TOOLS FOR SMM for social media listening and competitors analysis Tools Brandwatch Advantages Powerful analytics, comprehensive reports, custom dashboards, real-time monitoring. Disadvantages Expensive, complex interface Has a free trial. Sprout Social User-friendly interface, good social listening features, competitor comparison reports. Has a free trial. Buzzsumo Helps identify trending content, good for competitor content analysis, influencer discovery. Limited free trial features, may not be suitable for large enterprises Limited social listening features, focuses primarily on content marketing Has a free trial. Semrush All-in-one SEO and social media suite, competitor keyword research, competitive intelligence reports. Has a free trial with limited features Steeper learning curve, pricing plans can be expensive for smaller businesses Tools Hootsuite Advantages Manages multiple social media accounts, good for scheduling and publishing posts, basic competitor monitoring. Disadvantages Limited social listening features, may not be suitable for in-depth competitor analysis Has a free trial. Socialbakers Advanced audience insights, influencer marketing tools, social media advertising management. Expensive, complex interface Has limited free trial features. Mention Affordable, real-time alerts, multi-language support. Has a free trial. Awario Affordable, userfriendly interface, good for social listening and brand monitoring. Has a free trial. Limited data analysis capabilities, basic reporting features Limited competitor analysis features, may not be suitable for large enterprises