• YOU ARE HAVING TROUBLE
WITH (Tricky point)?” : Are you having
trouble finding work-life balance?
• “HOW WOULD YOU REACT IF
(an improbable situation)?” : How would
you react if you could become fluent in a
new language in one month?
• HAVE YOU EVER THOUGHT
THAT (unexpected design)?
Have you ever thought that meditating
can double your productivity?
• “WHAT IF I TOLD YOU THAT
THERE IS AN EASY WAY TO
(desired result)?” : What if I told you that
there is an easy way to cook healthy in
under 30 minutes?
• “WHY IS NO ONE TALKING
ABOUT (in connection with your
business or niche)?” : Why is no one
talking about the mental health effects of
yoga?
• “WHAT WOULD HAPPEN IF
(hypothetical scenario)?” : What would
happen if you could travel through time?
• “IMAGINE IF YOU COULD
(desired result)”: Imagine if you could
travel around the world without leaving
work.
• “AND IF YOU (DESIRED
RESULTS) WERE ONLY ONE STEP
AWAY?“: What if your dream career was
just one step away?
• “IT'S JUST ME, OR (ACTION)”: Is
it just me, or do you also dream of living
a more adventurous life?
• “WHAT WOULD BE YOUR
REACTION IF (unexpected situation)?”
: What would your reaction be if you
discovered the secret to perfect health?
Capturing Attention : Negative
messages tend to get attention more
quickly because they elicit a strong
emotional response.
Create a sense of urgency : They can
create a sense of urgency or an impending
problem, which encourages viewers to
keep watching for a solution.
Strengthen Curiosity : By pointing out a
problem or concern, they arouse curiosity
about possible solutions or explanations.
Proximity : Viewers can easily identify
with the challenges or issues presented,
increasing their engagement.
Change engine : They can be a powerful
driver for action or change, by
highlighting negative aspects that need
improvement.
• YOU DON'T NEED [thing/action in
your niche]“ : “You don't need an
extreme diet to lose weight!”
• “FORGET EVERYTHING YOU
KNOW ABOUT [item in your niche]“ :
“Forget everything you know about
investing in the stock market.”
• “STOP [MAINSTREAM ACTION]“ :
“Stop running every morning - here's
why.”
• “[Number] Mistakes That You Must
Avoid If You Want [Objective]“ : “5
mistakes you must avoid if you want to
succeed in photography.”
• “HOW DID I LOSE [STATISTIC IN
YOUR NICHE]“ : “How I lost 10 kg
without going to the gym.”
• “WHY IS NO ONE TALKING
ABOUT...” : “Why isn't anyone talking
about the side effects of meditation?”
• “HERE COMES THE WORST
[ITEM IN YOUR NICHE]“ : “This is the
worst personal development advice I've
ever heard.”
• “THE SECRET TO [OBJECTIVE IN
YOUR NICHE]“ : “The secret to
becoming a charismatic speaker.”
take advantage of emotion, often by
challenging established opinions or by
addressing sensitive topics.
I HATE [MAINSTREAM ELEMENT]“
: “I hate fad diets and here's why.”
“YOU'RE GOING TO HATE ME
FOR SAYING THAT.” : “You're going
to hate me for saying that, but detox
juices are a waste of time.”
“THIS SHOULD BE ILLEGAL...” :
“This should be illegal... selling
supplements without scientific evidence.”
“[Trending In Your Niche] Is Dead,
Here's Why” : “Email marketing is dead,
here's why.”
They establish a clear expectation and
provide immediate value, encouraging
viewers to engage with your content.
“IT'S GOING TO BE
CONTROVERSIAL, BUT
[QUESTIONING MAJORITY
OPINIONS]“ : “It's going to be
controversial, but working more than 40
hours a week is counterproductive.”
By promising solutions, revelations, or
transformations, these hooks create a
feeling of foresight and curiosity.
“WHAT DO YOU DO TO
[OBJECTIVE]“ : “How to travel the
world on a limited budget.”
“YOU'RE NOT GOING TO AGREE
WITH ME BUT...” : “You're not going
to agree with me but social networks do
more harm than good.”
“DO YOU WANT TO KNOW
[OBJECTIVE]“ : “Do you want to know
how to double your savings this year?”
“THE TRUTH ABOUT
[CONTROVERSIAL TOPIC]“ : “The
truth about gluten-free diets.”
“HERE'S WHY YOU [PROBLEM IN
YOUR NICHE]“ : “Here's why you can't
lose weight.”
These hooks are designed to engage and
engage the audience, often by challenging
widely accepted ideas or presenting
provocative perspectives.
“HOW DID I GO FROM [X RESULT]
UNTO [X RESULT] IN [SET TIME]“ :
“How I went from 0 to 1000 subscribers
in one month.”
“THIS VIDEO IS ONLY FOR
[TARGET AUDIENCE]“ : “This video is
only for beginning entrepreneurs.”
“HERE'S A HACK FOR
[OBJECTIVE]“ : “Here's a hack for
learning a new language in a month.”
These hooks play on the expectation that
the message can generate.
“WHAT WOULD YOU DO IF...” :
“What would you do if you could change
careers today?”
Effective hooks often include numerals,
and there is a reason for that. Good
salespeople frequently use numbers for
rational power. A hook is used to
psychologically convince viewers to
invest some of their time.
X% OF (TARGET) ARE
(PROBLEMATIC) “Is that why 80% of
viewers watch my videos without the
sound?”
I TRIED EVERY (ADVICE,
METHOD), SO YOU DON'T HAVE
TO “I've tried every fad diet, so you don't
have to.”
THAT'S WHY X% OF (TARGET)
FAIL AFTERWARDS (TIME).” That's
why 60% of businesses fail after 3 years.”
(ADVICE) THAT I WOULD HAVE
LIKED TO KNOW SOONER
“Financial advice I wish I had known
sooner.”
THIS MISTAKE CAN COST YOU
(NUMBER): “This mistake is going to
cost you millions...”
If I promise you that in 30 seconds I can
teach you something worthwhile, you're
going to want to stay.
LET'S FIND OUT WHY (YOUR
TARGET'S PROBLEM) “Let's find out
why so many students struggle to manage
their time effectively.”
And to show that it's worth it, using
numbers is one of the best methods!
People like rational, concrete facts, so
speaking in terms of statistics makes your
content more tangible and professional.
Even if you create these numbers
creatively for your hooks on TikTok and
Instagram Reels, they're a fantastic
strategy for engaging your audience in the
first few seconds.
WHY 99% OF (AUDIENCE
PROBLEM) DON'T (IN CONNECTION
WITH THE AUDIENCE): “Why do 99%
of cold emails not receive answers?”
WHAT HAPPENS WHEN WE
(EXPECTED RESULT) “What happens
when we reach a state of total wellbeing?”
One of the best examples of hooks for
instagram and TikTok is the hook taken
from an experience.
HERE'S HOW WE (EXPECTED
RESULT) “Here's how we improved our
conversion rate in just 30 days.”
This kind of hook adds social proof that's
specific to your brand, whether it's
personal or not. It can be used by content
creators as well as businesses when they
post videos on LinkedIn, instagram, etc.
I REVEAL MY SECRET FOR
(EXPECTED RESULT) “I am revealing
my secret to developing an exceptional
daily discipline.”
It is an effective method to demonstrate
the value of your content in concrete
terms.
HOW TO GET (EXPECTED RESULT)
IN (DURATION) “How to get 1,000
subscribers in 2 weeks.”
Here are raw truths and humorous hooks.
Another surprising approach is the use of
negation. It also works very effectively!
HERE'S WHY YOUR (ACTION)
DOES NOT GIVE RESULTS. “Here's
why your marketing strategy isn't
working.”
DON'T HATE ME, BUT HERE GOES
(A TRUTH).” Don't hate me, but here's
the hard truth about success.”
EVERYTHING YOU THOUGHT
YOU KNEW ABOUT (IN LINE WITH
YOUR TARGET) IS 100% WRONG!
“Everything you thought you knew about
dieting is 100% wrong!”
THE CRAZIEST THING JUST
HAPPENED IN (LOCATION); YOU
WILL NEVER BELIEVE IT. “The
craziest thing just happened at the theme
park; you'll never believe it!”
FUN FACT: (FUN FACT). “Fun fact:
The Eiffel Tower can be 15 cm taller in
summer due to thermal expansion.”
IT'S GOING TO CHANGE THE WAY
YOU USE (IN CONNECTION WITH
THE TARGET). “It's going to change the
way you use TikTok.”
STOP DOING (TARGET) IF YOU
WANT (RESULT). “Stop cold calling if
you want to exceed €5,000 per month.”
THE BIGGEST SECRET ABOUT
(RESULT) THAT NO ONE TOLD YOU.
“The biggest secret about starting your
own business that no one told you.”
HERE'S THE ONLY THING YOU
NEED TO KNOW ABOUT (IN LINE
WITH YOUR TARGET). “Here's the
only thing you need to know about
investing.”
DID YOU KNOW THAT (DONE)?
“Did you know that honey never
expires?”
One of the strategies for creating engaging
short videos is to add suspense hooks. You
can add words to your catchphrases that
will trigger a red alert in your brain. Use
words like 'dangerous', 'secret', 'illegal' that
are uncommon but bring psychological
tension to your viewers.
BE CAREFUL NOT TO ABUSE THESE
HOOKS, THEY MUST BE RARE TO
BE CREDIBLE AND EFFECTIVE.
THESE 3 (TIPS) SEEM ILLEGAL TO
KNOW “These 3 creativity tips seem
illegal to know”
CE (PROBLEM) COULD DESTROY
(RESULT) IN 5 SECONDS”This
objective problem could destroy your
campaigns in 5 seconds.”
(IN LINE WITH THE TARGET) IS
THE MOST DANGEROUS
COUNTRY IN (LOCATION) “This is
the most dangerous country in the world”
STOP DOING (PROBLEMATIC)
RIGHT NOW ! INSTEAD, (RESULT)
“Stop making videos without subtitles!
Instead...”
THE DARK SECRET BEHIND THE
(IN CONNECTION WITH TARGET)
“The dark secret behind influencers.”