Daily Times, January 13, 2024 Role of Web Librarianship in Emerging Technologies Abid Hussain https://dailytimes.com.pk/1160369/role-of-web-librarianship-in-emerging-technologies/ A Washington Post writer, Mr Linton Weeks, articulated, “In the nonstop tsunami of global information, librarians provide us with floaties and teach us to swim.” In the changing landscape of digital technologies, librarians are changing their attitudes toward the web world, called web librarianship. The term web librarianship is specialized in web content and refers to a specialized person who focuses on managing and providing access to information resources on the World Wide Web (WWW). Web librarians play a significant role in ensuring that the information is organized, accessible, and meets the academic needs of their patrons. Different scholars in advanced countries define the term web librarianship in various aspects. A few qualities that contribute to the web librarianship are Digital collection management. This is highly imperative for web librarians to curate and manage digital collections; these include acquiring, organizing, and preserving digital collections such as books, research papers in journals, and material about academic needs. The second aspect of web librarianship is the role of information architecture; under this construct, the librarian designs and implements the structure of websites and online platforms to foster library resources to end users. Ensuring the long-term accessibility and usability of digital content is a critical aspect of web librarianship. Owing to this method, librarians organize information in a logical order that is easily accessible for patrons to navigate the desired information in their time of need. The third aspect of web librarianship is metadata standards for cataloguing. Different organizations produce various metadata standards, and creating accurate and comprehensive metadata is essential for effective information retrieval; here, web librarians apply cataloguing principles to digital content ensuring that each item is appropriately described and indexed for easy discovery. In the digital realm, web librarians must provide support and services to patrons who can easily navigate online databases, guiding users in the use of digital content. Ensuring the long-term accessibility and usability of digital content is a critical aspect of web librarianship; here, the librarians preserve the digital content for effective use by patrons. Web librarians are up-to-date with emerging technologies in the field. Here, web librarians integrate these technologies into library services to enhance user engagement. Web librarians play a crucial role in promoting information literacy skills among patrons. Here, librarians guide the evaluation of online information, educate the users about copyright and intellectual property rights, and guide them on using these digital resources for effective information. Collaboration with IT staff and librarians in the era of technology often work closely with IT professionals, content creators, web developers, and stakeholders to ensure that digital services align with the overall goals of the academic organization. Accessibility to information is the key priority of web librarians; here, librarians pay complete attention to ensuring that digital information is available to all users, including those with disabilities. Web librarians always engage in outreach efforts to promote digital resources and services in organizations and beyond. For this, web librarians prioritized digital outreach and marketing plans to promote its services. Here, the librarians create online tutorials, develop marketing strategies, and use social media platforms to raise awareness of the library’s digital offerings. Albeit the use of web librarianship is increasing at alarming rates in developed nations, however, there are certain challenges associated with web librarianship; these are information overloading, privacy concerns, Technological obsolescence, copyright and licensing issues, user education and information literacy, funding constraints, constant technological changes and so many other problems. Still, the role of web librarianship is a dynamic and evolving field. Professionals in this field need apprehension in both traditional and advanced technological skills. Librarians with web skills should understand the use of digital technologies to manage and provide access to effective information. A leading library technologist, Roy Tennant, has rightly said, “Only librarians like to search; everyone else likes to find.” The writer is the Deputy Director of the Library at the Institute of Strategic Studies Islamabad. He can be reached at writetoabidhussain@gmail.com