Ronen’s 1 Meeting per Day Script
by Ronen Pessar
Using this exact framework I was able to book 183 meetings in 2023, while only
calling for 2 hrs/day, about 4 days/week… so imagine what you could do.
HOW TO COPY: Click “File” → Click “Make a copy”
Hear it in action
Persona: _____________ (use different scripts for different personas)
1) Opener & Permission = Get their attention & a ‘go ahead’
Hey <name>! [hard stop]
Hey <name>. It's (YOUR NAME) with (COMPANY). How’ve you been?
[they reply]
[acknowledge their reply]
So I know that nobody likes getting a cold call… especially on a {Monday, Tuesday, etc} {morning
OR afternoon}... so I can keep it super brief and then you can decide if you wanna hang up on me.
[hard stop]
2) Transition = Answers the 2 must answer questions
Thanks, I appreciate the shot.
A) Before I dive in, as the <TITLE> is it safe to assume that you might care about <common pain
point>?
[Or, use this if you have a lot of competitors]
B) Before I dive in, is it safe to assume that you already have an <category name> like
<competitor1> or <competitor2>?
[they reply]
[acknowledge their reply]
3) Probing Question = find & poke a costly business problem
That’s actually why I called…
…when it comes to <business issue>, I assume that you already have a way to <solve the related
challenge> before it becomes <the cost of keeping the challenge from issue1 unsolved>. Is that a
safe assumption?
Formula: Name the issue → describe the painful symptom → define the cost
Example: Stylo’s AI Sentiment Score for Customer Support:
“Out of curiosity– when it comes to seeing your most frustrated customer, do you already have a way
to spot them from the 1000s of cases you get every month before they turn into a fire drill and
churn?”
Extra Tips:
- Phrase as a go for “no” - “No, I don’t have a way to do that.”
- Simple, shortest (5th grade English), no marketing jargon
- The question should sting, you’re poking a wound
4) Provocative Question = creating curiosity (with a stranger)
You know… that's why I reached out. Have you already considered <name of solution> to get <your
valuable alternative to solving the problem>?
Kind of like <explain it further with an example or analogy>.
Anything like that on your radar?
Formula: Ever think about Solution→ for Value → like Analogy → ask Open Ended Question
Example: Stylo’s AI Sentiment Score for Customer Support:
“That’s actually why I’m reaching out. Have you considered Sentiment AI to get a sort of “real-time”
CSAT, but for every customer?
Kind of like a fire detector that sees the ‘frustration’ or ‘urgency’ scores on every ticket before they
land on your desk as a white hot fire to be put out.
Anything like that on your radar?
Extra Tips:
- Make it a future oriented question
- Simple, shortest (5th grade English), no marketing jargon
- This is where it all comes together. Expect real objections here.
5) Confident Close & Confirmation = capture interest, boost show rate
Based on what we talked about, would it be totally crazy if we found 30 minutes next week where
<offer for call>.
How does <day> <morning/afternoon> look to chat further?
[let them respond]
I just pulled my calendar up. How does <time1> on <day1> or <time2> on <day2> work?
[let them respond]
Alright great, I’m going to send it over as “<name of event>” right now.
Is <email> the best place to send it?
[let them respond]
[send it]
You should see the invitation now, will you let me know if it made it past your email security?
[let them respond]
Great, thanks.
One last thing, I’m going to follow up with you ahead of our meeting to confirm that the time still
works for you.
And I have a small favor to ask, if anything comes up that would affect our time, will you do me a
solid and let me know before we sit down so I’m not left alone in the meeting?
[let them respond]
Right on- I’m looking forward to it!
Talk to you soon <name>.
Practice with Ronen on SecondBody
The Cold Calling Bootcamp, available now on SecondBody
The GOAT Cold Call Script