Presentation on Thulo.com Team members • Lasta Hayaju • Latun Gharti • Nashina Karki • Nita Rai • Pranisha Kadel • Pratiksha Gautam Acknowledgement We would like to express our gratitude and appreciation to our respected sir Mr. Roshan Bhusal who gave us the opportunity and encouragement to complete the report. We sincerely thanks him for time proofreading and correcting us. Introduction • Online marketplace and e-commerce platform • Free online class enabling individuals as well as companies to list a wide variety of product • Platform for local entrepreneurs and sellers • Platforms for entrepreneurs with vision of building the digital ecosystem • Aims to make customers living easy and support Nepali business in reaching global markets. • Serving maximum no. of customer and providing best service to customer. • 80 employees • Platform for local entrepreneurs and sellers and also provide news, events and so on. Business Process and Model of Thulo.com A Business Process is a series of interrelated tasks or activities performed by individuals and systems within an organization to achieve a specific goals. Similarly, Business Model encompasses the fundamental components and strategies that defines how a company operates and generates revenue. Thulo.com is practicing both models; Business to Business(BtoB)and Business to Consumer (B to C). Business to Business Model • Thulo.com operates by creating linkage with another enterprise, dealer, warehouse or manufacturer. • Some of the businesses practicing BtoB model are security and protection, packaging and printing, machinery, hardware etc. • Thulo.com helps in the business to create a network in the online market place by letting them buy products from each other. Business to Consumer Model • Thulo.com offers a wide range of variety of products such as electronics, agriculture, sweet and accessories service etc. • Thulo.com allows the consumer to browse the product catalogue selects products or service and complete the order online. • It handles storage, packaging and shipping of products and services too. Marketing strategy • Market research : Conducting in-depth market research to understand your target audience, industry trends, and competitors .They conduct qualitative and quantitative research. • Brand positioning : • Thulo.Com for Business provides a wide range of services under Branding & Corporate Identity to help businesses establish a strong brand presence and create a cohesive corporate identity. • It include brand strategy development, logo design, visual identity design, brand guidelines, brand experience design. • Search engine optimization: • Thulo.Com for Business offers a wide range of Search Engine Optimization (SEO) services to help businesses improve their online visibility, increase organic traffic, and boost search engine rankings. • Their SEO services include. Website auditt on page optimization, technical SEO, content marketing . •Social media marketing : Thulo.Com for Business offers a wide range of social media marketing services designed to help businesses maximize their online presence and engage with their target audience effectively. Their services include: social media strategy development , content creation and management , paid social media marketing , influencer marketing . Facebook and Instagram pages of Thulo.com Payment method Cash on delivery Mobile wallet Online platform Problems • Slow website performance and complex navigation • Customer Service • Lack of user acceptance • Broken Link This Photo by Unknown author is licensed under CC BY-SA-NC. Quick website performance and Simple navigation Better Customer Service Improving user acceptance Fixing broken link. Solutions SWOT Analysis of Thulo.com Strengths(S) • Unlimited potential customers. • They provide goods at relatively cheap prices. • 24/7 marketplace for your products and services. • Free advertisement posting. • Buy and sell any type of goods and services. Weakness(W) • Dependence on products and services controlled by competitors. • Inability to improve the state of goodwill they possess in the market. • Competition increases because online marketing helps consumers to easily compare between products. Opportunities(O) • Making a disruptive innovation in online retail industry. • Engaging in business diversification. • Formation of strategies alliances. • Engaging in acquisition. • Integration with a black end system can improve transaction turn-around and increase productivity. • Globalization. Threats(T) • Breach of security • Competition from ecommerce giants like merokirana.com, sulavbasket.com, metrotarkari.com, etc. • Legal and regulatory change for instance. • Lack of knowledge of web technologies can lead to problems. • Will be very difficult to complete will established firms. Conclusion • Find out the growing popularity of shopping mall and knowing about network security issue • Assess the reason for buying from particular organization • Ensures detail regarding different safety measures Thank you! Any queries?
