Uploaded by Steven Glover

Champagne Market

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Overview
Global Champagne Market was valued at USD 7.2 billion. Between 2023 and 2032, this
market is estimated to register the highest CAGR of 6.2%.
The Champagne market refers to the global industry surrounding the production,
distribution, and consumption of Champagne, a sparkling wine originating from the
Champagne region of France. This market is driven by both luxury and celebratory
associations, making Champagne a popular choice for special occasions, high-end events,
and gifting.
The market includes a range of players from prestigious Champagne houses with
centuries-old histories to smaller, boutique producers. The appeal of Champagne is partly
due to its strict production methods and geographical indications, which ensure a consistent
and high-quality product that cannot be replicated elsewhere.
From a market research perspective, the Champagne market is characterized by its
premium pricing, brand loyalty, and seasonal spikes in demand, particularly around holidays
and major celebrations like New Year's Eve. It is also influenced by global economic trends,
as luxury items often see fluctuations in demand based on economic conditions.
Recent trends indicate a growing interest in sustainable and organic Champagne, catering
to environmentally conscious consumers. Additionally, the market is expanding
geographically, with increasing demand in regions like Asia and North America. Overall, the
Champagne market is a dynamic sector with strong historical roots and evolving consumer
preferences.
Key Market Segments
Based on Product
● Prestige Cuvee
● Blanc De Noirs
● Blanc De Blancs
● Rose Champagne
● Brut Champagne
● Demi-Sec
Based on Distribution Channel
● On-Trade
● Off-Trade
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The Champagne market is segmented by product into Blanc de Noirs, Blanc de Blancs,
Prestige Cuvee, Rose Champagne, Brut Champagne, and Demi-Sec. In 2022, Blanc de
Blancs led the market with a 25% revenue share and is expected to maintain the largest
market share in the forecast period.
Based on distribution channels, the market is divided into on-trade and off-trade
segments. The off-trade segment dominated the market in 2022 with a 75% revenue
share, driven by the high visibility of shops as primary buying sources for consumers
globally.
Market Key Players
● Moët Hennessy USA
● LANSON-BCC
● Vranken – Pommery Monopole
● Champagne Laurent-Perrier S.A.S.
● Pernod Ricard
● Rémy Cointreau
● The Centre Vinicole – Champagne Nicolas Feuillatte
● Martel
● Louis Roederer
● Taittinger
● Champagne Krug
● Other Key Players
Drivers: The Champagne market is growing due to changing lifestyles and the rising
popularity of vintage wines. Rapid urbanization has led to an increase in bars and
restaurants, while airlines like Lufthansa and Emirates offer vintage wines to business-class
travelers. Consumers are shifting towards luxury lifestyles, boosting demand for
Champagne. Manufacturers are also using organic, natural, and vegan ingredients to meet
consumer preferences. Additionally, people are spending more on casual drinking for
events like birthdays and office parties. The introduction of new flavors like peach,
strawberry, and blueberry, along with strong distribution channels in emerging economies,
further drives market growth.
Restraints: The market faces challenges due to the high and fluctuating costs of raw
materials like various grape varieties. Additionally, the adverse health effects of high
Champagne consumption are expected to hinder market development.
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