Overview
Global Dried Blueberries market size is expected to be worth around USD 1117.6 billion by
2033, from USD 584.3 Million in 2023, growing at a CAGR of 6.7% during the forecast
period from 2023 to 2033.
The Dried Blueberries Market refers to the industry that produces and sells blueberries
that have been dehydrated to remove most of their water content. These dried blueberries
are a popular snack and ingredient in various foods like cereals, baked goods, and trail
mixes. The market caters to health-conscious consumers who seek the nutritional benefits
of blueberries, such as their high antioxidant content, vitamins, and fiber, in a convenient,
long-lasting form. The demand for dried blueberries is driven by their perceived health
benefits and their versatility in culinary applications.
Growth in the dried blueberries market is propelled by increasing consumer awareness of
healthy eating habits and the rising popularity of superfoods. Dried blueberries offer a
convenient way to incorporate the nutritional benefits of fresh blueberries into one's diet
year-round.
They are also favored for their portability and long shelf life, making them a practical choice
for busy lifestyles. However, the market faces challenges such as price fluctuations due to
varying supply conditions and competition from other dried fruits and snacks. Despite these
challenges, the market is expected to grow as more consumers prioritize health and seek
convenient, nutritious food options.
Key Market Segments
By Form
● Slices & Granulates
● Powder
● Whole Dried Fruits
By Nature
● Conventional
● Organic
By Product Type
● Infused-dried
● Freeze-dried
● Sun-dried
● Others
By Application
● Food and Beverages
● Bakery and Confectionaries
● Cereal & Snack Bars
● Dietary Supplements
● Cosmetics & Personal Care Products
● Others
By Distribution Channel
● Convenience Stores
● Independent Small Groceries
● Supermarkets
● Online Retailing
● Forecourt Retailers
● Specialty Stores
● Hypermarkets
● Others
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In 2023, slices and granulates of dried blueberries held a dominant market position with a
42.5% share, favored for their versatility in cereals, trail mixes, and baked goods.
Conventional dried blueberries captured a 77.8% market share due to their
cost-effectiveness and broad availability. Infused-dried blueberries, popular for their
enhanced flavor and shelf-life, held a 47.3% share, particularly in the snack and baking
industries. The food and beverages segment dominated with a 35.3% share, using dried
blueberries in products like fruit juices, smoothies, yogurts, and ice creams. Convenience
stores led distribution with a 38.4% share, catering to busy consumers seeking quick,
snack-sized packs.
Market Key Players
● Angas Park Fruit Co.
● Beprepared
● Bergin Fruit and Nut Company
● CAL-SAN Enterprises Ltd.
● Del Monte Pacific Ltd.
● Eden Foods
● Graceland Fruit Inc.
● Helsu International BV
● Karen’s Naturals
● Kiantama Oy
● Meduri Farms Inc.
● Naturipe Farms LLC.
● Oregon Berry Packing Inc.
● OSKRI Corporation
● Royal Nuts Co. Ltd.
● Shoreline Fruit LLC
● Tesco.com
● Traina Foods
● True Blue Farms
Drivers: The dried blueberries market is driven by the increasing demand for healthy snack
options. Health-conscious consumers are drawn to dried blueberries for their rich
antioxidant content, vitamins, minerals, and dietary fiber. Their convenience and versatility
make them a popular choice for a quick, nutrient-dense snack that fits well with busy
lifestyles.
Restraints: High production costs and price sensitivity are significant challenges for the
dried blueberries market. The cultivation, harvesting, and drying processes are
resource-intensive and expensive. These costs, coupled with price fluctuations of raw
materials and logistics, lead to higher prices for consumers, potentially limiting market
appeal among price-sensitive buyers.
Opportunities: Expanding market reach through product innovations presents a major
opportunity. Manufacturers can introduce dried blueberries in various forms, such as
powders and infused products, to attract new customer segments. The growing trend
towards clean-label, organic, and natural food products also supports market growth, along
with opportunities in the health, wellness, and cosmetic industries.
Trends: Integration into functional foods and beverages is a significant trend. Dried
blueberries are increasingly used in products designed to provide health benefits beyond
basic nutrition, such as yogurts, herbal teas, and nutrition bars. The demand for natural,
plant-based ingredients and personalized nutrition supports their broader use in meal
replacements and smoothie mixes, catering to health-conscious consumers.