Supplier’s ability to capture returns -> Average today_____ Average in 5 years_____
Low------------------------Threat Levels----------------------High
More concentrated than the industry it sells to:
0-------------1-------------2-------------3-------------4-------------5
Supplier does not depend heavily on the industry:
0-------------1-------------2-------------3-------------4-------------5
High switching costs:
0-------------1-------------2-------------3-------------4-------------5
Suppliers offer products that are differentiated:
0-------------1-------------2-------------3-------------4-------------5
No substitute for what the supplier provides:
0-------------1-------------2-------------3-------------4-------------5
Supplier can credibly threaten to integrate forward into the industry:
0-------------1-------------2-------------3-------------4-------------5
Threats: Include in your swoT as Threats (as is, copy paste, do not change). If nothing important, leave
empty!
1.
2.
Opportunities: Include in your swOt as Opportunities (as is, copy paste, do not change). If nothing
important, leave empty!
1.
2.
Customer’s ability to capture returns -> Average today_____ Average in 5 years_____
Low------------------------Threat Levels----------------------High
Few buyers, or each one purchases large volumes relative to the size of a single vendor:
0-------------1-------------2-------------3-------------4-------------5
The industry’s products are standardized or undifferentiated:
0-------------1-------------2-------------3-------------4-------------5
Low switching costs in changing vendors:
0-------------1-------------2-------------3-------------4-------------5
Buyers can credibly threaten to integrate backward:
0-------------1-------------2-------------3-------------4-------------5
The product it purchases represents a significant fraction of its cost structure:
0-------------1-------------2-------------3-------------4-------------5
Buyer earns low profits, is strapped for cash, or is otherwise under pressure to trim costs:
0-------------1-------------2-------------3-------------4-------------5
The quality of buyers’ products is little affected by the industry’s product:
0-------------1-------------2-------------3-------------4-------------5
The industry’s product has little effect on the buyer’s other costs:
0-------------1-------------2-------------3-------------4-------------5
Threats: Include in your swoT as Threats (as is, copy paste, do not change). If nothing important, leave
empty!
1.
2.
Opportunities: Include in your swOt as Opportunities (as is, copy paste, do not change). If nothing
important, leave empty!
1.
2.
Threat of New Entry -> Average today_____ Average in 5 years_____
Low------------------------Threat Levels----------------------High
Economies of scale:
0-------------1-------------2-------------3-------------4-------------5
Network effects:
0-------------1-------------2-------------3-------------4-------------5
Customer switching costs:
0-------------1-------------2-------------3-------------4-------------5
Capital requirements:
0-------------1-------------2-------------3-------------4-------------5
Incumbency advantages independent of size:
0-------------1-------------2-------------3-------------4-------------5
Unequal access to distribution channels:
0-------------1-------------2-------------3-------------4-------------5
Restrictive government policy:
0-------------1-------------2-------------3-------------4-------------5
Expected retaliation:
0-------------1-------------2-------------3-------------4-------------5
Threats: Include in your swoT as Threats (as is, copy paste, do not change). If nothing important, leave
empty!
1.
2.
Opportunities: Include in your swOt as Opportunities (as is, copy paste, do not change). If nothing
important, leave empty!
1.
2.
Competitive rivalry -> Average today_____ Average in 5 years_____
Low------------------------Threat Levels----------------------High
Competitors are numerous or are roughly equal in size and power:
0-------------1-------------2-------------3-------------4-------------5
Industry growth is slow:
0-------------1-------------2-------------3-------------4-------------5
Exit barriers are high:
0-------------1-------------2-------------3-------------4-------------5
Rivals are highly committed to the business and have aspirations for leadership:
0-------------1-------------2-------------3-------------4-------------5
Rival offerings are nearly identical and there are few switching costs for buyers:
0-------------1-------------2-------------3-------------4-------------5
Fixed costs are high, marginal costs are low:
0-------------1-------------2-------------3-------------4-------------5
Capacity must be expanded in large increments to be efficient:
0-------------1-------------2-------------3-------------4-------------5
The product is perishable:
0-------------1-------------2-------------3-------------4-------------5
Threats: Include in your swoT as Threats (as is, copy paste, do not change). If nothing important, leave
empty!
1.
2.
Opportunities: Include in your swOt as Opportunities (as is, copy paste, do not change). If nothing
important, leave empty!
1.
2.
Substitutes -> Average today_____ Average in 5 years_____
Low------------------------Threat Levels----------------------High
Substitutes offer an attractive price-performance trade-off to the industry’s product:
0-------------1-------------2-------------3-------------4-------------5
Buyer’s cost of switching to the substitute is low:
0-------------1-------------2-------------3-------------4-------------5
Threats: Include in your swoT as Threats (as is, copy paste, do not change). If nothing important, leave
empty!
1.
2.
Opportunities: Include in your swOt as Opportunities (as is, copy paste, do not change). If nothing
important, leave empty!
1.
2.
Transfer your average values per force, today and in 5 years, to your spider chart:
Blue, today
Red, five years from now