In Company Upper-intermediate - Second Edition Answer Key: Case Study
Winning formula
page 54
Ex 1
POSSIBLE ANSWERS
Sport is about money and profit: big prize money, huge transfer fees etc
Many sports (as well as businesses) involve ‘team-building’; coaching; motivation; training;
sponsorship
Many words are used in both the corporate and sporting worlds, such as: win / lose / beat /
rival – rivalry / compete - competition / bribe. The metaphor of war is used in both areas, such
as: battle
Ex 3
SUGGESTED ANSWERS
a
Driver di Angelo blames the accident on the car itself
Oskar Rathenau blames the drivers’ need for publicity
di Angelo and the chairman Moretti do not get on
Technical director Toivo Sukari is unimpressed by the female driver, Debora de Silva
b
Students’ own answers. Overall, things do not look good for the company, making them
currently an unattractive investment.
Ex 4
SUGGESTED ANSWERS
Enrico Moretti: may face resentment for appointing his son as Chief Designer
Francois Basett: feels threatened by Sonia and Oskar
Sonia Cassidy: might object to Toivo’s old-fashioned views on women
Toivo Sukari: does not get on well with Sonia or Deborah; might see Roberto as too young
and inexperienced as a driver
Oskar Rathenau: serious potential problem with Toivo; mistrusts Enrico
Giancarlo Moretti: may be resented as his appointment was due to his father, Enrico
Nilda Carrio: might still be resentful that Enrico removed Jean-Luc Bertrand
Roberto di Fiore: jealous of Debora’s fame
Debora da Silva: might object to Toivo’s old-fashioned views on women; might see Roberto
as a threat to her own ambitions
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