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McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-2
Chapter One
Introduction
to
Operations
Management
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-3
Introduction to Operations Management
Operations Management
The management of systems or processes that
create goods and/or provide services
Organization
Finance
McGraw-Hill/Irwin
Operations
Marketing
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-4
Introduction to Operations Management
• Operations Management includes:
– Forecasting
– Capacity planning
– Scheduling
– Managing inventories
– Assuring quality
– Motivating employees
– And more . . .
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-5
Introduction to Operations Management
Business Operations Overlap
Operations
Marketing
McGraw-Hill/Irwin
Finance
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-6
Introduction to Operations Management
Goods-service continuum
Steel production
Automobile fabrication
Low service content
High goods content
House building
Road construction
Dressmaking
Farming
Auto Repair
Appliance repair
Increasing
goods content
Maid Service
Manual car wash
Increasing
service content
High service content
Low goods content
McGraw-Hill/Irwin
Teaching
Lawn mowing
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-7
Introduction to Operations Management
Value
Added
Value of
Product
Farmer produces and harvests wheat
$0.15
$0.15
Wheat transported to mill
$0.08
$0.23
Mill produces flour
$0.15
$0.38
Flour transported to baker
$0.08
$0.46
Baker produces bread
$0.54
$1.00
Bread transported to grocery store
$0.08
$1.08
Grocery store displays and sells bread
$0.21
$1.29
Total Value-Added
$1.29
Stage of Production
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-8
Introduction to Operations Management
Types of Operations
Operations
Examples
Goods Producing
Farming, mining, construction,
manufacturing, power generation
Storage/Transportation Warehousing, trucking, mail
service, moving, taxis, buses,
hotels, airlines
Exchange
Retailing, wholesaling, banking,
renting, leasing, library, loans
Entertainment
Films, radio and television,
concerts, recording
Communication
Newspapers, radio and television
newscasts, telephone, satellites
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-9
Introduction to Operations Management
Value-Added
The difference between the cost of inputs
and the value or price of outputs.
Value added
Inputs
Land
Labor
Capital
Transformation/
Conversion
process
Outputs
Goods
Services
Feedback
Control
Feedback
McGraw-Hill/Irwin
Feedback
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-10
Introduction to Operations Management
Food Processor
Inputs
Processing
Outputs
Raw Vegetables
Metal Sheets
Water
Energy
Labor
Building
Equipment
Cleaning
Making cans
Cutting
Cooking
Packing
Labeling
Canned
vegetables
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-11
Introduction to Operations Management
Hospital Process
Inputs
Processing
Outputs
Doctors, nurses
Hospital
Medical Supplies
Equipment
Laboratories
Examination
Surgery
Monitoring
Medication
Therapy
Healthy
patients
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-12
Introduction to Operations Management
Operations Interfaces
Industrial
Engineering
Distribution
Maintenance
MIS
Public Relations
Operations
Purchasing
Personnel
Accounting
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-13
Introduction to Operations Management
Decision Making
System Design
– capacity
– location
– arrangement of departments
– product and service planning
– acquisition and placement of
equipment
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-14
Introduction to Operations Management
Decision Making
System operation
– personnel
– inventory
– scheduling
– project
management
– quality assurance
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-15
Introduction to Operations Management
Manufacturing or Service?
Tangible
McGraw-Hill/Irwin
Act
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-16
Introduction to Operations Management
Key Differences
• Customer contact
• Uniformity of input
• Labor content
• Uniformity of output
• Measurement of productivity
• Quality assurance
These differences are beginning to fade
in many cases
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
Introduction to Operations Management
1-17
Manufacturing vs Service
Characteristic
Manufacturing Service
Output
Tangible
Customer contact
Low
High
Uniformity of input
High
Low
Labor content
Low
High
Uniformity of output
High
Low
Measurement of productivity
Easy
Difficult
Opportunity to correct
quality problems
High
Low
Intangible
High
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-18
Introduction to Operations Management
Responsibilities of Operations Management
Planning
Organizing
– Capacity
– Degree of centralization
– Location
– Subcontracting
– Products & services Staffing
– Make or buy
– Hiring/laying off
– Layout
– Use of Overtime
– Projects
Directing
– Scheduling
– Incentive plans
Controlling
– Issuance of work orders
– Inventory
– Job assignments
– Quality
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-19
Introduction to Operations Management
Models
A model is an abstraction of reality.
– Physical
– Schematic
– Mathematical
Tradeoffs
What are the pros and cons of models?
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-20
Introduction to Operations Management
Systems Approach
“The whole is greater than
the sum of the parts.”
Suboptimization
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
1-21
Introduction to Operations Management
Quantitative Approaches
• Linear programming
• Queuing Techniques
• Inventory models
• Project models
• Statistical models
McGraw-Hill/Irwin
Operations Management, Seventh Edition, by William J. Stevenson
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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