BUSINESS PLAN:
Urban Nom-Nom
By: Dhyey Patel, Falak Sanghvi, Poojan Patel,
Preesha Patel, Shreyas Bavisetti, and Vidhan Patni
About our Business: Our food truck business, Urban Nom-Nom, aims to revolutionize the
culinary experiences of millions around the world. This is a new world of culinary simplicity. We
want customers to experience innovative as well as delicious dishes from all over the world.
Operating as a mobile eatery, we leverage flexibility and creativity to cater diverse foods on
wheels.
Location: we have decided to keep the business within the state until we create a sufficient
customer base. With the use of GPS tracking, we are able to allow customers to track our
movement, allowing for more and more customers to join the Urban Family. We will start our
food trucks in Vadodara , and expect to expand in the next few years to the whole of india.
Why Us:
1) Our nutritious produce comes directly from a trusted, local farmer which we have
partnered with to ensure that every bite you take is delicious as well as healthy, every
single time. Through this procurement strategy, we are serving our customers with
delectable treats, but also helping the local economy grow.
2) Our menu will keep pace with current trends in the market. This will help us create our
brand persona as a culturally aesthetic food business.
3) Our team is committed to the sustainable environment by using biodegradable cutlery
and electric stoves run on green electricity to do our best to help our environment.
4) Our advertising works through social media. Over here customers can express their
thoughts on our cuisine and suggest ideas for us to upgrade ourselves & improve timely.
This provides an endless scope for achievement in our business and ultimately, our
market.
5) We decide our new locations/menu upgrades based on results of surveys conducted on
our pages on the advertising platforms.
6) We customize our dishes as per our customers preferences. This helps in growth of our
customer base and to offer them the perfect experience they deserve.
7) Our food trucks run on green energy with the help of solar panels
FINANCE(per food truck):
Capital Expanses Details
Description
Rate, INR
Quantity, Nos Total,INR
Purchase and modification of truck
4,50,000
1
4,50,000
Microwave
7,000
2
14,000
Electric stove
2,700
3
8,100
Fridge+Freezer
35,000
1
35,000
Juicer Mixer
5,000
1
5,000
Grill+Oven
15,000
1
15,000
Utensils-1 lot
30,000
1
30,000
Solar Panel-3 kW
30,000
3
90,000
Miscellaneous
30,000
1
30,000
Total License Cost
60,000
—
60,000
Total capital cost per truck
7,37,100
Operation Overview
Operation details
Per month
Total sales
8,50,000
INR/month
Raw material cost (35% of total
sales)
3,40,000
INR/month
Salaries
2,00,000
INR/month
Cutleries
80,000
INR/month
Administrative Expenses
50,000
INR/month
Miscellaneous
1,00,000
INR/month
Gross Profit
80,000
INR/month
Gross Profit per year
9,60,000
INR/year
ROI
Less than a year
Business Details:
Type of business: Urban Nom-Nom is your passport to a global street food adventure, nestled
within a vibrant food truck roaming the streets of Vadodara, Gujarat, India. We're passionate
about curating unique and authentic flavors from around the world, using only the freshest,
high-quality ingredients. Whenever possible, we source our ingredients from local Vadodara
suppliers, ensuring a connection to the community and supporting local farmers.
i. Vision: To become the leading mobile food business in India while being recognized for our
delicious, continental street food offerings. We will start with Vadodara and then keep expanding
as per the demand in other cities of India
ii. Mission: To provide not only Vadodara, but the whole of India with a convenient and
exciting way to experience the rich tapestry of international street food culture, using fresh,
high-quality ingredients and fostering a sense of community connection.
iii. Objectives:
● Consistently deliver delicious and authentic street food dishes from various countries.
● Source high-quality ingredients, with a focus on supporting local Vadodara suppliers
whenever possible.
● Cater to diverse dietary needs by offering vegetarian, vegan, and gluten-free options.
● Provide excellent customer service and create a welcoming atmosphere for our patrons.
● Become a recognized and active participant in the Vadodara food scene.
Facility: Our primary "facility" is our brightly colored and well-equipped food truck. It includes
a compact kitchen space designed for efficient food preparation and service. .We also provide a
large and comfortable sitting area for our customers so that our customers may experience their
culinary voyage in a relaxed manner.
Management: Our food company is led by Vidhan Patni, a student employing himself with
Business Studies, along with the Board of Directors, consisting of Poojan Patel, Dhyey Patel,
Shreyas Bavisetti and Falak Sanghvi, all who are experienced within the marketing sector. We
will be employing a duo for each food truck, along with staff to support marketing strategy
schemes and monitor our profit and loss
Production:
● Preparation: We prepare our dishes fresh daily using high-quality ingredients. This
ensures our food is always flavorful and delivers an authentic street food experience. Our
commissary kitchen allows for efficient batch preparation and storage of some base
elements, while final assembly and cooking happen on the truck.
● Menu Development: Our team constantly researches and develops new dishes, staying
on top of global street food trends and incorporating feedback from customers.
Competition: Vadodara has a vibrant food scene, including other mobile food vendors and
traditional restaurants, especially those with a good public persona. However, we differentiate
ourselves by:
● Unique and Diverse Menu: We offer a wider range of authentic street food flavors from
various countries, not just typical fast food options.
● Focus on Freshness: We prioritize fresh, high-quality ingredients, delivering a more
flavorful and healthy experience.
● Mobile Advantage: Our food truck allows us to reach customers at various locations and
events, offering greater accessibility.
● Community Connection: We foster a welcoming atmosphere on our truck, encouraging
conversation and community interaction.
Funding Requested: To further expand our business and reach our full potential, we are seeking
funding of 50,00,000 rupees. This funding will be used for:
● Food Truck Upgrades: Enhancements to our existing food truck to improve efficiency
and functionality.
● Inventory Expansion: Invest in additional equipment and supplies to increase our menu
offerings and cater to larger events.
● Marketing & Promotions: Increase brand awareness and attract new customers through
targeted marketing campaigns.
● Employee Training: Enhance the skills and knowledge of our team to deliver
exceptional service and stay current with international food trends.
● Business Expansion: Spreading the brand name across various cities in hopes of
increasing customer base, ultimately increasing sales.
Use of Proceeds: All proceeds from the requested funding and our ongoing operations will be
used to:
●
●
●
●
●
●
●
Maintain a consistent supply of high-quality ingredients.
Cover operational costs, including fuel, permits, and insurance.
Pay our employees a fair wage.
Develop and implement effective marketing strategies.
Continuously improve our menu and service offerings.
Explore opportunities to participate in community events and support local initiatives.
Additional: With regards to sales made, a donation to a NGO could be possible
Business Licenses:● Fire Safety Certificate
● Shop And Establishment License
● NOC From RTO
● NOC From Municipal Corporation
● FSSAI Mobile Vendor’s License
● Kitchen Insurance
Menu
Mexican Food
Tacos
₹150
Burrito Bowl
₹200
Burrito
₹180
Loaded Nachos
₹150
Quesadillas(pizza,veggie,cheese)
₹220
North Indian
Hara Bhara Kabab(6 pc)
₹220
Chilli Paneer
₹195
Tandoori Mushroom(6 pc)
₹230
Lebanese
Falafel platter
₹240
USA
Veg Burgers
₹160
Deserts
Brownies(2pc)
₹160
Tiramisu
₹150
Cheesecakes(Blueberry, New York, and
Biscoff)
₹200
Drinks(Alcoholic/Non-alcoholic)
MRP
Milkshakes(Oreo, Kit Kat)
₹170
Aerated Drinks
MRP
Coffee
₹110
Ice Tea
₹140
Marketing Strategy:Urban Nom-Nom is a name that echoes simplicity and joy for those of all ages. Our superior
marketing department shows various ways of intermediary communication, such as newspapers,
billboards, and small local concerts with the purpose of promoting our restaurant as well as
Disha Autism Centre, creating a good name and reputation. By cooperating with several
personalities, we will be able to get the word out through all forms of media. Along with
communication, we will be providing a surprise giveaway to customers, allowing them to win
coupons for free side dishes.
Expansion:
The food truck market has lots of potential for improvement, starting with the use of
biodegradable cutlery, electric stoves, and by not letting any food go to waste. Every opportunity
counts, and we are doing the best we can. Our finance report shows that we would also need
extra funds to jump-start the business's growth, allowing us to cover more area.
What's new in our business:
As a team, we know that our business is common around the world, but we are taking a simple
food truck to a whole new level. We want our food truck business to be the best, which is why
we came up with special points that will help us grow.
1. Every year we will be hosting a food fiesta where food trucks from all over India will
gather in one place, allowing those with little to no reputation showcase their products on
a higher scale. We don't only believe in our growth but also others' growth. We also invite
people to put up small stalls to showcase their ethnic cuisine to other parts of india.
2. We will provide a designing service to help new food truck businesses customize their
own food truck, allowing the whole market to enter a golden Era.
For all of such amenities offered, we are asking our dear future entrepreneurs 50 lakhs in
funds for 8% equity. The remaining funds will be saved for expansion and reserve funds. Our
families have invested over 20 lakhs each, and we wont have to pay the interest as they believe
in our success and not taking their money back.
Bibliography:
“A Complete Guide on How to Open a Food Truck in India.” The Restaurant Times, 1 July
2016, www.posist.com/restaurant-times/resources/step-step-guide-start-food-truck.html.
Dean, Andrew, et al. Cambridge IGCSE Business Studies. Student’s Book. London, Collins,
2018.
“Starting a Food Truck Business in India: A Complete Guide.” Inresto, 22 Mar. 2022,
inresto.com/blog/starting-a-food-truck-business-in-india-a-complete-guide/.
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