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eBook Understanding Management 12e By Richard L. Daft, Dorothy Marcic

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Get Complete eBook Download By email at student.support@hotmail.com
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Understanding Management, Twelfth Edition
Last three editions, as applicable: © 2023, © 2019, © 2017
Richard L. Daft and Dorothy Marcic
Copyright © 2023 Cengage Learning, Inc. ALL RIGHTS RESERVED.
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To my parents, who started my life
toward outcomes that I could not understand at the time.
—R. L. D.
To Nelson, Samantha, Roman, and Phoenix,
who have opened pathways of love and fascination
I never dreamed of.
—D. M.
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Brief Contents
Part 1
Introduction to Management
1 Leading Edge Management
Part 2
02
02
The Environment of Management
52
2 The Environment and Corporate Culture 52
3 Managing in a Global Environment 84
4 Managing Ethics and Social Responsibility 116
Part 3
Planning
148
5 Planning and Goal Setting 148
6 Managerial Decision Making 192
Part 4
Organizing
226
7 Designing Organization Structure 226
8 Managing Innovation and Change 266
9 Managing Human Talent and Diversity/Inclusion
Part 5
Leading
360
10 Understanding Individual Behavior
11 Leadership 400
12 Motivating Employees 438
13 Managing Communication 472
14 Leading Teams 508
Part 6
298
Controlling
360
544
15 Managing Quality and Performance
544
Glossary 576
Endnotes 584
Name Index 634
Company Index 637
Subject Index 640
iv
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Contents
Part 1
Introduction to Management
Chapter 1 Leading Edge Management
Michelin 5-Star
Caffè Panna 06
Recipe for Success
Morning Star 07
Urban Roots 09
Creating a Greener
World
A Local Market in a Box 10
Take a Moment: Know
Yourself 19
Sunny Side Up
Time Management Tips for New
Managers 20
Half-Baked Management
Boeing
22
Recipe for Success
Second Harvest Food Bank of
Middle Tennessee 24
Creating a Greener
World
Don’t Toss That iPhone!
33
Take a Moment: Know
Yourself 36
Made from Scratch
Buurtzorg 38
Current Use of Management
Tools and Trends 40
Part 2
02
2
Management Competencies for Today’s World 5
Leading-Edge Management Competencies 5
The Trend Toward Bosslessness 7
The Basic Functions of Management 8
Organizational Performance 11
Management Skills 12
When Skills Fail 14
Challenges Facing New Managers 15
What Is a Manager’s Job Really Like? 17
Manager Activities 18
Manager Roles 21
Managing in Nonprofit Organizations 23
The Historical Struggle: The Things of Production Versus the Humanity
of Production 25
Classical Perspective 27
Scientific Management 27
Bureaucratic Organizations 28
Administrative Principles 30
Management Science 31
Humanistic Perspective 34
Early Advocates 34
Human Relations Movement 35
Human Resources Perspective 37
Behavioral Sciences Approach 39
Management Thinking into the Future 39
Managing the New Technology-Driven Workplace 40
Managing the New People-Driven Workplace 42
The Historical Struggle: Is Artificial Intelligence the Answer? 44
The Environment of Management
Chapter 2 The Environment and Corporate Culture
Recipe for Success
Bridge City Brinery 56
Made from Scratch
Costco 57
Creating a Greener
World
There Is No Finish Line for
Sustainability 61
52
52
The External Environment 54
Task Environment 55
General Environment 58
The Organization–Environment Relationship 63
Environmental Uncertainty 63
Adapting to the Environment 64
The Internal Environment: Corporate Culture 67
What Is Culture? 67
Toxic Cultures 69
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v
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Michelin 5-Star
Commit to Green 65
Sunny Side Up
The Bossless Workplace 68
Half-Baked Management
Company Misconduct: CBS,
Nike, McDonald’s, Google 69
Made from Scratch
TubeMogul 72
Salesforce 73
Take a Moment: Know
Yourself 74
Interpreting/Shaping Culture 69
Symbols 70
Stories 70
Heroes 70
Slogans 70
Ceremonies 71
Types of Culture 71
Adaptability Culture 71
Achievement Culture 72
Involvement Culture 73
Consistency Culture 73
Shaping Corporate Culture for
Innovative Response 75
Managing the High-Performance Culture
Cultural Leadership 77
75
Chapter 3 Managing in a Global Environment 84
Sunny Side Up
Bosslessness Emerges Around
the Globe 87
Half-Baked Management
Chevron Ecuador 89
Made from Scratch
TwoBillionEyes Foundation 90
Xiaomi 93
Creating a Greener
World
China’s Plastic Purge 94
Recipe for Success
Godrej & Boyce 96
Starbucks 99
Michelin 5-Star
Vermont Maple Ltd. 100
Take a Moment: Know
Yourself 107
A Borderless World 86
Globalization 87
Developing a Global Mind-Set 89
The Changing International Landscape 92
China Rising 92
India, the Service Giant 93
Multinational Corporations 95
Characteristics of Multinational Corporations 95
Serving the Bottom of the Pyramid 96
Getting Started Internationally 97
Legal–Political Challenges 99
Sociocultural Challenges 102
Social Values 102
Communication Challenges 105
International Trade Alliances 108
GATT and the WTO 108
European Union 108
United States–Mexico–Canada Agreement 109
Chapter 4 Managing Ethics and Social Responsibility
Half-Baked Management
Wells Fargo 120
Recipe for Success
Coffee of Grace 125
Take a Moment: Know
Yourself 129
Creating a Greener
World
Disrupting Brazil’s Deforestation
134
vi
116
What Is Managerial Ethics? 118
Ethical Management Today 119
The Business Case for Ethics and Social Responsibility 121
Ethical Dilemmas: What Would You Do? 122
Frameworks for Ethical Decision Making 123
Utilitarian Approach 124
Individualism Approach 124
Moral-Rights Approach 124
Justice Approach 125
Practical Approach 126
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Michelin 5-Star
Asarasi 135
Sunny Side Up
Cultivating a Volunteerism
Mind-Set 139
Part 3
The Individual Manager and Ethical Choices 127
The Stages of Moral Development 127
Giving Versus Taking 128
What Is Corporate Social Responsibility? 130
A New Purpose for the Corporation: Stakeholders 131
The Green Movement 133
Sustainability and the Triple Bottom Line 134
Benefit Corporations and B Lab 136
Managing Company Ethics
and Social Responsibility 138
Values-Oriented Approach 138
Structure-Oriented Approach 140
Whistle-Blowing 141
Planning
148
Chapter 5 Planning and Goal Setting 148
Recipe for Success
Chipotle Mexican Grill 150
Michelin 5-Star
Brutus Bakeshop 151
Take a Moment: Know
Yourself 155
Recipe for Success
Brinker International 160
Creating a Greener
World
The Bees Buzz 161
Sunny Side Up
Should We Use OKRs? 162
Half-Baked Management
Indiana State Fair 168
Take a Moment: Know
Yourself 170
Take a Moment: Know
Yourself 175
Recipe for Success
Elevate Packaging 177
Sunny Side Up
Kroger’s 177
Creating a Greener World
Transferring to Clean
Power 179
Goal Setting and Planning Overview 150
Levels of Goals and Plans 151
The Organizational Planning Process 153
Goal Setting in Organizations 155
Organizational Mission 156
Managing Goal Conflict 157
Performance Management 159
Criteria for Effective Goals 160
Management by Objectives 161
Benefits and Limitations of Planning 164
Planning for a Turbulent Environment 165
Contingency Planning 166
Scenario Building 166
Setting Stretch Goals for Excellence 167
Crisis Planning 168
Thinking Strategically 172
What Is Strategic Management? 173
Purpose of Strategy 173
SWOT Analysis 176
Formulating Corporate-Level Strategy 179
Portfolio Strategy 179
The BCG Matrix 180
Diversification Strategy 181
Formulating Business-Level Strategy 182
Porter’s Five Competitive Forces 182
Porter’s Competitive Strategies 183
vii
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Chapter 6 Managerial Decision Making
Creating a Greener
World
Business Decision, Social
Benefits 196
Michelin 5-Star
Mulan Dumplings 201
Recipe for Success
Rose Acre Farms 209
Take a Moment: Know
Yourself 210
Half-Baked Management
JPMorgan 215
Sunny Side Up
Do Biases Influence Your
Decision Making? 215
Part 4
192
Types of Decisions and Problems 195
Programmed and Nonprogrammed Decisions 195
Facing Uncertainty and Ambiguity 196
Decision-Making Models 199
The Ideal, Rational Model 199
How Managers Make Decisions 200
The Political Model 203
Decision-Making Steps 205
Recognition of Decision Requirement 205
Diagnosis and Analysis of Causes 206
Development of Alternatives 207
Selection of the Desired Alternative 207
Implementation of the Chosen Alternative 208
Evaluation and Feedback 208
Personal Decision Framework 210
Why Do Managers Make Bad Decisions? 213
Innovative Decision Making 217
Start with Brainstorming 217
Use Hard Evidence 217
Engage in Rigorous Debate 218
Avoid Groupthink 218
Know When to Bail 219
Do a Premortem and Postmortem 219
Organizing
226
Chapter 7 Designing Organization Structure 226
Half-Baked Management
Deepwater Horizon 232
Take a Moment: Know
Yourself 232
Michelin 5-Star
Chef Oya’s The TRAP 235
Creating a Greener
World
Love the Sun 236
Sunny Side Up
The Bossless Upside-Down
Structure 247
Recipe for Success
Sweetgreen 255
viii
Organizing the Vertical Structure 228
Division of Labor 229
Chain of Command 230
Span of Management 233
Centralization and Decentralization 235
Departmentalization 238
Vertical Functional Approach 238
Divisional Approach 240
Matrix Approach 242
Team Approach 244
Virtual Network Approach 247
Organizing for Horizontal Coordination 251
The Need for Coordination 251
Task Forces, Teams, and Project Management 252
Relational Coordination 253
Factors Shaping Structure 256
Structure Follows Strategy 257
Structure Fits the Workflow Technology 258
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Chapter 8 Managing Innovation and Change 266
Recipe for Success
HN Agri Serve 269
Creating a Greener
World
Tiny Innovation—Big Result
272
Recipe for Success
Zingerman’s 274
Sunny Side Up
Use Six Thinking Hats for Better
Ideas 275
Take a Moment: Know
Yourself 276
Michelin 5-Star
Rockefeller Foundation Food
Initiative 288
Innovation and the Changing Workplace 268
Disruptive Innovation 268
The Ambidextrous Approach 270
Changing Things: New Products and Processes 271
Discovery 273
Horizontal Collaboration and Open Innovation 277
Innovation Roles and Structures 280
Changing People and Culture 282
Training and Development 282
Organization Development 283
Implementing Innovation and Change 285
Implementation Stages 285
Why Do People Resist Change? 286
Create a Sense of Urgency 287
Use Implementation Tactics 289
Half-Baked Management
WeWork 289
Chapter 9 Managing Human Talent and Diversity/Inclusion 298
Recipe for Success
bwè kafé 302
Creating a Greener
World
The “You” in Sustainability
305
Take a Moment: Know
Yourself 307
Recipe for Success
Kraft Heinz 311
Sunny Side Up
Ace the Interview 318
Michelin 5-Star
Caffè Panna 322
Take a Moment: Know
Yourself 328
Creating a Greener
World
Using Business as a Force for
Good 335
Take a Moment: Know
Yourself 340
Half-Baked Management
Google 343
Sunny Side Up
How Women Might Hold
Themselves Back 347
The Strategic Role of HRM Is to Drive Organizational Performance 300
The Strategic Approach 300
Building Human Capital to Drive Performance 303
The Impact of Federal Legislation on HRM 305
The Changing Social Contract 308
The End of Lifetime Employment 308
Leading-Edge HR Practices 310
Finding the Right People 312
Human Resource Planning 313
Recruiting 313
Selecting 316
Developing Talent 321
Training and Development 321
Performance Management 323
Maintaining an Effective Workforce 326
Rewards 326
Benefits 327
Termination 328
Diversity in the Workplace 330
Diversity Challenges in Corporate America 331
Diversity Challenges on a Global Scale 334
Managing Diversity 335
Diversity and Inclusion 335
Diversity of Thought 336
Dividends of Workplace Diversity 337
Factors Shaping Personal Bias 339
Unconscious Bias 339
Workplace Prejudice, Discrimination, and Stereotypes 341
Challenges Underrepresented Employees Face 343
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ix
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Factors Affecting Women’s Careers 344
The First Rung of the Management Ladder 345
The Female Advantage 346
Diversity Initiatives and Programs 348
Enhance Structures and Policies 348
Expand Recruitment Efforts 348
Establish Sponsor Relationships 350
Provide Personal Coaching and Feedback 350
Increase Awareness of Sexual Harassment 351
Encourage Employee Resource Groups 351
Part 5
Leading
360
Chapter 10 Understanding Individual Behavior 360
Creating a Greener
World
Empowering Passions 366
Recipe for Success
Frank’s Little Farm 367
Half-Baked Management
Nikola 373
Sunny Side Up
The Rise of the Introverted
Manager 374
Michelin 5-Star
Land of the Tamal 376
Take a Moment: Know
Yourself 383
Understanding Yourself and Others 362
The Value and Difficulty of Knowing Yourself 362
Enhance Your Self-Awareness 363
Job Satisfaction and Trust 365
Job Satisfaction 365
Trust 367
Perception and Attributions 368
Perception and Perceptual Distortions 368
Attributions: A Special Case of Perception 370
Personality and Behavior 372
Personality Traits 372
Attitudes and Behaviors Influenced by Personality 375
Problem-Solving Styles and the Myers-Briggs Type Indicator™
Emotions 381
Positive and Negative Emotions 381
Emotional Intelligence 382
Managing Yourself 385
Basic Principles for Self-Management 385
A Step-By-Step Guide for Managing Your Time 386
Stress and Resilience 388
Challenge Stress and Threat Stress 388
Causes of Work Stress 389
Enhancing Resilience 390
Chapter 11 Leadership
x
379
400
The Nature of Leadership 403
From Management to Leadership
Contemporary Leadership 406
Level 5 Leadership 406
Servant Leadership 408
Authentic Leadership 410
Interactive Leadership 411
405
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Half-Baked Management
Beam Financial 402
Sunny Side Up
Be a Leader, Not a Boss 404
Michelin 5-Star
Union Kitchen 408
Recipe for Success
Popeyes 409
Yola 418
Creating a Greener
World
In the Hands of a Matador
423
Take a Moment: Know
Yourself 427
Chapter 12
Motivating Employees 438
Sunny Side Up
Motivating in a Bossless
Environment 443
Recipe for Success
Publix 447
Mars Incorporated 448
Take a Moment: Know
Yourself 449
Half-Baked Management
Twinkies 452
Creating a Greener
World
Green Motivates Green 455
Michelin 5-Star
Hudson Valley Fisheries 464
Chapter 13
Leadership Traits 413
Behavioral and Contingency Approaches 415
Behavioral: Task Versus People 415
Contingency: The Situational Model of Leadership 416
Contingency: Fiedler’s Contingency Theory 418
Contingency: Situational Substitutes for Leadership 420
Charismatic and Transformational Leadership 421
Charismatic Leadership 421
Transformational Versus Transactional Leadership 422
Followership 424
Power and Influence 428
Hard Position Power 429
Personal Soft Power 429
Other Sources of Power 430
Interpersonal Influence Tactics 430
Individual Needs and Motivation 440
Intrinsic and Extrinsic Rewards 441
Content Perspectives on Motivation 444
The Hierarchy of Needs 445
ERG Theory 446
A Two-Factor Approach to Motivation 447
Acquired Needs 449
Process Perspectives on Motivation 451
Goal Setting 451
Equity Theory 452
Expectancy Theory 454
Reinforcement Perspective on Motivation 457
Direct Reinforcement 457
Social Learning Theory 459
Job Design for Motivation 459
Job Enrichment 460
Job Characteristics Model 460
Leading-Edge Ideas for Motivating 462
Empowering People to Meet Higher Needs 462
Giving Meaning to Work Through Engagement 463
Managing Communication 472
Michelin 5-Star
Brutus Bakery 477
Made from Scratch
UWS Yoga and Wellness 479
Communication Is the Manager’s Job 474
What Is Communication? 475
A Model of Communication 476
Purpose-Driven Communication 478
Communicating Vision, Mission, and Values 478
Communicating to Persuade and Influence Others 479
xi
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Sunny Side Up
Gender Differences in
Communication 481
Recipe for Success
Hudson Valley Cold Pressed
Oils 483
Creating a Greener
World
Local Impact 489
Take a Moment: Know
Yourself 496
Half-Baked Management
College Admissions Scandal 499
Communicating Effectively with Others 481
Open Communication Climate 482
Communication Channels 484
Giving Feedback 486
Communicating with Candor 487
Asking Questions 488
Listening 489
Nonverbal Communication 490
Workplace Communication 492
Social Media 492
Personal Communication Networks 494
Formal Communication Channels 498
Chapter 14 Leading Teams
Recipe for Success
Yum! Brands 512
Michelin 5-Star
Tandem Bakery 513
Creating a Greener
World
Subaru’s Teams Turn Green
514
Half-Baked Management
Comcast 521
Sunny Side Up
How to Run a Great Meeting
523
Take a Moment: Know
Yourself 526
Recipe for Success
Grilled Cheeserie 529
Part 6
508
The Value of Teams 510
What Is a Team? 511
Contributions of Teams 512
Types of Teams 514
Virtual Teams 518
The Personal Dilemma of Teamwork 520
Model of Team Effectiveness 522
Team Demographics 524
Size 525
Diversity 525
Member Roles 525
Team Processes 528
Stages of Team Development 528
Building a Cohesive Team 530
Establishing Team Norms 531
Managing Team Conflict 533
Types of Conflict 533
Balancing Conflict and Cooperation 533
Causes of Conflict 534
Styles of Handling Conflict 535
Ways of Expressing Conflict 536
Negotiation 537
Controlling
544
Chapter 15 Managing Quality and Performance
xii
544
The Meaning of Control 546
Feedback Control Model 549
Four Steps of Feedback Control 549
The Balanced Scorecard 552
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Half-Baked Management
Zoom 547
Sunny Side Up
Quantify Yourself 548
Recipe for Success
Little Mosque on the Prairie
550
The Hershey Company 551
Michelin 5-Star
Zingerman’s 553
Take a Moment: Know
Yourself 554
Recipe for Success
L&L Foods 559
Creating a Greener
World
The Changing Philosophy of Control 554
Hierarchical Versus Decentralized Approaches 555
The Dilemma of Algorithmic Control 557
Total Quality Management 558
TQM Techniques 560
TQM Success Factors 562
Budgetary Control 563
Expense Budget 564
Revenue Budget 564
Cash Budget 564
Capital Budget 565
Zero-Based Budget 565
Financial Control 566
Financial Statements 567
Financial Analysis: Interpreting the Numbers 568
The Honeybee Style 562
Glossary 576
Endnotes 584
Name Index 634
Company Index 637
Subject Index 640
xiii
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Preface
Leading-Edge Management
xiv
The years 2020–21 presented unique and far-reaching challenges to managers in organizations
of all types and sizes. The effects of the COVID-19 pandemic put some companies out of
business for good and forced managers in all organizations to adapt to new ways of working.
Shifting economic conditions and widespread social and political unrest in the United States as
well as other countries around the world added to the turmoil and further eroded the myth of
a stable environment. Even before the recent dramatic upheavals, managers and organizations
were being buffeted by far-reaching competitive, social, technological, and economic changes.
Business schools, as well as managers, are scrambling to cope with the turbulence, keep up with
fast-changing events, and evaluate the impact that this volatile period of history will have on
organizations in the future. This edition of Management addresses themes and issues that are
directly relevant to the current, fast-shifting business environment.
We revised Understanding Management, 12th edition, with a goal of helping current and
future managers find leading-edge solutions to the problems that plague today’s organizations—
whether they are everyday challenges or once-in-a-lifetime crises. The world in which most
students will work as managers is undergoing a tremendous upheaval. Ethical and social turmoil,
the need for crisis management skills, e-commerce and mobile commerce, economic instability,
rapidly changing technologies, globalization, outsourcing, cybersecurity threats, increasing government regulation, social media, global supply chains—all of these challenges, and more, place
demands on managers that go beyond the techniques and ideas traditionally taught in management courses. Managing today requires the full breadth of management skills and capabilities.
This text provides comprehensive coverage of both traditional management skills and the new
competencies needed in a turbulent environment characterized by economic and social turmoil,
political confusion, and general uncertainty.
In the traditional world of work, management’s job was to control and limit people, enforce
rules and regulations, seek stability and efficiency, design a top-down hierarchy, and achieve
bottom-line results. But to spur innovation, adapt to rapid environmental shifts, and achieve
high performance, managers need different skills. Managers must find ways to engage workers’ hearts and minds, as well as take advantage of their labor. The new workplace asks that
managers focus on building trust, inspiring commitment, leading change, harnessing people’s
creativity and enthusiasm, finding shared visions and values, and sharing information and power.
Teamwork, collaboration, participation, and learning are guiding principles that help managers
and employees maneuver the bumpy terrain of today’s chaotic business environment. Rather
than controlling their employees, savvy managers focus on training them to adapt to new technologies and extraordinary environmental shifts, and thus achieve high performance and total
corporate effectiveness.
Our vision for this edition of Understanding Management is to present the newest management ideas in a way that is both interesting and valuable to students, while retaining the best
of traditional management thinking. To achieve this vision, we have included the most upto-date management concepts and research and have shown the contemporary application of
management ideas in organizations. At the end of each major chapter section, a “Remember
This” feature offers a quick review of the salient concepts and terms that students should
remember. Within each chapter, a wealth of examples, called Snapshots, highlight the application of concepts to the real world, and a “Creating a Greener World” feature illustrates how
various organizations are responding to the growing demands for socially and environmentally
responsible ways of doing business. With the theme of this edition being the food industry, we
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have interviewed many food entrepreneurs and have included their stories in the chapters in the
“Michelin 5-Star” and “Recipe for Success” features. In addition, each chapter highlights a failure of management in the “Half-Baked Management” feature. Thoughtful or inspiring quotes
within each chapter—some from business leaders, but others from novelists, philosophers, and
everyday people—help students expand their thinking about management issues. The combination of established scholarship, new ideas, and real-life applications gives students a taste of the
energy, challenge, and adventure inherent in the dynamic field of management. The Cengage
Learning staff have worked together with us to provide a textbook that is better than any other
at capturing the excitement of organizational management.
Leading-Edge Understanding Management:
New to the 12th Edition
Our primary focus when revising the 12th edition has been to relate management concepts and
theories to events in today’s turbulent environment by bringing in present-day issues that reallife managers face.
Learning Opportunities
The 12th edition includes several innovative pedagogical features to help students understand
their own management capabilities and learn what it is like to manage in an organization today.
Each chapter begins with a “Know Yourself ” self-assessment questionnaire that directly relates
to the theme of the chapter and enables students to see how they respond to situations and
challenges typically faced by real-life managers. A second “Know Yourself ” within each chapter
provides an additional opportunity for students to understand their management abilities. These
short questionnaires provide feedback to the students that compares their responses to those
of their classmates and gives students insight into how they would function in the real world
of management. “Remember This” bullet-point summaries at the end of each major chapter
section enable students to quickly review the key points and concepts covered in that section.
The end-of-chapter questions have been carefully revised to encourage critical thinking and
application of chapter concepts. The end-of-chapter “Self-Learning” has been enhanced with
“Group Learning” and “Action Research” features. These features give students the opportunity
to apply concepts while building teamwork skills. Ethical dilemma scenarios, cases for analysis,
and MindTap activities help students “think like a manager” and sharpen their diagnostic skills
for management problem solving.
Chapter Content
Within each chapter, many topics have been added or expanded to address the current issues
that managers face. Every chapter includes at least one real-life example related to the extraordinary challenges that the COVID-19 pandemic created for managers around the world. The
text has also been tightened and sharpened to provide greater focus on the key topics that count
the most for management today. The essential elements concerning operations and information
technology—subject matter that is frequently covered in other courses—have been combined
into an appendix for students who want more information about these topics.
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Preface
Chapter 1 includes a discussion of the leading-edge management competencies that have become
so critical to the success of organizations today and will remain so into the future. This introductory chapter discusses the trend toward bossless organizations, introduces the basic functions
and skills of management, and gives students an idea of what the manager’s job entails. It also
describes the challenges involved in making the leap from being an individual contributor in the
organization to becoming a manager and getting work done primarily through the efforts of
others. The chapter touches upon the skills and competencies needed to manage organizations
effectively, including issues such as managing one’s time, maintaining appropriate control, and
building trust and credibility. In addition, the chapter provides solid coverage of the historical
development of management and organizations. It begins with an overview of the historical
struggle within the field of management to balance the machinery and the humanity of production. The chapter includes sections on managing the technology-driven workplace and managing the people-driven workplace; it ends with a consideration of artificial intelligence (AI) and
nudge management as possible answers to the human–machine struggle. Managing the peopledriven workplace includes discussions of the trend toward radical decentralization and using
engagement to manage Generation Z and Millennial employees.
Chapter 2 contains an updated view of current issues related to the business environment and
corporate culture, including a discussion of organizational ecosystems, the growing importance
of the international environment, and trends in the sociocultural environment, including shifting social views on issues such as same-sex marriage and alternative lifestyles. The chapter also
describes the use of social media analytics for boundary spanning, the growing challenges to
large tech companies related to privacy and security issues, and the current widespread concern
about how some companies with strong cultures have handled sexual harassment and misconduct. The chapter closes with a discussion of how managers can shape a high-performance
culture as an innovative response to a shifting environment.
Chapter 3 takes an updated look at the changing international landscape, including the growing clout of China and India and what this development means for managers around the world,
including a broader and more complex array of political risks. The chapter looks at the shifting
geography of the Fortune Global 500 companies, describes the importance of cultural intelligence (CQ) and a global mind-set, and considers communication challenges, including a
discussion of the role of implicit communication. The chapter also discusses the bottom-ofthe-pyramid (BOP) concept, and describes changes in the European Union and the new U.S.–
Mexico–Canada Agreement (USMCA).
Chapter 4 makes the business case for incorporating ethical values into the organization and con-
siders how managers can create an ethical organization using both a values-based approach and
a structure-based approach. It includes an updated discussion of the state of ethical management
today, the pressures that can contribute to unethical behavior in organizations, the difference
between “giving” and “taking” corporate cultures, and criteria that managers can use to resolve
ethical dilemmas. The chapter considers corporate social responsibility issues as well, including
the recent approach of assessing performance on environmental, social, and governance (ESG)
dimensions, the Business Roundtable’s new “Statement on the Purpose of a Corporation,” the
growth of the green movement, and the increasing interest in benefit corporations.
Chapter 5 delves into the overall planning and goal-setting process, including the importance
of aligning goals and plans and the use of strategy maps for aligning goals. The chapter covers
some of the benefits and limitations of planning and goal setting, and includes a discussion of
using management by means (MBM) as a way to lessen the problem of too much pressure to
attain goals. The final section describes planning approaches for use in a turbulent environment,
including contingency and scenario planning, the use of stretch goals, and crisis planning. It also
focuses on the basics of formulating and implementing strategy, including levels of strategy, the
elements of competitive advantage, and Michael E. Porter’s competitive strategies. It includes
a section on SWOT analysis, a discussion of the biggest barriers to strategy execution, and
the various strategic options for global business. In addition, the chapter updates the Boston
Consulting Group (BCG) matrix and diversification strategy, looking at how managers may use
unrelated diversification, related diversification, or vertical integration as strategic approaches in
shifting environments.
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Preface
Chapter 6 gives an overview of managerial decision making, including decision-making models,
personal decision styles, and a revised and updated discussion of biases that can cloud managers’
judgment and lead to bad decisions. The chapter includes an examination of the use of AI in
programmed decision making, a section on quasirationality, an expanded discussion of ambiguity
and conflict, and a short discussion of the 5 Whys technique. The final section looks at innovative group decision making, including the concept of evidence-based decision making, ways to
avoid groupthink and escalating commitment, and premortems and postmortems (also called
after-action reviews).
Chapter 7 discusses basic principles of organizing and describes both traditional and contemporary organizational structures in detail. The chapter includes an expanded discussion of outsourcing and the virtual network structure and looks at the essential role of coordination and
collaboration in today’s digitally advanced organizations. It provides an overview of the strengths
and weaknesses associated with each structural approach, looks at the trend toward decentralization, and highlights experiments with bosslessness.
Chapter 8 focuses on the critical role of managing innovation and change in today’s business
environment. The chapter includes a revised and expanded discussion of disruptive innovation,
including self-disruption. The content on the ambidextrous approach has been enhanced with a
discussion of exploration and exploitation in the innovation process. The chapter also describes
the bottom-up approach to innovation, ways to encourage corporate intrapreneurship, and the
use of innovation contests. The section on collaboration and open innovation has been enhanced
with a discussion of the growing use of internal crowdsourcing and in-house ventures. The final
sections of the chapter examine the reasons why many people resist change and provide a threestage model for effectively implementing change.
Chapter 9 has been thoroughly revised to reflect the shifting role of human resource manage-
ment (HRM) in today’s turbulent environment. The chapter includes expanded discussions of
aligning HR strategies with the organization’s strategic direction, new approaches to interviewing, new training challenges, and new types of benefits. It also takes a look at the gig economy
and the shadow workforce and examines the use of AI and virtual approaches to recruiting and
hiring. Further, the chapter has been completely updated to reflect the most recent thinking on
today’s complex organizational diversity issues. The chapter includes an updated discussion of
demographic and social changes occurring in the domestic and global workforce and how organizations are responding to these shifts. Expanded sections explore the challenges that women
and members of underrepresented groups face in organizations, including a deeper discussion of
the problem of implicit or unconscious bias and the challenge of reaching the “first rung” of the
management ladder.
Chapter 10 maintains its solid coverage of the basics of understanding individual behavior,
including personality, attitudes, perception, and emotions. In addition, the chapter now includes
an expanded section on the value and difficulty of self-awareness, techniques for enhancing selfawareness and recognizing blind spots, and brief discussions of positive and negative attributions, grit, negativity bias, and emotional contagion. The chapter also describes self-management
and gives a step-by-step guide to time management. The section on stress management has been
enhanced with a discussion of resilience, the distinction between challenge stress and threat
stress, and strategies that both individuals and organizations can implement to help people
develop resilience and combat the harmful effects of too much stress.
Chapter 11 examines contemporary approaches to leadership, including Level 5 leadership,
authentic leadership, servant leadership, and interactive leadership. The chapter also discusses
the difference between management and leadership, formal versus informal leadership, charismatic and transformational leadership, task versus relationship leadership behaviors, gender differences in leadership, the importance of leaders discovering and honing their strengths, and the
crucial role of followers. The section on leadership power describes the differences between hard
versus soft power and outlines various interpersonal influence tactics that leaders use.
Chapter 12 covers the foundations of motivation and incorporates sections on positive versus
negative approaches to motivating employees and the use of intrinsic versus extrinsic rewards.
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Preface
The chapter also describes using reinforcement for motivation, the job characteristics model, and
leading-edge motivational methods such as empowering people to meet their higher-level needs
and giving meaning to people’s work through engagement.
Chapter 13, which explores the basics of good communication, has been updated to incorporate
the use of new communication and collaboration platforms in today’s organizations. The chapter
includes discussions of purpose-driven communication, giving feedback, communicating with
candor, the importance of listening and asking questions, and the role of nonverbal communication. Sections also focus on communicating to persuade and influence, using internal and external social media, using new communication tools for team collaboration, and the role of personal
networks and the grapevine.
Chapter 14 takes a fresh look at the contributions that teams make in organizations. It acknowledges that work teams are sometimes ineffective and explores the reasons for their shortcomings,
including such problems as free riders and lack of trust. The chapter differentiates between putting together a team and building teamwork, defines the types of teams, and describes the stages
of team development. In addition, it examines some of the challenges faced by today’s remote
workers and virtual teams, and explores the role of team leadership and technology in these situations. The chapter includes a discussion of the growing use of self-managed and agile teams,
describing the characteristics of such teams. It also considers how factors such as team diversity, member roles, norms, and team cohesiveness influence effectiveness. Finally, the section on
negotiation and managing conflict offers an explanation of task versus relationship conflict and
suggests different ways of expressing and managing conflict.
Chapter 15 provides an overview of financial and quality control, including the importance of
control, the feedback control model, use of the balanced scorecard, and total quality management techniques such as Six Sigma, quality partnering, benchmarking, and kaizen. The chapter
explores the difference between decentralized and hierarchical control, the dilemma of using
algorithmic control, the use of zero-based budgeting, and basic concepts of budgetary and financial control.
In addition to the topics listed previously, this text integrates coverage of the Internet, social
media, and new technology into the various topics covered in each and every chapter. We have
also incorporated management responses to the challenges brought about by the COVID-19
pandemic in every chapter of this revision.
Organization
The chapter sequence in Understanding Management is organized around the management functions of planning, organizing, leading, and controlling. These four functions effectively encompass both management research and the characteristics of the manager’s job.
Part 1 introduces the world of management, including the nature of management, issues related
to today’s chaotic environment, historical perspectives on management, and the technologydriven workplace.
Part 2 examines the environments of management and organizations. This section includes
material on the business environment and corporate culture, the global environment, ethics and
social responsibility, and the environment for small businesses and entrepreneurship.
Part 3 presents three chapters on planning, including organizational goal setting and planning,
strategy formulation and execution, and the decision-making process.
Part 4 focuses on organizing processes. These chapters describe dimensions of structural design,
the design alternatives that managers can use to achieve strategic objectives, structural designs
for promoting innovation and change, the design and use of the human resource function, and
the significance of the approach to managing diverse employees for the organizing function.
Part 5 is devoted to leadership. This section begins with a chapter on understanding individ-
ual behavior, including self-awareness and self-understanding. This exploration paves the way
for subsequent discussions of leadership, motivation of employees, communication, and team
management.
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Preface
Part 6 describes the controlling function of management, including TQM’s basic principles, the
design of control systems, and the difference between hierarchical and decentralized control.
Innovative Text Features
A major goal of this book is to offer better ways of using the textbook medium to convey management knowledge to the reader. To this end, the book includes several innovative features that
draw students in and help them contemplate, absorb, and comprehend management concepts.
Cengage Learning has brought together a team of experts to create and coordinate color photographs, beautiful artwork, and supplemental materials for the best management textbook and
package on the market.
Chapter Outline and Objectives. Each chapter begins with a clear statement of its learning objectives and an outline of its contents. These signposts provide an overview of what is to come
and can be used by students to guide their study and test their understanding and retention of
important points.
Take a Moment: Know Yourself Self-Assessments. At the beginning of each chapter, a selfassessment questionnaire grabs students’ attention immediately by giving them a chance to actively
participate in the chapter content. Students answer personal questions related to the topic and
score the assessment based on their answers. These self-assessments provide insight into what to
expect and how students might perform in the world of the new manager. An additional “Know
Yourself ” feature strategically located within each chapter invites students to “Take a Moment” to
respond to another self-assessment questionnaire that relates to the concepts being discussed.
Boxed Inserts. Current topics and exploratory material are covered in a range of boxed inserts.
Students can learn more about concepts in the chapter by reading the following boxes: Creating
a Greener World, Michelin 5-Star, Made from Scratch, Half-Baked Management, Spotlight on
Skills, Recipe for Success, and Sunny Side Up.
Concept Connection Photo Essays. A key feature of the book is the use of photographs accom-
panied by detailed photo essay captions that enhance learning. Each caption highlights and
illustrates one or more specific concepts from the text to reinforce student understanding of the
concepts; collectively, they also convey the vividness, immediacy, and concreteness of management events in today’s business world.
Snapshot Examples. Every chapter contains numerous “Snapshot” examples of management
incidents. These features are placed at strategic points in the chapter and are designed to illustrate the application of concepts to specific companies. The in-text examples—indicated by red
lettering and an icon in the margin—include well-known U.S. and international organizations,
including Netflix, Twitter, Siemens Gamesa, Airbus, TikTok, Didi Chuxing, Facebook, Nike,
Boeing, Snapchat, Xiaomi, Volkswagen, Uber, Goya Foods, Haier, Synchrony Financial, Publix,
Instagram, Zara, Toyota, Academy of Motion Picture Arts and Sciences, Popeye’s, Huawei,
Google and Alphabet, Amazon, National Foods Limited, General Electric (GE), and Unilever,
as well as lesser-known companies and not-for-profit organizations, including Girl Scouts of
the USA, SCA (Svenska Cellulosa Aktiebolaget), Dialpad, Second Harvest Food Bank, Plante
Moran, Taulia, Earl’s Kitchen 1 Bar, Simple Green Smoothies, Buurtzorg, Junior League,
Adient Lerma, Sadler’s Wells Theatre, Sweetgreen, Godrej & Boyce, Carilion Clinic, and the
San Diego Zoo. The Snapshots put students in touch with the real world of organizations so
that they can appreciate the value of management concepts.
Exhibits. Several exhibits have been added or revised in this edition to enhance student understanding. Many aspects of management are research based, and some concepts tend to be
abstract and theoretical. The many exhibits throughout this book enhance students’ awareness
and understanding of these concepts. These exhibits consolidate key points, indicate relationships among concepts, and visually illustrate concepts. They also make effective use of color to
enhance their imagery and appeal.
Remember This. At the end of each major section of a chapter is a “Remember This” bullet-
point summary of the key concepts, ideas, and terms discussed in that section. This feature gives
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Preface
students an easy way to review the salient points covered in the chapter. The short summaries
also include one or more of the examples from the section to remind students how the concepts
were applied in a real organization.
Glossaries. Learning the vocabulary of management is essential to understanding contemporary
management. This process is facilitated in three ways in this book. First, key concepts are boldfaced and completely defined where they first appear in the text. Second, brief definitions are set
out at the end of each major section in the “Remember This” lists for easy review and follow-up.
Third, flashcards are found in the MindTap “Study It” folder.
Discussion Questions. Each chapter closes with discussion questions that will enable students to
check their understanding of key issues, to think beyond basic concepts, and to determine areas
that require further study.
Practice Your Skills Exercises. End-of-chapter exercises called “Practice Your Skills: SelfLearning” and “Practice Your Skills: Ethical Dilemma” provide self-tests for students and opportunities to experience management issues in a personal way. These exercises take the form of
questionnaires, scenarios, and activities. An “In-Class/Online Application” has been added to
each “Self-Learning” in this edition.
Small Group Breakout Exercises. “Group Learning” and “Action Research” exercises at the end
of each chapter give students a chance to develop both team and analytical skills. Completing
the small-group activities will help students learn to use the resources provided by others in the
group, to pool information, and to develop a successful outcome together. The “Group Learning”
and “Action Research” provide experiential learning that leads to deeper understanding and
application of chapter concepts.
Case for Critical Analysis. Also appearing at the end of each chapter is a brief but substantive case
that offers an opportunity for student analysis and class discussion. These cases are based on
real management problems and dilemmas, but the identities of companies and managers have
been disguised. They allow students to sharpen their diagnostic skills for management problem
solving.
MindTap’s Innovative Digital Features
Today’s leading digital platform, MindTap, gives you complete control of your course—equipping
you to craft unique learning experiences that challenge students, build confidence, and elevate
performance.
Use MindTap as-is or customize it to meet your specific needs. You can even integrate it easily into your institution’s Learning Management System (LMS). A MindTap presents complex
concepts using a blend of engaging narrative and media assets clearly linked to assessments. So,
students can start applying concepts to real-world situations from the beginning of your course
with content that progresses from understanding core concepts to critical thinking and, ultimately, application.
Product Features. MindTap’s outcome-based learning design propels students from memoriza-
tion to mastery. It’s the only platform today that gives you complete ownership of your course.
With MindTap you can challenge every student, build confidence, and empower today’s learners
to be unstoppable.
Anchor Learning with Improved Learning Path Design. MindTap helps students focus by dividing
the Learning Path into groups of bite-size activities that are anchored to a single concept.
Access Everything You Need in One Place. Cut down on prep with preloaded, organized course
materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes,
and focused resources all on one screen.
Control Your Course, Your Content. Only MindTap gives you complete control of your course.
You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of
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Preface
content, including OER. Personalize course content to your students’ needs by editing question
text or answer choices. They can even read your notes, add their own, and highlight key text to
aid their progress.
Count on Our Dedicated Team, Whenever You Need Them. MindTap is not simply a comprehensive tool—it’s a network of support from a personalized team eager to further your success. We’re
ready to help—from setting up your course to tailoring MindTap resources to meet your specific
objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you
and your students throughout the semester—and beyond.
MindTap Table of Contents
MindTap brings together quality learning and convenience through seamless, LMS integrated
access to a curated set learning tools designed intentionally for the Principles of Management
learner. Each MindTap follows a “Learn It, Apply It, Study It” structure that guides students
through bite-sized learning exercises, followed by authentic scenario-based application opportunities and then gives them the necessary tools to prepare for quizzes and exams.
Why Does [This Topic] Matter to Me? Each part of the course is introduced in MindTap with a
“Why Does [This Topic] Matter” to help showcase relevance and applicability of the material
students are about to learn—in an engaging, fun format.
Self-Assessments. Online questionnaires ask students to answer questions related to the topic
and automatically scores the assessment and provides feedback based on their answers. These
self-assessments provide insight into what to expect and how students might perform in the
world of the new management.
Chapter-Level eBook. Dynamic eBook brings the value, concepts, and applications of the printed
text to life. Students open an active learning experience as each chapter provides opportunities to
interact with content using the approach that’s best for the individual learner.
Learn It Activities. New “Learn It” modules aligned to each learning objective and are designed
to help students learn the basics of theories and concepts presented in a chapter through digestible summaries and randomized questions that help check their comprehension of the chapter
material.
Apply It. “Apply It” Chapter Assignments and Case Activities bridge the understanding of concepts with their real-world applications in the practice of management.
Study It. The “Study It” module for each chapter includes Practice Tests powered by A1 Test
Prep, a student-powered practice exam tool that allows them to tailor practice tests to fit their
needs, and receive immediate feedback and links back to the material they need to review. The
“Study It” module also contains digital flashcards to help students practice key terminology and
a student-facing version of the PowerPoint slides that accompany the text.
Additional Resources.
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●
Concept Clips: These short concept videos bring to life concepts from the text.
On the Job Videos: These videos enhance the learning experience by giving students the
chance to hear from real-world business leaders so they can see the direct application of
the management theories they have learned.
You Make the Decision. Part level You Make the Decision mini-simulation activities build critical
thinking and decision-making skills by challenging students to use what they know about concepts and theories in the context of a scenario as it unfolds. Throughout the scenario, the student
would be provided with information and subsequently faced with decisions. The scenario can
change dynamically based on the decisions the students make throughout the short simulation,
resulting in different end points that showcase the consequences of the decisions made along
the way.
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Preface
Of Special Interest to Instructors
Instructors will find a number of valuable resources available on our Cengage Instructor Center,
accessed through your instructor account (www.cengage.com). These include the following:
Instructor’s Manual. Designed to provide support for instructors new to the course, as well as
innovative materials for experienced professors, the Instructor’s Manual includes activities and
assessments for each chapter and their correlation to specific learning objectives, an outline, key
terms with definitions, a chapter summary, and ideas for engaging with students—such as discussion questions, ice breakers, case studies, and social learning activities that may be conducted
in an on-ground, hybrid, or online modality.
Cengage Learning Testing Powered by Cognero. Cognero is a flexible online system that allows
you to author, edit, and manage test bank content from multiple Cengage Learning solutions;
create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or
wherever you want.
PowerPoint Lecture Presentation. The PowerPoint Lecture Presentations provide ample opportunities for generating classroom discussion and interaction. They offer ready-to-use, visual outlines of each chapter, which may be easily customized for your lectures.
Guide to Teaching Online. This guide presents technological and pedagogical considerations and
suggestions for teaching the management course when you can’t be in the same room with
students.
Transition Guide. This guide highlights all of the changes in the text and in the digital offerings
from the previous edition to this edition.
Educator Guide. This guide walks you through what the unique activities are in the MindTap,
where you’ll find them, and how they’re built for easier curriculum integration.
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About the Authors
Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr., Professor in the Owen Graduate School
of Management at Vanderbilt University. Professor Daft specializes in the study of organization theory and leadership; he is a fellow of the Academy of Management and has served on
the editorial boards of the Academy of Management Journal, Administrative Science Quarterly, and
Journal of Management Education. He was the associate editor-in-chief of Organization Science
and served for three years as associate editor of Administrative Science Quarterly.
Professor Daft has authored or co-authored 14 books, including The Leadership Experience
(Cengage/South-Western, 2018), Organization Theory and Design (Cengage, 2021), The
Executive and the Elephant: A Leader’s Guide for Building Inner Excellence ( Jossey-Bass, 2010),
and Understanding Management (with Dorothy Marcic; Cengage, 2020). He has also written
dozens of scholarly articles, papers, and chapters in other books. His work has been published
in Organizational Dynamics, Administrative Science Quarterly, Academy of Management Journal,
Academy of Management Review, Strategic Management Journal, Journal of Management, Accounting
Organizations and Society, Management Science, MIS Quarterly, California Management Review,
and Organizational Behavior Teaching Review. In addition, Professor Daft is an active teacher
and consultant. He has taught management, leadership, organizational change, organizational
theory, and organizational behavior.
Professor Daft has served as associate dean, produced for-profit theatrical productions,
and helped manage a start-up enterprise. He has been involved in management development
and consulting for many companies and government organizations, including the National
Academy of Science, Aluminum Bahrain (Alba), Oak Ridge National Laboratory, Cardinal
Healthcare, American Banking Association, AutoZone, Aegis Technology, Bridgestone, Bell
Canada, Allstate Insurance, Vulcan Materials, the National Transportation Research Board, the
Tennessee Valley Authority (TVA), State Farm Insurance, Tenneco, the U.S. Air Force, the U.S.
Army, Eli Lilly, Central Parking System, Entergy Sales and Service, Bristol-Myers Squibb, First
American National Bank, and the Vanderbilt University Medical Center.
Courtesy of the Author
Dr. Dorothy Marcic is a professor, writer, and playwright, whose productions have played in
92 cities, including more than nine years of her off-Broadway musical, SISTAS, which has also aired
on BET-TV. She is an adjunct professor at Columbia University and a former professor at Vanderbilt
University in Nashville. She was a Fulbright Scholar at the University of Economics-Prague, has
three masters (including creative writing) and a doctorate, and is the author of 18 books, including
the best-selling Understanding Management and RESPECT: Women and Popular Music. In 2003,
Dorothy left full-time academia for playwriting. She turned her RESPECT book into a musical (also
called This One’s for the Girls), tracing women’s development through Top-40 music with contentanalysis research of how women are depicted in popular music lyrics. Having been a delegate for
12 years to the United Nations Commission on the Status of Women, Dorothy recently wrote
and produced a UN event for 1,500 people in the General Assembly Hall about ending harmful
practices against girls and women. Michael Bolton and Ashley Judd were on the program. She has
also been a consultant/speaker to such organizations as Hallmark, Ford Motor Company, HewlettPackard, the National Nursing Association, the Governor/Cabinet of North Dakota, the U.S. State
Department, and USAA Insurance. Her recent project is a podcast, based on the true crime book,
With One Shot: Family Murder and the Search for Justice, about the murder of her uncle. The Wondery
podcast is called MANslaughter and garnered nearly 600,000 downloads in its first week.
She is the writer/story creator of three award-winning short films, Great Expectations, Spillings,
and Last Resort. Dorothy is originally from Wisconsin and has also lived in Minneapolis,
Phoenix, Pittsburgh, Prague, and now New York City. Dorothy started her career in the arts as
a production assistant on the TV program, Mister Rogers’ Neighborhood while in graduate school.
She has appeared on C-SPAN, CMT, and Bravo Network and is on IMDB.
Francois Bonneau
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Acknowledgments
A gratifying experience for us was working with the team of dedicated professionals at Cengage
Group, who all are committed to the vision of producing the best management educational
products ever. We are grateful to Joe Sabatino, product director, Heather Mooney and Mike
Worls, senior product managers, whose support, interest, and creative ideas kept this title’s spirit
alive. Julia Chase, senior content manager and Courtney Wolstoncroft, learning designer, provided encouragement, excellent suggestions and feedback, and superb project coordination that
helped the team meet a demanding and sometimes arduous schedule. Bethany Bourgeois and
Chris Doughman, art directors, contributed their design vision and deserve a special thank-you
for their layout expertise and commitment to producing an attractive, high-quality textbook.
Thanks also to, Beth Ross digital delivery lead, product assistants Nick Perez and Adam Graber,
marketing manager, John Carey, and IP analyst Diane Garrity.
At Vanderbilt, Dick Daft wants to extend special appreciation to my assistant, Linda Roberts.
Linda provided excellent support and assistance on a variety of projects that gave me time to
write. I also want to acknowledge an intellectual debt to my colleagues, Bruce Barry, Ranga
Ramanujam, Bart Victor, and Tim Vogus. Thanks also to Dean Eric Johnson and Associate
Dean Richard Willis, who have supported my writing projects and maintained a positive scholarly atmosphere at the school. At Columbia, Dorothy Marcic wants to send appreciations to
Victoria Marsick, Lyle Yorks, Yana Zeltzer, Marjorie Orcel-Cozart, Marie Volpe, Peter Neaman,
and Cindy Lin, who have all provided me with immense support and collegiality.
Another group of people who made a major contribution to this textbook are the management experts who suggested content updates to this edition:
David Cooper
Limestone College
Kelly Mollica
University of Memphis
Jerrold Van Winter
Hood College
Angie Davis
Drury University
Behnam Nakhai
Millersville University
Mike Wade
Moraine Valley College
Carol Decker
Tennessee Wesleyan College
Michael Scharff
Limestone College
Lynn Guhde
Oglethorpe University
Michael Shaner
Saint Louis University
Yingchun Wang
University of
Houston–Downtown
Stephen R. Hiatt
Catawba College
Ted Teweles
California State UniversityLong Beach
Keith Keppley
Limestone College
Kim Whitney
Pasco-Hernando Community
College
We would also like to continue to acknowledge those reviewers who have contributed comments, suggestions, and feedback on previous editions:
xxiv
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Manhattanville College
David Arseneau
Eastern Illinois University
David Alexander
Christian Brothers University
Reginald L. Audibert
California State University—
Long Beach
Erin M. Alexander
University of Houston–Clear
Lake
Hal Babson
Columbus State Community
College
Reuel Barksdale
Columbus State Community
College
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Acknowledgments
Gloria Bemben
Finger Lakes Community
College
Byron L. David
City College of New York
Alexandra Giesler
Augsburg College
Pat Bernson
County College of Morris
V. J. Daviero
Pasco Hernando Community
College
Yezdi H. Godiwalla
University of
Wisconsin–Whitewater
Andy Bertsch
Minot State University
H. Kristl Davison
University of Mississippi
Carol R. Graham
Western Kentucky University
Art Bethke
Northeast Louisiana
University
Robert DeDominic
Montana Tech
Gary Greene
Manatee Community College
Mark DeHainaut
California University of
Pennsylvania
James Halloran
Wesleyan College
Frank Bosco
Marshall University
Burrell A. Brown
California University of
Pennsylvania
Paula Buchanan
Jacksonville State University
Deb Buerkley
Southwest Minnesota State
University
Richard De Luca
William Paterson University
Joe J. Eassa, Jr.
Palm Beach Atlantic
University
John C. Edwards
East Carolina University
Ken Harris
Indiana University Southeast
Kathy Hastings
Greenville Technical College
Paul Hayes
Coastal Carolina Community
College
Mary Ann Edwards
College of Mount St. Joseph
Dennis Heaton
Maharishi University of
Management, Iowa
Paul Ewell
Bridgewater College
Stephen R. Hiatt
Catawba College
Diane Caggiano
Fitchburg State College
Mary M. Fanning
College of Notre Dame of
Maryland
Jeffrey D. Hines
Davenport College
Douglas E. Cathon
St. Augustine’s College
Janice M. Feldbauer
Austin Community College
Peggy Cerrito
Augsburg College
Merideth Ferguson
Baylor University
Camille Chapman
Greenville Technical College
Daryl Fortin
Upper Iowa University
James N. Holly
University of Wisconsin–
Green Bay
Bruce Charnov
Hofstra University
Karen Fritz
Bridgewater College
Genelle Jacobson
Ridgewater College
Jim Ciminskie
Bay de Noc Community
College
Michael P. Gagnon
New Hampshire Community
Technical College
C. Joy Jones
Ohio Valley College
Gloria Cockerell
Collin College
Richard H. Gayor
Antelope Valley College
Jody Jones
Oklahoma Christian
University
Dan Connaughton
University of Florida
Dan Geeding
Xavier University, Ohio
Kathleen Jones
University of North Dakota
Bruce Conwers
Kaskaskia College
James Genseal
Joliet Junior College
Sheryl Kae
Lynchburg College
Jack Cox
Amberton University
Peter Gibson
Becker College
Jordan J. Kaplan
Long Island University
Thomas Butte
Humboldt State University
Peter Bycio
Xavier University, Ohio
Bob Hoerber
Westminster College
Betty Hoge
Bridgewater College
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Acknowledgments
J. Michael Keenan
Western Michigan University
Daniel B. Marin
Louisiana State University
Lori A. Peterson
Augsburg College
Jerry Kinard
Western Carolina University
Michael Market
Jacksonville State University
Clifton D. Petty
Drury College
Renee Nelms King
Eastern Illinois University
Joan McBee
Southern Oregon University
James I. Phillips
Northeastern State University
Gloria Komer
Stark State College
Wade McCutcheon
East Texas Baptist College
Michael Provitera
Barry University
Paula C. Kougl
Western Oregon University
James C. McElroy
Iowa State University
Linda Putchinski
University of Central Florida
Cynthia Krom
Mount St. Mary College
Tom D. McFarland
Tusculum College
Abe Qastin
Lakeland College
Sal Kukalis
California State University–
Long Beach
Dennis W. Meyers
Texas State Technical College
Kenneth Radig
Medaille College
Alan N. Miller
University of Nevada–Las
Vegas
Gerald D. Ramsey
Indiana University Southeast
Mukta Kulkarni
University of Texas–San
Antonio
Donna LaGanga
Tunxis Community College
William B. Lamb
Millsaps College
Ruth D. Lapsley
Lewis-Clark State College
Robert E. Ledman
Morehouse College
George Lehma
Bluffton College
Joyce LeMay
Bethel University
Cynthia Lengnick-Hall
University of Texas–San
Antonio
Janet C. Luke
Georgia Baptist College of
Nursing
Jenna Lundburg
Ithaca College
Walter J. MacMillan
Oral Roberts University
Iraj Mahdavi
National University
Myrna P. Mandell
California State University,
Northridge
Irene A. Miller
Southern Illinois University
Tom Miller
Concordia University
W. J. Mitchell
Bladen Community College
James L. Moseley
Wayne State University
Micah Mukabi
Essex County College
David W. Murphy
Madisonville Community
College
Nora Nurre
Upper Iowa University
Ross O’Brien
Dallas Baptist University
Tomas J. Ogazon
St. Thomas University
Allen Oghenejbo
Mills College
John Okpara
Bloomsburg University
Linda Overstreet
Hillsborough Community
College
Ken Peterson
Metropolitan State University
Holly Caldwell Ratwani
Bridgewater College
Barbara Redmond
Briar Cliff College
William Reisel
St. John’s University–New
York
Terry L. Riddle
Central Virginia Community
College
Walter F. Rohrs
Wagner College
Meir Russ
University of Wisconsin–
Green Bay
Marcy Satterwhite
Lake Land College
Don Schreiber
Baylor University
Kilmon Shin
Ferris State University
Daniel G. Spencer
University of Kansas
Gary Spokes
Pace University
M. Sprencz
David N. Meyers College
Shanths Srinivas
California State Polytechnic
University, Pomona
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Acknowledgments
Barbara Stasek
Pasco Hernando Community
College
Jeffrey Stauffer
Ventura College
William A. Stower
Seton Hall University
Mary Studer
Southwestern Michigan
College
James Swenson
Moorhead State University,
Minnesota
Thomas Sy
California State University–
Long Beach
Irwin Talbot
St. Peter’s College
Andrew Timothy
Lourdes College
Frank G. Titlow
St. Petersburg Junior College
John Todd
University of Arkansas
Kevin Wayne
Rivier College
Kevin A. Van Dewark
Humphreys College
Mark Weber
University of Minnesota
Linn Van Dyne
Michigan State University
Emilia S. Westney
Texas Tech University
Philip Varca
University of Wyoming
Stan Williamson
Northeast Louisiana
University
Dennis L. Varin
Southern Oregon University
Gina Vega
Merrimack College
George S. Vozikis
University of Tulsa
Noemy Wachtel
Kean University
Peter Wachtel
Kean University
Alla L. Wilson
University of Wisconsin–
Green Bay
Ignatius Yacomb
Loma Linda University
Imad Jim Zbib
Ramapo College of New Jersey
Vic Zimmerman
Pima Community College
Bruce C. Walker
Northeast Louisiana
University
I’d like to pay special tribute to my longtime editorial associate, Pat Lane. I can’t imagine how I
would ever complete such a comprehensive revision on my own. Pat provided truly outstanding
help throughout every step of writing this edition of Understanding Management. She skillfully
drafted materials for a wide range of chapter topics, features, and cases; researched topics when
new sources were lacking; and did an absolutely superb job with the copyedited manuscript and
page proofs. Her commitment to this text enabled us to achieve our dream for its excellence. I
also express my gratitude to DeeGee Lester for drafting material for the “Creating a Greener
World” features and for several of the cases in this edition.
Finally, I want to acknowledge the love and support from my daughters—Danielle, Amy,
Roxanne, Solange, and Elizabeth—who make my life special during our precious time together.
Thanks also to B. J., Kaitlyn, Kaci, Matthew, Nelson, Samantha, Phoenix, Roman, Reed, and
Brielle for their warmth and smiles that brighten my life during our times together.
Richard L. Daft
Nashville, Tennessee
Writing, though a solitary endeavor, depends on a community of relationships, both professional and personal. My colleagues at Columbia University, mentioned above, are an intellectual
life-blood for me, while a host of friends nourish me emotionally and intellectually. They are
scattered from New York City to Nashville, to California, Minnesota, Wisconsin, and all over
the globe. Finally, I just give great gratitude to my daughters, who have become outstanding
human beings, both personally and professionally, and have given me grandchildren of great
energy, curiosity, and enthusiasm, who provide me with endless love and fascination.
Dorothy Marcic
New York City
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Part 1
Chapter 1
Chapter Outline
Leading Edge Management
Management Competencies for
Today’s World
Leading-Edge Management
Competencies
The Trend Toward Bosslessness
The Basic Functions of Management
Organizational Performance
Management Skills
When Skills Fail
Challenges Facing New Managers
Learning Objectives
What Is a Manager’s Job Really Like?
Manager Activities
Manager Roles
Managing in Nonprofit Organizations
The Historical Struggle: The Things
of Production Versus the Humanity
of Production
Classical Perspective
Scientific Management
Bureaucratic Organizations
Administrative Principles
Management Science
Humanistic Perspective
Early Advocates
Human Relations Movement
Human Resources Perspective
Behavioral Sciences Approach
Management Thinking into the Future
Managing the New Technology-Driven
Workplace
Managing the New People-Driven
Workplace
The Historical Struggle: Is Artificial
Intelligence the Answer?
After studying this chapter, you should be able to:
1.1
1.2
1.3
Explain five management competencies and the trend toward bosslessness in today’s world.
1.4
1.5
1.6
1.7
Describe technical, human, and conceptual skills and their relevance for managers.
1.8
Describe the current uses of the management science approach and the major components of the
humanistic management perspective.
1.9
Describe the management changes brought about by a technology-driven workplace and those that
facilitate a people-driven workplace.
Define the four management functions and the type of management activity associated with each.
Explain the difference between efficiency and effectiveness, as well as their importance for organizational
performance.
Define the management types and roles that managers perform in organizations.
Explain the unique characteristics of the manager’s role in nonprofit organizations.
Summarize the historical struggle between managing the “things of production” and the “humanity of
production.”
1.10 Explain how artificial intelligence may help bridge the historical struggle between managing the “things
of production” and the “humanity of production.”
2
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Take a Moment:
Know Yourself
#Ready for
Management?
Manager Achievement
Welcome to the world of management. Are you ready for
it? This questionnaire will help you see whether your priorities align with the demands placed on today’s managers.
Instructions: Rate each of the following items based on
your orientation toward personal achievement. Read each
item and, based on how you feel right now, check either
Mostly True or Mostly False.
Mostly
True
Mostly
False
1. I enjoy the feeling I get from mastering
a new skill.
2. Working alone is typically better than
working in a group.
3. I like the feeling I get from winning.
4. I like to develop my skills to a
high level.
5. I rarely depend on anyone else to get
things done.
6. I am frequently the most valuable
contributor to a team.
7. I like competitive situations.
8. To get ahead, it is important to be
viewed as a winner.
Before reading this chapter, please circle either
“Mostly True” or “Mostly False” for each of the
five questions below.
1
I am good at multi-tasking.
Mostly True
Mostly False
[see page 18]
2
I’d be a good manager because I enjoy
telling people what to do.
Mostly True
Mostly False
[see page 5]
3
I get easily distracted if I have frequent
interruptions in my work.
Mostly True
Mostly False
[see page 19]
4
I like to be systematic when solving
problems.
Mostly True
Mostly False
[see page 27]
5
I have a keen awareness of other
people’s needs.
Mostly True
Mostly False
[see page 35]
Scoring and Interpretation: Give yourself one point for each “Mostly True”
answer. In this case, a low score is better. A high score means a focus on
personal achievement separate from others, which is ideal for a specialist or
individual contributor. However, a manager is a generalist who gets things
done through other people. Spending time building relationships is key. A
desire to be an individual winner may cause you to compete with your people,
rather than to develop their skills. You would not succeed as a lone achiever
who does not facilitate and coordinate others, which is the primary job of
a manager. If you checked 3 or fewer as “Mostly True” answers, your basic
orientation is good. If you scored 6 or higher, your focus may be on being
an individual winner. You will want to shift your perspective to become an
excellent manager.
3
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Part 1 Introduction to Management
“In the late 1980s, it seemed inconceivable that Bon Jovi would
last five years,” wrote one music historian. Yet more than three
decades after the rock group was founded, it is still one of
the world’s top-selling bands. Bon Jovi has been inducted into
the Rock and Roll Hall of Fame, and Jon Bon Jovi regularly
shows up on Forbes list of “America’s Wealthiest Celebrities.”
The band has been so successful partly because its lead singer
and namesake is a consummate manager. For example, as the
group prepared for the launch of a recent tour, Jon Bon Jovi
was hidden away in the arena for days, managing a tightly
coordinated operation similar to setting up or readjusting a
production line for a manufacturing business. Yet Bon Jovi is
also performing other management activities throughout the
year—planning and setting goals for the future, organizing
tasks and assigning responsibilities, influencing and motivating band members and others, monitoring operations and
finances, and networking inside and outside the organization.
“Jon is a businessman,” said former comanager David Munns. “He knows how to have a greatquality show, but he also knows how to be efficient with money.”1
Being efficient with money is one of the many management skills Bon Jovi also applies as
chairman of the JBJ Soul Foundation, a nonprofit he formed in 2006 to combat hunger and
homelessness. At the JBJ Soul Kitchen restaurants in New Jersey, people can either make a minimum donation or perform work at the restaurant in exchange for a meal. Bon Jovi implemented
procedures to make sure no one knows which diners are paying guests and which are working for
their meal. One regular says Bon Jovi and his wife run the place like it’s their own kitchen and
pitch in to do whatever needs to be done when they come to the restaurant. “They’re like everybody else, except with better hair,” he said. During the COVID-19 pandemic in 2020, the restaurants shifted to carry out orders only for people in need, and Bon Jovi’s help was needed even
more because of the limited number of volunteers. JBJ Soul Kitchen posted a photo on Instagram
of Jon washing dishes, with the caption, “If you can’t do what you do . . . do what you can!”2
Good managers are needed in all types of both business and nonprofit organizations. The
nature of management is to motivate and coordinate others to cope with diverse and farreaching challenges. Managers set up the systems and conditions that help other people perform
well. But managing is not easy, and many new managers are surprised by the quantity, variety,
and scope of difficulties they encounter. Management missteps can damage an organization.
For example, Travis Kalanick, co-founder and former CEO of Uber, helped the company
expand rapidly by applying his bold and competitive management style. However, the aggressive
and combative corporate culture that this style instilled ultimately hurt Uber. Deception of government authorities and defiance of regulations around the world, accusations of theft of a rival’s technology, and charges of discrimination and sexual harassment damaged Uber’s public reputation.
Inside the company, workers and managers were fighting against one another rather than working
together for the good of the organization. Uber began losing significant market share to competitors in the United States and ceased operating in several countries. In 2018, Dara Khosrowshahi
replaced Kalanick as CEO, with one of his primary goals to build a more collaborative culture
and repair Uber’s reputation.3 Khosrowshahi faces a tough challenge in maintaining Uber’s bold
competitiveness while also instilling positive values of caring for and collaborating with others.
The field of management is undergoing a transformation that asks managers to do more with
less, to engage employees’ hearts and minds as well as their physical energy, to see change rather
than stability as natural, and to inspire a vision and cultural values that allow people to create a
truly collaborative and productive workplace. This textbook introduces and explains the process
of management and the changing ways of thinking about the world that are critical for managers.
Good management matters, as substantiated by a McKinsey Global Institute study. In collaboration with the Centre for Economic Performance at the London School of Economics
and partners from Stanford and Harvard Universities, McKinsey collected data over a dozen
years from roughly 14,000 organizations in more than 30 countries. The data show that wellmanaged companies have higher productivity, higher market value, and greater growth, as well
Paul Zimmerman/WireImage/Getty Images
4
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Chapter 1 Leading Edge Management
as a superior ability to survive difficult conditions.4 Companies such as Apple, Amazon, and
Microsoft amply demonstrate that good management creates and sustains good organizations.5
By reviewing the actions of some successful and not-so-successful managers, you can learn
the fundamentals of management. Later in this chapter, you will recognize some of the skills that
managers use to keep organizations on track, and you will begin to understand how managers
can achieve astonishing results through people. By the end of this book, you will understand the
fundamental management skills for planning, organizing, leading, and controlling a department
or an entire organization.
1-1 Management Competencies for Today’s World
Management is the attainment of organizational goals in an effective and efficient manner
through planning, organizing, leading, and controlling organizational resources, as Jon Bon Jovi
does for his rock band and as chairman of the Jon Bon Jovi Soul Foundation. You will learn more
about these four basic management functions later in this chapter.
1-1a Leading-Edge Management Competencies
Certain elements of management are timeless, but environmental shifts also influence the practice of management. In recent years, rapid environmental changes have caused a fundamental
transformation in what is required of effective managers. Technological advances such as social
media and mobile apps, the move to a knowledge/information-based economy, the rise of artificial intelligence, global market forces, the growing threat of cybercrime, and shifting employee
and customer expectations have led to a decline in organizational hierarchies and more empowered workers, which calls for a new approach to management that may be quite different from
managing in the past.6 Exhibit 1.1 shows the shift from the traditional management approach to
the new management competencies that are essential in today’s environment.
Instead of being a controller, today’s effective manager is an enabler who helps people do and be
their best.7 Managers shape the cultures, systems, and conditions of work and then give people the
freedom to move the organization in the direction it needs to go. They help people get what they
need, remove obstacles, provide learning opportunities, and offer feedback, coaching, and career guidance. Instead of “management by keeping tabs,” they employ an empowering leadership style. Much
work is done in teams rather than by individuals, so team leadership skills are crucial. Managing
relationships based on authentic conversation and collaboration is essential for successful outcomes.
“I was once a
command-andcontrol guy, but the
environment’s different today. I think
now it’s a question
of making people
feel they’re making a
contribution.”
—Joseph J. Plumeri,
Former Chairman and CEO
of Willis Group Holdings
Exhibit 1.1 Management Competencies for Today’s World
From Traditional Approach
To New Competencies
Management
Principle
Overseeing Work
From controller
To enabler
Accomplishing Tasks
From supervising
individuals
To leading teams
Managing Relationships
From conflict and
competition
To collaboration, including use
of social media
Leading
From autocratic
To empowering, sometimes
bossless
Designing
From maintaining
stability
To mobilizing for change
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Part 1 Introduction to Management
Also, as shown in Exhibit 1.1, today’s best managers are “future-facing.” That is, they design
the organization and culture to anticipate threats and opportunities from the environment, challenge the status quo, and promote creativity, learning, adaptation, and innovation. Industries,
technologies, economies, governments, and societies are in constant flux, and managers are
responsible for helping their organizations navigate through the unpredictable with flexibility
and innovation.8
The COVID-19 pandemic challenged many parts of the economy, with countless businesses
going under. Restaurants were one segment hit especially hard. Hallie Meyer used her business
acumen and creativity to reorganize the brand-new Caffè Panna shortly after it was forced to
close down.
Michelin
5-Star
Caffè Panna
At age 26, Hallie Meyer opened her gelateria-influenced
Caffè Panna just six months before the pandemic lockdown
in New York City. Before the pandemic, Caffè Panna was
serving their gelato-inspired ice cream in pints, in sundaes,
in affogatos, and in scoops while patrons also sat at tables
sipping coffee and eating pastries. It was heady times with
multiple newspaper stories and a growing loyal customer
base, who, like Meyer, were obsessed with ice cream, especially the frequent changing of selections and the freshness.
“If you eat it today, it was made today,“ Meyer says. “We do
our flavors weekly, if not daily, and we make everything
in house.” Such devotion to quality was instilled in Meyer
when she started, in eighth grade, cooking dinners for her
family—a practice she savored.
Then came the lockdown. On March 16, 2020, all restaurants were closed except for take-out and delivery. Almost
overnight, cafés had to adapt to completely new requirements, with no end in sight, and over 4,000 eating establishments in New York City ending up closing in the coming
months.
But Hallie Meyer knows how to pivot. She shuttered
the café for two weeks to figure out what to do. There was
no way to keep the previous 25 staff members, but could
she manage to employ some of them? It was more important for certain team-members’ well-being, and she really
wanted to get ice cream to her loyal customers. At first,
with two other staff, she opened a retail window one day
a week selling pints, which had to be pre-ordered within
a preset time slot. Then they added delivery with the
pre-orders. When that went well, she began offering walkup ordering because some people were starting to go
outside again.
By now she is up to 19 employees, and the business
is very streamlined. Hallie sees the pandemic as an opportunity for businesses to try new things, because no one
would get angry if you changed it next week. Well, almost
no one. . . . Currently there is no front-of-the-house waitstaff to take orders, service, and clean up, so staffing costs
are less. Employees take orders at the window and fulfill
them on the spot, as opposed to guiding guests through
a line, tasting ice creams (something that is hard on all
JEENAH MOON/The New York Times/Redux
6
ice cream shops and that the pandemic provides a good
excuse out of!). Add that to the efficiencies she’s made in
ice cream production, and you have higher productivity
with more focus on product volume. The store used to be
open seven days a week, 12 hours a day, doing scoops,
coffee bar, and pastries. Now they are open four days a
week and focus on pints. Because they have increased
other channels such as nationwide shipping and wholesale, only four retail days are needed to make the bottom
line work. In fewer hours with less labor, the café makes
more money in retail.
Caffè Panna sells pints and scoops at the walk-up,
delivers locally, and has partnered with GoldBelly so they
can ship their dry-iced products nationwide. In addition,
they do wholesale business in a number of grocery stores
and with other retailers. For example, they have partnered
with a buffalo farmer, who delivers buffalo milk to them.
They use the milk to make buffalo ice cream, which he
then sells.
With the economy still in flux and plenty of other—
often more convenient—ice creams available, does Meyer
worry about losing business? She thinks not.
“Our customers come for the Oreo with peanut butter
flecks, “ Meyer says. “They are literally flavor-obsessed.”
SOURCES: Jackie Cooperman, “Hallie Meyer Charts Her Own Course,” Worth Magazine,
September 30, 2019; and Hallie Meyer, personal communication, January 2020.
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Chapter 1 Leading Edge Management
Managers in all types of organizations are learning to apply the new management skills and
competencies, and you will encounter some of them throughout this textbook. For example,
today’s sports teams reflect the shift toward new management ideas. In 2018, the New York
Mets, the Washington Nationals, and the Boston Red Sox all replaced their team managers with
younger, gentler leaders who demonstrated an ability to connect personally with players and
to create a positive, nurturing, relationship-oriented environment. “It speaks to the importance
of the personal qualities—communication, collaboration—as opposed to just what’s going on
on the field,” said Mets former general manager Sandy Alderson, who is now a senior advisor
with the Oakland A’s. Alderson emphasizes that for today’s team managers, a commitment to
fostering relationships is “one of the most important aspects of the job description.” Seattle
Mariners manager Scott Servais agrees. Servais made a commitment to speak individually with
each player every day, usually about something other than baseball. Many teams are also doing
away with the traditional approach of yelling at players in favor of a softer, more caring method
of motivation and correction.9
A similar approach is also being used more often in other types of organizations. Research has
found that the “drill sergeant approach” doesn’t go over well with many of today’s employees, so
managers in all types of organizations are using a softer, more collaborative style of management.
The shift to a new way of managing isn’t easy for traditional managers who are accustomed
to being “in charge,” making all the decisions, and knowing where their subordinates are and
what they’re doing at every moment. Even more changes and challenges are on the horizon for
organizations and managers. This is an exciting and challenging time to be entering the field of
management. Throughout this book, you will learn much more about the new workplace, about
the new and dynamic roles that managers are playing in the twenty-first century, and about how
you can be an effective manager in a complex, ever-changing world.
1-1b The Trend Toward Bosslessness
A few organizations are even experimenting with a bossless design that turns management
authority and responsibility over to employees. At least 18 organizations around the world,
including French automotive components manufacturer FAVI; tomato processor Morning Star,
based in Woodland, California; and Spain’s diversified Mondragon Corporation, are operated as
primarily bossless workplaces.10 Although some management and human resource (HR) professionals and scholars question whether the bossless trend will last for long,11 it is interesting to
note that some of these companies have been operating without traditional bosses for decades.
When Jean-François Zobrist took over as CEO of FAVI in 1983, he eliminated two things: the
personnel department and the bosses. At FAVI, team spirit and autonomy are leading goals, and
people on the front lines work directly with one another and with customers without someone
looking over their shoulders.12
One reason for the trend toward bossless design is that how and where work gets done has
shifted in major ways now that new technology enables people to work from home or other
Recipe
for Success
Morning Star
Many people are surprised to learn that the world’s largest
tomato processor is a company that has no titles or promotions,
no hierarchy, and no managers. Morning Star, where 400 or so
employees (called colleagues) produce more than $700 million
in annual revenue, relies on contract-style agreements called
Colleague Letters of Understanding (CLOUs). If someone needs
an expensive piece of equipment to fulfill their CLOU, they can
buy it without seeking permission. Similarly, if a colleague needs
an additional worker, they can go ahead and hire one. People
negotiate responsibilities and compensation with their peers and
are expected to consult widely with colleagues before making
major decisions. Everyone goes through training to learn how to
work effectively as part of a team; how to handle the responsibilities of “planning, organizing, leading, and controlling” that are
typically carried out by managers; how to balance freedom and
accountability; how to understand and effectively communicate
with others; and how to manage conflicts. “Around here,” one colleague said, “nobody’s your boss and everybody’s your boss.”13
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Part 1 Introduction to Management
locations outside a regular office. Many bossless companies, such as Valve Corporation, a leader
in the PC gaming market, and Peakon, a maker of human resources and employee engagement
software, operate in technology-related industries. Even so, companies as diverse as W.L. Gore
& Associates (best known for Gore-Tex fabrics), Whole Foods Market (supermarkets), and
Semco (diversified manufacturing) have succeeded with bossless structures.14
One particularly interesting example of bosslessness is tomato processor Morning Star.
A bossless work environment can have advantages, including increased flexibility, greater
employee initiative and commitment, and better and faster decision making. However, bossless
work environments also present new challenges. Costs may be lower because of reduced overhead, but money must be invested in ongoing training and development for employees so that
they can work effectively within a bossless system. The culture also must engage employees and
support the nonhierarchical environment.15
Remember This
●
●
●
●
●
empowering leadership style, encouraging collaboration, leading teams, and mobilizing for change
and innovation.
Managers get things done by coordinating and
motivating other people.
Management is defined as the attainment of organizational goals in an effective and efficient manner
through planning, organizing, leading, and controlling organizational resources.
Turbulent environmental forces have caused a significant shift in the competencies required for effective managers.
Traditional management competencies include a
command-and-control leadership style, a focus on
individual tasks, and a standardization of procedures to maintain stability.
New management competencies include being
an enabler rather than a controller, using an
●
●
●
Caffè Panna survived the pandemic by keeping
to its core mission but reaching customers
differently.
Several Major League Baseball teams, including
2019 World Series champions the Washington
Nationals, have hired new managers who
demonstrate some of the new management
competencies.
A number of companies are experimenting with a
bossless organization design that turns authority
and responsibility over to people throughout the
organization.
1-2 The Basic Functions of Management
“Good management
is the art of making
problems so interesting and their solutions
so constructive that
everyone wants to get
to work and deal with
them.”
—Paul Hawken,
Environmentalist, Entrepreneur,
and Author of Natural Capitalism
Every day, managers solve difficult problems, turn organizations around, and achieve astonishing
performances. To be successful, every organization needs good managers. The famed management theorist Peter Drucker (1909–2005), often credited with creating the modern study of
management, summed up the job of the manager by specifying five tasks.16 In essence, managers set goals, organize activities, motivate and communicate, measure performance, and develop
people. These five manager activities apply not only to top executives such as Tim Cook at
Apple, Mary Barra at General Motors, and Kenneth Frazier at Merck, but also to the manager
of a restaurant in your hometown, the leader of an airport security team, a supervisor at a Web
hosting service, and the director of sales and marketing for a local business.
Performance should be measured in large and small organizations. When Thomas McQuillan
was hired as Baldor’s Director of Food Sales and Sustainability, he saw a great deal of waste and
an opportunity to help the company perform better and contribute positively to the environment.
The activities outlined in Exhibit 1.2 fall into four fundamental management functions:
planning (setting goals and deciding activities), organizing (organizing activities and people),
leading (motivating, communicating with, and developing people), and controlling (establishing targets and measuring performance). Depending on their job situation, managers perform
numerous and varied tasks, but they all can be categorized within these four primary functions.
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Chapter 1 Leading Edge Management
Recipe
for Success
Urban Roots
Where someone sees waste, Thomas McQuillan, Baldor’s Director of Food Sales and Sustainability, sees opportunity. Before he
arrived, 150,000 pounds of waste were derived each week from
the million pounds of produce delivered to Baldor’s plant in the
Bronx. What to do with the strawberry tops, carrot peels, onion
skins, etc.? Previously, all went to the landfill. McQuillan believed
that because it was food, it should be treated as food.
Currently, nothing is hauled to the dump. Skins and other
parts of veggies are bagged and sold to chefs for soups or
sauces. Fruit leftovers are offered to juiceries, which use them in
cold-pressed juices. Non-edible waste, such as rind from cantaloupes, is used for animal feed.
Baldor discovered it could blend scraps into completely new
products and started a new line in organic food stores. Urban
Roots sells items that derive from “dry vegetable blend,” which
contains 20 different veggies, dehydrated and crushed into a
flourlike ingredient for gluten-free baked goods and other foods.
The new venture saves money because hauling scraps to
the dump had cost 10 cents per pound, and it turns out that
carrot scraps sell for 30 cents a pound. Who knew? Part of the
challenge is getting the word out to food preparers, such as
chef Adam Kaye. He uses the pale inner leaves of celery hearts
for spice stocks, and he marinates the tough lettuce cores
of lettuce heads. “We talk about the nose-to-tail approach in
butchery,” he says, and we need to “apply that same approach
to vegetables.”
McQuillan isn’t stopping there. He’s experimenting with
reusing packaging and rethinking the unrecyclable produce
containers in grocery stores. He is confident Baldor will find
solutions. “We can do things differently.”
SOURCES: “How One Company Has Built Sustainability Initiatives That Drive Meaningful Reductions
in Food Waste,” ReFed.com, October 24, 2019; and Adele Peters, “Peel Appeal,” INC Magazine
(August 2017): 54–56.
Exhibit 1.2 The Process of Management
Management Functions
Planning
Select goals and
ways to attain them
Resources
Human
Financial
Raw materials
Technological
Information
Organizing
Controlling
Performance
Assign
responsibility for task
accomplishment
Monitor activities
and make corrections
Attain goals
Products
Services
Efficiency
Effectiveness
Leading
Use influence to
motivate employees
John Stonecipher finds that as the president and CEO of
Guidance Aviation, a high-altitude flight school in Prescott,
Arizona, his job involves all four management functions.
Once he’s charted the course for the operation (planning)
and put all the necessary policies, procedures, and structural
mechanisms in place (organizing), he supports and encourages his 50-plus employees (leading) and makes sure that
nothing falls through the cracks (controlling). Thanks to his
strengths in all of these areas, the U.S. Small Business Administration named Stonecipher a National Small Business Person
of the Year.
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Don Bartletti/Los Angeles Times/Getty Images
Concept Connection
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10
Part 1 Introduction to Management
Can a huge corporation that is frequently targeted by environmental activists be a force for social good? Coca-Cola
managers believe so. The company has set specific goals
to improve the well-being of the communities in which it
operates, achieve water neutrality in its products and production, and empower women entrepreneurs. One tangible
project is the Ekocenter, an off-the-grid, modular “community market in a box.” At the Ekocenter, customers can
charge their mobile devices, send a fax, access the Internet,
pick up educational materials on hygiene and health issues,
and buy basic products. Each Ekocenter has solar panels
that provide consistent power and reduce the facility’s environmental footprint. The general manager of the Ekocenter
project explains the need for thinking green: “We only have
one planet and we are using it like there’s five of them,” he
said.
A Local Market
in a Box
Karolina Grabowska/Pexels
Creating a
Greener World
SOURCES: Based on Donna Berry, “Coca-Cola’s Ekocenter Empowers Disadvantaged Communities Through Social Enterprise,” Food Business News (April 17, 2018), https://www
.foodbusinessnews.net/articles/11662-coca-colas-ekocenter-empowers-disadvantaged
-communities-through-social-enterprise (accessed January 8, 2019); and Eric J. McNulty,
“Teaching the World to Do More Than Sing,” Strategy 1 Business (September 8, 2015), http://
www.strategy-business.com/article/00358?gko=a9ace (accessed February 15, 2016).
The four basic functions of management (planning, organizing, leading, and controlling) will
be covered in the chapters of this book. All are important, for different reasons, to keep an organization functioning and successful.
But you don’t have to be a top manager of a big corporation to be an exceptional leader. Many
managers working quietly in both large and small organizations around the world provide strong
leadership within departments, teams, nonprofit organizations, and small businesses.
One trend in recent years is for companies to place less emphasis on top-down control and
more emphasis on training employees to monitor and correct themselves. However, the ultimate
responsibility for control still rests with managers.
For example, the co-founders of Instagram realized they needed someone to help them maintain
order and avoid wasting time and resources as the company expanded. When Marne Levine was
hired as chief operating officer (COO), the photo-sharing app company didn’t even have a budget.
Managers leading the various teams didn’t communicate regularly about their spending, so different teams were adding new employees and making other resource commitments without coordinating their efforts. Creating a formal budget so Instagram managers could keep track of spending
as the company grew was one of Levine’s first tasks. The enhanced control enabled Instagram to
launch new features more rapidly and deal with growing competition from Snapchat.17
Remember This
●
●
●
Managers perform a wide variety of activities that
fall within four primary management functions.
Planning is the management function concerned
with defining goals for future performance and
how to attain them.
Organizing involves assigning tasks, grouping tasks
into departments, and allocating resources.
●
●
●
Leading means using influence to motivate employees to achieve the organization’s goals.
Controlling is concerned with monitoring employees’
activities, keeping the organization on track toward
meeting its goals and making corrections as necessary.
One of Marne Levine’s first tasks as COO at Instagram
was to create the company’s first formal budget.
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Chapter 1 Leading Edge Management
1-3 Organizational Performance
The definition of management also encompasses the idea of attaining organizational goals in
an efficient and effective manner. Management is so important because organizations are so
important. In an industrialized society where complex technologies dominate, organizations
bring together knowledge, people, and raw materials to perform tasks that no individual could
do alone.
Our formal definition of an organization is a social entity that is goal-directed and deliberately
structured. Social entity means being made up of two or more people. Goal directed means designed
to achieve some outcome, such as make a profit (Target Stores), win pay increases for members
(United Food & Commercial Workers), meet spiritual needs (Lutheran Church), or provide social
satisfaction (college sorority Alpha Delta Pi). Deliberately structured means that tasks are divided,
and responsibility for their performance is assigned to organization members. This definition
applies to all organizations, both for-profit and nonprofit. Small, offbeat, and nonprofit organizations are more numerous than large, visible corporations—and just as important to society.
Do managers really make a difference? To some, it might seem that managers have little to
do with the “real work” that goes on in an organization. Management work is often intangible
and unseen and is thus easy to undervalue.18 Yet without good management, no organization can
achieve operational excellence—an outcome that is a challenge for many companies. Consider
the fall of WeWork, a company that sublets office space. WeWork was considered one of the
most promising start-ups in the United States in the early 2010s. But in 2019, the company
turned out to be worth $40 billion less than its presumed value. Senior leaders had done an
excellent job at creating hype, but they had failed at achieving operational excellence—hence the
collapse in value.19
It takes solid management throughout an organization to achieve excellence. A study by
Nicholas Bloom and John Van Reenen calls attention to the importance of good middle managers to an organization’s success. In an experiment with textile factories, improved middle management practices were introduced into 20 factories in India, and the results were compared to
factories that did not improve management procedures. After just four months of training in
better management methods, the 20 factories had cut defects by 50 percent, boosted productivity
and output, and improved profits by $200,000 a year.20
Other studies also show that good management correlates with high performance.21 Tech
giants Amazon, Microsoft, and Apple took the top three spots out of 820 firms analyzed in
the Drucker Institute’s annual Management Top 250 ranking. How did they achieve such high
scores? These three companies excelled because of superb management throughout the organization that did almost everything right. Other companies that achieved high rankings across
various performance metrics include Google’s parent Alphabet, The 3M Company, PepsiCo,
Mastercard Inc., Walmart, and Procter & Gamble.22 Few companies achieve that level of excellence—because management is harder than it looks.
Based on our definition of management, the manager’s responsibility is to coordinate resources
in an effective and efficient manner to accomplish the organization’s goals. Organizational
effectiveness is the degree to which the organization achieves a stated goal or succeeds in accomplishing what it tries to do. Organizational effectiveness means providing a product or service that
customers value. Organizational efficiency refers to the amount of resources used to achieve an
organizational goal. It is based on how much raw material, money, and people are necessary for producing a given volume of output. Efficiency can be defined as the amount of resources used to produce a product or service. Efficiency and effectiveness can both be high in the same organization.
Many managers are using mobile apps to increase efficiency, and in some cases, the apps
can enhance effectiveness as well.23 For example, Square has revolutionized small business by
enabling any smartphone to become a point-of-sale (POS) terminal that allows the user to
accept credit card payments. Millions of small businesses and entrepreneurs in the United States
and Canada who once had to turn customers away because they couldn’t afford the fees charged
by credit card companies can now use Square to process credit cards. Customers get their need
to pay with a card met, and businesses get a sale that they might have missed.
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Part 1 Introduction to Management
All managers must pay attention to costs, but severe cost cutting to improve efficiency—
whether accomplished by using cutting-edge technology or old-fashioned frugality—can sometimes hurt organizational effectiveness. The ultimate responsibility of managers is to achieve
high performance, which is the attainment of organizational goals by using resources in an efficient and effective manner. Think of what happened when weak sales at music company EMI led
managers to focus too heavily on financial efficiency. The severe approach they adopted successfully trimmed waste and boosted operating income, but the efficiencies damaged effectiveness
by reducing the company’s ability to recruit new artists. The cost cutting also created internal
turmoil that caused some long-term bands to leave the company. Thus, overall performance suffered. After struggling for several years, the century-old music company was split in two and sold
for $4.1 billion to Universal Music Group and Sony Corporation.24
Remember This
●
●
●
●
An organization is a social entity that is goaldirected and deliberately structured.
●
Good management is easily underestimated, yet it
is vital to organization success.
●
Efficiency pertains to the amount of resources—raw
materials, money, and people—used to produce a
desired volume of output.
Some managers are using mobile apps to increase
efficiency; one example is Square, which is used
to process credit and debit card payments with a
smartphone.
Performance is defined as the organization’s ability
to attain its goals by using resources in an efficient
and effective manner.
Effectiveness refers to the degree to which the
organization achieves a stated goal.
1-4 Management Skills
A manager’s job requires a range of skills, which can be placed in three categories: conceptual,
human, and technical.25 As illustrated in Exhibit 1.3, the application of these skills changes dramatically when a person is promoted to management. Although the degree of each skill required
at different levels of an organization may vary, all managers must possess some skill in each of
these important areas to perform effectively.
Middle Managers
Nonmanagers
(Individual Contributors)
Exhibit 1.3 Relationship of Technical, Human, and Conceptual Skills to Management
Technical Skills
Human Skills
Conceptual
Skills
Technical
Skills
Human Skills
Conceptual Skills
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Chapter 1 Leading Edge Management
13
Holding degrees in both physics and economics, entrepreneur
Elon Musk certainly possesses his share of technical skills.
He designed and created the first viable electric car—the
Tesla roadster—as well as the Web-based payment service
PayPal and a spacecraft that will enable private citizens to
travel to outer space. But it is his stellar conceptual skills
that allow him to lead the innovative companies that are
making these products and services available to people
worldwide.
Uber Bilder/Alamy Stock Photo
Concept Connection
Many managers get promoted to their first management jobs because they have demonstrated
understanding and proficiency in the performance of specific tasks. But this is not enough for a
supervisor.
Human skills are increasingly important for managers at all levels and in all types of organizations.26 Even at a company such as Google, which depends on technical expertise, human
skills are considered essential for managers. When Google analyzed performance reviews and
feedback surveys to find out what makes a good manager of technical people, it found that
technical expertise ranked low on the list of desired manager qualities, as shown in Exhibit 1.4.
The exhibit lists 10 effective behaviors of good managers. Notice that almost all of them relate
to human skills, such as communication, coaching, and teamwork. People want managers who
listen to them, build positive relationships, and show an interest in their lives and careers.27 One
study found that human skills were significantly more important than technical skills for predicting manager effectiveness.28 Another survey compared the importance of managerial skills
Exhibit 1.4 Google’s Rules: Top 10 Behaviors for Managers
To determine how to build better managers, Google executives studied performance reviews, feedback surveys, and
award nominations to see what qualities made a good manager. Here are the “Top 10 Behaviors” Google found, in order
of importance:
1. Be a good coach.
2. Empower your team and don’t micromanage.
3. Create an inclusive team environment, showing concern for success and well-being.
4. Be productive and results-oriented.
5. Be a good communicator and listen to your team.
6. Support career development and discuss performance.
7. Have a clear vision and strategy for the team.
8. Have key technical skills so you can help advise the team.
9. Collaborate across Google.
10. Be a strong decision maker.
SOURCES: Melissa Harrell and Lauren Barbato, “Great Managers Still Matter: The Evolution of Google’s Project Oxygen,” Google Blog (February 27, 2018), https://rework.withgoogle.com/blog/the-evolution-of-project
-oxygen/ (accessed January 8, 2019); Adam Bryant, “Google’s Quest to Build a Better Boss,” The New York Times, March 12, 2011. Courtesy of Google, Inc.; and Zack Friedman, Google Says the Best Managers Have these
10 Qualities, Forbes Magazine, https://www.forbes.com/sites/zackfriedman/2018/08/30/best-managers-google/?sh=383d06b14f26 (accessed August 30, 2018).
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Part 1 Introduction to Management
today with those from the late 1980s and found a decided increase in the role of skills for building relationships with others.29
Conceptual skills include the cognitive ability to see the organization as a whole system and
the relationships among its parts. Conceptual skills are needed by all managers, but especially
by managers at the top. Many of the responsibilities of top managers—such as decision making,
resource allocation, and innovation—require a broad view. For example, Ursula Burns, who in
2009 became the first African American woman to lead a major U.S. corporation, needed superb
conceptual skills to transform a company once known only for paper copies into a business that
could compete effectively in a rapidly changing technology industry. Steering Xerox through a
tough economy in a consolidating industry required a strong understanding of not only the company, but also shifts in the industry and the larger environment. After six years as Xerox CEO,
Burns stepped down after the company split into two public companies: Conduent, a $7 billion
business process outsourcing company, and the new Xerox, an $11 billion stand-alone company
focused on document technology.30
1-4a When Skills Fail
Good management skills are not automatic or guaranteed among managers. Particularly during
turbulent times, managers really have to stay on their toes and apply all their skills and competencies in a way that benefits the organization and its stakeholders—employees, customers, investors, the community, and so forth. In recent years, numerous highly publicized examples have
shown what happens when managers fail to apply their skills effectively to meet the demands of
an uncertain, rapidly changing world.
Everyone has flaws and weaknesses, and these shortcomings become most apparent under
conditions of rapid change, uncertainty, or crisis.31 Consider the diesel emissions scandal at
Volkswagen (VW). The company reached management’s goals of tripling U.S. sales and becoming the world’s largest automaker in 2015, but the rapid growth also brought problems. VW’s
CEO resigned and several other high-level managers were fired after VW admitted to using
software in diesel vehicles designed to cheat U.S. emissions tests. Although the top leader said
he had no knowledge of the trickery, others suggested that his meticulous attention to every
technical detail and the hard-driving culture he created put enormous pressure on managers to
meet high goals. A new chief executive, Matthias Müller, guided VW through the worst of the
crisis and renewed the company’s financial health, but Müller was also forced out as competitive
pressures in the auto industry continued to increase. New CEO Herbert Diess is working to
reform VW’s corporate culture and help the automaker move faster without pushing legal and
ethical boundaries.32
The numerous ethical and financial scandals of recent years have left many people cynical
about business and government managers and even less willing to overlook mistakes. Crises
and examples of deceit and greed may grab the headlines, but many more companies falter or
fail less spectacularly. Some managers fail to listen to customers, are unable to motivate employees, or can’t build a cohesive team. Exhibit 1.5 shows the top 10 factors that cause managers
to fail to achieve the desired results, based on a survey of managers in U.S. organizations operating in rapidly changing business environments.33 Notice that many of these factors reflect
poor human skills, such as the inability to develop good work relationships, a failure to clarify
direction and performance expectations, or an inability to create cooperation and teamwork.
The number one reason for manager failure is ineffective communication skills and practices—
a shortcoming cited by 81 percent of managers surveyed. Especially in times of uncertainty
or crisis, if managers do not communicate effectively, including listening to employees and
customers and showing genuine care and concern, organizational performance and reputation
will suffer.
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15
Chapter 1 Leading Edge Management
Exhibit 1.5 Top Causes of Manager Failure
1. Ineffective communication skills and practices
81%
2. Poor work relationships/interpersonal skills
78%
3. Person job mismatch
69%
64%
4. Failure to clarify direction or performance expectations
5. Failure to adapt and break old habits
57%
6. Breakdown of delegation and empowerment
56%
7. Lack of personal integrity and trustworthiness
52%
8. Inability to develop cooperation and teamwork
50%
9. Inability to lead/motivate others
47%
10. Poor planning practices/reactionary behavior
45%
0%
50%
90%
SOURCE: Adapted from Clinton O. Longenecker, Mitchell J. Neubert, and Laurence S. Fink, “Causes and Consequences of Managerial Failure in Rapidly Changing Organizations,” Business Horizons 50 (2007): 145–155,
Table 1, with permission from Elsevier.
Remember This
●
●
●
●
Managers have complex jobs that require a range
of abilities and skills.
●
Technical skills include the understanding of and
proficiency in the performance of specific tasks.
Human skills refer to a manager’s ability to work
with and through other people and to work effectively as part of a group.
Conceptual skills are the cognitive abilities to see the
organization as a whole and the relationship among
its parts.
●
●
Ursula Burns, former CEO of Xerox, needed superb
conceptual skills to transform a company once
known only for paper copies into a business that
could effectively compete in a rapidly changing
technology industry.
The two major reasons that managers fail are poor
communication and poor interpersonal skills.
A manager’s weaknesses become more apparent
during stressful times of uncertainty, change,
or crisis.
1-5 Challenges Facing New Managers
Many people who are promoted into a managerial position have little idea what the job entails
and receive little training about how to handle their new role. It’s no wonder that, among managers, first-line supervisors tend to experience the most job burnout and attrition.34
Making the shift from individual contributor to manager is often difficult and thorny. Mark
Zuckerberg, whose company, Facebook, went public a week before he turned 28 years old, provides an example of the challenge that arises when starting out in the CEO’s job. In a sense, the
public has been able to watch Zuckerberg “grow up” as a manager. He was a strong individual
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Part 1 Introduction to Management
performer in creating the social media platform and forming the company, but he fumbled with
day-to-day management, such as interactions with employees and communicating with people both inside and outside Facebook. Zuckerberg was smart enough to hire seasoned managers, including former Google executive Sheryl Sandberg, and cultivate advisors and mentors
who have coached him in areas where he is weak. However, Facebook and Zuckerberg are now
watched more closely than ever as they have grappled with one scandal after another in recent
years. Facebook was fined $5 billion for missteps with user privacy, including Facebook’s conduct
with Cambridge Analytica that contributed to Russian interference in the 2016 U.S. presidential
election, as well as incidents of hate speech and bullying, combined with slow and inadequate
responses from Facebook managers. Zuckerberg, Sandberg, and other managers are struggling
to find the right approach to dealing with the multiple crises.35
When Harvard professor Linda Hill followed a group of 19 managers over the first year of their
managerial careers, she found that one key to success is to recognize that becoming a manager
involves more than learning a new set of skills. Rather, becoming a manager means a profound
transformation in the way people think of themselves, called personal identity, which includes
letting go of deeply held attitudes and habits and learning new ways of thinking.36 Exhibit 1.6
outlines the transformation from individual performer to manager. The individual performer is a
specialist and a “doer.” This person’s mind is conditioned to think in terms of performing specific
tasks and activities as expertly as possible. The manager, by contrast, has to be a generalist and
learn to coordinate a broad range of activities. While individual performers strongly identify with
their specific tasks, managers must identify with the broader organization and industry.
In addition, the individual performer gets things done mostly through personal efforts and
develops the habit of relying on self rather than others. The manager, though, gets things done
through other people. Indeed, one of the most common mistakes that new managers make is
wanting to do all the work themselves, rather than delegating to others and developing others’ abilities.37 Hill offers a reminder that, as a manager, you must “be an instrument to get things done in
the organization by working with and through others, rather than being the one doing the work.”38
Exhibit 1.6 Making the Leap from Individual Performer to Manager
From
Individual
Identity
Specialist;
performs
specific tasks
To
Manager
Identity
Generalist;
coordinates
diverse tasks
Gets things
done through
own efforts
Gets things
done through
others
An individual
actor
A network
builder
Works relatively
independently
Works in highly
interdependent
manner
SOURCE: Based on Exhibit 1.1, “Transformation of Identity,” in Linda A. Hill, Becoming a Manager: Mastery of a New Identity, 2d ed. (Boston, Ma: Harvard Business
School Press, 2003), p. 6.
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Chapter 1 Leading Edge Management
17
Another problem for many new managers is that they expect to have greater freedom to
do what they think is best for the organization. In reality, managers typically find themselves
hemmed in by interdependencies. Being a successful manager means thinking in terms of building teams and networks and becoming a motivator and organizer within a highly interdependent
system of people and work.39 Although the distinctions may sound simple in the abstract, they
are anything but. Becoming a manager means becoming a new person and viewing oneself in a
completely new way.
Many new managers make the transformation in a “trial by fire,” learning on the job as they
go, but organizations are beginning to be more responsive to the need for new-manager training.
The cost to organizations of losing good people who can’t make the transition is greater than the
cost of providing training to help new managers cope, learn, and grow. In addition, some organizations use great care in selecting people for managerial positions, including ensuring that each
candidate understands what management involves and really wants to be a manager.
Remember This
●
●
Becoming a new manager requires a shift in
thinking from being an individual performer to playing an interdependent role of coordinating
and developing others.
While individual performers strongly identify
with their specific tasks, managers must
identify with the broader organization and
industry.
●
●
Because of the interdependent nature of management, new managers often have less freedom and
control than they expect to have.
At Facebook, Mark Zuckerberg hired seasoned
managers and advisors to help move the company
forward as he struggled with the transition from
being an expert individual contributor to handling
the demands of managing a growing company.
1-6 What Is a Manager’s Job Really Like?
“Despite a proliferation of management gurus, management consultants, and management
schools, it remains murky to many of us what managers actually do and why we need them in the
first place,” wrote Ray Fisman, a Columbia Business School professor.40 Unless someone has performed managerial work, it is hard to understand exactly what managers do on an hour-by-hour,
day-to-day basis. One answer to the question of what managers do to plan, organize, lead, and
control was provided by Henry Mintzberg, who followed managers around and recorded all their
activities.41 He developed a description of managerial work that included three general characteristics and 10 roles. These characteristics and roles have been supported by other research.42
Perhaps one of the best-known leaders in baseball is Billy
Beane of the Oakland A’s. Before he was promoted to executive
vice president of baseball operations in late 2015, Beane
served for 17 years as general manager of the A’s. Beane is
famous for finding and developing talented young players who
were less expensive to hire than the big names, which allowed
Beane to keep his payroll low while still winning six division
titles. Beane was the subject of the best-selling book and hit
film Moneyball.
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Concept Connection
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Part 1 Introduction to Management
1-6a Manager Activities
Most new managers are unprepared for the variety of activities that managers routinely perform.
One of the most interesting findings about managerial activities is how busy managers are and
how hectic the average workday can be.
Adventures in Multitasking Every manager’s job is similar in its diversity and fragmentation.43 The schedule that follows is a typical morning for an HR manager.44
7:00 a.m. Arrives at work. Studies the calendar and visualizes the goals for the day.
7:15 a.m. Meets with the shift supervisor about a sexual harassment complaint.
7:45 a.m. An assistant interrupts to say that the CEO wants to meet about picketers.
8:00 a.m. Checks voice mail and finds seven messages. Forwards four to team members.
Returns three calls and leaves voice-mail messages.
8:15 a.m. Meets with a team member to discuss a prospective hire.
8:45 a.m. A team member comes in to complain that an IT report is full of errors.
Discussion ensues.
9:00 a.m. E-mail pings with an “urgent” message from a supervisor about an employee who
will be absent for the next 30 days.
9:10 a.m. Focuses on reading and returning e-mails. Asks the assistant to schedule a call
with the CEO.
9:30 a.m. Explains the picket situation to CEO. Studies the IT report. Confirms errors and
writes message to go with the report when it is sent back to IT.
10:00 a.m. Takes a phone call from the HR manager at another company. Schedules a dinner meeting.
10:15 a.m. Back to e-mail.
10:45 a.m. Walks to the canteen for a cup of coffee and a short break. Chats briefly with
people in line.
11:00 a.m. Back-to-back short stand-up meetings.
11:30 a.m. Catches up with the VP of Communications.
11:45 a.m. Meets with the team on a new vacation policy draft write-up.
12:15 p.m. Back to e-mail.
12:45 p.m. Heads for a lunch meeting with marketing managers about hiring challenges.
Managerial activity is characterized by variety, fragmentation, and brevity.45 The widespread
and voluminous nature of a manager’s tasks leaves little time for quiet reflection. A study by a
team from the London School of Economics and Harvard Business School found that the time
CEOs spend working alone averages a mere six hours a week. The rest of their time is spent in
meetings, on the phone, traveling, and talking with others inside and outside the organization.46
Managers shift gears quickly. In his study, Mintzberg found that the average time a top executive spends on any one activity is less than nine minutes, and another survey indicates that some
first-line supervisors average one activity every 48 seconds!47
Concept Connection
New managers sometimes find themselves overwhelmed by
the various activities, multiple responsibilities, long hours, and
fast pace that come with management. A manager’s life on
speed dial requires good time management skills. Managers
must also find ways to maintain a healthy balance between
their work and personal lives.
ImageFlow/Shutterstock.com
18
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Chapter 1 Leading Edge Management
Take a Moment:
Know Yourself
How Do You Manage Your Time?
Instructions: Think about how you normally handle tasks during a typical day at work or school.
Read each item and check whether it is Mostly True or Mostly False for you.
Mostly True
Mostly False
1. I frequently take on too many tasks.
2. I spend too much time on enjoyable but unimportant activities.
3. I feel that I am in excellent control of my time.
4. Frequently during the day, I am not sure what to do next.
5. There is little room for improvement in the way I manage
my time.
6. I keep a schedule for events, meetings, and deadlines.
7. My workspace and paperwork are well organized.
8. I am good at recordkeeping.
9. I make good use of waiting time.
10. I am always looking for ways to increase task efficiency.
Scoring and Interpretation: For questions 3 and 5–10, give yourself one point for each “Mostly True” answer. For questions 1, 2,
and 4, give yourself one point for each “Mostly False” answer. Your total score pertains to the overall way that you use time. Items
1–5 relate to taking mental control over how you spend your time. Items 6–10 pertain to some mechanics of good time management. Good mental and physical habits make effective time management much easier. Busy managers have to learn to control their
time. If you scored 8 or higher, your time-management ability is good. If your score is 4 or lower, you may want to reevaluate your
time-management practices if you aspire to be a manager. How important is good time management to you? See the “Sunny Side
Up” feature for ideas to improve your time management skills.
Life on Speed Dial The manager performs a great deal of work at an unrelenting pace.48 Managers’ work is fast-paced and requires great energy. Most top executives routinely work at least
12 hours a day and spend 50 percent or more of their time traveling.49 Calendars are often
booked months in advance, but unexpected disturbances erupt every day. Mintzberg found that
most executives’ meetings and other contacts are ad hoc, and even scheduled meetings are typically surrounded by other events such as quick phone calls, scanning of e-mail, or spontaneous
encounters. During time away from the office, executives catch up on work-related reading,
paperwork, phone calls, and e-mail. Technology, such as e-mail, text messaging, smartphones,
tablets, and laptops, has intensified the pace. Brett Yormark, CEO of the National Basketball
Association (NBA) team the Brooklyn Nets, typically responds to about 60 messages before
he even shaves and dresses for the day, and employees are accustomed to getting messages that
Yormark has zapped to them in the wee hours of the morning.50
Where Does a Manager Find the Time? With so many responsibilities and so many competing demands on their time, how do managers cope? One manager who was already working
18-hour days five days a week got assigned another project. When the CEO was informed of
the problem, he matter-of-factly remarked that by his calculations, she still had “30 more hours
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Part 1 Introduction to Management
Monday through Friday, plus 48 more on the weekend.” That is surely an extreme example, but
most managers often feel the pressure of too much to do and not enough time to do it.51 When
The Wall Street Journal’s “Lessons in Leadership” video series asked CEOs of big companies how
they managed their time, it found that many of them carve out time just to think about how
to manage their time.52 Time is a manager’s most valuable resource, and one characteristic that
identifies successful managers is that they know how to use time effectively to accomplish the
important things first and the less important things later.53 Time management refers to using
techniques that enable you to get more done in less time and with better results, be more relaxed,
and have more time to enjoy your work and your life. New managers in particular often struggle
with the increased workload, the endless paperwork, the incessant meetings, and the constant
interruptions that come with a management job. Learning to manage their time effectively is
one of the greatest challenges that new managers face. The “Sunny Side Up” feature offers some
tips for time management.
Sunny
Side Up
Time Management Tips
for New Managers
●
●
Stokkete/Shutterstock.com
●
Becoming a manager is considered by most people to be a
positive, forward-looking career move. Indeed, life as a manager offers appealing aspects. However, it also holds many
challenges, not the least of which is the increased workload
and the difficulty of finding the time to accomplish everything on one’s expanded list of duties and responsibilities.
The following classic time management techniques can
help you eliminate major time-wasters in your daily routines.
●
●
Keep a To-Do List. If you don’t use any other system
for keeping track of your responsibilities and commitments, at the very least you should maintain a to-do
list that identifies all the things that you need to do
during the day. Although the nature of management
means that new responsibilities and shifting priorities
occur frequently, it’s a fact that people accomplish
more with a list than without one.
Remember Your ABCs. This is a highly effective system for prioritizing tasks or activities on your to-do list:
●
●
An “A” item is something highly important. It must
be done, or you’ll face serious consequences.
A “B” item is a should do, but consequences will be
minor if you don’t get it done.
●
“C” items are things that would be nice to get
done, but there are no consequences at all if you
don’t accomplish them.
“D” items are tasks that you can delegate to someone else.
Schedule Your Workday. Some experts suggest that
every minute spent in planning saves 10 minutes in
execution. Take your to-do list a step further and plan
how you will accomplish each task or project you
need to handle. Planning to tackle the big tasks first
is a good idea because most people are at peak performance early in the day. Save the e-mails and phone
calls for less productive times.
Do One Thing at a Time. Multitasking has become
the motto of the early twenty-first century, but
too much multitasking is a time-waster. Research
has shown that multitasking reduces—rather than
enhances—productivity. The authors of one study
suggest that an inability to focus on one thing at a
time could reduce efficiency by 20 to 40 percent. Even
for those managers whose jobs require numerous
brief activities, the ability to concentrate fully on each
one (sometimes called spotlighting) saves time. Give
each task your full attention, and you’ll get more done
and get it done better, too.
SOURCES: Based on information in David Allen, Getting Things Done: The Art of Stress-Free
Productivity (London: Penguin Books, 2015); Pamela Dodd and Doug Sundheim, The 25 Best
Time Management Tools & Techniques (Ann Arbor, MI: Peak Performance Press, 2005); Brian
Tracy, Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
(San Francisco: Berrett-Koehler, 2002); Joshua S. Rubinstein, David E. Meyer, and Jeffrey E.
Evans, “Executive Control of Cognitive Processes in Task Switching,” Journal of Experimental
Psychology: Human Perception and Performance 27, no. 4 (August 2001): 763–797; Sue
Shellenbarger, “Multitasking Makes You Stupid: Studies Show Pitfalls of Doing Too Much at
Once,” The Wall Street Journal, February 27, 2003; and Ilya Pozin, “Quit Working Late: 8 Tips,”
Inc. (June 26, 2013), https://www.inc.com/ilya-pozin/8-ways-to-leave-work-at-work.html
(accessed January 14, 2020).
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Chapter 1 Leading Edge Management
1-6b Manager Roles
Mintzberg’s observations and subsequent research indicate that diverse manager activities can
be organized into 10 roles.54 A role is a set of expectations for a manager’s behavior. Exhibit 1.7
describes activities associated with each of the roles. These roles are divided into three conceptual categories: informational (managing by information), interpersonal (managing through
people), and decisional (managing through action). Each role represents activities that managers
undertake to ultimately accomplish the functions of planning, organizing, leading, and controlling. Although it is necessary to separate the components of the manager’s job to understand
the different roles and activities of a manager, it is important to remember that the real job of
management isn’t practiced as a set of independent parts; that is, all the roles interact in the real
world of management.
The disseminator and spokesperson roles become crucial during times of crisis.
The relative emphasis that a manager puts on the 10 roles shown in Exhibit 1.7 depends on a
number of factors, such as the manager’s position in the hierarchy, natural skills and abilities, type
of organization, and departmental goals to be achieved. Exhibit 1.8 illustrates the varying importance of the leader and liaison roles as reported in a survey of top-, middle-, and lower-level
managers. Note that the importance of the leader role typically declines, and the importance of
the liaison role increases, as a manager moves up the organizational hierarchy.
Exhibit 1.7 Ten Manager Roles
Informational
Interpersonal
Monitor: Seek and receive
information; scan Web,
periodicals, reports; maintain
personal contacts
Disseminator: Forward
information to other organization
members; send memos and
reports, make phone calls
Spokesperson: Transmit
information to outsiders
through speeches, reports
Figurehead: Perform ceremonial
and symbolic duties such as
greeting visitors, signing legal
documents
Leader: Direct and motivate
subordinates; train, counsel, and
communicate with subordinates
Liaison: Maintain information links
inside and outside the organization;
use e-mail, phone, meetings
Decisional
Entrepreneur: Initiate improvement
projects; identify new ideas, delegate idea
responsibility to others
Disturbance Handler: Take corrective action during
conflicts or crises; resolve disputes among subordinates
Resource Allocator: Decide who gets resources;
schedule, budget, set priorities
Negotiator : Represent team or department’s
interests; represent department during
negotiation of budgets, union contracts,
purchases
SOURCES: Adapted from Henry Mintzberg, The Nature of Managerial Work (New York: Harper & Row, 1973), pp. 92–93; and Henry Mintzberg, “Managerial Work:
Analysis from Observation,” Management Science 18 (1971), B97–B110.
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Part 1 Introduction to Management
Half-Baked
Management
Boeing
Former Boeing CEO Dennis Muilenburg botched these
roles after two fatal crashes of the company’s 737 MAX
jetliner. Muilenburg’s tendency to rely on hard data and
legal advice and the failure to apply a more diplomatic and
sensitive approach to the growing crisis amplified, rather
than soothed, tensions with customers and regulators. In
mid-December 2019, Boeing’s board of directors voted to
suspend production of the troubled jetliner and ousted
Muilenburg, largely because he mishandled the company’s
relationship with the Federal Aviation Administration (FAA)
and other outsiders. The 737 MAX crisis led to Boeing losing
its title of world’s largest planemaker to rival Airbus. One of
the top challenges for Boeing’s new CEO David Calhoun is
to be an effective spokesperson who can help the company
emerge from the long crisis.55
Consider the challenge of the leader and liaison roles
for managers at National Foods, Pakistan’s largest maker of
spices and pickles, who struggle with political instability,
frequent power outages, government corruption and
inefficiency, and increasing threats of terrorism. “In the
morning, I assess my workers,” says Sajjad Farooqi, a supervisor at National Foods. If Farooqi finds people who are too
stressed or haven’t slept the night before, he changes their
shift or gives them easier work. Farooqi also pays a lot of
attention to incentives because people are under so
much pressure. In the liaison role, National Foods managers
have to develop information sources that are related not
only to the business, but to safety and security concerns
as well.56
Other factors, such as changing environmental conditions, also may determine which roles
are more important for a manager at any given time. Managers stay alert to needs both inside
and outside the organization to determine which roles are most critical at various times. A top
manager may regularly put more emphasis on the roles of spokesperson, figurehead, and negotiator, but the emergence of new competitors may require more attention to the monitor role, or a
severe decline in employee morale and direction may mean that the CEO must more strongly
exhibit the leader role. A marketing manager may focus on interpersonal roles because of the
importance of personal contacts in the marketing process, whereas a financial manager may
be more likely to emphasize decisional roles such as resource allocator and negotiator. Despite
these differences, all managers carry out informational, interpersonal, and decisional roles to
meet the needs of the organization.
Exhibit 1.8 Hierarchical Levels and Importance of Leader and Liaison Roles
Leader role
Liaison role
High
Med
Importance
22
Low
Supervisory
Managers
Middle
Managers
Top
Managers
SOURCE: Based on information from A. I. Kraut, P. R. Pedigo, D. D. McKenna, and M. D. Dunnette, “The Role of the Manager: What’s Really Important in Different
Management Jobs,” Academy of Management Executive 3 (1989), 286–293.
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Chapter 1 Leading Edge Management
Remember This
●
●
There are many types of managers, based on their
purpose and location in an organization.
The job of a manager is highly diverse and fast-paced,
so managers need good time management skills.
●
●
A role is a set of expectations for one’s behavior.
Managers at every level perform 10 roles, which
are grouped into informational roles, interpersonal
roles, and decisional roles.
1-7 Managing in Nonprofit Organizations
Nonprofit organizations represent a major application of management talent.57 Organizations
such as Second Harvest Food Bank, United Way, the Salvation Army, Nature Conservancy,
Boys and Girls Clubs of America, and the Museum of Modern Art all require excellent management. The functions of planning, organizing, leading, and controlling apply to nonprofits
just as they do to business organizations, and managers in nonprofit organizations use similar
skills and perform similar activities. The primary difference is that managers in businesses
direct their activities toward earning money for the company and its owners, whereas managers in nonprofits direct their efforts toward generating some kind of social impact. The
characteristics and needs of nonprofit organizations created by this distinction present unique
challenges for managers.58
Many nonprofits are designed to help in a crisis, but a crisis can also devastate a nonprofit
organization.59 For example, Stephanie Cartier spent nearly 3 years building up her nonprofit No
Limits, a café operated by people with intellectual disabilities. Cartier started the organization
to benefit a daughter with Down syndrome and others like her. It took only a few days for the
COVID-19 tidal wave to close the restaurant indefinitely.60
During the COVID-19 pandemic, practically every nonprofit was receiving less revenue,
and many had skyrocketing demand. Crucial spring fundraisers were cancelled and donors were
stretched across more requests while feeling less prosperous after the stock market crash. Rules
against large gatherings forced the closing of many nonprofit offices and facilities. Managers at
Meals on Wheels in Portland, Oregon, closed 22 neighborhood dining locations and switched
to a no-touch delivery system for the organization’s 15,000 clients. To reduce contact even more,
deliveries were cut to only three days a week. Demand soared from a typical 10 to 15 new meal
requests per day to around 100. Offsetting this demand, managers were able to sign up new
volunteers at an equally fast rate.61
Financial resources for government and charity nonprofit organizations typically come from
taxes, appropriations, grants, and donations rather than from the sale of products or services to
customers. In businesses, managers focus on improving the organization’s products and services
to increase sales revenues. In nonprofits, however, services are typically provided to nonpaying
clients, and a major problem for many organizations is securing a steady stream of funds to continue operating. Nonprofit managers, committed to serving clients with limited resources, must
focus on keeping organizational costs as low as possible.62 Donors generally want their money to
go directly to helping clients rather than for overhead costs.
Some types of nonprofit organizations, such as hospitals and private universities that obtain
revenues from selling services to clients, do have to contend with a bottom line in the sense of
having to generate enough revenues to cover expenses. In such ventures, managers often struggle
with the question of what constitutes results and effectiveness. It is easy to measure revenues
compared to expenses, but the metrics of success in nonprofits are typically much more ambiguous. Managers have to account for intangibles such as “improve public health,” “upgrade the
quality of education,” or “increase appreciation for the arts.” This intangible nature also makes it
more difficult to gauge the performance of employees and managers.
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24
Part 1 Introduction to Management
Recipe
for Success
Second Harvest Food Bank
of Middle Tennessee
NurPhoto/Getty Images
Second Harvest Food Bank of Middle Tennessee cut waste
by 50 percent after managers decided to invest in new technology to manage inventory. Like other food banks, Second
Harvest needs to deliver perishable items before they expire
and save as many canned and dried foods as it can to distribute in the months when donations tend to decline. Second
Harvest managers didn’t have the millions of dollars that
Amazon.com or Walmart stores have poured into their own
specialized inventory management systems, but with the cost
of technology declining, they were able to buy logistics software that records when food products are received and their
“use-by” dates. Volunteers and employees rely on automated
alerts to let them know when goods are expiring and where
they are located in the warehouse. The ability to know in an
instant what needs to be used immediately and what can be
stored for later use helps Second Harvest get the most out of
its limited resources.63
An added complication is that managers in some types of nonprofits depend on volunteers
and donors, who cannot be supervised and controlled in the same way that a business manager
deals with employees. Many people who move from the corporate world to a nonprofit are
surprised to find that the work hours are often longer and the stress level greater than in their
previous management jobs.
The roles defined by Mintzberg also apply to nonprofit managers, but they may differ somewhat. We might expect managers in nonprofit organizations to place more emphasis on the
roles of spokesperson (to “sell” the organization to donors and the public), leader (to build a
mission-driven community of employees and volunteers), and resource allocator (to distribute
government resources or grant funds that are often assigned in a top-down manner). Managers
in nonprofit organizations must carefully decide how to allocate resources.
Managers in all organizations—large corporations, small businesses, and nonprofit
organizations—carefully integrate and adjust the management functions and roles to meet challenges within their own circumstances and keep their organizations healthy.
Remember This
●
●
●
Good management is just as important for nonprofit organizations as it is for small businesses and
large corporations.
Managers in these organizations adjust and integrate the various management functions, activities,
and roles to meet the unique challenges they face.
●
●
Managers in nonprofit organizations direct their
efforts toward generating some kind of social
impact rather than toward making money for the
organization.
Managers in nonprofit organizations often struggle
with what constitutes effectiveness.
Second Harvest Food Bank of Middle Tennessee
invested in new technology to manage inventory
and allocate resources more efficiently.
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25
Chapter 1 Leading Edge Management
1-8 T
he Historical Struggle: The Things of
Production Versus the Humanity of Production
John Bunch used to be a technical adviser at online retailer Zappos. Today, Bunch doesn’t have
a title—no one at Zappos does. Zappos did away with all job titles and abolished the organizational hierarchy in favor of a radical system of self-management called holacracy. Five hundred
departments evolved into 500 impermanent “circles” made up of numerous self-managed teams.
No one has a supervisor, and employees voluntarily join the various circles, where they come up
with their own job descriptions and decide which projects they will undertake.64 Managers are
watching to see how this extreme Theory Y approach will work at Zappos (Theory Y is explained
in detail later in the chapter). Managers at a number of companies are embracing this trend
toward less-hierarchical, even bossless, organizations, which we described earlier in this chapter.
Some organizations will continue to operate with little or no hierarchy, whereas others will
move toward a more hierarchical structure. Managers are always on the lookout for fresh ideas,
groundbreaking management approaches, and new tools and techniques. Management philosophies and organizational forms change over time to meet new needs and respond to current challenges. The workplace of today is different from what it was 50 years ago—indeed, from what it
was even 10 years ago—yet historical concepts form the backbone of management education.65
In addition, some management practices that seem modern have actually been around for a long
time. Techniques can gain and lose popularity because of shifting historical forces and the persistent need to balance human needs with the needs of production activities.66
This section provides a historical overview of the ideas, theories, and management philosophies that have contributed to making the workplace what it is today. The final section of the
chapter looks at some recent trends and current approaches that build on this foundation of
management understanding. This foundation illustrates that the value of studying management
lies not in learning current facts and research, but rather in developing a perspective that will
facilitate the broad, long-term view needed for management success.
Studying history doesn’t mean merely arranging events in chronological order; it means
developing an understanding of the impact of societal forces on organizations. Studying history
is a way to achieve strategic thinking, see the big picture, and improve conceptual skills.
Management practices and perspectives vary in response to social, political, and economic
changes in the larger society.67 Exhibit 1.9 illustrates the evolution of significant management
Exhibit 1.9 Management Perspectives over Time
The People-Driven Workplace
(Employee Engagement, Radical Decentralization)
The Technology-Driven Workplace
(Internet of Things, Big Data Analytics)
Artificial Intelligence
(Administration, Nudge Management)
Total Quality Management
Contingency View
Systems Thinking
Humanistic Perspective
(Humanity of Production)
Classical
Perspective
(Things of
Production)
1870
1880
1890
1900
1910
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2020
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26
Part 1 Introduction to Management
Exhibit 1.10 The Tension Between Historical Forces in Management Thinking
Focus on Things of Production:
Management focus is on production
efficiency via organization design
and workflow systems and control Organization
Focus on Humanity of
Production: Management focus
is on meeting human needs for
greater motivation and
engagement to increase
effectiveness
perspectives over time. This timeline reflects the dominant time period for each approach, but
elements of each continue to be used in organizations today.68
One observation from looking at the timeline in Exhibit 1.9 is that the earliest focus of management (the classical perspective), dating from more than a century ago, was on the things of production.
In other words, the needs of people were often ignored in the interest of higher production efficiency
and profit. By the 1920s and 1930s, the needs of and positive treatment of employees were discovered
as another path to efficiency and profit. Since then, there has been a struggle of sorts within management to balance a management preference for “the things of production” versus a consideration of
“the humanity of production.”69 Exhibit 1.10 illustrates the management struggle between the desire
for efficient production and the desire to meet human needs for greater motivation.
When forces either outside or within the organization suggest a need for change to improve
efficiency or effectiveness, managers have often responded with a technology- or numbersoriented solution that assumes people are little more than cogs in a big machine. For instance, as
the United States shifted from a world of small towns and small businesses to an industrialized
network of cities and factories in the late nineteenth century, people began looking at management as a set of scientific practices that could be measured, studied, and improved with machinelike precision (the classical perspective). Frederick Taylor wrote, “the best management is a true
science, resting upon clearly defined laws, rules, and principles.”70
By the 1920s, a minor rebellion had occurred against this emphasis on the quantifiable, with
the public calling for more attention to human and social needs (the humanistic perspective).
This dilemma—the scientific numbers-driven push for greater productivity and profitability and
the call for more humanistic, people-oriented management—has continued to the present day.
In this section, we look first at management approaches that focus primarily on production
and efficiency (the things of production). Later in the chapter, we will examine management
approaches that focus more on human needs (the humanity of production).
Remember This
●
●
●
Managers are always on the lookout for new techniques and approaches to meet shifting organizational needs.
Zappos did away with the organizational hierarchy
in favor of a radical system of self-management
called holacracy.
●
●
Management and organizations are shaped by
forces within the larger society.
The struggle to balance “the things of production”
with the “humanity of production” has continued
from the nineteenth century to today.
Looking at history gives managers a broader perspective for interpreting and responding to current
opportunities and problems.
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Chapter 1 Leading Edge Management
1-9 Classical Perspective
Hulton Archive/Getty Images
Although the practice of management can be traced to 3000 b.c. and
the first government organizations developed by the Sumerians and
Egyptians, the formal study of management is relatively recent.71 The
early study of management as we know it today began with what is
now called the classical perspective.
The classical perspective on management (primary focus on the
things of production) emerged during the nineteenth and early twentieth centuries. The factory system that began to appear in the 1800s
posed challenges that earlier organizations had not encountered.
Problems arose in tooling the plants, organizing managerial structure, training employees (many of whom were non-English-speaking
immigrants), scheduling complex manufacturing operations, and
Concept Connection
dealing with increased labor dissatisfaction and resulting strikes.
Automaker Henry Ford made extensive use of
These myriad new problems and the development of large, comFrederick Taylor’s scientific management techplex organizations demanded a new approach to coordination and
niques, as illustrated by this automobile assembly
control, and a “new sub-species of economic man—the salaried
line at a Ford plant circa 1930. Ford replaced workers
manager”72—was born. Between 1880 and 1920, the number of
with machines for heavy lifting and moving autos
professional managers in the United States grew from 161,000 to
from one worker to the next. This reduced worker
more than 1 million.73 These professional managers began develophours and improved efficiency and productivity.
ing and testing solutions to the mounting challenges of organizing,
Under this system, a Ford car rolled off the assembly
coordinating, and controlling large numbers of people and increasing
line every 10 seconds.
worker productivity. Thus began the evolution of modern management with the classical perspective.
This perspective contains four subfields, each with a slightly different emphasis: scientific
management, bureaucratic organizations, administrative principles, and management science.74
1-9a Scientific Management
Scientific management emphasizes scientifically determined jobs and management practices as the way to improve efficiency and labor productivity. In the late 1800s, a young engineer, Frederick Winslow Taylor (1856–1915), proposed that workers “could be retooled like
machines, their physical and mental gears recalibrated for better productivity.”75 Taylor insisted
that improving productivity meant that management itself would have to change and, further,
that the manner of change could be determined only by scientific study; hence, the label scientific
management emerged. Taylor suggested that decisions based on rules of thumb and tradition be
replaced with precise procedures developed after careful study of individual situations.76
The scientific management approach is illustrated by the unloading of iron from rail cars
and reloading finished steel for the Bethlehem Steel plant in 1898. Taylor calculated that with
the correct movements, tools, and sequencing, each man was capable of loading 47.5 tons per
day instead of the typical 12.5 tons. He also worked out an incentive system that paid each
man $1.85 a day for meeting the new standard, an increase from the previous rate of $1.15.
Productivity at Bethlehem Steel shot up overnight.
Although known as the father of scientific management, Taylor was not alone in this area.
Henry Gantt, an associate of Taylor’s, developed the Gantt chart, a bar graph that measures
planned and completed work along each stage of production by time elapsed. Two other important pioneers in this area were the husband-and-wife team of Frank B. and Lillian M. Gilbreth.
Frank B. Gilbreth (1868–1924) pioneered time and motion study and arrived at many of his management techniques independent of Taylor. He stressed efficiency and was known for his quest
for the one best way to do work. Although Gilbreth is known for his early work with bricklayers,
his work had its great impact on medical surgery, drastically reducing the amount of time that
patients spent on the operating table. Surgeons were able to save countless lives through the
application of time and motion study. Lillian M. Gilbreth (1878–1972) was more interested in
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Part 1 Introduction to Management
Exhibit 1.11 Characteristics of Scientific Management
General
Approach
Contributions
Criticisms
Developed standard method for performing each job
Selected workers with appropriate abilities for each job
Trained workers in standard methods
Supported workers by planning their work and eliminating interruptions
Provided wage incentives to workers for increased output
Demonstrated the importance of compensation for performance
Initiated the careful study of tasks and jobs
Demonstrated the importance of personnel selection and training
Did not appreciate the social context of work and higher needs of workers
Did not acknowledge variance among individuals
Tended to regard workers as uninformed and ignored their ideas and
suggestions
the human aspect of work. When her husband died at the age of 56, she had 12 children ages 2
to 19. The undaunted “first lady of management” went right on with her work. She presented a
paper in place of her late husband, continued their seminars, consulted, lectured, and eventually
became a professor at Purdue University.77 She pioneered in the field of industrial psychology
and made substantial contributions to human resource management.
Exhibit 1.11 shows the basic ideas of scientific management. To use this approach, managers
should develop standard methods for doing each job, select workers with the appropriate abilities, train workers in the standard methods, support workers and eliminate interruptions, and
provide wage incentives.
The ideas of scientific management that began with Taylor dramatically increased productivity across all industries, and they remain important today. Indeed, the idea of engineering work
for greater productivity has enjoyed a renaissance in the retail industry. Supermarket chains such
as Meijer Inc. and Hannaford, for example, use computerized labor waste elimination systems
based on scientific management principles. These systems break down tasks such as greeting a
customer, working the register, scanning items, and so forth into quantifiable units and devise
standard times for completing each task. Executives say computerized systems have allowed
supermarket managers to staff stores more efficiently because people are routinely monitored by
computer and are expected to meet strict standards.78
A Harvard Business Review article discussing innovations that shaped modern management
puts scientific management at the top of its list of 12 influential innovations. Indeed, the ideas
of creating a system for maximum efficiency and organizing work for maximum productivity are
deeply embedded in our organizations.79 However, because scientific management ignores the
social context and workers’ needs, it can lead to increased conflict and clashes between managers
and employees. The United Food and Commercial Workers Union, for instance, filed a grievance against Meijer in connection with its cashier-performance system. Under such performance
management systems, workers often feel exploited—a sharp contrast from the harmony and
cooperation that Taylor and his followers had envisioned.
1-9b Bureaucratic Organizations
A systematic approach developed in Europe that looks at the organization as a whole is
the bureaucratic organizations approach, a subfield within the classical perspective. Max
Weber (1864–1920), a German theorist, introduced most of the concepts on bureaucratic
organizations.80
During the late 1800s, many European organizations were managed on a personal, family-like
basis. Employees were loyal to a single individual rather than to the organization or its mission.
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Chapter 1 Leading Edge Management
Exhibit 1.12 Characteristics of Weberian Bureaucracy
Division of labor,
with clear definitions
of authority and
responsibility
Personnel selected and
promoted based on
technical qualifications
Positions organized in a
hierarchy of authority
Administrative acts
and decisions recorded
in writing
Managers subject to
rules and procedures that
will ensure reliable,
predictable behavior
Management separate
from the ownership of the
organization
SOURCE: Adapted from Max Weber, The Theory of Social and Economic Organizations, ed. and trans. A. M. Henderson and Talcott Parsons (New York: Free Press, 1947), pp. 328–337.
The dysfunctional consequence of this management practice was that resources were used to
realize individual desires rather than organizational goals. Employees in effect owned the organization and used resources for their own gain rather than to serve customers.
Weber envisioned organizations that would be managed on an impersonal, rational basis.
This form of organization was called a bureaucracy. Exhibit 1.12 summarizes the six characteristics of bureaucracy as specified by Weber.
Weber believed that an organization based on rational authority would be more efficient
and adaptable to change because continuity is related to formal structure and positions rather
than to a particular person, who may leave or die. To Weber, rationality in organizations meant
employee selection and advancement based not on whom you know, but rather on competence
and technical qualifications, which are assessed by examination or according to specific training
and experience. The organization relies on rules and written records for continuity. In addition,
rules and procedures are impersonal and applied uniformly to all employees. Distinct definitions
of authority and responsibility and clearly defined duties create a clear division of labor. Positions
are organized in a hierarchy, with each position under the authority of a higher one. Managers
give orders successfully based on the legal power invested in the managerial position, not on the
basis of their personality.
The term bureaucracy has taken on a negative meaning in today’s organizations and is associated with endless rules and red tape. We have all been frustrated by waiting in long lines
or following seemingly silly procedures. However, the value of bureaucratic principles is still
evident in many organizations, such as United Parcel Service (UPS), sometimes nicknamed
Big Brown.
“If you have a reputation as a big, stiff
bureaucracy, you’re
stuck.”
—Jack Welch,
Former CEO of General Electric
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Part 1 Introduction to Management
UPS is the largest package delivery company in the world. One important factor in the company’s success is the concept of bureaucracy. UPS operates according to meticulous rules and
regulations. Strict dress codes are enforced. New drivers attend intensive training courses and
memorize the company’s more than 600 mandatory “methods,” including precise steps for how
to correctly deliver a package, such as how to load the truck, how to fasten their seat belts, how
to walk, and how to carry their keys. Specific safety rules apply to drivers, loaders, clerks, and
managers. Drivers use delivery-information acquisition devices that record the time and location
of all deliveries, and more than 200 sensors on each delivery truck track everything from backup
speeds to seat-belt use. Current CEO David Abney began his career as a part-time package
loader while in college and worked his way up the hierarchy.81
Clearly, there are both positive and negative aspects associated with bureaucratic principles, an
issue with which Weber also struggled.82 Although he perceived bureaucracy as a threat to basic
personal liberties, he recognized it as the most efficient and rational form of organizing. Rules and
other bureaucratic procedures provide a standard way of guiding employee behavior. Everyone
gets equal treatment, and everyone knows what the rules are. Almost every organization needs to
have some rules, and rules multiply as organizations grow larger and more complex. Rules governing employee behavior in a furniture manufacturing company, for example, might include:83
●
●
●
●
Employees must wear protective eye and ear equipment when using machines.
Employees must carry out any reasonable duty assigned to them, including shop
maintenance.
Employees must maintain an accurate time sheet, which shows job and activity.
The following will be considered causes for dismissal: excessive tardiness or absenteeism;
willful damage to equipment; continual careless or unsafe behavior; theft; being under
the influence of alcohol or illegal drugs while at work.
1-9c Administrative Principles
Another major subfield within the classical perspective is known as the administrative principles
approach. Whereas scientific management focuses on the productivity of the individual worker,
the administrative principles approach considers the total organization. A major contributor
to this approach was Henri Fayol (1841–1925), a French mining engineer who worked his way
up to become head of a large mining group known as Comambault. Pieces of Comambault
survive today as part of ArcelorMittal, the world’s largest steel and mining company. In his later
years, Fayol wrote down his concepts on administration, based largely on his own management
experiences.84
In his most significant work, General and Industrial Management, Fayol discussed 14 general principles of management, several of which are part of management philosophy today.
For example:
●
●
●
●
Unity of command. Each subordinate receives orders from one—and only one—superior.
Division of work. Managerial work and technical work are amenable to specialization to
produce more and better work with the same amount of effort.
Unity of direction. Similar activities in an organization should be grouped together under
one manager.
Scalar chain. A chain of authority extends from the top to the bottom of the organization
and should include every employee.
Fayol felt that these principles could be applied in any organizational setting. He also identified five basic functions or elements of management: planning, organizing, commanding, coordinating, and controlling. These functions underlie much of the general approach to today’s
management theory.
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Chapter 1 Leading Edge Management
Another significant contributor to the administrative principles approach was Charles Clinton
Spaulding, who has been called the “father of African-American management.”85 Spaulding,
the son of a farmer, worked his way up to become president of North Carolina Mutual Life
Insurance Company (the Mutual), the largest and oldest African American life insurance company in the United States. In his classic 1927 article, “The Administration of Big Business,”
Spaulding outlined eight “fundamental necessities,” many of which were later addressed by
Fayol. For example:86
●
●
●
●
Authority and responsibility. There should be a manager who has the responsibility and
authority to decide on every fundamental issue.
Division of labor. Departmental divisions should function separately under the direction
of managers.
Adequate manpower. There must be a reliable system for acquiring and training the best
employees.
Cooperation and teamwork. Cooperation, unity, and regular communication among
managers is essential.
Spaulding applied the principles as leader of the Mutual, and his ideas continue to influence
management thought and practice.
Remember This
●
●
●
●
●
The study of modern management began in
the late nineteenth century with the classical
perspective, which took a rational, scientific
approach to management and sought to
turn organizations into efficient operating
machines.
Scientific management is a subfield of the classical
perspective that emphasizes scientifically determined changes in management practices as the
solution to improving labor productivity.
●
●
●
Frederick Winslow Taylor is known as “the father
of scientific management.”
Scientific management is considered one of the
most significant innovations influencing modern
management.
Some supermarket chains are using computerized
systems based on scientific management
principles to schedule employees for maximum
efficiency.
●
Another subfield of the classical perspective is the
bureaucratic organizations approach, which emphasizes management on an impersonal, rational basis
through elements such as clearly defined authority
and responsibility, formal recordkeeping, and separation of management and ownership.
Max Weber introduced most of the concepts about
bureaucratic organizations.
The administrative principles approach is a subfield
of the classical perspective that focuses on the
total organization rather than the individual worker
and delineates the management functions of planning, organizing, commanding, coordinating, and
controlling.
Henri Fayol and Charles Clinton Spaulding were
major contributors to the administrative principles
approach. Fayol outlined 14 general principles of
management, several of which are a part of management philosophy today.
1-9d Management Science
Another management approach that falls within the classical perspective is management science,
which dates from the mid-twentieth century. World War II caused many management changes. To
handle the massive and complicated problems associated with modern global warfare, managerial
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Part 1 Introduction to Management
decision makers needed more sophisticated tools than ever before. Management science, also
referred to as the quantitative perspective, provided a way to address those problems. This view is
distinguished for its application of mathematics, statistics, and other quantitative techniques to
management decision making and problem solving. During World War II, groups of mathematicians, physicists, and other scientists were formed to solve military problems that frequently
involved moving massive amounts of materials and large numbers of people quickly and efficiently. Managers soon saw how such quantitative techniques could be applied to large-scale
business firms.87
Picking up on techniques developed for the military, scholars began cranking out numerous mathematical tools for corporate managers, such as the application of linear programming for optimizing operations, statistical process control for quality management, and the
capital asset pricing model.88 These efforts were enhanced by the development and perfection
of the computer. Coupled with the growing body of statistical techniques, computers made
it possible for managers to collect, store, and process large volumes of data for quantitative
decision making, and the quantitative approach is widely used today by managers in a variety
of industries.
For example, the Walt Disney Company used quantitative techniques to develop FastPass,
a sophisticated computerized system that spares people the ordeal of standing in long lines for
the most popular rides at its amusement parks. Disney theme parks have machines that issue
coupons with a return time that’s been calculated based on the number of people standing in
the actual line, the number who have already obtained passes, and each ride’s capacity. The next
generation of technology, FastPass1, lets visitors book times for rides before they even leave
home for their Disney vacation.89
Concept Connection
At Catholic Health Partners, a nonprofit hospital, hospice,
and wellness center system that spans a number of
Midwestern states, information technology (IT) is a top
priority. Many health care firms are becoming digital
organizations because advanced IT is critical to the efficient
running of all aspects of the health care system, as well as
to maintaining up-to-the-minute, completely accurate
patient records.
Kaspars Grinvalds/Shutterstock.com
32
Let’s look at three subsets of management science. First, operations research grew directly out
of the World War II military groups (called operational research teams in Great Britain and operations research teams in the United States).90 It consists of mathematical model building and other
applications of quantitative techniques to managerial problems.
Second, operations management refers to the field of management that specializes in the physical production of goods or services. Operations management specialists use management science to solve manufacturing problems. Some commonly used methods are forecasting, inventory
modeling, linear and nonlinear programming, queuing theory, scheduling, simulation, and breakeven analysis.
Third, information technology (IT) is the most recent subfield of management science,
and it is often reflected in management information systems designed to provide relevant
information to managers in a timely and cost-efficient manner. IT has evolved to include
intranets and extranets, as well as various software programs that help managers estimate
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Chapter 1 Leading Edge Management
Inside an unmarked building in Austin, Texas, a complicated robotic system, called Daisy, disassembles unusable iPhones into scraps of pure plastic, metal, and glass.
Apple management prides itself on its green credentials.
All of Apple’s facilities worldwide, for example, became
100 percent powered by renewable energy in 2018. Now
managers have turned to another thorny problem—the
often-toxic waste from discarded electronic gear. World
e-waste in 2016 was the equivalent of 4,500 Eiffel Towers.
At Apple, management’s goal is to recycle all unusable
iPhones and eventually make all Apple products from
recycled material.
Daisy represents a breakthrough in electronic recycling
and a crucial step toward management’s goals. The robot
debuted last year and can disassemble 200 iPhones an hour.
Together this machine and another Daisy in the Netherlands
are disassembling about 1 million iPhones collected
Don’t Toss
That iPhone!
oneinchpunch/Shutterstock.com
Creating a
Greener World
through Apple’s trade-in program. So remember, don’t toss
that iPhone!
SOURCE: Erika Fry and Matt Heimer, “Someday, Your New Phone Could Be Made from Your Old
Phone,” Fortune (September 2019): 78.
costs, plan and track production, manage projects, allocate resources, and schedule employees. The term digital organization is becoming popular as computers and the Internet take
over more tasks in organizations, to the point where digital technology becomes a primary
competitive weapon in both internal and external operations. Most of today’s organizations
have operations and digital specialists who use quantitative techniques to solve complex
organizational problems. One problem many organizations face today is how to dispose of
old smartphones. Apple invented a recycling solution described in the “Creating a Greener
World” feature.
As events in the mortgage and finance industries show, relying too heavily on quantitative
techniques can cause problems for managers. Some observers believe the U.S. economy is still
feeling the effects of the mortgage crisis more than a decade after it erupted in 2007–2008.
Mortgage companies used quantitative models that showed that their investments in subprime
mortgages would be okay even if default rates hit historically high proportions. However, the
models didn’t take into account that no one before in history had thought it made sense to give
$500,000 loans to people making minimum wage!91
“Quants” also came to dominate organizational decisions in other financial firms. The term
quants refers to financial managers and others who base their decisions on complex quantitative
analysis, under the assumption that using advanced mathematics and sophisticated computer
technology can accurately predict how the market works and help them reap huge profits. The
virtually exclusive use of these quantitative models led aggressive traders and managers to take
enormous risks. When the market began to go haywire in 2008 as doubts about subprime mortgages grew, the models went haywire as well. Stocks predicted to go up went down, and vice
versa. Events that were predicted to happen only once every 10,000 years happened three days
in a row in the market madness.92
The overall classical perspective as an approach to management was very powerful and gave
companies fundamental new skills for establishing high productivity and effective treatment of
employees. Indeed, the United States surged ahead of the world in management techniques, and
other countries, especially Japan, borrowed heavily from American ideas.
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34
Part 1 Introduction to Management
Remember This
●
●
●
Management science became popular based on its
successful application in solving military problems
during World War II.
Management science, also called the quantitative
perspective, uses mathematics, statistical techniques, and computer technology to facilitate management decision making, particularly for complex
problems.
The Walt Disney Company uses management
science to solve the problem of long lines
for popular rides and attractions at its theme
parks.
●
●
●
Three subsets of management science are operations research, operations management, and information technology (IT).
A digital organization is one in which computers
and the Internet take over more tasks in organizations, to the point where digital technology
becomes a primary competitive weapon in both
internal and external operations.
Quants have come to dominate decision making
in financial firms, and the Wall Street meltdown in
2007–2008 shows the danger of relying too heavily
on a quantitative approach.
1-10 Humanistic Perspective
The humanistic perspective on management (primary focus on the humanity of production)
emphasizes the importance of understanding human behaviors, needs, and attitudes in the workplace, as well as social interactions and group processes.93 There are three primary
subfields based on the humanistic perspective: the human relations movement,
the human resources perspective, and the behavioral sciences approach.
National Archives
1-10a Early Advocates
Concept Connection
This 1914 photograph shows the initiation of a new arrival at a Nebraska planting camp. This initiation was not part
of the formal rules and illustrates the
significance of the informal organization described by Barnard. Social values
and behaviors were powerful forces that
could either help or hurt the planting
organization, depending on how they
were managed.
Two early advocates of a more humanistic approach were Mary Parker Follett
and Chester I. Barnard. Mary Parker Follett (1868–1933) was trained in
philosophy and political science, but she applied herself in many fields, including
social psychology and management. She wrote of the importance of common
superordinate goals for reducing conflict in organizations.94 Her work was popular with businesspeople of her day but was often overlooked by management
scholars.95 Follett’s ideas served as a contrast to scientific management and are
re-emerging as applicable for modern managers dealing with rapid changes in
today’s global environment. Her approach to leadership stressed the importance
of people rather than engineering techniques. She offered the pithy admonition, “Don’t hug your blueprints,” and analyzed the dynamics of management–
organization interactions. Follett addressed issues that are timely today, such as
ethics, power, and leading in a way that encourages employees to give their best.
The concepts of empowering, facilitating rather than controlling employees, and
allowing employees to act depending on the authority of the situation opened
new areas for theoretical study by Chester Barnard and others.96
Chester I. Barnard (1886–1961) studied economics at Harvard but failed
to receive a degree because he did not take a course in laboratory science. He
went to work in the statistical department of AT&T, and in 1927, he became
president of New Jersey Bell. One of Barnard’s significant contributions was the
concept of the informal organization. The informal organization occurs within
all formal organizations and includes cliques, informal networks, and naturally
occurring social groupings. Barnard argued that organizations are not machines
and stressed that informal relationships are powerful forces that can help the
organization if properly managed. Another significant contribution was his
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Chapter 1 Leading Edge Management
35
acceptance theory of authority, which states that people have free will and can choose whether to
follow management orders. People typically follow orders because they perceive a positive benefit to themselves, but they do have a choice. Managers should treat employees properly because
their acceptance of authority may be critical to organization success in important situations.97
1-10b Human Relations Movement
The human relations movement was based on the idea that truly effective control comes
from within the individual worker rather than from strict, authoritarian control.98 This school
of thought recognized and directly responded to social pressures for enlightened treatment of
employees. The early work on industrial psychology and personnel selection received little attention because of the prominence of scientific management. Then a series of studies at a Chicago
electric company, which came to be known as the Hawthorne studies, changed all that.
Beginning about 1895, a struggle developed between manufacturers of gas and electric lighting fixtures for control of the residential and industrial market.99 By 1909, electric lighting had
begun to win, but the increasingly efficient electric fixtures used less total power, which was
less profitable for the electric companies. The electric companies began a campaign to convince
industrial users that they needed more light to get more productivity. When advertising did not
work, the industry began using experimental tests to demonstrate their argument. Managers were
skeptical about the results, so the Committee on Industrial Lighting (CIL) was set up to run
the tests. To further add to the tests’ credibility, Thomas Edison was made honorary chairman of
the CIL. In one test location—the Hawthorne plant of the Western Electric Company—some
interesting events occurred.
The major part of this work involved four experimental and three control groups. In all, five
different tests were conducted. These pointed to the importance of factors other than illumination in affecting productivity. To examine these factors more carefully, numerous other experiments were conducted.100 The results of the most famous study, the first Relay Assembly Test
Room (RATR) experiment, were extremely controversial.
Under the guidance of two Harvard professors, Elton Mayo and Fritz Roethlisberger, the
RATR studies lasted nearly six years (May 10, 1927–May 4, 1933) and involved 24 separate
experimental periods. So many factors were changed and so many unforeseen factors uncontrolled that scholars disagree on the factors that truly contributed to the general increase in
performance over that time period. Most early interpretations, however, agreed on one point:
Money was not the cause of the increased output.101 Instead, it was believed that the factor that
best explained increased output was human relations. Employees performed better when managers treated them in a positive manner. Recent reanalyses of the experiments have revealed that
numerous factors were different for the workers involved, and some suggest that money may well
have been the single most important factor.102 An interview with one of the original participants
revealed that just getting into the experimental group meant a huge increase in income.103
This is the Relay Room of the Western Electric Hawthorne,
Illinois, plant in 1927. Six women worked in this relay assembly
test room during the controversial experiments on employee
productivity. Professors Mayo and Roethlisberger evaluated
conditions such as rest breaks and workday length, physical
health, amount of sleep, and diet. Experimental changes
were fully discussed with the women and were abandoned if
they disapproved. Gradually, the researchers began to realize
they had created a change in supervisory style and human
relations, which they believed was the true cause of the
increased productivity.
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© Western Electric Photographic Services
Concept Connection
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36
Part 1 Introduction to Management
These new data clearly show that money mattered a great deal at Hawthorne. In addition,
worker productivity increased partly as a result of the increased feelings of importance and group
pride that employees felt by virtue of being selected for this important project and the camaraderie that developed among group members.104
One unintended contribution of the experiments was a rethinking of field research practices.
Researchers and scholars realized that the researcher can influence the outcome of an experiment by being too closely involved with research subjects. This phenomenon has come to be
known as the Hawthorne effect in research methodology. Subjects behaved differently because of
the active participation of researchers in the Hawthorne experiments.105
From a historical perspective, whether the studies were academically sound is less important
than the fact that they stimulated an increased interest in looking at employees as more than
extensions of production machinery. The interpretation that employees’ output increased when
managers treated them in a positive manner started a revolution in worker treatment aimed at
improving organizational productivity. Despite flawed methodology or inaccurate conclusions,
the findings provided the impetus for the human relations movement. This approach shaped
management theory and practice for well over a quarter-century, and the belief that human relations is the best area of focus for increasing productivity persists today.
Take a Moment:
Know Yourself
What Is Your Manager Frame?106
Answer these questions for feedback about how your personal manager frame of reference relates to
the perspectives described in this chapter. For each item, give the number “4” to the phrase that best
describes you, “3” to the item that is next best, and so on down to “1” for the item that is least like you.
1.
My strongest skills are:
a. Analytical skills
b. Interpersonal skills
c. Political skills
d. Flair for drama
2. The best way to describe me is:
a. Technical expert
b. Good listener
c. Skilled negotiator
d. Inspirational leader
3. What has helped me the most to be successful is my ability to:
a. Make good decisions
b. Coach and develop people
c. Build strong alliances and a power base
d. Inspire and excite others
4. What people are most likely to notice about me is my:
a. Attention to detail
b. Concern for people
c. Ability to succeed in the face of conflict and opposition
d. Charisma
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Chapter 1 Leading Edge Management
5.
My most important leadership trait is:
a. Clear, logical thinking
b. Caring and support for others
c. Toughness and aggressiveness
d. Imagination and creativity
6.
I am best described as:
a. An analyst
b. A humanist
c. A politician
d. A visionary
Scoring and Interpretation: Managers typically view their world through one or more mental frames of reference. (1) The structural frame of reference sees the organization as a machine that can be economically efficient and that provides a manager with
formal authority to achieve goals. This manager frame was prominent during the era of scientific management and bureaucratic
administration. (2) The human resource frame sees the organization as people, with manager emphasis given to support, empowerment, and belonging. This manager frame gained importance with the rise of the humanistic perspective. (3) The political frame
sees the organization as a competition for resources to achieve goals, with manager emphasis on negotiation and hallway coalition
building. This frame reflects the need within systems theory to have all the parts working together. (4) The symbolic frame of reference sees the organization as a theater—a place to achieve dreams—with the manager emphasizing symbols, vision, culture, and
inspiration. This manager frame is important for today’s adaptive organizations.
Which frame reflects your way of viewing the world? The first two frames of reference—structural and human resource—are
more important for new managers. These two frames usually are mastered first. As managers gain experience and move up the
organization, they should both acquire political skills and learn to use symbols for communication. It is important for managers not
to become stuck for years in one way of viewing the organization because their progress may be limited. Many managers evolve
through and master each of the four frames as they become more skilled and experienced.
Compute your scores as follows:
ST 5 1a 1 2a 1 3a 1 4a 1 5a 1 6a 5
HR 5 1b 1 2b 1 3b 1 4b 1 5b 1 6b 5
PL 5 1c 1 2c 1 3c 1 4c 1 5c 1 6c 5
SY 5 1d 1 2d 1 3d 1 4d 1 5d 1 6d 5
The higher score represents your way of viewing the organization and will influence your management style.
1-10c Human Resources Perspective
The human relations movement initially espoused a dairy farm view of management: Just
as contented cows give more milk, so satisfied workers will produce more work. Gradually,
views with deeper content that elevated the “humanity of production” began to emerge. The
human resources perspective maintained an interest in worker participation and considerate
leadership but shifted the emphasis to considering the daily tasks that people perform. This
perspective combines prescriptions for design of job tasks with theories of motivation.107 In the
human resources view, jobs should be designed so that tasks are not perceived as dehumanizing
or demeaning but instead allow workers to use their full potential. Two of the best-known contributors to the human resources perspective were Abraham Maslow and Douglas McGregor.
Abraham Maslow (1908–1970), a practicing psychologist, observed that his patients’ problems usually stemmed from an inability to satisfy their needs. Thus, he generalized his work
and suggested a hierarchy of needs. Maslow’s hierarchy started with physiological needs and
progressed to safety, belongingness, esteem, and, finally, self-actualization needs. Chapter 12
discusses his ideas in more detail.
Douglas McGregor (1906–1964) had become frustrated with the early, simplistic human
relations notions while president of Antioch College in Ohio. He challenged both the classical perspective and the early human relations assumptions about human behavior. Based on
his experiences as a manager and consultant, his training as a psychologist, and the work of
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Part 1 Introduction to Management
Exhibit 1.13 Theory X and Theory Y
Assumptions of Theory X
• The average human being has an inherent dislike of work and will avoid it if possible.
• Because of the human characteristic of dislike for work, most people must be coerced, controlled,
directed, or threatened with punishment to get them to put forth adequate effort toward the
achievement of organizational objectives.
• The average human being prefers to be directed, wishes to avoid responsibility, has relatively little
ambition, and wants security above all.
Assumptions of Theory Y
• The expenditure of physical and mental effort in work is as natural as play or rest. The average human
being does not inherently dislike work.
• External control and the threat of punishment are not the only means for bringing about effort
toward organizational objectives. A person will exercise self-direction and self-control in the service
of objectives to which that person is committed.
• The average human being learns, under proper conditions, not only to accept but also to seek
responsibility.
• The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in the solution
of organizational problems is widely—not narrowly—distributed in the population.
• Under the conditions of modern industrial life, the intellectual potentialities of the average human being
are only partially utilized.
SOURCE: Douglas McGregor, The Human Side of Enterprise (New York: McGraw-Hill, 1960), pp. 33–48. © McGraw-Hill Companies, Inc. Reprinted by permission.
Maslow, McGregor formulated Theory X and Theory Y, which are explained in Exhibit 1.13.108
McGregor believed that the classical perspective was based on Theory X assumptions about
workers. He also felt that a slightly modified version of Theory X fit early human relations ideas.
In other words, human relations ideas did not go far enough. McGregor proposed Theory Y as
a more realistic view of workers for guiding management thinking.
Theory Y suggests that organizations can take advantage of the imagination and intellect
of all their employees. It assumes that employees will exercise self-direction and self-control to
contribute to organizational goals when given the opportunity. A few companies today still use
Theory X management, but many are using Theory Y techniques. Some are doing away with
bosses altogether, such as Zappos, described in the opening example.
Another company that provides a good illustration of applying Theory Y assumptions to tap
into employee creativity and mind power is the Netherlands-based home health care organization Buurtzorg.
Made from
Scratch
Buurtzorg
When Buurtzorg needs to rent new office space, the decision isn’t made by administrators or consultants. Instead,
teams of nurses decide where the offices will be located.
The same goes for deciding which patients to serve, how
to allocate resources and tasks, which doctors to work with,
and how to coordinate with local hospitals. Founder Jos de
Blok believes that if nurses are entrusted with responsibility, they will do what is best for the patient. Nurses work in
self-managed teams of 10 to 12, with a mission of helping
people live rich and autonomous lives rather than a goal of
providing care as efficiently as possible. Management tasks
are spread across team members, with teams even monitoring their own performance and taking corrective action
when needed. With more than 9,000 nurses, Buurtzorg
needs fewer than 50 administrative and support personnel.
Studies have found that Buurtzorg’s self-management
system, combined with a holistic approach and innovative technology, results in higher productivity, greater
employee and client satisfaction, better patient care, and
lower costs than are achieved by other home health care
providers.109
For managers like Jos de Blok, command and control
is a thing of the past, with the future belonging to those
companies that build leadership throughout the organization. The Theory Y approach has helped Buurtzorg grow
and succeed and has enabled nurses to provide better care.
As described earlier in this chapter, a number of companies
are using less hierarchical management systems that rely
on Theory Y principles, which are more in line with today’s
emphasis on employee engagement and involvement.
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Chapter 1 Leading Edge Management
1-10d Behavioral Sciences Approach
The behavioral sciences approach uses scientific methods and draws from sociology, psychology, anthropology, economics, and other disciplines to develop theories about human behavior
and interaction in an organizational setting. This approach can be seen in practically every organization. When a company such as Instagram conducts research to determine the best set of
tests, interviews, and employee profiles to use when selecting new employees, it is using behavioral science techniques. When Kohl’s department stores or Wendy’s restaurants train new managers in the techniques of employee motivation, most of the theories and findings are rooted in
behavioral science research.
One specific set of management techniques based in the behavioral sciences approach is
organization development (OD). In the 1970s, OD evolved as a separate field that applied the
behavioral sciences to improve the organization’s health and effectiveness through its ability to
cope with change, improve internal relationships, and increase problem-solving capabilities.110
The techniques and concepts of OD have since been broadened and expanded to address the
increasing complexity of organizations and the environment, and OD remains a vital approach
for managers. Chapter 8 will discuss OD in detail.
Other concepts that grew out of the behavioral sciences approach include matrix organizations, self-managed teams, ideas about corporate culture, and management by wandering
around. Indeed, the behavioral sciences approach has influenced most of the tools, techniques,
and approaches that managers have applied to organizations since the 1970s.
All the remaining chapters of this book contain research findings and management applications that can be attributed to the behavioral sciences approach.
Remember This
●
●
●
●
●
●
The humanistic perspective emphasizes understanding
human behavior, needs, and attitudes in the workplace.
Mary Parker Follett and Chester I. Barnard were
early advocates of a more humanistic approach to
management.
●
●
Follett emphasized worker participation and
empowerment, shared goals, and facilitating rather
than controlling employees. Barnard’s contributions
include the acceptance theory of authority.
The human relations movement stresses the satisfaction of employees’ basic needs as the key to
increased productivity.
The Hawthorne studies were important in shaping
ideas concerning how managers should treat workers.
The human resources perspective suggests that jobs
should be designed to meet people’s higher-level
needs by allowing employees to use their full potential.
●
●
Douglas McGregor formulated Theory X and Theory
Y, proposing that managers use Theory Y principles
to engage the imagination and intellect of all their
employees.
Netherlands-based Buurtzorg applied Theory Y
principles, with 9,000 nurses working in completely
self-managed teams, resulting in higher productivity, greater employee and client satisfaction, and
better patient care.
The behavioral sciences approach draws from psychology, sociology, and other social sciences to
develop theories about human behavior and interaction in an organizational setting.
Many current management ideas and practices
can be traced to the behavioral sciences approach.
1-11 Management Thinking into the Future
All of the ideas and approaches discussed so far in this chapter go into the mix that makes up
modern management. Dozens of ideas and techniques in current use can trace their roots to
these historical perspectives.111 In addition, innovative concepts continue to emerge to address
new management challenges. Wise managers heed the lessons of the past, but also recognize that
they and their organizations must change with the times.
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Part 1 Introduction to Management
Managers are always looking for new techniques and approaches that more adequately
respond to customer needs and the demands of the environment. The “Recipe for Success” feature lists a wide variety of ideas and techniques used by today’s managers, as revealed by Bain &
Company’s recent “Management Tools and Trends” survey.
The Bain study also gauges manager attitudes and compares sentiments and tool use in the
context of previous surveys. Five important trends noted in the most recent report are a broad
move away from hierarchical structures toward empowered teams, a desire to make the most of
digital technology, a greater focus on building corporate culture, an emphasis on strengthening
customer relationships, and a renewed emphasis on cost control.112 Note that these trends and
the tools most used by today’s managers tend to fall into the same dual categories of managing
the “things of production” and managing the “humanity of production,” discussed earlier in this
chapter. The following sections discuss current approaches in these dual categories by looking at
the technology-driven workplace and the people-driven workplace.
1-11a Managing the New Technology-Driven Workplace
Managers see IT as presenting both opportunities and threats to their organizations. Two popular uses of new digital technology are big data analytics and platform-based organizations.
Made from
Scratch
Current Use of Management
Tools and Trends
Over the history of management, many fashions and fads
have come and gone. Critics argue that new techniques
may not represent permanent solutions. Others believe
that managers must adopt new techniques for continuous improvement in a fast-changing world. In 1993,
Bain & Company started a large research project to interview and survey thousands of corporate executives
about the 25 most popular management tools and
techniques.
Reengineering (67%)
Change management
programs (34%)
Strategic alliances (62%)
Total quality management
(34%)
Cycle time reduction
(55%)
Digital transformation
(32%)
Self-directed teams
(55%)
Mission and value
statements (32%)
The Top 10
The chart below shows how the list of the top 10 tools from
2017 (the most recent survey available) compares to the
tools managers were using most often in 1993. How many
of the tools are you familiar with?
1993 Top 10 Tools
2017 Top 10 Tools
Mission and vision
statements (88%)
Strategic planning (48%)
Customer satisfaction
(86%)
Customer relationship
management (48%)
Total quality management Benchmarking (46%)
(72%)
Competitor profiling (71%) Advanced analytics (42%)
Benchmarking (70%)
Supply chain
management (40%)
Pay-for-performance (70%) Customer satisfaction (38%)
Tool Use over Time
The use of management tools rises and falls in cycles. The
Bain survey found tool use in 2017 to be near its low, with
managers reporting using an average of 7.5 tools, whereas
they were using twice that number a decade earlier. You can
also see in the chart that even the most popular tools are
used by fewer managers than were the tools in the original
1993 survey. Four tools that were used in both 1993 and 2017
are benchmarking, customer satisfaction, total quality management, and mission and vision statements. In the most
recent survey, managers ranked strategic planning and customer relationship management at the top of the list. Survey
results also show that managers are embracing digital tools
such as advanced analytics and digital transformation, which
means integrating digital technologies into an organization’s
strategy and operations. Globally, tool use increased in AsiaPacific and Latin America. Asia-Pacific managers in particular
are adopting new tools faster than managers in other regions.
SOURCE: Darrell Rigby and Barbara Bilodeau, “Management Tools and Trends” (April 5, 2018),
www.bain.com/insights/management-tools-and-trends-2017/ (accessed January 15, 2019).
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Chapter 1 Leading Edge Management
Big Data Analytics One of the newest business technologies is big data analytics. Big
data analytics refers to technologies, skills, and processes for searching and examining massive,
complex sets of data that traditional data processing applications cannot handle, with the aim
of uncovering hidden patterns and correlations.113 For example, Amazon collects tons of data
on its customers, including what they buy, what else they look at, how they navigate through
the Web site, how much they are influenced by promotions and reviews, and so forth. The
company uses algorithms that predict and suggest what a customer might be interested in buying next. Moreover, the predictions get better every time a customer responds to or ignores a
recommendation.114
The most recent increase in the use of digital information technology is driven by the
jump from the Internet that connects people to the Internet of Things (IoT), in which
impersonal “things” are connected and can themselves generate and receive data by communicating with each other. Now every “thing” can have a chip inserted to communicate data to
other devices. A “thing” could be a hairbrush, a home thermostat, a shirt or dress, a toaster, a
refrigerator, a fitness collar for your dog, or a baby thermometer. In business, countless tiny
sensors can be woven into things as large as a jet engine or a railroad locomotive or a factory machine, all of which are transmitting data via the Internet. Each of these dumb items
can become smart, with capability for two-way communication. For example, in a “smart”
home, keyless door locks send a text message when activated and containers holding medications “note” whether a patient has taken prescribed pills and send an e-mail or text message
reminder.115
Siemens Gamesa, a leader in renewable energy, uses the IoT to maintain the industry’s
largest amount of historical data in a database growing daily with data collected from more
than 10,000 wind turbines worldwide. Inside each smart turbine are hundreds of sensors that
continuously transmit more than 200 GB of data per day to a state-of-the-art diagnostic
center in Denmark. At this center, advanced analytics and 24/7 human monitoring convert
raw data into valuable insights. Siemens Gamesa uses data analytics techniques and experienced personnel to “see” what is happening inside the wind turbines to prevent unscheduled
breakdowns.116
Platform-Based Organizations The IoT also enabled the latest innovation in digital organizing, which is a new platform-based form of organization. The traditional organization form
can be thought of as a linear or “pipe” organization. Pipe firms work in a linear order, acquiring
resources at one end of the pipe, making stuff within the pipe, and pushing the result out the
other end for sale to customers. The pipe represents a sequential process to produce a good or
service. Every consumer product that people have used in the past essentially came to us through
a pipe organization. All manufacturing runs on a pipe model. Television and radio services are
also pipes discharging content for us. The education system is a pipe because teachers push
knowledge out of the school pipe.117
Platform-based organizations connect and enable users to both create and consume something of value. As a business, a platform allows users to create value on the platform for other
users to consume. In a platform-based organization, producers and consumers are connected via
digital technology (computers, smartphones). For example, YouTube or Airbnb are digital connectors that link thousands of independent producers (videographers; individuals with homes,
rooms, or apartments for rent) with thousands of consumers (video watchers, vacationers). The
owners of the platform-based business provide the software and the central processing computers that connect other people into a self-sustaining system. The users both create and consume
any product or service.118 The owners of the platform can earn money by charging a fee for the
transaction or by exposing users to advertising.
As illustrated in Exhibit 1.14, a platform is a business model that creates value by facilitating
exchanges (connections) between people in two or more interdependent groups, usually consumers and producers. To encourage exchanges, platforms create communities that allow users
to interact directly with one another via their digital media devices. Platform businesses such as
Facebook, Uber, and Alibaba do not create and control inventory via a supply chain in the same
way that linear, or pipe, organizations do. Instead, successful platforms facilitate connections by
dramatically reducing the cost of exchanges between producers and consumers.119
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Part 1 Introduction to Management
Exhibit 1.14 A Platform-Based Digital Organization
Ecosystem
Producers
Consumers
Platform
Enables
Connections
and
Transactions
E co syste m
Uber is one of the better-known platform-based companies and operates unlike traditional
organization forms. Interactions with the company are strictly digital. To get a ride on Uber, you
download the app and create an account. When you open the app, your location is detected via
GPS. The app also shows nearby drivers on the map. When you agree to the estimated fare, you
are connected to an Uber driver within seconds. The driver receives data on the rider’s previous
Uber experience and can accept or reject a request. Uber uses a bidirectional rating system to
flush out bad riders and drivers, who can be deactivated. You can track the car on your screen
as it approaches. The driver has your desired destination in the built-in GPS. When the ride is
completed, the fare is automatically paid through the app.120
A platform-based business is a giant change from traditional businesses that use a supply
chain and operational processes to make and sell products and services. Platforms do not create
stuff and push it out to customers. The fundamental shift in management thinking is that the
amount of physical assets a company owns matters less to its value than the resources it can connect. Platform-based organizations like Facebook, Alibaba, Uber, Google, and YouTube quickly
became among the largest and most profitable companies in the world.
1-11b Managing the New People-Driven Workplace
Organizations are undergoing tremendous changes. Some of these changes are related to new
technology, whereas others are brought about primarily because of shifting needs of people.
For example, younger employees are seeking more purpose in their work, which often brings
changes in workplace cultures and practices. Barry Schwartz, professor of psychology at
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Chapter 1 Leading Edge Management
43
Swarthmore College and author of Why We Work, says that as “the Millennials ascend, they
will change organizations” because “meaning is an important part of their agenda.”121 Two
responses to these issues are radical decentralization and a renewed emphasis on employee
engagement.
Radical Decentralization As noted earlier, the Bain & Company survey of executives
around the world found a decided trend toward pushing power and responsibility to frontline employees in organizations. Nearly 80 percent of survey respondents agreed with the
statement “Today’s business leaders must trust and empower people, not command and
control them,” with only 5 percent disagreeing with that sentiment.122 The move toward
less hierarchy and greater self-management and decentralization of authority is happening
across all industries, in both small and large companies, and in both emerging and developed
countries.
Radical decentralization means that decentralization of authority is radical rather than
incremental. Instead of delegating some authority to employees, the hierarchical reporting relationship between the manager and the subordinate is almost completely eliminated, and employees have full authority to make key decisions about their work. For example, employees who
make a product would have authority to inspect it for quality and ship it to the customer.123 Ideas
that are central to the concept of radical decentralization include:124
●
●
●
●
“If you put fences
around people, you
get sheep.”
—William L. McKnight,
Former Chairman of the Board
of Directors at 3M
People tend to flourish when they are given more responsibility.
It makes sense to give decision-making authority to the people who are closest to the
work being done.
People will bring higher levels of energy, passion, and creativity to their work when they
feel free to fully express themselves.
People are happier when they have control over their own work.
As described earlier in this chapter, some companies have even moved to a bossless work
environment. In organizations that have undertaken radical decentralization, accountability is
to the team and the customer rather than to a manager. Even in companies that haven’t moved
to a bossless or completely self-managed design, the trend is toward greater participation and
democratic decision making. At online discount site 1Sale.com, for example, employees voted
on whether the company should continue serving free lunch or apply that money to lowering
health-insurance premiums for workers (90 percent voted for lower premiums). People also get
to vote on whether a job candidate is a “hire” or a “no hire,” although managers make the final
decision.125
Concept Connection
Research has shown that organizations can deliberately create a culture that engages employees
and encourages greater job satisfaction. At international shipping company Deutsche Post DHL
Group (DHL), for example, the company is big on thanking employees for their contributions through
thank-you notes, monetary rewards, and more. Other engagement tactics include communicating
honestly with employees, supporting career development, and enabling employees to serve their
communities.
Using Engagement to Manage Gen Z and Millennials For movement toward radical decentralization to be successful, the culture must engage employees and support the nonhierarchical environment. Employee engagement is essential in even partially self-managed workplaces.
Employee engagement means that people are emotionally involved in their jobs and are satisfied with their work conditions, contribute enthusiastically to meeting team and organizational
goals, and feel a sense of belonging and commitment to the organization and its mission.126
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Part 1 Introduction to Management
Plante Moran, an accounting and business advisory firm based in Detroit, was founded nearly a
century ago with employee engagement in mind. Founder Frank Moran called his goal to create
an accounting firm where the best people couldn’t wait to get in the door and clients were lining
up to receive exceptional service his “grand experiment.” Today, Plante Moran has more than
3,100 employees and one of the lowest turnover rates in the industry.127
To engage employees, managers must unite people around a compelling purpose that encourages them to give their best.128 Millennial and Gen Z employees grew up technologically adept
and globally conscious. Unlike many workers in the past, they typically are not hesitant to question their superiors and challenge the status quo. They want to work for a clear, meaningful
purpose in a flexible, collaborative work environment that is challenging and supportive, with
access to cutting-edge technology, opportunities to learn and further their careers and personal
goals, and the power to make substantive decisions in the workplace.
Remember This
●
●
●
●
●
●
Modern management is a lively mix of ideas and
techniques from varied historical perspectives, but
new concepts continue to emerge.
Managers tend to look for innovative ideas
and approaches, particularly during turbulent
times.
●
●
Two recent trends are the transition to a more
technology-driven workplace and a corresponding
emphasis on a people-driven workplace.
Big data analytics refers to technologies, skills, and
processes for searching and examining massive,
complex sets of data to uncover hidden patterns
and correlations.
●
●
The most recent jump in the use of digital technology is the Internet of Things (IoT), in which impersonal “things” are connected and can themselves
generate and receive data by communicating with
each other.
Siemens Gamesa uses the IoT by collecting and
analyzing more than 200 GB of data per day from
over 10,000 “smart” wind turbines worldwide.
Human personnel can easily see what is going
on inside each turbine and help prevent
breakdowns.
●
The platform is a new business model that creates value by facilitating exchanges (connections)
between people in two or more interdependent
groups, usually producers and consumers, rather
than producing a product or service of its own to sell.
Platform-based organizations, such as TikTok,
YouTube, Uber, and Airbnb, connect producers
and consumers via digital technology (computers,
smartphones) and enable users to both create and
consume something of value.
Two ideas related to a people-driven workplace are
radical decentralization and employee engagement.
Radical decentralization means that decentralization of authority is radical rather than incremental;
the hierarchical reporting relationship between the
manager and the subordinate is almost completely
eliminated, and employees have full authority to
make key decisions about their work.
Employee engagement means that people are
involved in their jobs and are satisfied with their
work conditions, contribute enthusiastically to
meeting team and organizational goals, and feel a
sense of belonging and commitment to the organization and its mission.
1-12 T
he Historical Struggle: Is Artificial
Intelligence the Answer?
One possible answer to the historical struggle within management to balance the things of
production and the humanity of production is artificial intelligence. Artificial intelligence (AI)
encompasses techniques used to teach computer systems to learn, reason, perceive, infer, communicate, and make decisions similar to or better than human beings can. For example, new AI
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Chapter 1 Leading Edge Management
software is automating mundane office tasks in operations such as accounting, billing, payments,
and customer service. AI programs can scan documents, check the accuracy of customer records,
enter numbers into spreadsheets, and make payments.129
AI is having its greatest effect on the boring, routine, mechanical, and administrative work
of organizations. For the first time, a new technology (thing of production) may add directly
to the humanity of production by doing the work that humans find unsatisfying. AI has been
accused of eliminating low-level routine jobs, but that may allow humans to focus on the remaining work that involves more thinking and analysis. As AI improves in the future to the point of
taking over some of the thinking and analytical tasks in organizations, employees will gravitate
toward the interpersonal and empathetic tasks that AI cannot do. Human workers tend to focus
on the work of which machines and AI are not capable. Humans will have a primary role in jobs
that involve communicating and coordinating with others and establishing and maintaining
interpersonal relationships.130
Just as important, AI can augment human capabilities by helping develop more authentic relationships among employees and between managers and employees. A recent application using
AI to support managers has been referred to as nudge management.131 Nudge management
applies insights from the behavioral sciences to design elements of the organization in a way
that guides people toward behaviors that support organizational goals and values. For instance,
many companies are using open-plan offices that encourage people to collaborate and share
knowledge. New digital technology is also being used to nudge people toward desired behaviors.
For instance, start-up company Humu, founded by three former Google employees, uses AI to
analyze data and identify behavioral changes that can have the biggest impact on employee happiness and engagement. In a company where a manager routinely fails to consult team members
about important decisions, Humu could send the manager a nudge via e-mail or text message, a
bite-sized reminder to ask members of the team for input. Sanjiv Razdan, COO of salad chain
Sweetgreen, says he originally thought the idea was “hocus-pocus happiness nonsense,” but the
track record at Google led him to give Humu a try. Now, Razdan likes the idea of nudges because
they make it easy for him to take action right away on things that have a positive impact on
employees and the company.132
AI-fostered nudge management is one of the most recent approaches in the evolution
of management thinking and practice, as shown in Exhibit 1.9 earlier in this chapter. As
managers confront new challenges and shifting environmental conditions and technology,
management continues to evolve, incorporating ideas from the past with new concepts for
changing times.
Remember This
●
●
●
Artificial intelligence encompasses techniques used
to teach computer systems to learn, reason, perceive, infer, communicate, and make decisions similar to or better than human beings can.
AI is having a big impact on routine administrative
processes in organizations, including spreadsheets,
checking customer records and employee expense
accounts, and making payments.
AI also has potential for coaching managers and
other employees toward better relationships
through nudge management.
●
●
Nudge management applies insights from the
behavioral sciences to design elements of the
organization in a way that guides people toward
behaviors that support organizational goals
and values.
Sweetgreen uses Humu, a new artificial intelligence application that identifies and sends bite-size
reminders, or nudges, to managers or employees
that encourage them toward behaviors that benefit
employees and the organization.
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Part 1 Introduction to Management
Chapter 1 Discussion Questions
1. Assume that you are a project manager at a
biotechnology company and that you work with
managers from research, production, and marketing on a major product modification. You
notice that every memo you receive from the
marketing manager has been copied to senior
management. At every company function, she
spends time talking to the big shots. You are
also aware that sometimes when you and the
other project members are slaving away over the
project, she is playing golf with senior managers. What is your evaluation of her behavior? As
project manager, what do you do?
2. Jeff Immelt, when he was CEO of GE, tweeted
for the first time in September 2012, prompting this response: “@JeffImmelt how come my
grandfather got on twitter before you?” Do you
think managers should use Twitter and other
social media? Can you be an effective manager
today without using new media? Why?
3. What did Hallie Meyer do to keep Caffè Panna
successful during the pandemic?
when it comes to people skills. Do you think
people skills can be learned, or do you need to
rethink your career path? If people skills can be
learned, how would you go about it?
6. A college professor told her students, “The
purpose of a management course is to teach students about management, not to teach them to
be managers.” Do you agree or disagree with this
statement? Discuss.
7. Why do you think there is a trend toward greater
democracy and decentralization in organizations
today? Would a radical decentralized system be
effective with Gen Z employees? Why?
8. Big data analytics programs (which analyze massive data sets to make decisions) use gigantic
computing power to quantify trends that would
be beyond the grasp of human observers. As the
use of this quantitative analysis increases, do you
think it may decrease the “humanity of production” in organizations? Why?
4. Think about the highly publicized safety
grounding of Boeing’s 737 MAX jetliner. One
observer said that the goal of profit had taken
precedence over the goal of safety within the
company. Do you think managers can succeed at
both profit and safety simultaneously? Discuss.
9. Can you think of potential drawbacks to retailers
using labor-waste elimination systems based on
scientific management principles, as described in
the text? Do you believe that scientific management characteristics will ever cease to be a part
of organizational life, since they are now about
100 years old? Discuss.
5. You are a bright, hard-working, entry-level manager who fully intends to rise through the ranks.
Your performance evaluation gives you high
marks for your technical skills, but low marks
10. Why can an event such as the Hawthorne studies be a major turning point in the history of
management, even if the results of the studies are
later shown to be in error? Discuss.
Chapter 1 Practice Your Skills: Self-Learning
Aptitude Questionnaire
Rate each of the following questions according to the
following scale:
① I am never like this.
② I am rarely like this.
③ I am sometimes like this.
④ I am often like this.
⑤ I am always like this.
1. When I have a number of tasks or homework to
do, I set priorities and organize the work around
deadlines.
1 2
3
4
2. Most people would describe me as a good
listener.
1
2
3
4
5
3. When I am deciding on a particular course of
action for myself (such as hobbies to pursue,
languages to study, which job to take, or special
projects to be involved in), I typically consider
the long-term (three years or more) implications
of what I would choose to do.
1
2
3
4
5
5
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Chapter 1 Leading Edge Management
4. I prefer technical or quantitative courses rather
than those involving literature, psychology, or
sociology.
1
2
3
4
5
14. When I am working on a group project and
someone doesn’t pull their fair share of the load,
I am more likely to complain to my friends than
to confront the slacker.
1
2
3
4
5
5. When I have a serious disagreement with someone, I hang in there and talk it out until it is
completely resolved.
15. Talking about ideas or concepts can get me really
enthusiastic or excited.
6. When I have a project or assignment, I really get
into the details rather than the “big picture” issues.
16. The type of management course for which this
book is used is really a waste of time.
7. I would rather sit in front of my computer than
spend a lot of time with people.
17. I think it is better to be polite and not hurt
people’s feelings.
8. I try to include others in activities or discussions.
18. Data and things interest me more than people.
9. When I take a course, I relate what I am learning to other courses I took or concepts I learned
elsewhere.
Scoring and Interpretation: Subtract your scores for
questions 6, 10, 14, and 17 from the number 6, and
then add the total points for the following sections:
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
10. When somebody makes a mistake, I want to
correct the person and let them know the proper
answer or approach.
1
2
3
4
5
11. I think it is better to be efficient with my time
when talking with someone, rather than worry
about the other person’s needs, so that I can get
on with my real work.
1
2
3
4
5
12. I have a long-term vision of career, family, and
other activities and have thought it over carefully.
1
2
3
4
5
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
1, 3, 6, 9, 12, 15 Conceptual skills total score
2, 5, 8, 10, 14, 17 Human skills total score
4, 7, 11, 13, 16, 18 Technical skills total score
These are three of the skills needed to be a good
manager. Ideally, a manager should be strong (though
not necessarily equal) in all three. Anyone noticeably
weaker in any of these skills should take courses and
read to build up that skill. For further background on
the three skills, refer to the explanation in the Management Skills section of the chapter.
In-Class Application: Break into groups of three
to four members and discuss your respective scores.
What do your respective scores suggest about possible
management aptitudes?
13. When solving problems, I would much rather
analyze some data or statistics than meet with a
group of people.
1
2
3
4
5
Chapter 1 Practice Your Skills: Group Learning
Your Best and Worst Managers
Step 1. On your own, think of two managers
whom you have had—the best and the worst.
The managers could be anyone who served
as an authority figure over you, including an
instructor, a boss at work, a manager of a student
organization, a leader of a student group, a coach,
a volunteer committee in a nonprofit organization, and so on. Think carefully about the specific
behaviors that made each manager the best or the
worst, and write down what that manager did.
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Part 1 Introduction to Management
The best manager I ever had did the following:
one at a time. On a sheet of paper or on a whiteboard, write separate lists of best-manager and
worst-manager behaviors.
Step 3. Analyze the two lists. What themes or
The worst manager I ever had did the following:
patterns characterize “best” and “worst” manager
behaviors? What are the key differences between
the two sets of behaviors?
Step 4. What lessons does your group learn
Step 2. Divide into groups of four to six mem-
bers. Each person should share their experiences,
from its analysis? What advice or “words of wisdom” would you give managers to help them be
more effective?
Chapter 1 Practice Your Skills: Action Learning
Think about some time in your life when you were a
leader or had some authority over others. It could have
been on a school committee, or as camp counselor,
youth coordinator in church/synagogue, yearbook/
prom organizer, etc.
Either individually, or in a group of two to four
members, ask yourself the following questions. If you
are in a group, someone else can ask the questions.
Question
Your Answer
Describe a situation where you handled a problem
with competence.
List another situation where the outcome was less
than ideal.
What are the differences between the positive and
less-than-positive situations you described above?
Was it the type of supervision, your own skills, the
complexity of the problem?
What would you do differently in any of the scenarios
you described?
What is your best strength as a manager? Find a
theory in the chapter that relates to your strength.
White a short (one to two pages) paper comparing
the situations you encountered and what you
learned.
Your instructor may ask you to discuss insights in
groups, being prepared to share with the whole
group.
Chapter 1 Practice Your Skills: Ethical Dilemma
The New Test133
The Civil Service Board in a midsize city in Indiana
decided that a written exam should be given to all
candidates for promotion to supervisor. A written test
would assess mental skills and would open access to all
personnel who wanted to apply for the position. The
board believed a written exam for promotion would
be completely fair and objective because it eliminated
subjective judgments and personal favoritism regarding a candidate’s qualifications.
Maxine Othman, manager of a social service agency,
loved to see her employees learn and grow to their
full potential. When a rare opening for a supervising
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Chapter 1 Leading Edge Management
clerk occurred, Maxine quickly decided to give Sheryl
Hines a shot at the job. Sheryl had been with the agency
for 17 years and had shown herself to be a true leader.
In her new position, Sheryl worked hard at becoming
a good supervisor, just as she had always worked hard
at being a top-notch clerk. She paid attention to the
human aspects of employee problems and introduced
modern management techniques that strengthened
the entire agency. Because of the board’s new ruling,
however, Sheryl would have to complete the exam in
an open competition—anyone could sign up and take
it, even a new employee. The board wanted the candidate with the highest score to get the job but allowed
Maxine, as manager of the agency, to have the final say.
Because Sheryl had accepted the provisional opening and proved herself on the job, Maxine was upset
that the entire clerical force was deemed qualified to
take the test. When the results came back, she was
devastated. Sheryl placed twelfth in the field of candidates, while one of her newly hired clerks placed first.
The Civil Service Board, impressed by this person’s
high score, urged Maxine to give the new clerk the
permanent supervisory job over Sheryl; however, it
was still Maxine’s choice. Maxine wondered whether
it was fair to base her decision only on the results of a
written test. The board was pushing her to honor the
objective written test, but could the test really assess
fairly who was the right person for the job?
What Would You Do?
1. Ignore the test. Sheryl has proven herself via
work experience and deserves the job. Do the
right thing in your mind.
2. Give the job to the candidate with the highest
score. You can’t afford to make enemies on the
Civil Service Board, and, although it is a bureaucratic procedure, the test is an objective, justifiable way to select a permanent placement.
3. Press the reluctant board to devise a more comprehensive set of selection criteria—including
test results, but also taking into account supervisory experience, recommendations, ability to
motivate employees, and knowledge of agency
procedures—that can be explained and justified
to the board and to employees.
Chapter 1 Practice Your Skills: Case for Critical Analysis
SmartStyle Salons
Keisha Westbrook takes pride in her position as salon
manager for SmartStyle Salon, one of six local hair
salons associated with a large retail store chain located
in the Southeast and one of five chain store groups
under the Gold Group umbrella. She oversees a staff of
30, including hairdressers, a nail technician, receptionists, shampoo assistants, and a custodian. She enjoys a
reputation as a manager who works very hard and takes
care of her people. Hairdressers want to work for her.
Following the salon’s new-hire policy, Westbrook
began as a shampoo assistant and quickly became a
top hairdresser in the company through a combination
of skill, a large and loyal client base, and long hours at
work. In 2017, retiring manager Carla Weems handpicked Westbrook as her successor, and the board
quickly approved.
Initially, the salon, located in a suburban mall,
managed a strong, steady increase in revenue, holding
its position as one of the corporation’s top performers. But an economic downturn hit the area hard, with
increased rates of unemployment, mortgage woes, and
foreclosures among current and potential customers.
As families sought ways to save, the luxury of regular visits to the hair salon was among the first logical
budget cuts. The past year has reflected this economic
reality, and Westbrook’s salon saw a sharp decrease in
its business and profits.
Westbrook’s stomach is in knots as she arrives at
the salon on Monday. Scheduled to fly to Atlanta the
next morning for a meeting at corporate headquarters,
she fears potential staffing cuts. More important, she
fears the loss of the opportunity to secure her dream
job: replacing the retiring manager at the Riverwood
Mall location, which is the top-performing salon and
is located in an upscale area of the city.
Distracted, Westbrook walks past the receptionist, Marianne, who is busily answering the phones.
Hanging up the phone, Marianne tells Westbrook
that Carol Jean, a popular hairdresser, called in sick,
and they now have to reschedule their clients. Moreover, Marianne said that Carol Jean was badmouthing
the salon on Facebook again. Westbrook had denied
her earlier request to miss a day to travel out of town
to attend a concert, and her irritation is obvious. The
Facebook post slammed the salon for its declining
business and being a poor place to work.
Westbrook orders Marianne to call Carol Jean and
instruct her that, when she returns to work, she is to
bring a doctor’s statement and a copy of any prescriptions that she was given. “She had better be sick!”
Westbrook shouts as she enters her office, slamming
the door more forcefully than she intended. Startled
employees and early-morning customers hear the
outburst, and, after a momentary pause, they resume
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Part 1 Introduction to Management
their activities and quiet conversation, surprised by the
show of managerial anger. Westbrook knows she has
let Carol Jean get away with unwarranted absences
and negative Facebook comments before, and she
worries that she might engage in such behavior again.
She needs every head of hair that they can style to
help the salon’s profit.
Westbrook takes a deep breath and sits at her
desk, turning on the computer and checking e-mails,
including one from the group manager reminding her
to send the salon’s status report in advance of tomorrow’s meeting. She buzzes Marianne on the intercom
to request final figures for the report on her desk by
1:00 p.m.
Picking up the phone, she calls Sharon, a manager
at another SmartStyle Salon. “I really lost my cool in
front of everyone, but I’m not apologizing,” Westbrook
admits, adding that she wished she had the guts to fire
the stylist. “But this is not the day for that drama. I’ve
got that report hanging over my head. I have no idea
how to make things look better than they are, but I
have to come up with something. Things look pretty
dismal.”
Sharon assures her that she did the best she could
dealing with an “irresponsible” employee. “What will
you do if she shows up tomorrow with no doctor’s
statement?”
“I don’t know. I hope I scared her enough so that
she’ll come in with something.”
“I know you’re worried about the report and the
effect it might have on the Riverwood job,” Sharon
says. “But everyone knows you can’t control the economy and its effect on the business. Just focus on the
positive. You’ll be fine.”
At 10:30, as Westbrook struggles to put the best
possible spin on the report, she is paged to the receptionist desk to speak to an angry customer. “Another
interruption,” she fumes to herself. Just then, the
door opens and top stylist/assistant manager Victoria
Boone sticks her head into the office.
“I know you’re busy with the report. I’ll handle
this,” she says enthusiastically.
“Thanks,” Westbrook replies.
No sooner has she handed off the irate client to
Victoria than she second-guesses the decision. In addition to her talents as a hairdresser, Victoria had experience as the manager of a successful salon in another city
before moving to the area. Recognizing her organizational and people skills, Westbrook promoted Victoria
to assistant manager soon after her arrival. Now each
“I’ll handle this” remark by Victoria convinces Keisha
that her assistant manager is positioning herself as
a potential rival for the Riverwood job. Westbrook
appreciates her enthusiastic attitude, but she’s also trying to limit her opportunities to lead or appear too
competent before staff, customers, and company officials. Westbrook finds herself wanting to hide Victoria’s
competence, and she has condescendingly reminded
management that Victoria is a “great help to me.”
Now, thinking of Victoria’s cheerful “I’ll handle
this,” Westbrook rises from her desk and marches to
the door. No, she thinks, I’ll take care of this personally.
Questions
1. What positive and negative managerial characteristics does Keisha Westbrook possess? How
do her characteristics align with the technical,
human, and conceptual skills described in the
chapter?
2. How do these traits help or hinder her potential
to get the top position at the Riverwood Mall
salon?
3. How would you have handled each of the incidents with Marianne? Carol Jean? Victoria?
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Copyright 2023 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Get Complete eBook Download By email at student.support@hotmail.com
Get Complete eBook Download By email at student.support@hotmail.com
Copyright 2023 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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