3 Steps To Get New Customers (FULL MASTERCLASS) Sales is helping someone to go from A to B. A= Baseline (Where you are) B= Benchmark (Where you want to be) The bigger the problem the more money you make. El dinero es un reflejo del tamaño de transformación que yo hago. Money=benefits - hard decisions benefits>money - easy decision money>benefits - easy to say no. To talk about money we need to talk about transformation. 3 Steps To Get New Customers (FULL MASTERCLASS) 1