Ramon Magsaysay Memorial College
LABORATORY EXERCISE
SECOND SEMESTER: AY: 2023 – 2024
Name: Christian Johnreral Macias
Schedule:
__
Score: ________
Subject: ______________________________________ Instructor: ________________ Date: _______
LABORATORY EXERCISE 4
ADVANCE USER PERSONA DEVELOPMENT (SOCIAL MEDIA CONCEPTS)
Learning Objectives
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Understand the importance of audience personas in social media strategy.
Learn how to create detailed and effective audience personas for targeted marketing.
Apply audience personas to real-world social media marketing scenarios.
Prerequisite student experiences and knowledge
Students should know some basics. They should understand how to design with users in mind and how to study
target audiences. It's helpful if they can draw a bit and analyze simple data. Good communication is essential for
sharing ideas. They should also be familiar with any software being used and be able to work well with others. Critical
thinking is vital for making intelligent decisions based on the data they gather. These skills will help students get the
most out of the activity and create useful personas for designing products.
Background
In today's competitive market landscape, understanding the end-users' perspectives, preferences, and pain
points is essential for creating successful products, services, and marketing strategies. User personas provide a
tangible way to empathize with users, enabling designers, developers, and marketers to make informed decisions
aligned with user needs.
Materials/Resources
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PC/Internet
Pen
Whiteboards or paper
Design tools (Pencil-3.1.1.ga)
Web Browser (Internet Explorer, Mozilla, Google Chrome, Etc.)
Word-processing program
Laboratory Activity
Pencil is a graphical prototyping tool that allows users to create mockups, wireframes, and diagrams for
various types of projects.
Instructions
1. The task is to Create audience personas for a given social media scenario.
2. The students will work in groups to develop detailed audience personas based on the scenarios
provided.
3. Emphasize the importance of considering various demographic, psychographic, and behavioral
factors when creating personas.
4. Encourage diversity within groups to facilitate diverse perspectives in persona development.
5. Provide each group with a specific social media platform or campaign scenario. For example:
 Promoting a new fashion brand on Instagram
 Launching a crowdfunding campaign on Facebook
 Increasing engagement for a tech company on Twitter
Ramon Magsaysay Memorial College
LABORATORY EXERCISE
SECOND SEMESTER: AY: 2023 – 2024
Name: Christian Johnreral Macias
Schedule:
__
Score: ________
Subject: ______________________________________ Instructor: ________________ Date: _______
6.
Based on the assigned scenario, brainstorm and discuss their target audience's characteristics,
interests, behaviors, and pain points.
7. Conduct research, if necessary, to gather insights into their target audience's demographics and
preferences.
8. Provide guidance and assistance as needed, emphasizing the importance of creating detailed and
realistic personas.
9. Once the personas are developed, instruct the group to create visual representations of their
personas on a pencil application.
10. Each group should present their personas to the class, covering the following aspects:
 Name and demographic information of each persona
 Description of their interests, hobbies, and behaviors
 Pain points, challenges, and motivations
 How these personas are relevant to the assigned social media scenario
11. The groups should be creative and engage the class in discussing their personas.
12. Discuss the presented personas, focusing on the similarities and differences between them.
13. Discuss how understanding audience personas can inform content creation, targeting strategies, and
messaging on social media platforms.
14. The students or group will reflect on the challenges and insights gained from creating audience
personas and how they can apply this knowledge in real-world social media marketing scenarios.
15. Summarize the key takeaways from the activity, emphasizing the importance of audience personas in
social media marketing.
Ramon Magsaysay Memorial College
LABORATORY EXERCISE
SECOND SEMESTER: AY: 2023 – 2024
Name: Christian Johnreral Macias
Schedule:
__
Score: ________
Subject: ______________________________________ Instructor: ________________ Date: _______
Question
1.
How do marketers use "audience personas" in social media? Explain with examples how these personas
help create better content and target specific users on platforms like Instagram and Facebook. What
challenges might marketers face in creating audience personas, and how can they overcome them?
Marketers create imaginary friends called audience personas to understand their customers better. They use them
to make content and show ads to the right people on social media but it’s hard because sometimes they don’t
have enough information or make the personas easy.
2.
How does the design of social media platforms affect how easy they are to use? Discuss simple design
principles that improve social media user experience (UX). Give examples of platforms that do this well and
explain their success.
Social media platform are easy to use when they have simple design. This means easy to find buttons, consistent
layouts, and clear visuals. Examples like insrtagram, twitter, and youtube do this well by making it easy to
navigate, keeping things organized, and personalize the experience for users.
3.
What are the ethical issues around using people's data for ads on social media? Describe the benefits and
risks of collecting user data for targeted advertising. Do current rules do enough to address these concerns?
How can we make sure data use in social media ads is fair and respectful?
Using people’s data for social media ads raises concerns about privacy and they manipulate it. Benefits include
personalized ads and revenue, but risks involve privacy violations and discrimination. Current rules try to
address these, but enforcement varies.
Ramon Magsaysay Memorial College
LABORATORY EXERCISE
SECOND SEMESTER: AY: 2023 – 2024
Name: Christian Johnreral Macias
Schedule:
__
Score: ________
Subject: ______________________________________ Instructor: ________________ Date: _______
Output / Results
Ramon Magsaysay Memorial College
LABORATORY EXERCISE
SECOND SEMESTER: AY: 2023 – 2024
Name: Christian Johnreral Macias
Schedule:
__
Score: ________
Subject: ______________________________________ Instructor: ________________ Date: _______
Conclusion