IT TOOK ME 5 YEARS
TO LEARN THESE 37
MARKETING LESSONS
YOU CAN LEARN ALL
OF THEM IN 5 MINUTES
1. Pain and pleasure drive
almost all purchases.
2. Insecurity is the root of
most pains.
3. Addicts (soda, coffee,
activities, etc) are the most
profitable customers.
4. Most people only care
about themselves.
5. Some care about their
loved ones too.
6. Almost nobody truly
cares about other stuff.
7. Fear of loss persuades
more than hope of gain.
8. Perceived scarcity
motivates action.
9. People buy with emotion
then justify with logic.
10. Proof is the best
persuader, by far.
11. Testimonials are a great
form of proof.
12. Case studies are even
better.
13. People love getting
things for free.
14. They also love
discounts, but less so.
15. People buy outcomes,
not products/services.
16. If someone likes you,
they’ll buy from you.
17. If someone trusts you,
they’ll buy from you.
18. Copywriting is 90%
strategy and 10% writing.
19. 50% of good
copywriting is a good hook.
20. Attention spans are
very short right now.
21. But if you write well,
you will get attention.
22. And if someone likes
you, they’ll pay attention.
23. The more options you
give, the less they’ll buy.
24. All content is
entertainment - even
useful stuff.
25. Rich customers are 10x
easier to sell to.
26. Your first battle is
catching someone’s
attention.
27. Your second battle is
building desire.
28. Your third battle is
getting them to buy NOW.
29. “I’ll think about it” is a
“no” 90% of the time.
30. Uniqueness catches
attention and sells well.
31. Uniqueness is arguably
better than superiority.
32. Comparisons are
persuasive.
33. People love specific
numbers in copywriting.
34. People want their
existing beliefs affirmed.
35. Conversational copy
gets the most conversions.
36. Conversational sales
calls close the most deals.
37. Experience is the best
teacher. So get out there
and sell something. Send a
cold email. Write a post.
Leave a reply. See what
happens. Then adjust and
get 0.1% better until the
game gets easy.
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