7/18/2024
Case Study Analysis
Inbound Marketing Integration
Group-3,
Members:
• Rizmi,
• Rashad
• Saheer
• Fazil
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Overview
Inbound Marketing
Overview of the Company, Background
and Challenges, and Hiring New Digital
Marketing Manager
Introduction to Inbound Marketing,
Implementations and Challenges
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04
Performance Analysis
Conclusions, Q&A
Performance Comparison, and Strategic
recommendations.
Conclusion of the presentation and the
Question and answers to the case study
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Overview of Woodcraft Traders
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Based in Mumbai India
Export Since 2003
Founded by Jeevan Traders
Facing competition from new entrants
in recent years
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Challenges Faced:
Aggressive online selling by competitors
Participation in trade fairs but lagging in online
engagement
Need for a robust digital marketing strategy
Background and Challenges
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Initial Efforts and Observations
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• Initial Online Engagement:
• Improved website dynamics and content
• Invested in search keywords, display ads, and
social media presence
• Results were not as effective as expected
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Hiring of Nita Kaul
Introduction of Nita Kaul:
• Hired in March 2014 as a digital
marketing strategist
• Over 14 years of marketing
experience, including 7 years in
digital marketing
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Inbound Marketing Strategy
Convert
Close
Use more content to help the user solve
Lead nurturing, Lead Scoring, and
the problem, Then download user
Marketing Automation. Help user to
information to convert to a lead
purchase
Attract
Delight
Use interest-relevant content to attract
Customer feedback, Retain customer
users to our website
Ex: Blog articles, Social Media, Videos
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Inbound Marketing Strategy01
• Inbound is about empowering the buyers
• Its emphasis is aligning the way buyers think,
research, and purchase.
• It is about the state of the buyer’s mind ~
Brian Halligan-HubSpot CEO & Co-founder
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Implementation of IM
Nita Proposed
• Launching inbound marketing
efforts
• Four products shortlisted: Eloqua,
HubSpot, Pardot, Marketo
• Final choice:
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Application Performance
A Picture Always
Reinforces The
Concept
Initial Outcomes:
• Increase in website traffic and trade
queries
• Initial success but concerns about
sustaining growth
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Evaluation Criteria
Ease of use
Integration Capability
Cost
Support & Training
Features & Scalability
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Why is Subscribed to HubSpot
Comprehensive Inbound Marketing Tool
Enhanced traffic, lead generation, and conversions
Real-time insights and automated responses
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Strategic Recommendation
Investment
Regular Update
Invest in content marketing and
SEO
Regularly update and refine
marketing automation processes
Monitor
Enhancing
Continuous monitoring and
optimization of digital strategies
Enhance social media
engagement and community
building
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Conclusions
Choose the Right
Importance of integrating
inbound marketing with
existing efforts
Evaluating and choosing the
right marketing software is
important.
Sustaining growth requires
continuous adaptation and
optimization
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Comparing the Buying Option
HubSpot Support on Sales & Marketing
Vendors can be compared by evaluating
The benefits:
their strengths and weaknesses.
• Increased Traffic
• Automation Capabilities
• Lead Generation
• Cost
• Sales and Marketing Alignment
• User Friendliness
• Automation
• Strong Customer Support
• Suitability of inbound marketing
• Feasibility of Implementation and impact
Q&A
on the business growth
• API Capabilities
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Resources & Competencies Required
Nita’s Concerns
• Skilled Digital Marketing Team
• Maintaining Quality Traffic
• IT Infrastructure to support software
• Ensuring sustained engagement and conversion
• Continuous Training and Development
• Strong Leadership and Strategic Vision
• Customer Centricity
rates
• Adapting to changing market conditions and
competitor strategies
• Resource Allocation and Internal Capabilities
• Long-term Strategy
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Thank you for Listening! Any Questions?
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