From PAS to PADS 从 PAS 到 PADS
writekillercopyfast.com/from-pas-to-pads
From PAS to PADS 从 PAS 到 PADS
I love formulas, especially when it comes to copy.
我喜欢公式，尤其是在复制方面。
One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE
至今仍令人耳目一新的经典之一：问题-讨论-解决
State the problem your prospect faces.
说明您的潜在客户面临的问题。
Twist the knife to create even more agitation re: this irritant.
扭转刀子以产生更多的躁动：这种刺激物。
Offer your solution to make the boo-boo better.
提供您的解决方案，让问题变得更好。
I’ve used it many times in promotions of all kinds – videos, long form sales letters, emails,
webinars, etc.
我在各种促销活动中多次使用过它——视频、长篇销售信函、电子邮件、网络研讨会等。
It was definitely on my list of “Hacks” to writing copy faster.
这绝对是我的“秘诀”之一，可以更快地编写文案。
But here’s an enhancement to the formula, which I’m sure I’d heard before, but just rediscovered it anew in a program by Dan Kennedy…
但这里有一个对公式的增强，我确信我以前听说过，但只是在丹·肯尼迪的一个节目中重新发
现了它......
Problem-Agitate-DISCREDIT-Solve
问题-搅动-DISCREDIT-解决
Basically, after twisting the knife in the wound (and as legendary Gary Halbert might say,
leaving them bleeding profusely from every pore), rub even more self-serving salt in the
wound by DISCREDITING conventional wisdom-based solutions.
基本上，在伤口上扭动刀子之后（正如传奇人物加里·哈尔伯特可能会说的那样，让他们的每
个毛孔都大量流血），通过蔑视传统的基于智慧的解决方案，在伤口上撒更多自私的盐。
For example, you’ll almost certainly see this in ads for Weight Loss programs where they
reinforce the cold, hard truth that “counting calories doesn’t work, sweating to the oldies
doesn’t work, and denying yourself the tasty foods you love absolutely doesn’t work.”
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例如，您几乎肯定会在减肥计划的广告中看到这一点，它们强化了冷酷无情的事实：“计算卡
路里不起作用，为老人出汗不起作用，拒绝吃自己喜欢的美味食物”绝对行不通。”
Then, after you dispose of the obvious-yet-ineffective options, you offer up YOUR solution.
然后，在处理掉明显但无效的选项后，您可以提出您的解决方案。
What’s great about including DISCREDIT in the mix is it adds to the sense of despair and “all
hope is lost.”
将 DISCREDIT 纳入其中的好处在于，它增加了绝望感和“所有希望都破灭了”。
I used to do this when marketing my birthday party magic show – laying out the pain of
facing down 30-some 5 year olds without a plan… you could plan and run the games
yourself… or you could take everyone to a playground or “Pizza Planet”… making it clear
that even though these alternatives could work, there’s definitely a significant price to pay /
burden to bear.
我曾经在营销我的生日派对魔术表演时这样做——展示在没有计划的情况下面对 30 至 5 岁孩
子的痛苦……你可以自己计划和运行游戏……或者你可以带每个人去游乐场或“披萨店”行
星”……明确指出，即使这些替代方案可行，但肯定要付出巨大的代价/承受负担。
And then… “Or you could just hire me… so you can relax, sit back, and do nothing but enjoy
an adult beverage with friends as all the happy, fully occupied children have a wonderful
time. Everyone will thank YOU for throwing the best party ever.”
然后……“或者你可以雇佣我……这样你就可以放松，坐下来，什么也不做，只是和朋友们一
起享受成人饮料，而所有快乐、忙碌的孩子们都度过了美好的时光。每个人都会感谢你举办了
有史以来最好的派对。”
Nothing to fear as DESPAIR rides off into the sunset.
当“绝望”驶向夕阳时，没有什么可害怕的。
P.A.S. is great. 伊党很棒。
P.A.D.S. takes it up another notch, making it even more effective.
PADS 将其提升了一个档次，使其更加有效。
-Jack -杰克
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