Event Management Software
Market
The global event management software market is experiencing a remarkable surge, with its
value projected to escalate from USD 5.6 billion in 2019 to an impressive USD 18.4 billion
by the end of 2029. This growth represents a robust compound annual growth rate (CAGR) of
12.9% from 2022 to 2029. The expansion is primarily fueled by the increasing adoption of
gamification techniques and the rising prominence of virtual events in the post-pandemic era.
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Gamification and Virtual Events Propel Market Expansion
Gamification, the integration of game-like elements into non-game contexts, is
revolutionizing the event management landscape. By enhancing attendee engagement through
interactive Q&A sessions, social media activities, teamwork games, and networking events,
gamification significantly improves the overall event experience. This strategy helps
organizers create more engaging and enjoyable environments, thereby boosting attendee
satisfaction and fostering effective communication.
The COVID-19 pandemic has accelerated the adoption of event management software, with a
notable shift towards virtual events and conferences. As organizations increasingly prioritize
virtual solutions to host their events, the demand for sophisticated event management
software has surged. This shift has opened new opportunities for event management
companies, driving substantial market growth and expanding the software’s role in the events
industry.
Increasing Demand for Comprehensive Event Management Solutions
The integration of event management software with various organizational systems, including
marketing automation, CRM, payment gateways, and accounting software, is becoming
increasingly common. This integration enables businesses to gather valuable real-time data,
derive actionable insights, and align event strategies with broader organizational goals. Chief
Marketing Officers (CMOs) benefit from enhanced business insights, while behavioral
analysis of attendees aids in more informed decision-making processes.
Furthermore, the demand for event management services remains high as organizations seek
professional vendors to ensure the success of their events. These service providers help
manage security concerns, reduce administrative costs, and optimize resources, reinforcing
the necessity of comprehensive event management solutions.
Cloud-Based Solutions and Growing Regional Markets
The software solutions segment within the event management software market is thriving,
driven by the growing adoption of virtual video conferencing. Educational institutions and
business enterprises are increasingly embracing these solutions, further boosting market
growth. Cloud-based deployment is particularly popular due to its cost-saving benefits and
improved cost structure, though on-premises solutions also see growing demand due to their
data security and customization advantages.
In terms of regional performance, North America holds a dominant position in the global
event management software market. The region's extensive market presence, characterized by
prominent players such as Bizzabo, Aventri Inc., and Glue Up, along with a high volume of
public and private events, underpins its leading market share. In 2020, North America hosted
a significant number of music festivals and other large-scale events, driving the demand for
efficient event management solutions.
Asia Pacific: The Fastest-Growing Market
Looking ahead, the Asia Pacific region is anticipated to experience the highest growth rate in
the event management software market between 2022 and 2029. This growth is attributed to
the region's increasing preference for advanced technological solutions and the expanding
number of skilled professionals adept at utilizing these tools. The proliferation of SMEs in
Asia Pacific further supports the market's expansion, positioning the region as a critical
growth area for event management software.
Competitive Landscape and Recent Developments
The event management software market is highly competitive, with key players
implementing a range of growth strategies, including new product launches, upgrades,
partnerships, and acquisitions. Recent developments highlight the dynamic nature of the
market:

Hubilo, a notable player, launched a new virtual event platform in April 2020 to
address the challenges posed by the pandemic. This platform offers real-time

networking options, helping media and entertainment industry professionals adapt to
the cancellation of live events.
Cvent, Aventri, Eventbrite, Ungerboeck, Hopin, Certain, Bizzabo, ACTIVE
Network, EventBooking, and Airmeet are among the leading companies shaping the
future of event management software through innovative solutions and strategic
initiatives.