĕÅõąąąåÅąÅĥåÕ
06_0450_22_2024_1.10
[Turn over
* 0019655497906 *
3
DO NOT WRITE IN THIS MARGIN
,
6
,
(a) Explain four reasons why profit is important to a business.
Reason 1: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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Reason 2: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 3: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Reason 4: .........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÙú¾Ġ³íÅóáñÍĦ¸ö¶î×
Ĭ¸ěß¿ßÿÿÓċù÷ÕďôĩăĂ
ĥĕåÕµµÅÕÅĥååąąĥåõÕ
06_0450_22_2024_1.10
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...........................................................................................................................................
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...........................................................................................................................................
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* 0019655498007 *
,
7
,
(b) Consider the opportunities and threats of ecommerce for JJ. Which is likely to have the most
effect on JJ? Justify your answer.
Opportunities: ...................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Threats: ............................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Conclusion: .......................................................................................................................
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DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
ĬÛù¿Ġ³íÅóáñÍĦ·ö¶î×
Ĭ¸ěÝÄäðĩäĊąÄĞÏôÙûĂ
ĥåąĕµĕĥµåĥąåÅÅĥĥÅÕ
06_0450_22_2024_1.10
[Turn over
,
4
8
,
(a) Using Appendix 2 and other information, explain two ways JJ may be affected by the forecast
increase in unemployment in country X.
Way 1: ...............................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
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* 0019655498008 *
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Way 2: ...............................................................................................................................
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...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
[8]
© UCLES 2024
ĬÙù¿Ġ³íÅóáñÍĦµø¶ð×
Ĭ¸ěàÄêþĠ×ĈþËÀóÒÉăĂ
ĥĕÕĕõĕĥĕÅÅõåąÅÅĥÕÕ
06_0450_22_2024_1.10
DO NOT WRITE IN THIS MARGIN
DO NOT WRITE IN THIS MARGIN
...........................................................................................................................................
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* 0019655498009 *
,
9
,
(b) Using Appendix 3 and other information, consider the following two environmental issues
when JJ manufactures its products. Which issue should JJ choose to solve first? Justify your
answer.
•
Using coal for fuel in its factory
•
Buying from suppliers that damage the environment
DO NOT WRITE IN THIS MARGIN
Using coal for fuel in its factory: ........................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
Buying from suppliers that damage the environment: ......................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Conclusion: .......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
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Ĭ¸ĜßÌàĂĐâòóþĜċĆÉóĂ
ĥĕåÕµõąõÕµååąåååÅÕ
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10
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* 0019655498010 *
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© UCLES 2024
11
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ĥÅÅĕµõåõõąåĥąąååõÕ
06_0450_22_2024_1.10
,
12
,
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
ĬÙù¿Ġ³íÅóáñÍĦ¶ø¸ð×
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* 0019655498012 *
™
Cambridge IGCSE
BUSINESS STUDIES
0450/23
Paper 2 Case Study
May/June 2024
INSERT
1 hour 30 minutes
*5981200222-I*
INFORMATION
• This insert contains the case study.
• You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
insert.
This document has 4 pages. Any blank pages are indicated.
06_0450_23_2024_1.14
© UCLES 2024
[Turn over
2
Recycled Furniture (RF)
Santhosh is a skilled carpenter. He wants to be an entrepreneur and start up a small business called
RF. Santhosh will repair and recycle furniture which people no longer want, such as tables and chairs.
Santhosh will operate RF as a sole trader.
Santhosh has produced a business plan which includes the business objectives and a forecast break-even
chart for RF’s first month of trading. Santhosh has calculated he will need $5000 start-up capital for new
tools, to rent a workshop and for promotional activities. Santhosh wants to sell the recycled furniture to
RF’s target market of low-income families. It will be important to keep costs low so the furniture can be
sold at a low price.
Santhosh has already employed a Marketing Manager. He will also need to recruit 9 other employees;
3 skilled carpenters and 6 unskilled school leavers. Santhosh and the skilled carpenters will train the
unskilled school leavers to repair and recycle the furniture. At the start of each day Santhosh will
communicate with his employees to ensure they know their daily work tasks. Santhosh knows that having
a well-motivated workforce will be important to RF.
Appendix 1
Email from Santhosh to Marketing Manager
To: Marketing Manager
From: Santhosh
Date: 31 March 2024
I know that we will need to spend some of my start-up capital on promotional activities to raise awareness
of the new business and encourage customers to purchase the recycled furniture. I am considering the
following two methods of promotion:
•
10% discount on a customer’s first purchase of our recycled furniture
•
free delivery on all products purchased - transported directly to customers’ homes.
We will need to consider the costs of these methods.
© UCLES 2024
06_0450_23_2024_1.14
3
Appendix 2
Forecast break-even chart for RF’s first month of trading
200
180
160
140
120
costs and
100
revenue ($)
80
60
40
20
0
total revenue
total costs
fixed costs
0
5
10
forecast sales (units)
15
20
Appendix 3
Extract from Main News
Country goes into a recession
Recent economic data shows that the economy is now in a recession. Unemployment is likely to increase.
However, businesses will find there is a difference in the availability of skilled and unskilled workers.
The recession is also likely to have an effect on the level of sales for many businesses.
© UCLES 2024
06_0450_23_2024_1.14
4
BLANK PAGE
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_23_2024_1.14
™
Cambridge IGCSE
*5981200222*
BUSINESS STUDIES
Paper 2 Case Study
0450/23
May/June 2024
1 hour 30 minutes
You must answer on the question paper.
You will need: Insert (enclosed)
INSTRUCTIONS
• Answer all questions.
• Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs.
• Write your name, centre number and candidate number in the boxes at the top of the page.
• Write your answer to each question in the space provided.
• Do not use an erasable pen or correction fluid.
• Do not write on any bar codes.
• You may use a calculator.
INFORMATION
• The total mark for this paper is 80.
• The number of marks for each question or part question is shown in brackets [ ].
• The insert contains the case study.
This document has 12 pages. Any blank pages are indicated.
06_0450_23_2024_1.14
© UCLES 2024
[Turn over
2
1
(a) Explain four characteristics of a successful entrepreneur.
Characteristic 1: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Characteristic 2: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Characteristic 3: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Characteristic 4: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_23_2024_1.14
[8]
3
(b) Using Appendix 1 and other information, consider the advantages and disadvantages to RF
of the following two methods of promotion. Which method should Santhosh use to attract
customers to RF? Justify your answer.
•
•
10% discount on a customer’s first purchase
Free delivery on all products purchased
10% discount on a customer’s first purchase: ..................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Free delivery on all products purchased: .........................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
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........................................................................................................................................... [12]
© UCLES 2024
06_0450_23_2024_1.14
[Turn over
4
2
(a) Explain two business objectives Santhosh might have for RF.
Business objective 1: ........................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Business objective 2: ........................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_23_2024_1.14
[8]
5
(b) Consider the advantages and disadvantages of the following three sources of finance Santhosh
could use when starting up RF. Which source should Santhosh use? Justify your answer.
•
•
•
Owner’s savings
Microfinance
Crowdfunding
Owner’s savings: ..............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Microfinance: ....................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Crowdfunding: ..................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_23_2024_1.14
[Turn over
6
3
(a) Using Appendix 2 and other information, explain two benefits and two limitations to Santhosh
of using break-even analysis.
Benefit 1: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Benefit 2: ..........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 1: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Limitation 2: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_23_2024_1.14
[8]
7
(b) Using Appendix 3 and other information, consider how the recession might affect RF’s forecast
sales and the availability of potential employees. Which is likely to have the most effect on
RF? Justify your answer.
RF’s forecast sales: ..........................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Availability of potential employees for RF: ........................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Conclusion: .......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_23_2024_1.14
[Turn over
8
4
(a) Explain two benefits to RF of having a well-motivated workforce.
Benefit 1: ..........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Benefit 2: ..........................................................................................................................
...........................................................................................................................................
Explanation: ......................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
© UCLES 2024
06_0450_23_2024_1.14
[8]
9
(b) Consider the following three methods Santhosh could use to communicate the daily work
tasks to his employees. Which method should he use? Justify your answer.
•
•
•
Telephone calls
Face-to-face meetings
Text messages
Telephone calls: ................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Face-to-face meetings: .....................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Text messages: .................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Recommendation: ............................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
........................................................................................................................................... [12]
© UCLES 2024
06_0450_23_2024_1.14
10
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© UCLES 2024
06_0450_23_2024_1.14
11
BLANK PAGE
© UCLES 2024
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12
BLANK PAGE
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.
© UCLES 2024
06_0450_23_2024_1.14
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