Hello guys, welcome to baabroz (the design house), the best place to learn creative design and digital advertisement skills. Co u r s e M ento r M s . Zuba i r a Z a ffa r Miss Zubaira Zafar holds a bachelors degree in Graphic Design and Masters degree in Multimedia Arts from National College of Arts. She is specialized in Graphics and Advertisement Design, having a good experience in the field of advertisement and marketing. All creative skills, leadership skills, and the great command on design software & social media marketing makes her a good professional and expert mentor. BECOME A CREATIVE GRAPHIC DESIGNER The course of “Creative Graphic Design” aims to form a designer of visual communication. To be a professional and creative graphic designer, it is very important to learn the language of visual communication and tools (Softwares) of graphic design. To understand the language of graphic design, the participants will learn the basic design rules, elements, and principles in our theoretical portion. For the implementation of design concepts and generated ideas, design tools (Softwares) will be taught in the practical part of the course. All lectures are divided into two parts, in first half theoretical part will be covered and in the 2nd half, we will work on practical skills. In this way, we will be able to achieve our aim of making creative and professional graphics. Theoretical Part To understand the process of concept building & idea generation, it is important to learn basic rules & language of graphic design. In this part we will cover following topics with deep details: 1- Introduction to Graphic Design Cours e M ento r Mr. Al i Z a in Mr. Ali Zain is a NCA Qualified Designer, he holds Masters and bachelors Degree in Multimedia Arts and Product Designing respectively. He has been working on various projects relevant to the field of graphic design, Product Design and 3d art as a team leader with various organizations. He has a great command on adobe suit and various 2D and 3D softwares. He has more than 6 years experi ence. Moreover his photographic and social media advertisement skills will also be utilized to develop creative skills in students. • Understanding the Principles and Theory of Graphic Design • Standing Strong with a Historical Graphic Design Grounding • Internalize the Graphic Design Process, Conceptual Solutions, Real World Experience, and Creative Application 2- Elements of Graphic Design • Point • Line • Space • Shape • Texture • Color • Value 3- Principles of Graphic Design • Balance • Contrast • Emphasis • Harmony • Movement • Proportion • Repetition • Unity • Variety 4- Typography • Introduction to Typography • Typefaces • Classification of Typography • Anatomy of a Letter • Typographic Measurements • Typographic Standards • Typographic Guidelines 5- Creating images for print, digital media, social media & web • Image Formats • Resolution • Raster and vector based graphics • Pixels • DPI • Videos 6- Printing • Definition of Printing • Introduction of Printing • History of Printing • Techniques & Types • Letter press printing • Photogravure Process • Silk Screen printing • Offset printing • Digital Offset Printing • Off-set printing plates • Line block • Half-tone block • Digital Printing • Line negative • Half-tone negative • Pre – Press • How to make a block • Colour correction • Colour Separation • Paper manufacturing • Paper weights & standard sizes • Color Codes • Color Modes • Packaging Process 7-Photography • Introduction to Photography • Functions of Camera • Camera Modes & Settings • Styles of Photography • Image Details • Aesthetics in Photography • Product Photography • Wedding Photography • Outdoor Shoot • Indoor Shoot • Studio Lights • Furniture & Food Photography • Artistic Effects and Filters • Post Production • Amazing Picture Editing Rules & Techniques • Use of Photoshop and Lightroom 8- Advertisement • Introduction of Advertising • Communication Process & Phases • Role of advertising in society • Advertising and Consumer Behavior • Advertising & Marketing Mix • Advertising research • Marketing (Definitions & Introduction) • E-Marketing & Communication • Interactive, Direct Mail & Out of Home Media • Product (Positioning, Differentiation) • Segmentation • Pricing • The Ad Agency, Advertising & Communication industry (Structure of Ad Agency) • Maslow hierarchy of needs • Product Mix • Product Life Cycle 9-Social Media Marketing & Digital Advertisement Social Media is the need of time and as a Graphic Designer you must know the designing of social media contents technically and the rules of runing a paid and non paid advertisment campaing on various social media platforms. We will learn various ways to design and run a successful advertisment campaign to increase the brand awareness and sale. Social media trends, strategies and marketing techniqies will be studied to get the command on digital advertisement. 10- Website Design and App/Game Design We will learn complete design process of making creative websites, games and applications. Basic to advnace level techniques will be studied to become an excellent UI designer. 11- Freelancing Freelancing is a serious business and there are lots o people who are earning high and have started their own business by working with local and international clients. We will explore various freelancing websites and platforms and we will give proper guidlines and tips to our students so that they would be able to get projects. Softwares and Design Tools By proper understanding of design principles and rules, Participants will learn the latest versions of the following design tools to create amazing graphics: • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Corel Draw • Adobe After Effects • Adobe PremeirPro • Inpage Urdu • Lightroom With the help of design tools, we will develop the professional skills such as: • Logo Design • Brand Identity • Social Media Campaigns • Print Media Campaigns • Stationery Design (visiting cards, letter heads, envelop etc.) • Brochure and Catalogue Design • Poster Design • Magazine Design • Typography art work • Illustrations • Photography • Game Design (UI) • Web/App Design (UI) • Environment Design (office, house, exhibition stall, road maps etc.) • Portfolio Design/Building PROJECTS DONE BY STUDENTS Here are some of the projects done by our students. At the end of the course, we guarantee that, our students would be able to clear any test and interview like NTS for any private or govt. base jobs. They would be able to acheive this level of work that would help them to start a good job or to start freelancing projects: WHY BAABROZ? The most important thing about baabroz is its creative module that is totally different from all local and traditional institutes that are blindly offering multiples of courses in various disciplines but as compared to them we are only focused on few disciplines that are our core expertise. We are offering these diplomas that are designed to make professional designers and digital marketing experts. We guarantee high level of skill development and 100% job success upon successful completion of any diploma. We have designed course outlines of all diplomas by concerning with renowned professionals and mentors from NCA, PIFD and Punjab University’s design department, who are working with top companies of Pakistan and have deep knowledge of market trends and needs. We are really thankful to our onboard expertise for sharing their experiences and knowledge in achieving this milestone. STUDENTSʼ FEEDBACK We are here to make designers, not only software operators. We have trained hundreds of students & we have helped them to achieve great success in form of entrepreneurship, career jobs and freelancing projects. Baabroz is also working as a full fledge branding agency and have links with many top brands of Pakistan, so we also provide opportunities to our pass out students to work with us on various projects and we also refer them for the good jobs in the companies that are working with us. SYEDA IMAN SHAH Graphic Designer (Lahore High Court) Designing is not just a tool, it’s a polished & trimmed mindset. Special thanks to Sir Ali Zain & the mentors of Baarbroz who made me enable to join a well-groomed organization. Standing on a position right now is really a gift of this institution after Almighty ALLAH. AWAIS ALI KHAN Marketing Executive (Ufone) I joined Baabroz to learn graphics design and I found it very effective. The skills that I have learned from Baabroz are helping me out in my current job and in the promotion of my own business that I have started. The staff and teachers that Baabroz have is very cooperative and I think there is no institute in Lahore that can beat these guys. I highly recommend Baabroz to all. WARDA SAYYED Writer and Media Strategist My experience with Baabroz was more than good and I found it far better than my expectations. The creative knowledge and art experience that I gained from their mentors is very effective and it seems that I have not done a simple short course but got a complete understanding of the graphic design field and market trends. SHAHZAIB AKBAR Graphic Designer (Bonum Enterprise) If you want to learn complete details of 3d game characters and animations then Baabroz is one and only institute that is teaching it professionally. It was an impressive thing for me that each of the course at Baabroz is being conducted under two teachers so that you may get grip on both ends e.g. creativity and technical software command. MARYAM QURESHI Video Artist (CybusDigi) Design sense and software command are two different things. My objective of joining Baabroz was to get the proper concept of designing and I am more than happy that I made that decision. I learned complete design process and lots of new software skills that I didn’t know before. I definitely recommend Baabroz! MOAZMA ASHRAF CEO (Butter and Spice) For my business and brand promotion, I needed product photography skills. I joined Baabroz and It was an amazing experience of mine, as they gave all lectures with complete practical demonstration & with the help of all the necessary equipment, lights, & cameras. All details, modes & types of photography were covered with highly professional approach. SADIA IDREES Business Owner (IR Textiles) The entire course that I did from Baabroz was one of my best experience. Ms. Zubaira's talk was inspiring, informative and her method of delivery was so easy to perceive. AARISH JAVED Business Developer (Sea Show Ent.)t I had a bad experiece from an other institute and I just wasted my money and time. Then I joined Baabroz and I realized that I should join it earlier. I highly recommend it and ask all of you to join Baabroz instead of wasting your time and money by joining any other. BILAL KHALID Service Manager (Careem) Baabroz is not only a training institute, actually its a complete design house where you are exposed to lots of the creative fields. Their teachers are available all the time and you can interact with them easily to get new ideas. They guide all students of all batches equally and give their advice. KOMAL TAHIR Marketing Executive (Shahid Afridi Found.) I consider myself to be very privileged to have been given the opportunity to learn digital marketing & Graphic Designing from the very professional mentors of Baabroz, They are really dedicated and full of motivation. I will highly encourage others to join Baabroz. MUHAMMAD ZAHID Media Manager (7 News) Although I learned good skills from here the most important thing about Baabroz is that they guide in a very proper way for the career building, entrepreneurship, and freelancing. I got lots of ideas about business start-ups and market trends. MUHAMMAD AKHTAR Senior Graphic Designer (Feroz Sons) VV I was doing the job of graphic designing in Feroz sons. One of my friends suggested me to learn 3D skills so that I may earn extra money. I joined Baabroz and my experience was great with them. I not only learned 3D skills for games and animations but I also learned many effective ways of freelancing. Now besides my day job, I am also earning through freelancing. OUR TEAM To develop and polish the creative talent and good marketing skills in every individual, We have masterly qualified team of designers and advertisers from NCA, PIFD & PU. Our all mentors are experts of their respective fields and have served many multinational brands with their vast experiences. /baabroz : 0324-4617374 | 0345-4924616 : P1-18, IT Tower, Hali Road, Gulberg.
