3 ABSTRACT WITH PROPER CITATION Online shopping has been emerged with fresh idea and has created endless opportunities for all. India has ranked in online shopping after Japan and America. This is primarily due to the fact that internet penetration is very fast and secondly the inclination and interest of massive youth population toward online shopping. This paper examines the key factors which affect buying motives of students of MPUAT, Udaipur for online buying or e-shopping. To investigate this questionnaire method was used. A total of 100 post graduation students from four colleges of MPUAT, Udaipur, Rajasthan were selected. Students asked their level of agreement on 23 aspects related to online shopping. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour. Jukariya, T., & Singhvi, R. (2018). A study of factors affecting online buying behavior of students. International Journal of Current Microbiology and Applied Sciences, 7(1), 2558–2565. https://doi.org/10.20546/ijcmas.2018.701.308 The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation). The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers. Moshrefjavadi, M. H., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4(5). https://doi.org/10.5539/ijms.v4n5p81 The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman‟s Low Involvement theory and Hofstede‟s Cultural Dimensions were incorporated in the study. A survey was conducted in the Subang Jaya, Puchong and Kuala Lumpur area. The sample consisted of 504 respondents drawn from a simple random sampling. Spearman Correlation Coefficients was used to analyze the data. The study showed as suggested by Krugman‟s Low Involvement theory, high involvement products and attitude towards Internet contributed significantly to the purchasing behavior through cyber advertising. Thus indicating the Internet to be better suited for high involvement products and services as well as help increase the tendency to purchase products and services online. Similarly, the study also showed that the convenience dimension of the consumer personality variable formed a significant relationship with purchasing behavior through cyber advertising. Although Hofstede‟s Cultural Dimensions argued that cultural dimensions influences the adoption of innovations, yet results obtained from the study failed to support the theory as it was found that risk personality which represent the other dimension of the consumer personality and the cultural dimensions failed to support the hypotheses as observed in the non-significant relationships between the variables and the purchasing behavior through cyber advertising. Hasan, H. H., & Rahim, S. A. (2008). Factors affecting online purchasing behavior. CORE. https://core.ac.uk/display/11489595?utm_source=pdf&utm_medium=bann er&utm_campaign=pdf-decoration-v1
