THE VSL
FLOW SHOW
BIBLE
BREAKING DOWN THE BIGGEST VSL
CAMPAIGNS IN THE WORLD TO
REVEAL THEIR KINDERGARTEN
SIMPLE STEPS TO SUCCESS
Studies the biggest
campaigns on earth
Finds a story line
thats similar to yours
Rewrites the script
Shoots the VSL
Campaign goes
nuclear
Doubles Your High
Score
BY PETER KELL
www.doubleyourhighscore.com/
THE VSL
FLOW SHOW
BIBLE
YO, IT’S YOUR BOY PETER KELL HERE!
I’VE BROKEN DOWN THE MOST PROFITABLE VSLS
FROM THE LAST 10 YEARS SO YOU DON’T HAVE TO.
THIS VSL FLOW BIBLE WILL GIVE YOU A HIGH-LEVEL
OVERVIEW OF THE “$5M+/MONTH SECRETS” THAT
HELPED THESE MONSTER CAMPAIGNS EXPLODE.
SCAN THIS DOC. FIND THE RIGHT JIGSAW PIECES
FOR YOUR VSL. AND CREATE A HIGH-LEVEL
STRATEGY FOR YOUR OWN $0-40M VSL IN THE NEXT
5 MINUTES.
HERE’S HOW TO USE IT:
EACH VSL IS FEATURED ON ITS OWN PAGE. I’VE
SLICED THEM UP INTO BITE-SIZE CHUNKS THAT GIVE
YOU THE FULL STORY. START AT THE TOP AND
FOLLOW THE SCRIPT CLOCKWISE FROM START TO
FINISH TO SEE HOW THEY DID IT.
www.doubleyourhighscore.com/
EAR WAX REMOVER
25M VIEWS IN 6 MO
LINK TO VIDEO
LINK TO SCRIPT
Hey stop doing this
for (benefit)
how it makes the
problem worse
There's a limited
discount for 24
hours. Buy now!
and it causes all
these other problems
that are way worse!
Suddenly sold over
5,000,000 units!
Good News!
Authority found a
solution
So he created
product to solve the
problem
BY PETER KELL
he had thousands of
people with same
symptoms
Until he met 1 guy
who had all of the
same problems you
have too
Authority looks for a
solution to help
everyone
And they found out
the root cause of all
his problem!
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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WEIGHT LOSS PETS
3.1M VIEWS IN 7 MO
LINK TO VIDEO
LINK TO SCRIPT
Big curious question
hook
Client testimonials
with before and after
Huge discount
Paint huge benefit to
using product
Happy clients using
the product
BY PETER KELL
Explain unique
mechanism
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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AMAZON FBA WORKSHOP
22M VIEWS IN 12 MO
LINK TO VIDEO
LINK TO SCRIPT
Curiosity Hook
Personal testimonials
w/big idea
Limited time
opportunity and CTA
It’s so easy to use
our unique method
Bonuses included in
free training
This is the
fastest/best solution
on the market
Introduce authority &
discuss the HUGE
opportunity
BY PETER KELL
Client testimonials
Introduce the
workshop/product
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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COOLINA KNIVES
11M VIEWS IN 5 MO
LINK TO VIDEO
LINK TO SCRIPT
Curisoty + relatable
identity hook
Sell against the
competition
Hurry and click the
link to buy now!
Or how about buying
this as a gift
Future pace the
benefits of product
BY PETER KELL
Reveals the unique
mechanism & how it
works
Limited time
discount
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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RITUAL MULTIVITAMIN
18M VIEWS IN 4 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Deadly Ingredients
For (identity of
target market)
Conspiracy Angle
Backed by legit
studies & authority
figures
Sell against the
competition w/pain
points
BY PETER KELL
Introduce product
and explain unique
mechanism
Mind-blowing
conspiracy
Here’s why you need
(product) though
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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GLOLABS CLEO
3M VIEWS IN 7 MO
LINK TO VIDEO
LINK TO SCRIPT
Text on screen
product
demonstration
Client testimonial
with benefits
Unique mechanism
for the product
Benefits to using the
product
BY PETER KELL
Holy shit information
about the product
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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HELLO FRESH
8.3M VIEWS IN 3 MO
LINK TO VIDEO
LINK TO SCRIPT
Big benefit Hook
There's a limited
time discount, buy
now!
Today we'll show you
(how product works)
Big Promise
BY PETER KELL
You can do this with
(product)
Visceral Copy about
product use
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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UMZU REDWOOD
19M VIEWS IN 3 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Big Curious Question
Hook
Product does BIG
BENEFIT
If you’re ready for
BIG BENEFIT, then
BUY NOW
Product does this by
UNIQUE MECHANISM
Huge benefits
Authority’s
Nightmare Story With
Problem
This has benefited
thousands of people
Relatable Pain Points
BY PETER KELL
Explains root
solution
Authority Goes On
Journey To Find
Answer
Discover’s Unique
Mechanism
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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4 PATRIOTS
1.9M VIEWS IN 3 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Imagine… future
pacing hook selling
your product vs the
competition
Features of the
product
Supplies are
seriously limited,
buy now!
Pre-supposing the
purchase
Here’s how to order
Big benefits to using
the product
Bonuses included
when you order
BY PETER KELL
Limited time only
deal
Social proof customer reviews
Money back
guarantee
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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BARTON DIABETES
15M VIEWS IN 2 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Curiosity + big
benefit Hook
Introduce the
problem
Watch the special
presentation now
Big benefit to the
prospect
Here’s why it’s
impossible without
the product
BY PETER KELL
Sell against the
competition/things
they don’t want to do
Introduce authority
figure with social
proof
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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DROPSHIPPING COURSE
2.6M VIEWS IN 4 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Amazing Testimonial
+ curiosity hook
Accurately describe
the pain points of
market
Final CTA about
HUGE opportunity
Amazing new
opportunity that’s
super easy!
Client testimonials
Explain how it works
with steps
BY PETER KELL
Sell against the
competition
First CTA, click here
for training +
“mechanism”
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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DROPSHIPPING #2
3M VIEWS IN 2 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Amazing testimonial
hook
You can’t afford to
miss out on this
chance + final CTA
Address Skepticism
Early + Quick CTA
Second CTA +
Urgency
Explain why the
unique opportunity is
easy
BY PETER KELL
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
CRAIGSLIST MIDDLEMAN
233K VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
Hey stop doing this
for (benefit)
how it makes the
problem worse
Authority looks for a
solution to help
everyone
and it causes all
these other problems
that are way worse!
Good News!
Authority found a
solution
And they found out
the root cause of all
his problem!
BY PETER KELL
Until he met 1 guy
who had all of the
same problems you
have too
he had thousands of
people with same
symptoms
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
VISIONARY PROFITS
2.4M VIEWS IN 6 MO
LINK TO VIDEO
LINK TO SCRIPT
Nightmare +
Curiosity Hook
Introduce the
authority and prove
why they’re credible
Call to action with
urgency
Urgent message +
mechanism
BY PETER KELL
Altruistic reason why
+ conspiracy
Huge benefits to this
urgent opportunity
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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EARTH BREEZE
264K VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
Revolutionary
Discovery Hook
Every purchase helps
us give back
How it works
Trigger their identity
CTA
The features of the
product
BY PETER KELL
Money back
guarantee
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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THE RIDGE
7.2M VIEWS IN 2 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Big promise hook vs
the competition
Big statement outro
which makes
investment seem like
no brainer
Features of the
product
Comes with a
guarantee
Unique mechanism of
the product
BY PETER KELL
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
FOAM CLEANER
3.5M VIEWS IN 6 MO
LINK TO VIDEO
LINK TO SCRIPT
Incredible product
demonstration hook
Big benefits &
features of the
product
Buy now to get a big
discount
BY PETER KELL
Handle the
objections
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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PORTABLE NECK MASSAGER
1.1M VIEWS IN 3 MO
LINK TO VIDEO
LINK TO SCRIPT
New discovery hook
Limited time deal,
buy now!
Benefits to using the
product
Relatable pain points
BY PETER KELL
How it works
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
BOMBAS SOCKS
1.3M VIEWS IN 5 MO
LINK TO VIDEO
LINK TO SCRIPT
Big benefit hook
Click the link to get
huge discount
How the product
works
BY PETER KELL
100% money back
guarantee
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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WHOOP UGC
2.6M VIEWS IN 2 MO
LINK TO VIDEO
LINK TO SCRIPT
Big promise hook vs
the competition
CTA that targets
different customer
avatars
Big idea behind the
product
BY PETER KELL
Go deep into the
features & associated
benefits
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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WHOOP CELEBRITY
6.5M VIEWS IN 8 MO
LINK TO VIDEO
LINK TO SCRIPT
Huge benefit hook
Introduce the
product and all the
benefits/features
CTA, check it out
now
BY PETER KELL
Why you need the
product
Sell against the
competition
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
SUNDAYS DOG FOOD
1.7M VIEWS IN 12 MONTHS
LINK TO VIDEO
LINK TO SCRIPT
Big curious question
hook
Catchy outro phrase
Holy shit information
that blows their mind
Introduce product
with unique
mechanism
BY PETER KELL
Sell against the
competition
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
SNOW TEETH WHITE
5.6M VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
Huge benefit hook
w/time mechanism
Sell against the
competition
Try the challenge
today
Big benefits to using
the product
Client testimonial
videos
How it works
BY PETER KELL
Social proof of
reviews & # of sales
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More
EAR WAX REMOVER #2
3.7M VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
Curiosity hook w/
images of relatable
problem
Big promise
Click the link below
to get your discount
Demo the product
You’ll never go back
to OLD SOLUTIONS
Explain how the
product actually
works
Talk about the
unique mechanism
BY PETER KELL
Social proof w/ huge
number of sales
Huge discount for
the next 24 hours
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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VSHRED WEIGHT LOSS
17M VIEWS IN 2 YEARS
LINK TO VIDEO
LINK TO SCRIPT
Paradoxical
Statement hook
Explain the
mechanism of
problem (root
problem)
I made a free video
which explains it all
Explain mechanism of
solution (root
solution)
It’s so easy to get all
these huge benefits
BY PETER KELL
Introduce the one
simple trick
Backed by all this
legit proof
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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T2 DIABETES LEAD
15M VIEWS IN 1 YEAR
LINK TO VIDEO
LINK TO SCRIPT
Urgent Message Hook
Authority figure
discovers root cause
of problem
Limited time
opportunity
Why other solutions
don’t work
Stop what you’re
doing and watch
video
BY PETER KELL
Huge Conspiracy
One simple trick that
helped thousands
solve problem
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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VISION LEAD
25M VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
One simple trick
hook
Explain the science
behind root problem
Stop everything and
try this limited time
opportunity
New discovery
discovers the
solution
Introduce the
conspiracy
Sell against other
solutions they’ve
tried
BY PETER KELL
Testimonials exactly
like the target
market
Featured in these
media outlets
We made a
presentation for
people like you
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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METABOLISM LEAD
25M VIEWS IN 6 MO
LINK TO VIDEO
LINK TO SCRIPT
Huge Promise Hook
Authority figure
explains mechanism
of problem
New study uncovers
the mechanism of the
solution
Limited time
opportunity
Stop what you’re
doing and click the
button below
It’s the most
powerful solution on
the market & social
proof
Introduce the
conspiracy
Journey to discovery
BY PETER KELL
Testimonials just like
the target market
Relable pain points
This has nothing to
do with OTHER
SOLUTIONS
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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HUEL
1.5M VIEWS IN 4 MO
LINK TO VIDEO
LINK TO SCRIPT
Big benefit w/time
mechanism
Realtable pain points
Close with highlight
reel of all the
benefits
Future pacing what
you can do when you
use product
Live review of the
product
BY PETER KELL
Deal with objections
I can’t believe how
amazing the product
is
Explain what is the
product
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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MANUAL HAIR LOSS
1.4M VIEWS IN 12 MO
LINK TO VIDEO
LINK TO SCRIPT
Big, relatable
problem hook
Future pace how
they’re going to
order
Big promise
backed by statistic
BY PETER KELL
Backed by studies
and clinically proven
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
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VEGAMOUR HAIR SERUM
1.1M VIEWS IN 5 MO
LINK TO VIDEO
LINK TO SCRIPT
Big pain point hook
Relatable pain points
More copy to
increase AOV
Product solved my
problem
How to use product
BY PETER KELL
Future pacing
benefits
Copy to increase
AOV
Unlock the Secrets That Took Me From $0-$40,000,000/yr
Twice with the VSL Masterclass. Go to
DoubleYourHighScore.com Now to Learn More