Republic of the Philippines
APAYAO STATE COLLEGE
Conner, Apayaop
Official website: www.asc.edu.ph
E-mail addresses: ascofficeofthepresident@gmail.com & op_asc@yahoo.com
Tel. No.: (074) 634-0091
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION DEPARTMENT
First Semester, Academic Year 2023-2024
COURSE SYLLABUS IN BAC 11: INTERNATIONAL BUSINESS AND TRADE
(Revised: October 1, 2023)
Vision
Mission
”Apayao State College is an innovation-driven higher education institution in
the Asia-Pacific Region pursuing excellence in instruction, biodiversity
conservation, pioneering research, and community empowering.”
Apayao State College is committed to nurturing and developing nation
builders in critical fields towards producing graduates equipped with
internationally competitive innovations who can transform society for
sustainable development.”
Core Values and Guiding Principles
Development Goals
Apayao State College shall provide a supportive environment for
nurturing and developing innovative nation builders for social transformation
ensuring the attainment of sustainable development goals of the country and
beyond. To achieve this, the following essential elements must be ensured:
a. A relevant curriculum responsive to challenges and needs in local
and international contexts;
b. Skilled faculty members in their respective specializations for the
conduct of pioneering research, innovation-driven instruction,
biodiversity conservation and protection, and doing collaborative
work with local and international partners;
c. A policy environment supportive of innovation and excellence;
d. A strong participation in research as a venue for innovations; and
e. Modern facilities for instruction, research, extension programs,
and production
The following principles will be observed in performing institutional tasks:
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Transparency and Accountability
Synergy of Efforts
Nationalism and Patriotism
Innovativeness
Academic Excellence
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BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
PROGRAM EDUCATIONAL OUTCOMES:
1. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources
management) and employ these concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
4. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
5. Apply information and communication technology (ICT) skills as required by business environment.
6. Work effectively with other stakeholders and manage conflict in the workplace.
7. Plan and implement business related activities.
8. Demonstrate corporate citizenship and social responsibility.
9. Exercise high personal moral and ethical standards
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Course Code: BAC 11
Course Title: International Business and Trade
Credit: 3.0 units
Semester: First Semester School Year 2023-2024
Prerequisite : Principles Marketing
No. of Hours: 3 hours/week
I. COURSE DESCRIPTION:
This course is intended to familiarize the student s with the principles and practices of global marketing. The topics includes
the scope and challenges of international marketing, the cultural environment of global marketing, global marketing management
and the corporate context of marketing.
II. COURSE LEARNING OUTCOMES IN RELATION TO PROGRAM OUTCOMES
L – Learning
P – Practice
O – Opportunity
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III. LEARNING PLAN
Week
Course
Topics
Learning
Outcomes
Week 1
Week 1-2
CLO 1,
CLO 3,
Statement of ASC VMGO,
Program Goals and
Objectives, course orientation
and class policies
Unit 1: Globalization and
International Business
a) Globalization
b) Differentiate global
from international
market
c) Importance of
international marketing
d) Identify the reason
why companies
engage in international
business
e) Identify factors
contributing to rapid
growth of international
business
f) multinational
enterprises
g) criticism of
globalization: growing
income inequality
h) difference between
international and
domestic operations
Intended Learing Outcomes
State and discuss the VMGO of
the institution, and goals and
objectives of the BSBA
program.
At the end of the week, the
students should be able to:
1. define globalization and
international business
and show how they
affect each other
2. understand
why
companies, engage in
international business
and why international
business growth has
accelerated
3. discuss globalization’s
future and the major
criticisms
of
globalization
4. identify different ways in
which a company can
accomplish its global
objectives
5. apply social science
disciplines
to
understanding
the
differences
between
international
and
domestic
business
Teaching
and
Learning
Activities
Resources
Assesment
Task
Reflective
Assessment
Lecture
Please see list of
references below
Discussions
Essay
Quiz
Recitation
Multimedia
Instruction
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Week 3-5
Week 6
CLO 2
CLO 3,
CLO 6
CLO 2,
CLO 3,
CLO 5
Unit 2: Socio-cultural
Environment of
International Business
a) Socio-cultural factors
that significantly affect
the economic activity
b) Characteristics of
Culture
c) Dimensions of Culture
d) The Top Cultural
Risks For Global
Business
e) Management Styles
Around the World
f) Business ethics
g) Generally, Condemn
Business Practices
Unit 3: International Modes
of Entry
a) The development of
World Trade
Organization (GATT,
WTO, NAFTA,
USMCA)
b) Market entry
strategies
c) Traditional
InternationalExpansion Entry
Modes.
d) Exporting
e) Licensing
At the end of the week, the
students should be able to:
1. distinguish among the
different socio-cultural
factors
affecting
international business.
2. discuss
the
characteristics
of
Culture
3. dist and explain the top
cultural risk for global
Business
4. describe how and why
management styles are
important in managing
international business.
5. describe
common
Business practices and
explain their impact on
international marketers.
At the end of the week, the
students should be able to:
1. describe
the
five
common internationalexpansion entry modes.
2. know the advantages
and disadvantages of
each entry mode.
3. understand
the
dynamics among the
choice of different entry
modes.
Lecture
Please see list of
references below
Essay
Quiz
Recitation
Please see list of
references below
Essay
Quiz
Recitation
Discussions
Multimedia
Instruction
Lecture
Discussions
Multimedia
Instruction
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f) Franchising
g) Strategic Alliances
h) Foreign Direct
Investment
i) Factors to consider
upon entering
International Business
Week 7
Week 8
CLO 3,
CLO 4,
CLO 6
CLO 1,
CLO 4
Unit 4: Global Products
a) Product and
communications
strategies
b) Five strategic
alternatives in
pursuing geographic
expansion.
c) Product transformation
d) Standardization
e) Customization
f) Forces Favoring
Globalized Product
Strategy
g) Degree of
Standardization
h) Multinational Diffusion
i) Product
Characteristics
j) Country-of-Origin
Effect
Unit 5: Global Branding
a) Branding vs. brand
identity vs. brand
b) What is global
branding?
At the end of the week, the
students should be able to:
1. appreciate the
fundamentals of global
product development.
2. outline the trade-offs
between standardized
versus customized
products.
3. understand the
influence of the countryof-origin effect.
4. comprehend the
benefits of reverse
innovation.
Lecture
By the end of this module, the
students will be able to:
1. understand Branding
best practices
Lecture
Please see list of
references below
Essay
Quiz
Recitation
Please see list of
references below
Essay
Quiz
Recitation
Discussions
Multimedia
Instruction
Discussions
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c) Benefits of global
branding
d) Strategies to build a
global brand
e) 8 Types of Branding
f) Types of Global
Branding Strategies
g) 7 Popular Types of
Brand Names
WEEK 9
Week 1011
Unit 6: Global Human
Resource Management
a) Global Human
Resource
Management Meaning and
Objectives
b) Importance of Global
Human Resource
Management
c) Strategic role of
Human resources
Management
d) Challenges of Global
Human Resources
Management
e) Global HRM and the
Staffing Policy
f) 8 Strategies to Ensure
Effective Global HR
Management
2. list importance of
Multimedia
brands and the brand
Instruction
building process
3. relate Marketing,
Advertising and
Branding concepts
4. develop and analyse
brand strategies, brand
architecture and
portfolio strategies
5. analyze the application
of different branding
topics
MIDTERM EXAMINATION
At the end of the week, the
Lecture
students should be able to:
1. demonstrate an
Discussions
understanding of key
terms,
Multimedia
theories/concepts and
Instruction
practices within the field
of HRM.
2. demonstrate
competence in
development and
problem-solving in the
area of HR
Management.
3. provide innovative
solutions to problems in
the fields of HRM.
Please see list of
references below
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Essay
Quiz
Recitation
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Week 1214
CLO 1
CLO 5
CLO 7
g) Mistakes To Avoid
When Implementing A
Global HR System
Unit 7: Global Financial
System
a) International Monetary
System
b) Importance of
Currency
Management
c) Exchange Rates
d) International Monetary
Fund
e) IMF Advantages
f) IMF Disadvantages
g) The World Bank
At the end of the week, the
students should be able to:
1. understand history of
monetary systems and
of the current state of
International Monetary
System
2. understand
its
institutions as well as
practical
knowledge
regarding
the
methodologies
and
techniques
for
the
determination of the
Exchange Rates
3. understand differences
between the different
International Monetary
Regimes
and
to
describe their main
principles and political
institution.
4. understand the impact
of Monetary Regimes on
the international political
relation.
5. analyze the influence
that monetary issues
exert on financial crises.
6. identify the sources of
different
global
economic crisis.
Lecture
Please see list of
references below
Discussions
Essay
Quiz
Recitation
Multimedia
Instruction
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Week 1516
CLO 2,
CLO 6
Unit 8: International
Commercial Terms
a) What are Incoterms?
b) When do Incoterms
apply?
c) Who publishes
Incoterms?
d) Incoterms types
e) What does each group
mean?
f) Incoterms and their
definitions
g) Alternative
classification of
Incoterms
At the end of the week, the
students should be able to:
1. interpret concepts of
International
Commercial
Terms
(INCOTERMS) and preloading,
post-loading
and post-charging cargo
loading and inspection
documentation
2. prepare
clear
and
concise
cargo
inspection
and
documentation
instructions
using
effective policy and
procedure writing skills
3. implement
cargo
loading and unloading
receipt,
inspection
processes, and cargo
labelling to ensure cargo
is handled correctly
4. interpret the concept of
pre-loading,
postloading,
and
postcharging
loading
documentation
and
improve cargo-related
documentation
processes
using
effective policy and
procedure writing skills
Lecture
Please see list of
references below
Discussions
Essay
Quiz
Recitation
Multimedia
Instruction
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Week
17
CLO 1,
CLO 2,
CLO 7
Unit 9: Economics Of
Global Business
a) Global Economic
System
b) Command Economies
c) Market Economies
d) Mixed Economies
e) Economic
Development
f) Industrialized
Countries
g) Less Develop
countries
h) Developing Countries
At the end of the week, the
students should be able to:
1. state the geographic,
economic, cultural, and
political factors that
influence international
business activities
Lecture
Please see list of
references below
Discussions
Essay
Quiz
Recitation
Multimedia
Instruction
2. develop
an
understanding
of
methods
used
for
measuring international
trade activities
3. explain the factors that
influence the level of
economic development
in a country
Week 18
FINAL EXAMINATION
IV. REFERENCES:
1. John D. Daniels, International Business, 16th Edition, Pearson, 2018
2. Cateora, Gilly, and Graham, International Marketing 16th edition, McGraw-Hill Higher Education 2016.
3. Kate Gillespie, Global Marketing 4th edition, Routledge; (July 28, 2015)
4. Coughlan, Anne T., et al.(2006). A Comprehensive Study of Marketing Channels, Pearson Education South Asia Pte Ltd.
5. Lascu, Dana (2013), International Marketing, Atomic Dog,2013
6. Vern Terpstra; James Foley; Ravi Sarathy, International Marketing, Naper Publishing Group; 10th edition (2012) Online
Sources:
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•
•
•
•
•
•
•
IMF -- International Monetary Fund Home Page
https://www.imf.org/
https://europa.eu/european-union/index_en
Asia-Pacific Economic Cooperation
https://www.apec.org/
https://www.enotesmba.com/2016/04/importance-of-international-marketing.html )
https://vajiramias.com/current-affairs/corruption-perceptions-index-cpi2019/5e2a74d21d5def517fec7a83/
7. (https://www.researchgate.net/figure/Cultural-value-orientations-and-examples-of-their-specii-cfeatures_fig1_233337573)
V. COURSE REQUIREMENTS:
1. Major exams
2. Quizzes
3. Seatworks
4. Assignments
5. Group Activities
6. Recitation
7. Board Works
8. Experiment
9. Per unit outputs as specified in the assessment
VI. GRADING SYSTEM
A. Midterm Grade (MG)=60% Class Standing+40% Midterm Exam
B. Final Grade (FG)
1. Final Raw Grade=60% Class Standing+40% Final Exam
2. Final Grade (FG)=70% Final Raw Grade+70% Midterm Grade
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VII. ACCOMMODATIONS FOR STUDENTS WITH SPECIAL NEEDS
1. Learning materials with larger font size shall be given to students with eyesight problems.
2. An online learning platform is created for each class for students to have easy access of learning materials most especially
in instances when they are not able to attend to their face-to-face classes.
3. Soft copy of the learning materials shall be provided to the students. Either these are made available through storage
devices or uploaded in the online learning platform for the class.
4. Students may be accommodated every 1:00-5:00 PM Friday for a consultation time on matters about their subject which
cannot be tackled in the classroom
Prepared by:
Reviewed by:
Approved by:
DAIANN V. MARTINEZ
Instructor
Date: ___________________
KRISELLE DONNA A. BALETBET
Program Chair, BSBA
Date: ___________________
REMA BASCOS-OCAMPO, PhD
Campus Academic Dean
Date: ___________________
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