MEDIA
CATEGORIES:
OOH & DIGITAL
ADVEMAN
CMC.Coloma, MMC
OOH
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BILLBOARDS
LARGE OUTDOOR ADVERTISING STRUCTURES, TYPICALLY
FOUND IN HIGH-TRAFFIC AREAS.
ADVANTAGES
DISADVANTAGES
• High visibility
• High costs
• Broad reach
• Limited message content
• Constant exposure
• Disadvantages:
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PLACEMENT & EXECUTION
TECHNIQUES
• C REATI V E D ES I G N FOR H I G H I M PAC T: U t i l i ze bol d col ors , l a rge
font s , a n d st r i k i n g i m a ge s to ca pt u re atte nt i on q u i c k l y.
• STRATEG I C LOC ATI ON PL AC EM ENT: Pos i t i on bi l l boa rds i n hi gh t raff i c a re a s whe re t hey wi l l be s e e n by t he l a rge st num be r of
pe opl e , s uc h a s bu sy hi ghways , c i t y c e nte rs , a n d p opul a r
i nte rs e c t i on s .
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TRANSIT ADVERTISING
ADS PLACED ON OR IN BUSES, TAXIS, TRAINS, AND
OTHER FORMS OF PUBLIC TRANSPORTATION.
ADVANTAGES
DISADVANTAGES
•High frequency of exposure
•Limited exposure time
•Targeted urban audience
•Potential for vandalism
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PLACEMENT & EXECUTION
TECHNIQUES
• US E OF V I B RA NT, AT TENTI ON- G RA B B I NG V I S UA L S : Br i ght col ors
a n d d yn a m i c i m a ge s ca n ca pt u re t h e atte nt i on of com m u te rs
qui c k l y.
• C L EA R A ND CONC I S E M ES SAG I NG : En s u re t h at t h e m e s s a ge i s
e a sy to re a d a nd unde rsta n d i n a s hor t a m ou nt of t i m e .
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IN-STORE ADVERTISING
ADS PLACED WITHIN RETAIL LOCATIONS TO INFLUENCE
CONSUMERS' PURCHASING DECISIONS AT THE POINT OF
SALE.
ADVANTAGES
DISADVANTAGES
• Targeted to consumers ready to
purchase
• Limited reach outside store
• Immediate impact on purchase
decisions
• Clutter within the retail environment
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PLACEMENT & EXECUTION
TECHNIQUES
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•
PL AC EM ENT AT EYE L EV EL : Ens ure t hat a ds a re pl a c e d whe re
t hey a re m ost l i ke l y to be s e e n by s hoppe rs .
I NTEG RATI ON WI TH I N- STORE PROM OTI ONS : Coordi nate wi t h
ot he r prom ot i on a l a c t i vi t i e s to re i nforc e t he a d ve r t i s i ng
m e s s a ge .
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OTHER SUPPLEMENTARY
MEDIA
• S T R E E T F U R N I T U R E : A d s o n b u s s h e l te rs , b e n c h e s , a n d k i o s ks .
• K I O S K S : I n te ra c t i v e s c re e n s i n s h o p p i n g m a l l s a n d p u b l i c s p a c e s .
• D I G I TA L S C R E E N S I N P U B L I C P L AC ES : A d s d i s p l aye d o n d i g i ta l b i l l b o a rd s a n d
s c re e n s i n h i g h - t ra f f i c a re a s .
A DVA N TAG ES A N D D I SA DVA N TAG ES
• A d va nt a ge s
• Often located in areas with high pedestrian traffic, interactive capabilities can engage
consumers directly.
• D i s a d va n t a ge s
• Costs and visibility can vary widely depending on location and format.
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EXECUTION TECHNIQUES
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•
I NTERAC TI V E EL EM ENTS : Incor porate touc hs c re e ns , Q R code s ,
or ot he r i nte ra c t i ve fe at ure s to e nga ge cons um e rs .
UTI L I ZATI ON OF I NNOVATI V E TEC H NOLOGY: U s e t he l ate st
te c hnol ogy, s uc h a s a ugm e nte d re a l i t y or m ot i on s e ns ors , to
c re ate m e m ora bl e a d ve r t i s i ng exp e r i e n c e s .
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DIGITAL
MEDIA
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INTERNET
MEDIA
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DEFINITION:
INTERNET MEDIA
• Online advertising through websites,
blogs, search engines, and more.
• This includes various forms of digital
ads such as display ads, search engine
marketing, and sponsored content.
INTERNET MEDIA
ADVANTAGES
DISADVANTAGES
• Targeted advertising
• Ad-blockers
• Measurable performance
• Banner blindness
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PLACEMENT & EXECUTION
TECHNIQUES
•
S EO (S EA RC H ENGI NE OPTI M I ZATI ON) : O pt i m i zi ng we bs i te conte nt to
ra n k h i gh e r i n s e a rc h e n gi n e re s u l t s orga n i ca l l y.
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•
S EM (S EA RC H ENGI NE M A RK ETI NG ) : Payi n g for a d s to a p p e a r i n s e a rc h
e ngi ne re s ul t s .
•
EFFEC TI V E US E OF A NA LYTI C S : U t i l i zi ng tool s l i ke Googl e A na l y t i c s to
m oni tor a nd a na l yze we bs i te t raff i c , u s e r b e h avi or, a nd ca m pa i gn
pe r for m a nc e .
COST STRUCTURE
•
C PC ( COST PER C L I C K ) : A d ve r t i s e rs p ay e a c h t i m e a u s e r c l i c ks on t h e i r
ad.
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•
C PM ( COST PER TH OUSA ND I M PRES S I ONS ) : A d ve r t i s e rs p ay for eve r y
t hous a nd t i m e s t he i r a d i s di s pl aye d.
SOCIA L ME DIA
A DV E RTISIN G
• Advertising on social platforms like
Facebook, Instagram, Twitter, and
more.
• These platforms offer various ad
formats, including image ads, video
ads, stories, and sponsored posts.
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SOCIAL MEDIA
ADVANTAGES
DISADVANTAGES
• Highly targeted
• Rapid changes in platform
algorithm
• Interactive & Engaging
• High competition for
attention
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PLACEMENT & EXECUTION
TECHNIQUES
•
I NFLUENC ER PARTNERS HI PS : Col l a b orat i n g wi t h i nf l u e n c e rs to p rom ote
produc t s or s e r vi c e s .
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ENG AG I NG CONTENT C REATI ON: Cre at i n g com p e l l i n g a n d vi s u a l l y
a p p e a l i n g conte nt t h at re s on ate s wi t h t h e ta rget a u d i e n c e .
COST STRUCTURE
•
C PC ( COST PER C L I C K ) : A d ve r t i s e rs p ay for e a c h c l i c k on t h e i r s oc i a l
m e di a a ds .
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•
C PM ( COST PER TH OUSA ND I M PRES S I ONS ) : A d ve r t i s e rs p ay for eve r y
t hous a nd t i m e s t he i r a d i s di s pl aye d on s oc i a l m e di a pl at for m s .
•
FI XED RATES FOR I NFLUENC ER POSTS : Payi n g i nf l u e n c e rs a s et fe e for
prom ot i ng produ c t s or s e r vi c e s on t he i r s oc i a l m e di a prof i l e s .
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END