Advertisements has an impact over our thoughts, feelings, and perception of our own body, especially in women. They present a flawlessly beautiful model--slim--as an ideal attainable appearance that a woman can have. That is why most women put a lot of effort or self-sacrifice in achieving the ideal. However, advertisers promote that transformation is no longer via hard work but through purchasing the right products. And because of that, some women are tempted to buy their products and became their consumers.