3 : The Cultural
Environment of
International
Business
Learning Objectives
Hallyu and the
Rising Influence
of the Korean
Global Culture
Culture and
Cross-Cultural
Risk
Culture and Cross-Cultural Risk
Culture and Cross-Cultural Risk
Culture and Cross-Cultural Risk
What Culture Is Not
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Socialization and
Acculturation
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Socialization and
Acculturation
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DIMENSIONS
OF CULTURE
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DIMENSIONS
OF CULTURE
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DIMENSIONS
OF CULTURE
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DIMENSIONS
OF CULTURE
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M o n o chr o nic - A r i g i d o r i e ntati o n
t o t i m e, i n w h i c h t h e i n di vi dual i s
f o c u s e d o n s c he du le s ,
p u nct u al i ty, a n d t i m e a s a
r e s o u rc e.
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P o l y chro ni c - A f l e xi bl e, n o n l i near
o r i e ntatio n t o t i m e , i n w h i c h
t h e i n di v idual t ak es a
l o ng - te rm p e r s pect iv e
a n d e m p hasi ze s h u m an
r e l at io ns hi ps.
DIMENSIONS
OF CULTURE
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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Role of Language
and Religion in
Culture
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CULTURE’S EFFECT
IN INTERNATIONAL
BUSINESS
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CULTURE’S EFFECT
IN INTERNATIONAL
BUSINESS
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CULTURE’S EFFECT
IN INTERNATIONAL
BUSINESS
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CULTURE’S EFFECT
IN INTERNATIONAL
BUSINESS
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CULTURE’S EFFECT
IN INTERNATIONAL
BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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▪
MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MODELS AND EXPLANATIONS
OF CULTURE IN
INTERNATIONAL BUSINESS
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MANAGERIAL
IMPLICATIONS OF
CULTURE
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MANAGERIAL
IMPLICATIONS OF
CULTURE
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MANAGERIAL
IMPLICATIONS OF
CULTURE
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ANY QUESTIONS?
THANK
YOU