Learning Objectives : Explain what strategy is Explain the objectives, scope and benefits derived from proper cost management Explain how management information is used Overview of Cost Management and Strategy Managers must think and act competitively that requires a strategy. due to: Global competition, trade wars among countries, technologicaI innovations and changes in business processes ➢ Strategy set of policies, procedures and approaches to business that produce long term success. ➢ Strategic management involves the development of a sustainable competitive position. ➢ Strategic Cost Management – involves the development of cost management information to facilitate the principal management function which is strategic management. Cost management information information that the manager needs to effectively manage the firm which includes both financial information and relevant nonfinancial information about productivity, quality and other key success factors for the firm. Cost management practice of accounting in which the accounting develops and uses cost management information. Importance should also be given to non financial and long term measures of operating performance such as: product and manufacturing advances, product quality and customer loyalty. ➢ very important to the success of every firm. important to meet changes. Flexibility is Cost Management Information Users – all organizations: business firms, government agencies, and not for profit organizations,/non government organizations (NGOs) Uses of Cost Management Information 1.Strategic management – make sound strategic decision regarding the choice of products, manufacturing methods, marketing techniques and channels and other long terms issues. emphasis which Skills from all business functions namely marketing, production, finance and accounting/ controllership must combine to have a dynamic and competitive environment. 2. Planning and decision making involves budgeting and profit planning, cash flow management and other decisions related to the firm’s operations such as whether to lease or buy, whether to replace or repair equipment, when to change a marketing plan or when to begin new product development. 3. Management and operational control identifying inefficient operations and to reward and motivates the most effective manager. Operational control takes place when mid level (product/regional manager ) monitors and manages the operating level manager and employees. Management control manages and monitors the mid level by the upper level (CEO/Controller) 4. Reportorial and Compliance to legal requirements required to submit financial requirements by government agencies such as BIR,SEC, and other government agencies. The financial statement information is important part of planning, decision making control and strategic management. Management Accountant role in strategic cost management accountant develops and uses cost management information. Management accountants are the accounting professional who develop and analyze cost management information and other accounting information making rational decisions. involves the application of appropriate techniques and concepts to economic data to assist management in establishing plans for reasonable economic objectives Management accountants do the following tasks: 1.Scorekeeping or data accumulation which enables both internal and external parties to evaluate organizational performance and position 2.Interpretating and reproting of information that helps manager focus on operating problems, opportunities, as well as inefficiencies. 3.Problem solving or quantification of the relative merits of possible courses of action as well as recommendations as to the best procedure. ➢ It is commonly associated with non recurring decision. Three guidelines help management accountants provide the cost value A. Employ a cost benefit approach useful for making resource allcoation decision B. Recognize behavioral as well as technical considerations and C. Use appropriate cost concepts for different purpose Management accountant provides a system which allows management to receive the necessary information and in performing its administrative functions: A. Planning which involves setting of goals for the firm, evaluating the various ways to meet the goals and picking out what appears ro be the best way to meet the goals. B. Controlling which involves the evaluation of confirms worth the planned goals, whether actual performance C.Decision making ➢ which involves determination of productive information (e.g. relevant costs) for making important business decisions. Planning Involves identifying alternatives and selecting a course of action specifying how the action will be implemented to further the organization’s objectives. Plan communicates the company’s goals to employees and specifies the resources needed to achieve them. Expressed formally in budgets. Cash budgets, capital budgets and projected statements of financial position are examples of contributions which accounting can make in resource planning break even analysis, projected income statements are examples of useful tools in profit planing Control ➢ Achieved by evaluating the performance of managers and the operations for which they are responsible ➢ Managers are evaluated to determine how their performance should be rewarded or punished which motivates them to perform their at a high level. ➢ Cost variance analysis, financial statements analysis, gross profit variance analysis are some of the accounting control reports used to inform managers when activities are deviating from the plan. ➢ These reports evaluate the performance of managers and the operations they control are referred to as performance reports. These reports involve comparison of current period performance with performance in prior period or with planned (budgeted) performance. Managers follow the principle of management by exception when using performance reports. They investigate departures from plan that appear to be exceptional. Operations are evaluated to provide information as to whether or not they should be changed ( I.e. expanded, contracted, or modified in some way). Managers compare actual results with planned result and decide if corrective action is necessary. If it differs, the plan may not be followed properly, the plan may have not been well thought out or changing circumstances may have made the plan out of date. Planning and Control Process ➢ major steps on the planning an d control process. Once a plan has made, actions are taken to implement it, ➢ These actions led to results which are compared with the original plan. Based on evaluation, ➢ managers are rewarded ( given substantial bonus or promoted if performance is judged to be good) or ➢ punished ( only small bonus, given no bonus, or even fired if performance ➢ operations may be changed. Changes may consist of expanding (e.g. adding second shift), contracting (closing of production plant) or improving operations ( training of employees better job answering product inquiries). Changes may also consist of revising to do an unrealistic plan . Decision making It is an integral part of planning and control process decisions are made to reward or punish managers and decisions are made to change operations or revise plan. These decisions will determine future profitability and possibly survival of the company. The management accountant develops cost management information for the Chief Financial Officer other manager and employees teams are use to manage the firm and the firm more competitive and successful. Planning and Control Process Plan Decisions to change operations or revise Actions Results Decisions to reward or punish managers Evaluation Relationship of Cost Accounting and Management Accounting Cost accounting systematic set of procedures for recording and reporting measurements of the cost of manufacturing goods and performing services in the aggregate and in detail. includes methods for recognizing, classifying, allocating, aggregating and reporting such costs and comparing them with standard costs. Cost management ➢ needs the ouput of cost accounting. ➢ provides managers with information which aids decision. use cost management information to choose strategy, communicate it and to determine how best to implement it. use this information to coordinate their decisions about designing, producing and marketing a product or service. to Strategic Decision and the Cost management Accountant The key to company’s success is creating a value for customers while differentiating itself from its competitors. Identifying how a company will do this is what strategy is all about. a chosen strategy is only as good as how efectively it is implemented. provides input that aids in developing strategy, building resources and capabilities, and implementing strategy. To understand the management accountant’s role, we must first understand the manager’s tasks in more detail. The Professional Environment of Cost Management Organization Accountant Structure and the Management Major function of the management accountant tailoring the application of the process to the organization so that the organization’s objectives, short term and long term, are achieved effectively. provide line managers and also staff managers, with specialized services that includes advice and help in the areas of budgeting, controlling, pricing and special decisions. Line authority authority to command action or give orders to subordinates. Line managers are directly responsible for attaining objectives of the business firm as efficiently as possible. Staff authority is the authority to advise but not command others; it is exercised laterally or upward. Staff managers give support, advises and service to line departments. Example of staff authority are found in personnel, purchasing, engineering and accounting. The Controller generally fills the staff role in his company as contrasted with the line roles of sales and production services. transmits the best accounting procedures to be followed by the line people of the President who will communicate such manual of instructions. delegated authority from top management to direct the line people on how to apply these procedures. This is known as functional authority which is the right to command action, laterally or downward with regard to a specific function or speciality. The Chief Financial Officer and the Controller The Chief Financial Officer (CFO) – also called the finance director, is the executive responsible for overseeing the financial operations of an organization. The responsibilities of CFO are: Controllership includes providing financial information for reports to managers and reports to shareholders and overseeing the overall operations of the accounting system. Treasury – includes banking and short and long term financing, investments and management of cash. Risk management - includes managing the financial risk of interest rate and exchange rate changes and derivatives management. Taxation – includes income taxes, sales taxes and international tax planning. Internal audit – includes reviewing and analyzing financial and other records to attest to the integrity of the organization’s financial reports and to adherence to its policies and procedures. In some organizations, the CFO is also responsible for information systems. The Controller also called the Chief Accounting Officer financial executive primarily responsible for management accounting and financial accounting. By reporting and interpreting relevant data (problem solving and attention directing roles) the controller exerts a force or influence that impels management toward making better – informed decisions. The Controller as the Top, Management Accountant Controllership is the practice of of control the established science the process by which management assures itself that the resources are procured and utilized according to plans in order to achieve the company’s objectives. The top managerial accounting position is held by the controller provides reports of planning and evaluating company activities (e.g. budgets and performance reports) provides information needed to make management decisions (e.g. decisions related to construction of a new factory or decisions related to adding or dropping a product). has responsibility for all financial accounting reporting and tax filings with the BIR and other taxing agencies as well as coordinating the activities of the firm’s external auditors. Manufacturing companies usually has cost accounting department responsible to estimate costs to facilitate management decisions and develop cost information for purposes of valuing inventory. Basic functions of Controllership 1. Planning – establish and maintain an integrated plan of operation consistent with the company’s goals and objectives, both short and long term, analysed and revised, as required, communicated to all levels of management, with appropriate systems and procedures installed. 2. Control – ➢ develop and revise standards against which to measure performance and ➢ provide guidance and assistance to other members of management in insuring conformance of actual results to standards. 3. Reporting – ➢ prepare, analyze, and interpret financial results for utilization by management in the decision making process, ➢ evaluate the data with reference to company and unit objectives; ➢ prepare and file external reports as required to satisfy government regulatory bodies, shareholders, financial institution, customers and the general public. 4. Accounting – design, establish and maintain general and cost accounting system at all company levels, including corporate, divisional, plant and unit ➢ to properly record all financial transactions in the books of accounts and records in accordance with sound accounting principles with adequate internal control. 5. Other primary responsibilities – manage and supervise such functions as including interface with the respective authorities and agents; taxes, taxing maintain appropriate relationships with internal and external auditors; develop and maintain systems and procedures, develop record retention programs, supervise assigned treasury functions, institute investor and financial public relations programs; office management; and direct other assigned functions. The financial planning and control functions are too important to the success of the business enterprise. Qualifications of the Controller An excellent technical foundation in accounting and finance with an understanding and thorough knowledge of accounting principles. An understanding of the principles of planning, organizing and control. A general understanding of the industry in which the company competes and the social, economic, and political forces involved. A thorough understanding of the company, including its technologies, products, policies, objectives, history, organization, and environment, The ability to communicate with all levels of management and a basic understanding of the other functional problems related to engineering, production, procurement, industrial relations and marketing. The ability to express ideas clearly in writing or in making informative presentations. The ability to motivate others to achieve positive action and results. The controller must be able to work with people at all tasks levels, have respect for the ideas and opinions of others, and have the resourcefulness to meet all challenges. The Chief Financial Officer and the Treasurer Treasurership Concerned with the acquisition, financing and management of assets of a business concern to maximize the wealth of the firms for its owners. has custody of cash and funds invested in various marketable securities. Or Money management. Responsible for maintaining relationship with investors, banks, and other creditors. Preparing cash forecasts and obtaining financing from banks and other lenders. Treasurer’s responsibilities: Fund procurement- involves raising of funds in accordance with the firms planned capital structure. Require negotiating loans, short term or long term, issuing equity of debt instruments at the best terms and conditions possible. Banking and custody of funds – involves direct management of cash and cash equivalents and maintenance of good relations with banks andother non bank institution. Investment of funds – involves management if the company’s placements and securities or purchase of debt or equity instruments such as ordinary or preference shares in other corporate entities. Includes analysis of decisions related to investment in property, plant and equipment. Operating responsibilities related to Credit and collection Inventory management Corporate pension and retirement fund Investor relations Insurance Compliance with legal and regulatory provisions relating to funds procurement, use and distribution as well as coordination of the finance function with accounting function Ethical standards for management accountants Code of conduct for management accountants Institute of Management Accountants (IMA) issued the Standards of Ethical Conduct for practitioners of Management Accounting and Financial Management- which has two parts. First part provides general guidelines for ethical behaviour. The second part gives specific guidance concerning what should be done if an individual finds evidence of ethical misconduct within an organization. The management accountant has responsibilities in four broad areas namely: 1. To maintain competence a high level of ethical professional 2. To treat sensitive matters with confidentiality 3. To maintain personal integrity’ 4. To be objective in all disclosing The ethical standards provide sound, practical advice for management accountants and manager. They require professional behavior, avoiding conflicts of interest. especially in Standards of Ethical conduct for practitioners of Management accounting and Financial Management: They have obligation to the public, their profession, the organization they serve and themselves to maintain the highest ethical conduct. 1. Competency ❖ Maintain an appropriate competence by ongoing knowledge and skills level of professional development of their ❖ Perform their professional duties in accordance with relevant laws, regulations and technical standards ❖ Prepare complete and clear reports and recommendations after appropriate analysis of relevant and reliable information 2. Confidentiality ❖ Refrain from disclosing confidential information acquired in the course of their work except when authorized, unless legally obligated to do so ❖ Inform subordinates as appropriate regarding the confidentiality of information acquired in the course of their work and monitor their activities to assure the maintenance of that confidentiality ➢ Refrain from using or appearing to use confidential information acquired in the course of their work for unethical or illegal advantage either personally or through third parties 3. Integrity ❖ Avoid actual or apparent conflict of interest and advise all appropriate parties of any potential conflict ❖ Refrain from engaging in any activity that would prejudice their ability to carry out their duties ethically ❖ Refuse any gift, or hospitality that would influence or would appear to influence their actions ❖ Refrain from either actively or passively subverting the attainment of the organization’s legitimate and ethical objectives ❖ Recognize and communicate professional limitations or other constraints that would preclude responsibility judgment or successful performance of an activity ❖ Communicate unfavorable as well as favorable information and professional judgements or opinions Refrain from engaging in or supporting any activity that would discredit the profession 4. Objectivity ❖ Communicate information fairly and objectively ❖ Disclose fully all relevant information that could reasonably be expected to influence an intended user’s understanding of the reports, comments and recommendations presented. Resolution of ethical Conflict Practitioners should follow the established policies of the organization bearing on the resolution of such conflict. If these policies do not resolve the ethical conflict, the following courses of action should be considered: ❖ discuss such problems with immediate superior except when it appears that the superior is involved, presented initially to next higher managerial level. If resolved, submit issues to the next level. ❖ Review not higher managerial of the such as audit committee, committee, BOD , board of trustees or owners. Clarify executive relevant ethical issues by confidential discussion with an objective advisor (e.g. Ethics Couseling Service) to obtain better understanding of possible courses of action Consult own atty. As to legal obligations and rights concerning the ethical conflict After exhausting all levels of internal review, there were no other recourse on significant matters than resign from organization and submit informative memorandum to an appropriate representative of the organization. Notify other parties. Company code of conduct Some companies place much emphasis on short term profits that act unethically. Some of their reasons are: the organization expects unethical behavior Everyone else is unethical Behaving unethically is the only easy to get ahead Companies adopted formal ethical codes of conduct. Statements of a company’s responsibilities to its employees, its customers and the community in which the company operates. It gives broad guidelines proper behavior in a specific situation. It can create strong customers and employee loyalty. Typical ethical challenges: Case A – A managing accountant knows reporting a loss for a division will result in layoffs and concerns about potential products that are currently being capitalized which are R & D costs rather than as expense. The division manager argues that the new product will be successful and profitable but presents little evidence. The accountant has many friends in the said division and wants to avoid a personal confrontation with the division manager. He faced an ethical dilemma. Competence, objectivity and integrity - the accountant should request the manager to provided credible evidence that the new product is commercially viable If not, R&D costs should be recorded as expense. Case B – Packaging supplier biding for a new contract, offers the management accountant of the purchasing company all expense paid week end to the Boracay resort. The supplier does not mention the new contract and he is not a personal friend of the accountant. Involves confidentiality and integrity - Appearance of conflict of interest companies prohibits employees from accepting favors from suppliers. This should be discusses with immediate supervisor, if approved subject to corporate policy. Certificate of Internal Auditing pass a comprehensive examination designed to ensure technical competence and have the required number of years of work experience. Responsibility to develop effective systems to detect anf prevent errors and fraud in the accounting records. Institute of Management Accountants (IMA) Principal organization of management accountants in the US has instituted a program to provide certifications for management accountants and financial managers. It developed standards of ethical conduct and maintenance of an ethics hotline that members can call to discuss ethical conflicts. Philippine (PAMA) Association of Management Accountants Founded primarily to provide its members with educational and professional activities that supplement in the knowledge of management accounting practices and methods. Monthly technical meetings, seminars and workshops are held to present relevant and current topics. Publication of technical materials to serve its members. Codes of Conduct on the International level International Federation of Accountant governs the activities of all professional accountants throughout the world. IFAC’s code also outlines the accountant’s ethical responsibilities in matters relating taxes, fees and commissions, advertising and solicitation , handling of monies and cross border activities. International Certifications Certificate of Management Accounting - who passed rigorous qualifying examination, has met an experience requirement and participates in continuing educations. It is granted by Institute Management Accountants (IMA). Certificate of Public Accountant - met the pre qualification educational requirements, passed the CPA board exam and satisfied all other legal and regulatory requirements of public accountant. Main responsibility is to provide reliable assurance the reliability of the information in the firm’s financial statements. Its continuing education arm is the Philippine Institute of Management Accounting which conducts the Certificate in Management Accounting (CMA) Program with the following objectives: 1. Establish management accounting as recognized profession by identifying the role of management accountant and the underlying body knowledge and by outlining a course of study by which such knowledge can be acquired 2. To foster higher educational standards in the field of management accounting 3. To assist employees, educators and students by establishing an an objective measure of an individuals’ knowledge and competence in the field of management accounting. Contemporary Business Environment and Strategic Focus of Cost Management Contemporary Business Environment Increasing competition continuous improvement and relentless drive for These changes include: An Increase in global competition Advances in manufacturing technologies Advances in information technologies, the Internet, and e-commerce A greater focus on the customer New forms of management organization Changes in the social, environment of business political and cultural Adapting management accounting system to better meet the management’s needs for information is crucial to an organization’s survival when competing in global markets. Management accountants use their management control systems to support and reinforce manufacturing and other operating strategies. Increase in global competition and the changes in management techniques that have created the need for a new, strategic approach to management and to cost management. The Global Business Environment The growing number of alliance among large multinational, the increasing trade agreements among countries indicate clearly that the opportunities for growth and profitability lie in global markets. As low cost, high quality goods are traded worldwide, most consumers are benefited. Manger, business owners and investors benefit likewise when sales and production activities are pursued in foreign countries. Global business environment is very competitive and firms need cost management information to sustain competitiveness. They also need financial and nonfinancial information about doing business and competing effectively. Advances in Manufacturing technologies To remain competitive in the face of global competition the increased Applied in some Japanese manufacturing firms to produce significant cost and quality improvements using quality teams, and statistical quality control Some include just in time inventory method inorder to reduce the cost and waste maintaining large levels of raw materials and unfinished products A key competitive edge is to have ability to deliver the product or service faster that the competition known as speed to market. Advances in Information Technologies, the Internet and E Commerce Most fundamental of all changes in recent years Rapid growth of internet based firms ( the dot-com’s such as Amazon,eBay and E-trade) and the increased use of Internet for business data processing, communciation, and sales. Growing focue in cost management by reducing the time required to process transactions, thereby expanding the individual’s access to information within the firm, the industry and the business environment around the world. A greater focus on customers To succeed in their customer value should be the key focus of businesses From low cost production of large quantities to quality, service, faster delivery and the ability to respond to customer’s desire for specific feature. Cost management reports include specific measures of customer preference and customer satisfaction Value of goods or service to the customer is affected by such diverse attributes as product price, quality, functionality, user friendliness, customer service, warranty and maintenance costs. Creating better customer value for the same or lower cost than of competitors Cost information plays an important part in the process called strategic cost management. Strategic position such as 1. cost leadership 2. Superior product through differentiation Focus on customer value means that management accounting system should produce information about both realization and sacrifice Requires an understanding of a firm’s value chain (internal) and supply chain (external) New forms of management organization Shift from financial and profit based measures of performance to customer-related, non financial performance measures such as quality, time delivery and service From hierarchical command and control type of organization to a more flexible organizational which encourages teamwork and coordination among business functions Cost management practices include reports that are useful to cross functional teams of managers; the reports reflect the multinational roles of these teams and include a variety of operating and financial information: product quality, unit cost, customer satisfaction, and production bottlenecks, Comparison of Prior and Contemporary Business Environments Prior Business Environments Type of reported Information recorded Management Organization and Almost exclusively financial data Contemporary Business Environments Financial and operating data, the firm’s strategic success factors Management organization structure Hierarchical, command and control Network based organization forms, teamwork focus-employee has mote responsibility and cotnrol, coaching rather than command and control Management focus Emphasis on the short term, short term performance measures and compensation, concern for sustaining the current stock price, short tenure and high mobility of top managers Emphasis on the long term, focus on criticl success factors, commitment to the long term success of the firm, including adding shareholder value Basis of compensation Manufacturing process Manufacturing technology Manufacturing Standardization, economies of scale Quality, functionality, customer satisfaction High volume, long production runs, Low volume, short production runs, significant levels of in process and focus on reducing inventory levels and finished inventory other non value added activities and costs Assembly-line automation, isolated Robotics, flexible manufacturing technology applications systems, integrated technology applications connected by networks Required labor skills Macine-paced, low level skills Emphasis on quality Acceptance of a normal or usual Goal of zero defects amount of waste Marketing Relatively few variations,long product Large number of variations, life cycles product life cycles Products Markets Largely domestic Robotics, flexible manufacturing systems, integrated technology applications connected by networks Global short Changes in the Social, Political and Cultural Environment of Business Include a more ethically and racially diverse workforce, a renewed sense of ethical responsibility among managers and employees, and an increased deregulartion of business by the national government Requires firms to be more flexible and adaptable and to place greater responsibility in the hands of a more highly skilled workforce Focus to the firm outside the production of its product or provision of its service to the ultimate consumer and the global society in which the consumer lives Strategic Focus of Cost Management Incorporate the emerging and expected change in the contemporary environment business into its business planning and practices Customer-driven, uses advanced manufacturing technologies when appropriate, anticipates the effect of changes in regulatory policies and customer taste, and recognizes its complex social, political and cultural environment. Cost management should focus not on the measurement per- but on the identification of those measures that are critical to the firm’s success. Phases of the development of cost management systems should consider the following: Stage 1: Cost management systems are basic transaction reporting systems. Stage 2: as they develop into the second stage, cost management systems focus on external financial reporting. The objective is reliable financial reports; accordingly, the usefulness for cost management is limited. Stage 3: cost management systems track key operating data and develop more accurate and relevant cost information for decision making; cost mangement information is developed. Stage 4 : strategically relevant cost management information is an integral part of the system. Stage 1 and 2 cost development focus on the management accountant’s measurement and reporting role. Stage 4 - management accountant becomes an integral part of management, not just a reported but a full business partner, with the skills of identifying, summarizing and reporting critical factors necessary for the firm’s success. Critical Success Factors (CSF’s) measures the aspects of the firm’s performance essential to its competitive advantage and therefore to its success, depend on the nature of the competition it faces. Cost Management and Accounting Systems Cost management describe as the approaches and activities of managers in short run and long run planning and control decisions that increase value of customers and lower costs of products and services. It has broad focus -includes continuous reduction of costs, planning and control of costs linked with revenue and profit planning, to enhance revenue additional costs to be incurred advertising and product modification. It is an integral part of general management strategies and their implementation example include programs that enhance customer satisfaction and quality and programs to promote blockbuster new product development. When should the internal accounting system be changed? Surviving organizations must meet the demand of changing technologies and markets by revising their business structures and organizational architecture. Accounting systems record historical costs, which are backward looking. Therefore, accounting numbers are useful for decision making only under very strong assumptions, primarily that the future will look like the past. Integrative Framework Accounting systems are used for both decision making and control, support external reporting for shareholders, taxes and government regulations. It is part of the firm’s organizational architecture. This analytical structure will help readers better understand, use, and design future accounting systems as well as other systems that evaluate and reward performance and partition decision rights. Three significant managerial implications are derived from these two observations: 1. Before implementing an accounting or other organizational change, it is important to understand what is driving the change. 2. An accounting system should not be adopted merely because other firms are doing so, they may be reacting to a different set of external shocks. 3. An accounting system should not be changed without concurrent, consistent changes in the way decision rights are partitioned as well as in the performance reward systems. All three parts of the organization’s architecture must be internally consistent and coordinated. The determinants of business strategy, organizational architecture, and firm value Technological innovation Market conditions BUSINESS STRATEGY Asset structure Customer base Nature of knowledge creation ORGANIZATIONAL ARCHIITECTURE Decision rights partitioning Separation of decision management from decision control Centralization/decentralization Performance evaluation system Accounting system Nonfinancial systems Performance reward and punishment system Compensation policy Promotion policy Incentives and actions Firm Value