Sales C MENTALITY This person, is here for a fucking reason. They have a problem. There is literally 0% chance they have attended a call for no reason at all. Especially if you're on a good offer, or selling for your own agency etc. and have a pre-call process. If they have been cold-called, watched resources, jumped on the call, they are committed to making a change to some kind of problem, we need to dive deeper onto that, future pace this as well. Assume, they are already in the process of buying/fixing their problem, purely because they've even gone through all of this trouble. Every single time you talk someone you should have the genuine belief and conviction, that they are here to be helped, to have a problem fixed, and if they don't see the value in what you provide it is their loss. Frame control, you are the prize, not them. Everyone takes rejection like it is personal, instead, change your perspective towards it. Reflect on it, know that you have PHYSICALLY become 1 step closer to the person you want to be. Every bad cold call, or sales call provides a lesson and these are ones that no coaching can teach you, this is the improvement of your own mental fortitude, adaptability and skill.