Contents
Business IG Definitions ................................................................................................................3
Section 1 – Understanding Business Activity .................................................................................3
Chapter 1 – Business Activity ....................................................................................................3
Chapter 2 – Classification of businesses ...................................................................................4
Chapter 3 – Enterprise, business growth and size ......................................................................5
Chapter 4 – Types of business organizations ..............................................................................6
Chapter 5 – Business objectives and stakeholder objectives ......................................................7
Section 2 - People in Businesses ..................................................................................................9
Chapter 6 – Motivating employees .............................................................................................9
Chapter 7 – Organization & Management ................................................................................. 11
Chapter 8 - Recruitment, selection and training of employees .................................................. 13
Chapter 9 – Internal & External Communication ...................................................................... 16
Section 3 – Marketing ................................................................................................................. 18
Chapter 10 - Marketing, competition and the customer ............................................................ 18
Chapter 11 - Market research .................................................................................................. 20
Chapter 12 - The marketing mix: product ................................................................................. 22
Chapter 13 - The marketing mix: price ..................................................................................... 24
Chapter 14 - The marketing mix: place ..................................................................................... 26
Chapter 15 - The marketing mix: promotion ............................................................................. 28
Chapter 16 - Technology and the marketing mix ....................................................................... 30
Chapter 17 - Marketing strategy .............................................................................................. 32
Section 4 – Operation Management ............................................................................................ 33
Chapter 18 - Production of goods and services ........................................................................ 33
Chapter 19 - Costs, scale of production and break-even analysis ............................................. 36
Chapter 20 - Achieving quality production ............................................................................... 39
Chapter 21 - Location decisions .............................................................................................. 40
Section 5 – Financial Information and financial decisions ............................................................ 41
Chapter 22 – Business finance: needs and sources ................................................................. 41
Chapter 23 - Cash flow forecasting and working capital ........................................................... 44
1
Chapter 24 - Income statements ............................................................................................. 46
Chapter 25 - Statement of financial position ............................................................................ 48
Chapter 26 - Analysis of accounts ........................................................................................... 50
Section 6 – External influences on business issues...................................................................... 52
Chapter 27 - Economic issues................................................................................................. 52
Chapter 28 - Environmental and ethical issues ........................................................................ 56
Chapter 29 – Business & the international economy ................................................................ 58
2
Business IG Definitions
Section 1 – Understanding Business Activity
Chapter 1 – Business Activity
3
Chapter 2 – Classification of businesses
Industrialization - a country is moving from the primary sector to the secondary sector.
Privatization – selling some public sector businesses – owned and controlled by government – to private
sector businesses.
4
Chapter 3 – Enterprise, business growth and size
5
Chapter 4 – Types of business organizations
6
Chapter 5 – Business objectives and stakeholder objectives
7
8
Section 2 - People in Businesses
Chapter 6 – Motivating employees
9
10
Chapter 7 – Organization & Management
11
12
Chapter 8 - Recruitment, selection and training of employees
13
14
15
Chapter 9 – Internal & External Communication
16
17
Section 3 – Marketing
Chapter 10 - Marketing, competition and the customer
18
19
Chapter 11 - Market research
20
21
Chapter 12 - The marketing mix: product
22
23
Chapter 13 - The marketing mix: price
24
25
Chapter 14 - The marketing mix: place
26
27
Chapter 15 - The marketing mix: promotion
28
29
Chapter 16 - Technology and the marketing mix
30
31
Chapter 17 - Marketing strategy
32
Section 4 – Operation Management
Chapter 18 - Production of goods and services
33
34
35
Chapter 19 - Costs, scale of production and break-even analysis
36
37
38
Chapter 20 - Achieving quality production
39
Chapter 21 - Location decisions
40
Section 5 – Financial Information and financial decisions
Chapter 22 – Business finance: needs and sources
41
42
43
Chapter 23 - Cash flow forecasting and working capital
44
45
Chapter 24 - Income statements
46
47
Chapter 25 - Statement of financial position
48
49
Chapter 26 - Analysis of accounts
50
51
Section 6 – External influences on business issues
Chapter 27 - Economic issues
52
53
54
55
Chapter 28 - Environmental and ethical issues
56
57
Chapter 29 – Business & the international economy
58
59
60