Project
Proposal
Zubair Hassan
PhD, CIMA, Public Policy&
Management, Certified Business
Coach, Certified Trainer, CMI member
Topics to be covered
Project
Background
Project
Objectives
Plan, time
and budget
Project
Scope
Next step
Project background
• The project background is a persuasive
element of your proposal.
• It reinforces the need for the project while
introducing how you’ll be able to help attain
those goals.
• This part of your project proposal should
include information about why the project is
being sought—for instance,
• problems,
• challenges, or
• opportunities that currently exist—and
• how the project can fulfill those needs.
Project Objectives
• The objectives in a project proposal
communicate the desired outcomes of the
project, whether these outcomes are
deliverables or results.
• This part of the project proposal serves not
only as an acknowledgment that it fully
understand the goals of the project, but
• also acts as a guide for project planning.
• Consider these objectives the targets that
every stage of the project should be aiming
toward achieving.
Project Scope
• Key deliverables and what each entails
• Points of measurement or review
• Any known issues or risk and how they will be
handled
• Project exclusions, if any need to be defined
• Assumptions and plans for how you will
address uncertain information as it arises
• Any constraints that may affect the project
Project
Plan,
Timeline,
and
Budget
Planning tools: WBS, Gantt
chart, Network Diagram (PERT
analysis, Critical Path).
Timeline
Budget
Next Step
• This may include a final
consultation call or meeting,
drafting and approving a contract,
having an onboarding call, setting
a start date, and more.
• Make it easy for the client to move
from saying “Yes, let’s do this” to
initiating the project.