Writing Skill- Advertisement
Advertisement Writing Class 11 CBSE Format, Examples
WHAT IS AN ADVERTISEMENT?
An advertisement is a paid, non-personal, public communication about causes, goods
and services, ideas, organisations, people and places, through means such as direct
mail, telephone, print media like newspapers and magazines, radio, television, and the
internet. Their content is brief, words limited and sentences not necessarily
grammatically correct. A brief description of the products or services advertised and
contact address/ phone number/ e-mail must be included in advertisements.
An advertisement for the classified columns in a newspaper should be brief as the price
to be paid for the advertisement very much depends on the space taken.
An advertisement is a kind of public announcement asking for or offering services or
buying and selling property, goods, etc. or giving information about missing persons,
pets, etc. It is a potent medium deliberately used to influence the minds, tastes, and
even motives of the masses. It is an announcement made through a popular medium to
target a large number of people.
1. CLASSIFIED ADVERTISEMENT
Main Characteristics of Classified Advertisements:
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They are categorised into columns according to different classes.
They are written in short catchy phrases and words.
The language used is simple, factual and formal.
They are short, concise and to the point.
All the relevant information is provided.
Contact name and address is given.
They are written in a box to attract attention.
Look at the following classified ads from the newspapers:
LOST & FOUND
LOST Lease Deed of Property No15A/4, East Patel Nagar, New Delhi. If
found return it to Owner on this same
address. Shakuntla. 62538-CA
We Lost From C-102501 to 102510 &
Form E-161236. Finder PI. Cont. Jyoti
Farm Eqp. & Fab., C-160, Naraina Ind.
Area Ph-I, Nd-28 NV-1199-CA
MOVERS & PACKERS
GEETA Packer & Movers
for household goods car by Maruti
Trailer, local shifting, branches all over
India. 011-23521510,
9810200793. 520927-L
GLOBAL Packer & Mover (R) h. hold
Indl. cars dom/Intl by sea & Air Br in all
main cities 011-23625665 9810410548
Noida 9868064138.
1. SITUATION VACANT
Include these Essential Details:
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Begin with ‘Wanted’ or ‘Required’.
State the name of the company.
Mention the post and the number of vacancies.
State minimum qualifications and experience desired.
Give age, sex, and preferential qualifications.
Mention Payscale and Perks.
State the mode of applying clearly.
End with contact Address and phone numbers.
Question 1:
You are Krishna/ Tisha, Secretary, Greenland Enterprises Ltd, Delhi-110006. Your
Chairman has asked you to draft an advertisement for a local daily under the classified
columns for the vacant posts of one accountant and two office assistants.
Draft an advertisement.
Answer:
SITUATION VACANT
Required one accountant and two office assistants for a renowned firm.
Minimum qualification: Bachelor’s degree in commerce and work experience of
minimum one year. Remuneration—best in the industry. Interested candidates
can send their CVs by courier/speed post to Greenland Enterprises Ltd,
4436/16, Daryaganj, Delhi-110006. Contact Krishna, Secretary,
Mobile no 98111XXXXX
2.SALE AND PURCHASE
Essential Details (General)
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Begin with for Sale/ Purchase or Available/ Wanted.
Mention the type of accommodation / Vehicle/ Household item.
Give a brief Physical description.
End with Contact address & Tel. No.
(a) Property: (Specific details)
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Specify size, floor, number of rooms, etc.
Mention fixtures and fittings.
Give the location and surroundings
Price expected /Offered.
(b) Vehicle: (Specific details)
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State Model/year of manufacturing.
Specify the condition/mileage done.
Give colour, accessories etc.
Price expected/offered.
(c) Household goods: (Specific details)
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Mention brand, model, year of mfg.
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Specify material, in case of furniture.
Give the present condition.
Quote price offered/expected
Question 1:
You want to sell your old car as you are planning to buy a new one. Draft a suitable
advertisement to be published in a local daily under the classified columns.
Answer:
Vehicle For Sale
Available Ford Ikon 2004, 1300CC, silver colour, travelled 49000 kms only, Chandigarh
registration, sparingly used, fitted with alloy wheels and latest Panasonic music system
with CD Player, 1000 watts amplifier, woofer and speaker, giving 15 Kmpl petrol with
AC, leather upholstery, beize interior, sunroof, good condition, fully insured. No dealers,
please.
Contact Srishanth Jha, 97112702XX
Question 2:
You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be
published in the ‘For sale’ columns of The Times of India.
Answer:
FOR SALE
Available Maruti 800 DX, 2000 Model in excellent working condition. White scratchless,
self driven, sparingly used. Average 18 km a liter. All accessories intact. Expected
Price not below ₹ 1.40 lacs. Contact. Malhotra, 24673289
Question 3:
You have been transferred to another city. You want to sell certain household goods.
Draft a suitable advertisement to be inserted in a newspaper.
Answer:
FOR SALE
For immediate sale white LG Washing Machine, Model PX-7 purchased
2000, ONIDA CTV 25”, 1999; sofa set for 7; oval-shaped dining table
with 8 chairs. All in excellent condition. Owner transferred. Prices
negotiable. Contact: Mohan Mehra,
Phone 26189023
3.TO LET
Essential Details:
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Begin with ‘Available’ or ‘Wanted’.
State the type of accommodation to let or required on rent.
Give brief description of the accommodation.
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size, floor, No. of rooms etc.
Fixtures and fittings.
location and surroundings.
Rent expected etc.
Contact address and phone number.
Question 1:
You want to let out a house. Prepare an advertisement to this effect for publication in a
newspaper giving the location of the building, nature of accommodation, rent expected,
etc.
Answer:
To Let
Available newly built marbled house in Sector 22, Gurgaon on lease. Ground
Floor 2 rooms, one covered verandah, attached bathroom, kitchen. First Floor
2 rooms, verandah, attached bathroom, modular kitchen. Walking distance to
the local market. East/ park facing. 24×7 water, electricity, and security. For
bank/ company lease, single executives/ working ladies.
Contact Shekhar Yadav, 98141770XX
4. EDUCATIONAL INSTITUTIONS
Essential Details:
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Give the name of Institution/its past record.
Mention the courses offered, duration.
List the facilities available and fee structure.
Specify the eligibility condition.
Quote the last date for registration/application.
End with contact address & phone number.
Question 1:
You are the secretary of the Indian Institute of Foreign Languages, Hyderabad. Draft a
suitable advertisement to be published in a newspaper announcing the commencement
of new courses.
Answer:
EDUCATIONAL
IIFL announces the commencement of its short-term courses in French,
Chinese, Japanese, Spanish, etc. Duration – 6 months. Eligibility –
Senior Secondary. Excellent faculty. Computerised training. Incentives
for early birds. Ten percent of seats free. Send in your application by the
16th May 20XX or Contact Secretary, Phone 24236709.
5. LOST AND FOUND
Essential Details:
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Begin with ‘Lost’ or ‘Found’.
Specify the Item.
Give a brief physical description.
Mention when/where lost or found.
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Reward, if any.
End with contact address & phone number.
Question 1:
You are AP Raman of 22/14 Arabi Tank Lane, Trichy, Tamil Nadu. Your grandmother,
Chennamo is missing from your home for the last 5 days. Draft a suitable advertisement
with all details to be published in a local daily in the classified column.
Answer:
Missing
Woman named Chennamo aged 80 years from Orakaiam, since 14th January,
20XX. She is about 5’5”, dark complexion, speaks only Tamil. She was wearing
light green saree and slippers. She has a big scar on her forehead. Anyone
who finds her will be suitably rewarded. Kindly Contact AP Raman, 22/14 Arabi
Tank Lane, Trichy, Tamil Nadu, 81245678XX.
6. TRAVELS AND TOURS
Essential Details:
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Begin with ‘Package Available’, etc.
State name of travel agency.
Specify destination and duration.
Supply details of package—food/boarding/lodging, sight-seeing etc.
Give estimated cost and special discounts.
End with contact address and phone number.
Question 1:
Sita Tra vels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights 14 days in
Mauritius for ₹ 10,000 per person. Draft an advertisement for publication in a national
daily in about 50 words. Give necessary details.
Answer:
TRAVEL AND TOURS
Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner,
stay at 3-star hotel, sightseeing included. X 10,000 per person. Special discount
for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000.
7. MATRIMONIALS
Essential Details:
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Begin with Wanted/Alliance or Proposal invited.
Educational/Professional Qualifications.
Age, height, complexion, build.
Qualities sought in partner.
State boy/girl.
Service/Profession — income.
Caste/subcaste — religion.
End with Box No C/o the daily.
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Question 1:
A highly placed IT professional settled in London seeks alliance with an exceptionally
beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable
advertisement for the ‘Matrimonial’ column of a national daily.
Answer:
BRIDE WANTED
Alliance invited for a very handsome, tall and cultured IT professional 29 years,
180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally
beautiful, highly educated and cultured girl between 21 and 25 and at least 5’-4”
tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.
Some Tips to Follow in Advertisement Writing Classified Ads
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Employ attention-grabbing words and catchy phrases.
Use simple language.
State facts as they are.
Keep it formal and short (not more than 50 words).
State the purpose of the ad clearly at the top. For example: Mention if the
advertisement pertains to Wanted, situation Vacant, Missing, To Let, etc.
2.Display/Commercial Advertisements.
Commercial advertisements are inserted by leading manufacturers, establishments,
organisations etc. for the publicity and promotion of their products, services or some
event.Commercial or Display ads, as they are commonly known, could be an
announcement of an event, an inauguration ceremony, a promotion, or a simple
discount declaration of the product/service it is advertising.
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This type of ad may be published in a newspaper or magazine, or released
simultaneously over several mediums such as TV, radio, Internet, etc. as part of
a synchronized media campaign.
They are also visually more attractive and employ creative design/language
elements to entice their target audience.
Characterized by catchy slogans and wordplay, these ads are a fancier version
of classified ads.
It is important to understand that the purpose of commercial ads as compared to other
ads is to attract attention. The spending on these ads is a lot more than classified ads
since they occupy more space. See the display advertisement writing examples below
to understand.
Main Characteristics:
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Designed for commercial purposes.
More space, more expensive in terms of advertising costs.
Visually attractive — varying font size or shape.
Language: colourful and lucid — catchy slogans, punch lines, witty expressions
and pictures or sketches.
Proportionate spacing.
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Essential Details:
Name of the company/institute/organisers, etc.
Details regarding the product/event/educational course etc.
Special offers of discount, if any
Address of the company/institute/organisers, etc.
Question 1 : You are the Director of Sunny Tutorials, an academy providing intensive as
well as extensive postal coaching to students appearing for IIT-JEE, CBSE-PMT, etc.
Write an advertisement for publication in a newspaper.
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Contact Us!
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Here are important things to remember about the advertising format of commercial
advertisement writing:
1. Use a catchy headline.
2. Bold out the offers.
3. Use Alliteration or metaphors.
4. Proportional fonts.
5. Give name, contact and other details.
6. Put the advertisement in a box.