MGT555 (BUSINESS ANALYTICS)
Oct 2023- Feb 2024 (20234)
INSTITUTE OF CONTINUING EDUCATION AND PROFESSIONAL STUDIES (iCEPS)
UNIVERSITI TEKNOLOGI MARA
LESSON PLAN
COURSE NAME
COURSE CODE
GROUP
PROGRAM
SEMESTER
LECTURER
EMAIL
CONTACT NO
SEMINAR
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BUSINESS ANALYTICS
MGT555
MIFH
BACHELOR IN HUMAN RESOURCE (HONS)
MARCH 2024- JULY 2024
DR MASTURA BINTI RONI
masturroni@uitm.edu.my
012-5897257
DATE
TOPICS
ACTIVITIES AND
ASSESSMENT
1
23 MARCH
2024
Introduction to Business Analytics
(Chapter 1)
What is Business Analytics
Evolution of Business Analytics
Scope of Business Analytics
Data for Business Analytics
Models in Business Analytics
Problem Solving with Analytics
i-discussion
Briefing on
assignments
2
27 APRIL
2024
Analytics on Spreadsheets
(Chapter 2)
Basic Excel Skills - • MIN, MAX, SUM,
AVERAGE, COUNT, COUNTIF
Using Excel Lookup Functions for Database
Querie- VLOOKUP, HLOOKUP
Spreadsheet Add-Ins for Business AnalyticsAdd-in Analysis Tool Pak
Lecture
You Tube video
Viewing
i-discussion
Tutorial
Data Visualization and Exploration
(Chapter 3)
Creating Charts in Excel
Creating Combo Charts
Creating Gantt Chart
Visualization Through Conditional Formatting
Exploring Data with Pivot Tables
Copyright@iCEPS
Universiti Teknologi MARA
Oct 2023
MGT555 (BUSINESS ANALYTICS)
Oct 2023- Feb 2024 (20234)
Data Queries
Statistical Methods for Summarizing Data
3
11 MAY
2024
Descriptive Statistical Measures
(Chapter 4)
Populations and Samples
Measures of Central Tendency- MEAN,
MEDIAN, MODE
Measures of Dispersion- Range, Variance,
Standard Deviation
Measures of Shape- Skewness, Kurtosis
Excel Descriptive Statistics Tool (Application
by Using Excel)
Outliers
Statistical Thinking in Business Decision
Lecture
You Tube video
Viewing
i-discussion
Tutorial
Statistical Inference Hypothesis Testing
(Chapter 5)
One-Sample Hypothesis Tests (mean and
proportion)
Hypothesis Development
Type I error and Type II error
z-statistic, t-statistic
One-Tailed and Two-Tailed test (critical value
and p-value methods)
4
8 JUNE
2024
Two-Sample Hypothesis Tests
Hypothesis Development
z-statistic, t-statistic
Two-sample test for means, 𝜎 2 known
Two-sample test for means, 𝜎 2 unknown
Two-sample test for means, 𝜎 2 unknown,
assumed equal
Paired samples
ANOVA
Hypothesis Development
F-statistic
Chi-Square Test for Independence
Hypothesis Development
Computing Expected Frequencies
Conducting the Chi-Square Test
Lecture
You Tube video
Viewing
i-discussion
Tutorial
5
29 JUNE
2024
Regression Analysis (Chapter 6)
- Modeling Relationships and Trends in Data
- Simple Linear Regression
- Multiple Linear Regression
Lecture
You Tube video
Viewing
i-discussion
Tutorial
Forecasting (Chapter 7)
Qualitative and Judgmental Forecasting
Copyright@iCEPS
Universiti Teknologi MARA
Oct 2023
MGT555 (BUSINESS ANALYTICS)
Oct 2023- Feb 2024 (20234)
Statistical Forecasting Models
Forecasting Models for Stationary Time Series
Forecasting Models for Time Series with a
Linear Trend
Forecasting Models for Time Series with Trend
and Random variations
Forecasting Models for Time Series with Trend
and Seasonal Components
Data Mining (Chapter 8)
Introduction to Data Mining
The Scope of Data Mining
Assessment:
Individual Assignment 1
Weightage of
marks allocation
20%
Individual Assignment 2
20%
Group Assignment
30%
Final test
30%
TOTAL
100%
Recommended Text
SC Chuah, JS Keshminder. (2021). 2nd Edition. Introduction to Business Analytics. Pearson.
James R. Evans, (2017). Business Analytics: Methods, Models, and Decisions. Pearson,
2nd Edition.
References
Field, Andy. 2013. Discovering statistics using IBM SPSS statistics. Sage.
Pallant, Julie. 2013. SPSS survival manual. McGraw-Hill Education (UK).
Provost, F. and Fawcett, T., 2013. Data Science for Business. O’Reilly Media, Inc.
Winston, W. L. 2014. Microsoft Excel 2013: Data Analysis and Business Modeling.
Microsoft.
Minelli, M., Chambers, M., & Dhiraj, A. 2013. Big data, Big Analysis. John Wileys & Sons,
Inc, New Jersey, USA.
Copyright@iCEPS
Universiti Teknologi MARA
Oct 2023