MINI BUSINESS PLAN
INDUSTRY ANALYSIS INCLUDED IN MINI BUSINESS PLAN
PESTEL Analysis
A PESTEL analysis for the kids safety products industry would involve examining the external macroenvironmental factors that can influence the business environment in which these products operate. Here's
a brief PESTEL analysis for kids' safety products:
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Political
Economic
Social
Technological
Environmental
Legal
1:
When conducting a PESTLE analysis for a business selling kids' safety products in Lahore, Pakistan, the
specific factors related to the local political environment should be considered. Here's a more
localized analysis:
Government Policy:
Compliance with Pakistani government policies and regulations on child safety standards and product
quality is essential. Understanding and adhering to these policies is crucial for the safety and
legality of kids' safety products.
Political Stability:
The political stability in Lahore and Pakistan, in general, can impact the business environment. A stable
political environment is generally more favorable for business operations.
Corruption:
Corruption levels can affect the ease of doing business. Addressing corruption is important for maintaining
ethical business practices and complying with regulations.
Foreign Trade Policy:
Understanding Pakistan's foreign trade policies, including import and export regulations, is vital for
businesses that source materials or sell products internationally.
Tax Policy:
Local and national tax policies, including sales tax and customs duties, influence the pricing and
profitability of kids' safety products. Complying with tax regulations is crucial.
Labour Law:
Adhering to labor laws in Pakistan is essential to ensure fair employment practices and worker safety within
the business.
Trade Restrictions:
Trade restrictions or sanctions related to Pakistan may affect international trade relationships. Being aware
of these restrictions is important when dealing with foreign suppliers or customers.
A localized PESTLE analysis tailored to Lahore, Pakistan, helps businesses in the kids' safety products
industry understand the specific political factors that can impact their operations and safety
standards in the region.
2:
When conducting a PESTLE analysis for kids’ safety products in Lahore, Pakistan, it's important to consider
the specific socio-economic and political factors that apply to this region. Here's a more localized
analysis:
Economic Growth:
Assess Lahore's economic growth, as it will directly impact the market for kids safety products in the city.
Look at local GDP growth, trends in consumer spending, and the overall economic stability of the
region.
Exchange Rates:
Monitor exchange rates, especially if businesses in Lahore import safety products. Exchange rate
fluctuations can affect the cost of imports, which may impact product pricing.
Interest Rates:
Investigate local interest rates, as they can affect consumer borrowing and spending behavior in Lahore.
High-interest rates might discourage spending on non-essential items, including safety products.
Inflation Rates:
Keep an eye on local inflation rates, as they can influence the pricing of safety products. High inflation
may lead to increased production costs and, in turn, higher prices for consumers.
Disposable Income:
Examine the disposable income levels of families in Lahore. This is a crucial factor as it determines how
much parents can afford to spend on safety products for their children.
Unemployment Rates:
Local unemployment rates in Lahore will have a direct impact on consumer confidence and spending
habits. High unemployment rates can result in reduced demand for non-essential items.
Additionally, consider any cultural or societal factors specific to Lahore and Pakistan that may influence
the market for kids’ safety products. For example, local safety regulations and cultural attitudes
toward child safety can significantly affect the demand for these products.
A thorough analysis of the Lahore, Pakistan market, considering both macroeconomic and local factors,
will help businesses make informed decisions and tailor their strategies to the specific conditions
in this region.
3:
PESTLE analysis for kids’ safety products in Lahore, Pakistan, let's consider the remaining factors:
Population Growth Rate:
The population growth rate in Lahore can provide insights into the potential market size for kids’ safety
products. A growing population may indicate an increasing market for such products.
Age Distribution:
Examine the age distribution in Lahore to understand the demographics of the city. A higher proportion of
children in the population can be a positive factor for the demand for kids’ safety products.
Career Attitudes:
Consider the career attitudes and work-life balance preferences of parents in Lahore. This can affect the
time and resources they are willing to invest in child safety products.
Safety Emphasis
: Analyze the emphasis on safety within the local culture and community. Understanding how important
safety is to parents in Lahore can influence product demand.
Health Consciousness:
The level of health consciousness in Lahore can impact the types of safety products parents are interested
in. Products related to child health and well-being may be in higher demand if health consciousness
is on the rise.
Lifestyle:
Study the lifestyle choices of families in Lahore. A busy and urban lifestyle may result in different safety
product preferences compared to a more rural or traditional lifestyle.
Cultural Barriers:
Identify any cultural barriers or preferences that might influence the acceptance and adoption of specific
safety products. Cultural factors can have a significant impact on product design and marketing.
By considering these additional factors, businesses can gain a more comprehensive understanding of the
local market in Lahore, Pakistan, and tailor their strategies to meet the specific needs and
preferences of the target audience.
4:
Incorporating the "T" component of the PESTLE analysis for kids safety products in Lahore, Pakistan,
involves assessing the technological aspects:
Technology Incentives:
Explore whether there are government incentives or policies in place to promote technological innovation
or the development of child safety products. This can impact the availability and affordability of
advanced safety solutions.
Level of Innovation:
Gauge the level of innovation in the safety product industry in Lahore. Innovative solutions and new
technologies can attract consumers and drive market growth.
Automation:
Evaluate the extent to which automation is integrated into the production and distribution of safety products.
Automation can influence product quality, cost, and availability.
R&D Activity:
Consider the level of research and development (R&D) activities in the region related to child safety
products. Robust R&D can lead to product improvements and innovations.
Technological Change:
Examine how rapidly technology changes in Lahore. Fast-paced technological advancements can make
existing safety products obsolete or drive the need for constant upgrades.
Technological Awareness:
Assess the level of technological awareness among parents and consumers in Lahore. The more aware they
are of the latest safety technologies, the more likely they are to demand and purchase advanced
products.
Analyzing these technological factors is crucial for businesses in Lahore's kids safety product market to
stay competitive, adapt to technological trends, and meet the evolving expectations of tech-savvy
consumers.
5:
Continuing the PESTLE analysis for kids’ safety products in Lahore, Pakistan, let's consider the
environmental factors:
Weather and Climate:
Understand the local weather and climate conditions, as they can impact the types of safety products in
demand. For instance, products suitable for extreme weather conditions may be needed in certain
seasons.
Environmental Policies:
Examine the environmental policies and regulations in Lahore. Environmental standards can affect product
design, materials used, and manufacturing processes, especially in the case of eco-friendly safety
products.
Climate Change:
Assess the long-term implications of climate change in Lahore. It can lead to increased safety concerns,
especially in the context of extreme weather events or changing environmental conditions.
Pressures from NGOs (Non-Governmental Organizations):
Be aware of any advocacy or campaigns by environmental and child safety NGOs in Lahore. These
organizations can influence consumer behavior, safety standards, and product preferences.
By factoring in these environmental considerations, businesses can respond to the growing importance of
sustainability and safety in the market for kids safety products, as well as adapt to changing weather
conditions and evolving environmental regulations.
6:
In the final part of the PESTLE analysis for kids safety products in Lahore, Pakistan, let's focus on the legal
and regulatory factors:
Discrimination Laws:
Examine the local discrimination laws and regulations. These laws may impact how products are marketed,
the diversity of product offerings, and hiring practices within the industry.
Antitrust Laws:
Understand the antitrust laws and regulations in place. These laws aim to promote fair competition and
prevent monopolies, which can affect the competitive landscape and pricing within the industry.
Employment Laws:
Consider local employment laws, including regulations related to wages, working hours, and employee
benefits. Compliance with these laws is essential for businesses in the industry.
Consumer Protection Laws:
Analyze the consumer protection laws that apply in Lahore, Pakistan. These laws dictate product safety
standards, labeling requirements, and the rights of consumers. Compliance is vital in ensuring
product quality and safety.
Copyright and Patent Laws:
Assess the copyright and patent laws as they relate to intellectual property in the industry. These laws
protect product designs, innovations, and branding.
Health and Safety Laws:
Investigate the health and safety laws that apply to the manufacturing and distribution of kids’ safety
products. Compliance with these laws is crucial to ensure product safety.
By considering these legal and regulatory factors, businesses can navigate the legal landscape, avoid
potential legal issues, and ensure that their products meet all necessary safety and quality standards
in Lahore, Pakistan.
POTERS 5 MODEL
SALES ACTIVITY WITH PICS PITCHING
Business Model Canvas
Designed for:
(JoJo: The Kids
Safety)
Designed by: MAD Group
Key Partners
Key Activities
Value Propositions
Cust
Partners:
 Product research and
development: Continuously
 Increased safety and
security for children:
 Res
kno
serv
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





Danish
Ahmed
Mujtaba
Furqan
Usman
Aimal
Daniyal
AbdurRehman
Furqan
Naseem
We build strong
relationships with
partners is essential
for long-term growth.
innovating and improving safety
products.
 Manufacturing and quality
control: Maintaining high
standards for product safety and
performance.
 Marketing and sales activities:
Generating awareness and
promoting products to target
customers.
 Customer service and support:
Providing prompt and helpful
assistance to customers.
 Data analysis and reporting:
Gaining insights to improve product
offerings and customer experiences.
Reducing the risk of
accidents, injuries, and
abduction.
 Peace of mind for
parents and caregivers:
Knowing their children are
protected and monitored.
 Convenience and ease
of use: Products that are
simple to install and use.
 Durable and reliable
products: Ensuring longlasting performance and
protection.
 Stylish and appealing
designs:Products that are
help
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Build
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 Loy
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 Edu
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 Pers
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Key Resources
Buyer-Supplier:
Partnership between
buyers and suppliers
to assure reliable
supplies.
 Talented product designers
and engineers: Developing
attractive to children and
parents.
Chan
 Onl
platf
infor
innovative and effective safety
products.
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baby
safe
 E-co
Ama
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audi
 Soc
Eng
care
cam
 Reliable manufacturing
partners: Ensuring high-quality
production and timely delivery.
 Strong logistics and supply
chain infrastructure: Efficiently
delivering products to customers.
 Marketing and sales expertise:
Reaching target audiences and
driving sales.
 Data analytics and technology:
 Influ
Personalizing customer experiences
and optimizing operations.
Colla
blog
pers
Cost Structure:
Revenue Streams
Research and development costs: Investing in new product development
Direct sales: Online sa
and innovation.
websites.
Manufacturing and production costs: Maintaining high-quality materials
Subscription model:
and production processes.
content.
Marketing and sales expenses: Reaching target customers through various
Partnerships and lice
channels.
and product offerings.
Customer service and support costs: Providing timely and efficient
Data insights and ana
customer assistance.
organizations.
Data storage and analytics costs:
Grants and funding: S
Maintaining data infrastructure and acquiring relevant data.
child safety.
Advertisement: We pr
SALES
Kids Safety Products Sales
Net turnover
Cost of sales
Gross Profit
Distribution expense
Administrative expenses
Other Expense
Other Income
Operating profit
Finance cost
Profit before tax
Taxation
Profit after tax
4,608
2,450
2,158
432
420
124
107
1,290
37
1,252
361
891