3. Alternative Courses of Action
A few options can be used to address Zynga’s fundamental problems. This covers outside impact,
innovation in methods, development in products, and working with creative partners.
3.1 Outside Impact
One alternative is to seek outside impact. Outside inspiration from other brains will drive Zynga’s
growth and creativity. Zynga may approach entrepreneurs such as venture capitalists and angel investors
to raise funds to fund key game-changing initiatives. Innovating requires a significant investment of assets,
and having monetary support from outside sources helps to stabilize and ease pressure from business.
Zynga also requires a new viewpoint and cultural shift. They have been trapped in a loop of inflexible
attitude and strategy that lacks a breath of new air. Recruiting skilled top managers from other successful
organizations, such as Electronic Arts, will provide fresh perspectives from outside.
3.2 Innovation in Methods
Another option is to introduce innovation in methods. This solution can be accomplished by
cultivating a “brand advocate” with the organization. A brand advocate is important since they must pitch
proposals to executives and get the administration involved in a project. They offer technical expertise,
organizational understanding, market insight, and assertiveness. Brand advocates are required to
encourage creativity with a corporation. They have a reasonable view of a good market possibility and a
solid comprehension of the organization’s requirements. They can assess whether a concept has
significance or not. Proactivity and fierce rivalry are two ways Zynga might increase their positions. A brand
advocate fulfills this function to assist Zynga towards becoming more inventive. These attributes in an
individual might indicate something Zynga should examine as they progress further.
3.3 Development in Products
Zynga's inability to be creative is one of their biggest faults, yet they continue to imitate other
online gaming titles. Since Zynga games are the source of increasing complaints, their recent audience
unhappiness has come back to bite them. Zynga does not want to take away the enjoyment aspect of their
users yet, they have not been imaginative enough to have the flair needed to increase their market share.
To solve this issue, they must implement innovative game concepts to raise client involvement. Zynga's
response to their users, game delay, and support staff are some of the important considerations they must
look for. However, Zynga's business approach involves copying well-known products from the market,
which is a terrible way to increase the user experience. Developing ahead of your rivals is a good place to
start, whether it is making the playing experience lag-free or enhancing Zynga's customer service.
Enhancing an initial offering will generate more excitement in the online gaming industry.
3.4 Working with Creative Partners
Finally, Zynga can work with creative partners. Innovation fuels growth. Businesses that
collaborate may invent far more swiftly and may also solve difficulties a lot easier and effectively. What
Zynga needed is someone with market knowledge and the ability to enhance Zynga's own operations.
Working together strengthens a company's diversified mindset. As a result, there will be more
multidisciplinary groups, making their potentials to shine more. Working with others, Zynga might
encounter a team that can create a novel concept that Zynga might not come up with on its own. From a
different angle, Zynga gives companies entry to a sizable audience and an opportunity to sell their goods.
4. Recommendation
Based on the discussion of Zynga's challenges, here are some recommendations to assist the
company in completing its organizational reform.
Zynga may need to prioritize the innovation soon. Although Zynga may capture market share with
the game's revolutionary technology, it may also save the firm funds by reducing the need to pay for
unending legal defense. Zynga ought to be thinking about on how to minimize the time spent in developing
games. Since technology is advancing so quickly, it is considerably simpler to capture market share in the
initial phase. By bringing in some outstanding new employees, the company can form a team dedicated
to product innovation . To assist in removing obstacles and advocating for the needs of the research team,
which might have needed more time to obtain materials and support if a brand advocate had not been
involved, the company may also think about hiring brand advocates from the management team.
Over time, Zynga should think about working with other companies. Zynga has experienced
incredible achievement during the past few years, but maintaining expansion and growth is difficult. Zynga
finds it challenging to keep up with other large corporations for assets because it is a relatively tiny
company therefore, we recommend that Zynga obtain other small businesses or freelance developers to
stay up to date with emerging technologies. In addition to focusing on high-tech companies, Zynga might
also consider organizations that provide platforms for gamers, such as Facebook or certain mobile
platforms, given that a large portion of younger people play games primarily on their phones. To obtain a
lot more funding than before, Zynga may also think about merging with other businesses.