Robert Vargas Southern New Hampshire University QSO-673: Integrative Experience in Business Strategy Professor Laura Doran October 26, 2023 Week 6 Business Deliverable 2 Part 2: Business Deliverable Our exploration of the data has led us to ask various questions that delve into the popularity of music genres, regional preferences, and the economic factors influencing ticket sales. Visualizations such as bar charts and maps have helped us understand the distribution of concert demand across different genres and regions. Statistical analysis has provided insights into correlation trends between income demographics and ticket prices. Visualizations, including geographical maps showcasing concert hotspots, bar charts representing genre popularity, and line graphs illustrating ticket price variations, have been instrumental in conveying our findings. Additional statistical analysis such as correlation between income levels and ticket prices, needs stronger support in our narrative. To continue extracting a complete story from the data, we need to delve deeper into demographic correlations and refine our predictive models. Further analysis is required to uncover unique patterns, and the integration of additional datasets, possibly from external sources, could enhance the wealth of our insights. Additionally, fine-tuning visualizations for more detailed storytelling is an ongoing focus. Certain aspects of the business story have not resulted in the expected insights, particularly in correlating specific income demographics with ticket sales. To address this, we plan to divert efforts towards investigating alternative questions of interest, such as exploring the impact of venue event count or even possibly social engagement on ticket sales. This shift aims to uncover hidden patterns and contribute more meaningfully to our overall narrative. Our ongoing analysis and visualizations have laid a solid foundation, but there's still work to be done. By refining existing models, exploring additional datasets, and adapting our Week 6 Business Deliverable 3 investigative focus, we aim to enhance the depth and value of the insights we present in our final deliverable.
