Industry Analysis
Internship for PGDM Students
Three Different Types of Industries
1) Primary Industry:
The primary industry is the first sector that comes into existence in the production cycle
2) Secondary Industry:
The Secondary Industry is directly involved in processing raw materials for consumption by end-users or other businesses to convert
crude products into a more refined or usable form
3) Tertiary Industry:
Tertiary Industry is an economic sector that provides services that are not directly related to producing or processing raw materials.
Popular websites / Sources to collect data for industry
analysis
IBISWorld: Provides comprehensive industry reports and market research, covering a wide range of
industries with key statistics, trends, and forecasts.
MarketResearch.com: Offers detailed market research reports on various industries, including market
size, growth projections, competitive analysis, and consumer insights.
Statista: A portal for statistics, market data, and market research across various industries, offering
charts, graphs, and reports that are helpful for industry analysis.
Euromonitor International: Delivers strategic market research and data analysis on industries,
economies, and consumers worldwide.
Morningstar: Provides financial analysis and investment research, including industry reports, stock
market analysis, and investment insights.
IBIS World sample - snapshot
Market Research .com - Sample snapshot
Sample - Technology updates - reports
CII - Samples
Questions - to be raised
What are the similarities and differences among industry classification systems?
How does an analyst go about choosing a peer group of companies?
What are the key factors to consider when analyzing an industry?
What advantages are enjoyed by companies in strategically well-positioned
industries?
How should an analyst approach research and analysis of new industries?
What are the factors that influence individual companies?
SWOT ANALYSIS - FEW
IMPORTANT SOURCES
MindTools
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Offers detailed guides and tools for conducting SWOT analysis, along with other strategic planning resources.
Website: MindTools SWOT Analysis
QuickMBA
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Provides a concise overview of SWOT analysis, including examples and templates.
Website: QuickMBA SWOT Analysis
Strategic Management Insight
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Features comprehensive articles on SWOT analysis, including examples for various industries and companies.
Website: Strategic Management Insight SWOT Analysis
Business News Daily
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Offers articles and resources on how to conduct a SWOT analysis, with practical tips and examples.
Website: Business News Daily SWOT Analysis
Pestle Analysis
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Provides in-depth guides and examples of SWOT analysis for different companies and industries, along with other
strategic analysis tools.
Website: Pestle Analysis SWOT Analysis
Facts about the company is mandatory