Introduction We're all about leading with confidence and making sure we're offering you the most reliable and actionable information. But here's the thing—the world of product is constantly evolving, and so are we. Product roles and responsibilities are shifting, and the importance of product thinking has never been more critical. As our teams have grown, they've taken on more strategic roles, diving deep into the potential of their products and thinking ahead about the market and user needs. That's why our report has expanded beyond product management. It's evolved into "The Future of Product Report," reflecting the dynamic nature of product teams today. We welcome the inclusion of go-to-market, customer success and growth teams in our product community. With new certifications in Artificial Intelligence, Product Leadership, and Product Marketing Management, we're broadening the conversation to include everyone from the brand new Product Manager to the seasoned Chief Product Officer. The Future of Product Report aims to guide executives through the current state of product teams and provide a glimpse into the future. The Future of Product 2024 3 Introduction We're all about leading with confidence and making sure we're offering you the most reliable and actionable information. But here's the thing—the world of product is constantly evolving, and so are we. Product roles and responsibilities are shifting, and the importance of product thinking has never been more critical. As our teams have grown, they've taken on more strategic roles, diving deep into the potential of their products and thinking ahead about the market and user needs. That's why our report has expanded beyond product management. It's evolved into "The Future of Product Report," reflecting the dynamic nature of product teams today. We welcome the inclusion of go-to-market, customer success and growth teams in our product community. With new certifications in Artificial Intelligence, Product Leadership, and Product Marketing Management, we're broadening the conversation to include everyone from the brand new Product Manager to the seasoned Chief Product Officer. The Future of Product Report aims to guide executives through the current state of product teams and provide a glimpse into the future. The Future of Product 2024 3 productschool.com productschool.com/report