Quick Wins - Place Activation Plan 2012-2017
Consultants were appointed in 2012 to initiate a Place Activation Plan that included infrastructure and 'quick wins'. The quick wins identified in
the five-year Plan have been worked through and a record of what was, or was not, enacted and why is represented in the following tables:
Campus Identity: Bring the Curtin University brand to life on campus
Quick Wins
Appoint a dedicated Place Management Team to facilitate the
delivery of quick wins, with a view to gearing this team to deliver
the medium and long-term strategies. This team should also be
responsible for engaging relevant partnerships to deliver
outcomes. An interim place management team may be appointed
in the immediate term focussed on waste management, security,
cleaning and general presentation, including development sites.
Enacted Outcome
The Properties, Facilities & Development structure was implemented in
April 2014, appointing a Portfolio Manager of Place Activation to manage
place activation events, projects and assets on campus. The structure also
appointed a Portfolio Manager of Public Realm, with a Public Realm
Coordinator supervising a team of three responsible for enacting set-up
and break-down of place activation assets and supporting events (e.g.
beanbags, giant games, a-frame signs). In 2017 the Portfolio Manager
Place Activation will have two fulltime and one 0.5 staff delivering
activation outcomes on campus.
Invest in amenities such as beanbags, umbrellas, feature lighting,
moveable seats and planter boxes and locate these in key
destinations identified in the following sections of this plan.
Implement a temporary public art programme using student work
to improve blank walls, building façades and places.
Improve the food and retail offering, including presentation of
existing businesses and markets. Consider temporary / pop-up
food and retail to try new products and services.
Develop an internal campus communications and partnerships
strategy focussed on consistent promotion of key messages,
campus activities and opportunities to programme public spaces.
Develop a minimum of four flagship University events, to be held
throughout the year.
Establish an outdoor cinema between in Henderson Court for
summer 2012.
Remit belongs to another portfolio
Develop a user-based wayfinding strategy
and, initially, upgrade wayfinding in
primary public spaces. The initial stages of
a wayfinding strategy should include
mapping of appropriate cycling routes,
that correlate to painted navigation lines
across campus (As used in the Perth
Cultural Centre).
Remove landscaping elements that are
visual barriers to promote comfort,
flexibility, visual quality and accessibility.
Work Integrated Learning Program in place to paint student murals,
photographs etc… and it continues to grow.
Large growth in quality, depth of choice and number of vendors from eight
trucks in 2013 to 28 vendors, with more than 20 multi-cultural cuisine
choices in 2017.
Built excellent internal comms network that keeps us close to all new
channels and opportunities
An exciting and varied program of events has been developed. It was
identified that ‘Flagship’ events, such as Giant Singalong, run their course
and need to be replaced with new offerings.
Feature film outdoor cinema was run at Curtin for three years with low
attendance numbers in both the locations chosen. The Perth market is
saturated with outdoor cinema offerings and Curtin’s model wasn’t
offering a point of difference (no aesthetical appeal, mainstream feature
films). Place Activation sought industry advice, ran an RFP process for new
providers and determined the best strategy was to create niche
community specific screenings – which it introduced in 2016 to pleased
community groups and is continuing to grow in 2017.
Community Screenings
Place Activation introduced a new model for
screenings in 2016. Unique or niche screenings
were held in The Forum , including short
documentary and drama films produced by
first and second year screen arts students,
Wildlife Asia Screening, the above Aussie
Marathon and cultural screenings. Food and
drinks were available for purchase, as well as
free beanbags and cosy Curtin branded rugs for
cooler months.
Hive, Heart and Home: Identify, develop and activate key destinations and public places to attract a variety of activities, attractions and people
onto campus, encourage them to stay longer and to return
Quick Wins Enacted
Provide additional liquor licences in strategic locations to
attract small bar operators across campus and appeal to a
broader demographic and encourage a more sophisticated
bar offer on campus as an alternative to the existing tavern.
Outcome
Remit belongs to another portfolio
Wesfarmers Court now hosts large screen that is used to showcase
student work, Curtin TV that promotes student experience and to
create Place Activation events such as Melbourne Cup Day, St
Patrick’s and Halloween Celebrations.
Introduce outdoor audiovisual screens into key places
as a means of internal communication, programme
management and showcasing student endeavours
(this may take 6-9 months but important to
commence this early).
Pop-up bars have been engaged on an event basis, but the
University’s position on small bars has not been fully realised to
date.
Additional liquor licences will come within the
commercial strategy as part of the Greater Curtin
proposition.
Common Ground has worked with Place Activation to create an
activated evening bar culture with music, but lack of critical mass
makes it unsustainable to date.
A Campus Heart: Humming Hive
Adaptive reuse of the Library to create a community heart and learning hub
Quick Wins Enacted
Outcome
Remit belongs to another portfolio
Undertake a visioning exercise to create a community /campus
hub in conjunction with students, staff and stakeholders from
the wider community. This process should assist in informing
the architect of the aspirations of today’s and tomorrow’s
users and to define key functional requirements, whilst
clarifying specific activities and uses to support activation
goals.
Visioning and feedback exercises have been run in various formats
to gather input from students and staff; through physical
suggestion boxes and black-boarding, both online and face-to-face
surveys, online portals to capture new ideas and attending area
meetings.
Architectural design brief should respond to the
outcomes of the Curtin Place Activation Plan.
Locating student groups is a Space Planning role.
Identify key student groups (e.g. Curtin Volunteers!)
that would be best suited to be located within the
library building or adjacent to the Corso.
Curtin Corso
Strengthen and consolidate the north south spine and ‘feeder’ lanes to become a ‘lineal meeting place’ linking key destinations.
Quick Wins Enacted
Outcome
Remit belongs to another portfolio
A naming visioning project is currently
underway.
Name the lanes to enhance their identity as the ‘streets’
and ‘lanes’ of the Campus and ensure this is reflected on
all Campus maps and wayfinding material.
Ad-hoc and free standing signage has been removed and a
strategy that prevents more is in place.
Limestone planter boxes are scheduled
for removal this semester.
Heart Four Villages: the lifeline and pulse of Campus
Quick Wins Enacted
Outcome
Promote the North Village as the main ‘quick wins’ focus to get the vibe happening.
A series of hotspots stemming off the corso were identified to focus activity and are regularly
promoted.
The Guild undertook a student painting project to paint picnic tables in vibrant colours. New wooden
Kink furniture and umbrellas have been invested in across campus.
Limestone planter boxes are scheduled for removal this semester.
Installing wooden seating on top of the limestone blocks is being investigated for some areas; shade/
shelter elements have been introduced with umbrellas and outdoor seating.
Recondition the picnic tables and paint in vibrant colours to introduce a sense of
fun, colour and vitality.
Undertake modifications to limestone planter boxes to improve usability of the
space. This may involve removing sections that inhibit east/ west movement;
installing wooden seating on top of the limestone blocks; and introduction of shade/
shelter elements.
Introduce moveable furniture (tables, chairs and umbrellas) painted in vibrant
colours to promote comfortable, flexible and intensive use of the Corso and internal
courtyards.
Introduce retractable shade into the courtyard to promote greater comfort in
summer months along with providing activities such as table tennis, pool tables and
foosball. Beach volleyball courts may also be included somewhere nearby.
Coloured beanbags, deckchairs, picnic rugs
and wooden Kink furniture and umbrellas
have been invested in across campus.
Permanent outdoor ping pong and foosball
tables and temporary basketball hoops are
well used in the various hubs we have
installed them across campus.
Wesfarmers Court features a retractable
roof.
Upscale the footpath market and provide appropriate stalls and furniture to enhance
the market’s visual consistency and quality and make it feel more established.
[See success of weekly Wednesday Food Markets on over page.]
A trial to amalgamate a new food and fresh produce market with The Guild Wednesday Markets met
with too much resistance from existing vendors to be sustainable. A separate multi-cultural food
market was introduced adjacent to the market days that built a sound following. The Food Markets
were assessed and re-designed by professional market managers, which relocated the market
footprint to the grassed area of Henderson Court, introduced more casual seating and live music
which has proved very successful in attracting groups to socialise each Wednesday. The Guild
undertook their own review, introducing a refreshed Promenade Market, featuring night markets.
Heart Four Villages: the lifeline and pulse of Campus
Quick Wins Enacted
Outcome
Remit belongs to another portfolio
Replace tiled awnings/ eaves above shopfronts with (patterned) glass in
strategic locations over retail frontages to allow greater light access to
shop frontages.
Prepare interim Commercial/ Retail Strategy to
activate the laneways and main street including retail
and food/ beverage operations. The strategy should
explore the potential to run test cases (i.e. test the
success) on previously unrepresented retail and
commercial enterprises and activities on campus. The
focus should be for the Corso to become an ‘eat
street’ which, in the interim, could occur pop-up style.
Indonesian food, Yum Cha, burgers and a juice shop
are recommended for this location. The food offer
should enhance the variety on campus and cater for
the various cultural groups across campus. Refer also
“Bringing Curtin’s Buildings to Life”.
The Park’d Food Truck program was trialled in 2013 with a
handful of vendor that existed at the time. The project
was curated and scheduled by consultants Place Match,
with a daily rotation through eight locations. After six
month surveying showed 98% satisfaction with the
program, which garnered media coverage as the first of
its kind in Perth.
The program became the cornerstone of Curtin’s Place
Activation program around which was built an
entertainment and events schedule. Curtin now receives
over 70 applications from food truck vendors wanting to
be part of the successful campus program.
The campus features 14 food truck spots daily, with a
wide range of fresh, multi-cultural food and beverage
offerings.
Develop laneways as fun and vibrant places with retail,
food and beverage and artwork.
Place Activation programming is featured at hotspots
across campus where entertaining experiences will reach
the highest numbers of people.
Place Activation engaged a local street artist to paint a
‘laneway atmospheric’ mural along both sides of the
Guild laneway that already features food and hairdressing
retail – which has created a great feel.
Angazi Court: Getting Down to Business
Quick Wins Enacted
Introduce 3x3 basketball facility into
the space. Promote and programme
the facility to the student body.
Introduce moveable furniture,
outdoor lounge cushions and
beanbags to provide comfort and
more flexible options to use the
space.
Outcome
Wesfarmers Court features decking, moveable planter boxes and funky
furniture options which has created a highly useable alfresco area.
Remit belongs to another portfolio
Extend alfresco area and loosely demarcate alfresco area with landscaping
treatments (e.g. special paving treatments or moveable planter boxes).
Sculpture was removed to make way for new development.
Commence communication with artist and remove existing sculpture/
furniture, which inhibits flexible use of the space.
Basketball hoops on both a temporary and a semi-permanent basis
have been trialled and while very popular with students, the highly
competitive nature of the games have proven unsuitable for
thoroughfare areas. A specially zoned-off 3x3 basketball facility is a
special feature of the new Creative Quarter development.
A stable of 400+ coloured beanbags are heavily utilised, along with
picnic rugs and outdoor cushions.
The high use of these assets and the resource intensive nature of daily
set-out and pick-up, led to innovative solutions of sea containers
located in three key campus hubs, which are opened daily for students
to help themselves to seating and giant games.
Sea containers were ‘beautified’ to enliven the environment, becoming
place activation exercises themselves by providing opportunities for
local and Curtin Alumni street artists to work with Illustration students
in Work Integrated Learning projects to paint.
Common Ground has worked with Place Activation to create an
activated evening bar culture with music, but lack of critical mass
makes it unsustainable to date.
Introduce Small Bar Liquor Licence to existing café to encourage more
reasons to go there and extend trading within the courtyard.
Angazi Court: Getting Down to Business
Quick Wins Enacted
Dress north wall to building 108 through art/
landscape elements. This may be an art
installation that incorporates an arbour and
vines.
Outcome
Remit belongs to another portfolio
The ticket tape is a popular, dynamic feature of the Wesfarmer’s Court
space, now in vibrant colour and able to display fun symbols it is being
well curated by the Digital Student Experience team who regularly
promote Place Activation events and activities.
Public Realm’s Horticulture team continue to create beautiful gardens
across Curtin. The new Landscaping Strategy is currently being drafted.
Cyclones were removed as part of the Wesfarmer’s Court
redevelopment, and world-class artist HENSE was commissioned to
create a giant ceiling mural that is now a central feature of the area.
Introduce the ‘ticker tape’ display (Recommended location is on
the fascia of Angazi Café awning or to run along some of the large
blank walls).
De-clutter landscape and rationalise the garden beds to promote
more flexible use of the space.
Address the ‘cyclones’ – with a mural (it is recommended that this
be a removable skin or artwork lighting rather than painting the
concrete) prior to demolition of central ‘cyclone’ of existing
Building 408.
The major art installation chosen for this area was a ceiling commission
by world-class artist HENSE who created a vibrant mural for adjacent
B408.
Motion lab – replace roller door of the motion lab with fold up
glass doors to allow a view in and out of the space.
Introduce retractable shade canopies (or
vergola) to cool the space in summer and
allow solar access in winter.
Wesfarmer’s Court features a retractable roof, with heaters making the
area popular all year around.
Atkinson Forum - The Main Square
Quick Wins Enacted
Improve the usability and comfort of the
existing seating by installing seats on
limestone walls of the amphitheatre.
Outcome
Remit belongs to another portfolio
Coloured umbrellas and cushions have been installed in the
Atkinson Forum amphitheatre, making the area a popular casual
sitting area even in the warmest weather.
Existing pond is being investigated for an upgrade as part of the
Student Central Redevelopment on B102 and B103.
Address the paving treatments at the north end of this space to
remove the bend that currently inhibits sight lines and fluid
movement.
Introduce a water fountain within existing ponds to create a sense
of movement in the space.
The Pines - The Campus Heartbeat
(includes the pine tree lawn, Henderson Court and the roundabout).
Quick Wins Enacted
Outcome
A naming visioning project is currently underway as part of the greater Curtin
development.
Place Activation has identified a series of hotspots and proposes to install
signposting / destination labelling featuring the names that students refer to
the areas as – as opposed to the corporate naming signage.
This strategy is designed to ‘speak’ directly to students in their own
vernacular.
The Vehicle Access Management Plan (VAMP) has been successful in securing
a pedestrian free zone in the campus core with no traffic movement between
9.00am and 3.30PM. This has reduced the ‘backlot’ feel of the Library service
area considerably during the day, however maintaining emergency egress in
this area has remained a hurdle to positioning or programming activity in this
area.
Introduce public art and/or seating element at the
centre of the roundabout. A platform to display art
may also be considered art, where a new installation
can be provided at regular intervals. Consideration
should be given to engage with the art department in
this instance.
Wrap the trunks of the trees – fairy lights, coloured
tape.
Plinth platforms have been a matter of discussion with SoDA over the past
three years, Work Integrated Learning projects have been proposed for SoDA
students undertake a combined plinth, sculpture and mobile gallery project.
Place Laboratory created a beautiful fairy light installation suspended in the
canopy of the pines in front of the Library B105. Tree wrapping with coloured
fabric and plastic stretched between trees to form a canvas for street art, are
techniques used for various events.
Public Realm have undertaken attractive upgrades to the Library forecourt by
combining decking, concrete seating, new plantings and shade trees.
Introduce hammocks and pop-up seats into the space A wide range of hammock products were investigated and proven not fit for
to provide an informal place for reading and relaxing. the vigorous use presented by the campus environment. A custom-design
Hammocks/seating should be in clusters to facilitate hammock solution was developed and installed by consultants, which allows
social activity.
multiple hammocks to step from single sunk posts to form a matrix.
Hammocks sourced are highly durable and weather resistant and form a
colourful addition to the tree-shaded zone in front of Engineering B204 called
the ‘Hammock Hotel’.
Introduce lighting displays to improve appearance at
night-time. Suggestions include projected images,
lanterns and fairy lights.
Remit belongs to another portfolio
Name the places to enable each of these spaces to
be identifiably distinct with a particular character
and purpose. There are three distinct places, the
roundabout (adjacent to buildings 109 and 201),
pine tree lawn and Henderson Court (being the only
named space). A naming competition is
recommended to introduce names that people can
relate to and corporate naming should be avoided.
Undertake improvements to the service area to
enhance visual appearance and reduce impact of
vehicles behind the library. Screening is
recommended through the introduction of
landscape elements (e.g. art, hedges, walls, gates or
trellis/ vines).
Gobo light projectors have been installed along Spark Lane and the shared
road space in front of the new Medical School B410. The gobos project vibrant
pools of colour along the walkways at night and designed to be changed
several times a year to refresh the experience in the area.
Improve the usability and comfort by installing
seats on limestone walls within the space.
The Veggie Patch - The Market Square
Quick Wins Enacted
Remit belongs to another portfolio
Introduce a BBQ area adjacent to Buildings 205, 215 and 216. The BBQ area should be designed as a
spill out space from the corporate events space within Building 205 and contain elements of seating,
shade and shelter.
Remove hedges that inhibit access and use of spaces between outer ring and central circle.
Modify alfresco area adjacent to the café deck to extend and spill down into the
space with terraces.
New coffee pod outlet was installed in the alfresco area as a second serving station from the Veggie
Patch Café with refreshed outdoor seating.
Create informal study area and improve flexibility of the space by removing fixed
seating and introducing moveable tables and chairs.
Introduce public art or a pavilion at the centre of the hub to be replaced at a later
stage with a market stall.
Student art gallery going into Creative Quarter project.
Ensure that wayfinding strategies assist with intuitive access to this space from peripheral car parking
and external access points.
Speakers Corner - An Audiovisual Feast
Quick Wins Enacted
Creative Quarter Development
Outcome
The initial redevelopment design proposed an architecturally heavy, not fit
for purpose solution, so the consultation and design were revisited. The
new design captures collective input from the Humanities schools
surrounding the site and provides great amenity and an exciting versatility
that will allow active and relaxing interactivity in the space.
Paint elements of some buildings to introduce
colour and vibrancy into the space. This should
be undertaken in consultation with an
appropriately qualified architect to ensure that
the integrity of significant buildings is
maintained. Long lasting paint finishes should be
used.
Place Activation initiated a key State project with leading arts development
organisation, famous for their transformative street art projects, FORM.
FORM PUBLIC CAMPUS 2016 brought international and local street artists to
Curtin to create outstanding large-scale artworks on campus. The unique
works of art have injected magical, colourful and thought-provoking imagery
onto some key facing concrete facades.
Introduce a ‘green screen’ and a large screen to
enable students to film and broadcast their
activity into the space.
FORM PUBLIC CAMPUS 2016 image:
Curtin FM is governing by Corporate Relations and Development.
A large screen was investigated for the Creative Quarter, involving
workshopping meetings with technical providers and stakeholders who
installed the Northbridge Cultural Centre and Piazza large-form screens.
High costs, technical issues experienced on other projects and genuine
academic value have yet to justify a large screen investment.
The Creative Quarter design includes an informal learning space with shade
and shelter in a pod like structure. Pop-up bars have been engaged on an
event basis, but the University’s position on small bars has not been fully
realised to date. [Common Ground has worked with Place Activation to
create an activated evening bar culture with music, but lack of critical mass
makes it unsustainable to date.]
Remit belongs to another portfolio
Engage with students to determine a fresh vision for
Curtin FM with a view to reviewing programming to
include content that will appeal to a broad demographic
across campus and beyond.
Introduce a Liquor Licence to attract a small bar that
could be located in a pod type structure/ facility.
Introduce lawn and reticulation into the space until
broader scale development can be undertaken.
Introduce ‘play’ equipment into the space. (e.g..
Diggers, trampoline, swings etc.).
The Creative Quarter design includes a trampoline, lounging net where
students can socialise and relax.
Introduce hammocks into the space hung
Hammock Hotel, matrix of 26 hammocks are installed next to B204 and
between the trees to provide an informal place
planned or Lower Henderson. The Creative Quarter design also includes
for reading and relaxing. Hammocks should be in hammocks where students can relax.
clusters to facilitate social activity.
Introduce small stages or decks for performance
or art installations.
The Creative Quarter design includes custom-fit sea container as a dedicated
student gallery space.
Bring Curtin’s Buildings to Life
Make the most of Curtin’s unique buildings and cohesive character and heritage.
Quick Wins Enacted
Remit belongs to another portfolio
Undertake short-term, quick
win modifications to existing
Guild Commercial Centre
(Buildings 106 A-G)
to enhance usability until
larger-scale redevelopment
is undertaken.
The Guild has undertaken significant upgrades to their
central courtyard area, with both short-term and longer
enhancements.
The area has been transformed from a drab and vacant
space into a highly utilised, bright, fun oasis-style hub;
featuring, casual seating, turf, decking and a new
bubble tea outlet.
Undertake façade modifications to increase the number of tenancies that open out onto the laneways. (e.g. Print Shop).
Assess each shop frontage and provide advice to business managers to strip windows of clutter including: ad-hoc signage/ notices, stickers and decals.
Explore potential to engage with Art Department to ‘dress’ windows creatively.
Relocate George’s Kebabs to front onto the Corso as a primary food offering. Alternatively reconfigure George’s to front out onto courtyard rather than
lining up in the internal space.
Where appropriate, replace sections of veranda roofing of the Curtin Guild (Buildings 106 A-G) with translucent glass to improve access to natural
lighting in key retail areas.
Repave internal courtyards to establish a more cohesive finish, useable levels and greater flexibility/ adaptability.
Provide shade, shelter and a variety of seating types including places to relax, study or use the internet. This may include providing moveable tables,
seating and beanbags to encourage people to sit together. Include elements such as moveable heaters in winter and misting fans in summer to promote
greater comfort for the end user.
Promote the use of the courtyard for occasional or alfresco liquor licencing and encourage small bars and unique food operators to locate in this area.
Use the existing buildings to test new activities, initiatives and innovations that may form part of a comprehensively redeveloped village.
Modify tenancies to enhance and open up façades to the Corso, adjacent lanes and public places with larger openings, bifold doors and increased access
to natural light.
Proactive Place Management & Governance
Dedicated and multidisciplinary place management approach committed to facilitating a campus environment that is customer focused and
transformative in its approach.
Quick Wins Enacted
Outcome
Prepare a partnership strategy to determine the
direction for the formation of partnerships in
the short, medium and long-term.
Community engagement strategy outlines tactics and actions with current and
potential external partnership projects.
Remit belongs to another portfolio
Partnership strategy should be completed within
a 6-month timeframe to ensure that
coordination of activities is ready to occur in
time for first semester 2013.
Implementation of partnership strategy to be
facilitated through the Place Management
Team.
Establish partnership with cultural organisations
(e.g. Artrage, FORM).
Place Activation established a partnership with FORM, as the host of its large-scale
mural project PUBLIC CAMPUS for 2016.
The partnership engaged Curtin SoDA students in work integrated learning,
providing once in a life's time opportunities for them to work on the project and
learning from the international and local street artists as they spent the 10 days on
Curtin campus.
PUBLIC 2016 also ran the PLATFORM Prototyping Festival engaging Perth creatives in
place activation innovations, some which provide exciting features on campus. The
PUBLIC Forum of talks from leading artistic and innovate thinkers was held in Curtin
venues and they partnership continues with numerous future engagement
opportunities.
See FORM PUBLIC 2016 images on following pages: [Amok Island, TELLAS and Millo].
Artrage FRINGE Festival met with Place
Activation three years ago about the
wide potential for engagement and
audience match, however the FRINGE
required a cash element that wasn’t
available in the Place Activation remit.
University Marketing subsequently
sponsored the FRINGE for a two year
period will minimal campus-cross
engagement. The FRINGE have now
partnered with ECU.
Photograph courtesy of FORM
Proactive Place Management & Governance
Dedicated and multidisciplinary place management approach committed to facilitating a campus environment that is customer focused and
transformative in its approach.
Quick Wins Enacted
Establish partnerships with student
groups such as the Curtin Volunteers
and Curtin Clubs and explore
opportunities to collaborate with
programming, events, internal
communications.
Outcome
Place Activation has built successful partnerships with a wide range of internal stakeholder
groups, collaborating regularly on programming, events, internal communications.
Remit belongs to another portfolio
Place Activation liaises regularly with the Guild, swapping calendars and communicating on new
initiatives to avoid clashes that waste resources and enabling everyone to maximise the
outcomes for students. It has taken some time and understanding of differing objectives and
perspectives to develop the necessary trust to work collaboratively. This is now a jointly
productive and valued key relationship.
Curtin Guild Clubs have been in engaged on some joint projects, such as involved CirTIN, Curtin
Circus Club in practise and performance with Bizircus and Scooby Circus professional
entertainers. However, investigating why trying to engage Clubs with Place Activation was not a
more successful strategy the Guild provided an understanding that Clubs were the students
opportunity to get involved in creating their own activities and events as a social exercise,
hence they didn’t benefit from support or engagement with us.
Internal communication channels were not facilitated or coordinated by any central team prior
to 2015, with the introduction of the Digital Student Experience team, and in 2016 the Internal
Communications team (staff focussed). Place Activation built their own internal database of
promotional contacts by engaging with whoever owned the variety of channels, including the
separately operated screens across building foyers, Oasis news posts, Student Housing
communications, Curtin Stadium, Careers, START, AHEAD, Public Relations, University Digital
Marketing for social media.
The Digital Student Experience team has made an enormous different to streamlining and
maximising student communications. Working throughout the year to amalgamate the more
than 70 screens across campus this team have recently installed and are now curating a
centralised system, which allows them to push out targeted information screens and ticker tape
and on social media, enabling Place Activation to achieve a much greater reach with its
promotions.
Enable organisations such as Curtin Volunteers to
be centrally located on Campus, to act as an
attractor and service provider for other students.
Allow controlled levels of advertising on campus.
Prepare advertising guidelines to guide matters
such as: styling, managing revenue streams and
identifying opportunities for outsourced
infrastructure provisions and maintenance (e.g.
Adshel: seating, bus shelters, phone booths).
FORM PUBLIC CAMPUS 2016
Enabled Place Activation to create numerous student engagement
opportunities for students to work closely with renowned artists
throughout the two week project.
Photographs courtesy of FORM