The Business Model Canvas
Key Partners
Key Activities
Founders & Advisors:
Dr. Darya Amiri
Mr. Kermit Duncan
Dr. Jeffrey Lee
Ms. Rebecca Mallory
Mr. Trevor Meredith
Dr. Larry Novotni
Technology Partners:
University of California,
Berkeley (source of
foundational technology)
Boston Scientific (advisory
support through Darya)
Marketing and Sales
Partners:
Alphabet's AI Opportunities
Group (AI integration)
Landor & Fitch (branding
support)
Financial Partners:
Private equity investors
Angel investors
Designed for:
Value Propositions
-Research and Development:
Enhancement of IA technology
Integration of AI for user customization
-Product Design and Manufacturing:
Design of intelligent fashion accessories
Collaborations with jewelry designers
-Marketing and Sales:
Developing marketing strategies
Managing e-commerce/ retail channels
-Regulatory Compliance:
Meeting regulations & FDA approval
-Customer Support:
Post-purchase customer service
Mobile app support
Key Resources
-Human Resources:
Expertise of the founding team
Trevor Meredith
-Intellectual Property:
Patents
Exclusive rights
-Technological Infrastructure:
Smart dust technology
AI-enabled mobile applications
-Financial Resources:
Innovative Technology:
Discreet, stylish hearables that
correct hearing loss
AI-driven customization for userspecific hearing needs
User Convenience:
No need for doctor visits or postpurchase adjustments
Easy integration with mobile devices
for control
Aesthetic Appeal:
Fashionable designs appealing to
different customer segments
Collaboration with renowned jewelry
designers
Affordability:
Lower cost compared to traditional
hearing aids
Accessible pricing for broader
market reach
Seed funding from angel investors
Future funding for scaling
Cost Structure
Designed by:
MBA 550-1: Data-Driven Decision Making
Fixed Costs:
Research and development
Manufacturing setup
Marketing and advertising budgets
Variable Costs:
Production costs per unit
Shipping and distribution
Customer support services
Date:
Carine Avis
Customer Relationships
Personal Assistance:
Dedicated customer support for
product usage and customization
Community Engagement:
Building a community of users
through social media and events
Regular updates
Self-Service:
Mobile app for easy control
Online resources for troubleshooting
and support
Version:
6/23/2024
Customer Segments
Primary Segment:
Women aged 45 and older with
hearing loss
Secondary Segments:
Younger women and men with
hearing issues
Children with hearing loss
Fashion-forward individuals
interested in innovative
accessories
Channels
E-commerce:
Company website for direct sales
Partnerships with online retailers
Physical Retail:
Collaborations with jewelry stores
Pop-up stores and kiosks
Marketing and Advertising:
Digital marketing campaigns
Magazine ads in targeted
publications (airline magazines,
health and lifestyle)
Revenue Streams Direct Sales:
Sales of hearables through e-commerce and physical retail
Subscription Services:
Premium features and updates via mobile app
Partnerships and Collaborations:
Licensing technology to other companies
Joint ventures with fashion and tech brands
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