Cr
eat
edby
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et
t
f
ul
l
y
HookFor
mul
aCheatSheet
HookFormul
a
Rul
es
Wi
n
n
i
n
gHook=
AP+PT+EE+CP+SN+UT+PS+EM+CC
1
)
F
or
mu
l
aWor
k
sF
or
EngagmentEl
ement
s
2
)
En
ga
gme
n
t
El
e
me
n
t
s
AP=Au
di
e
n
c
ePa
i
nPoi
n
t
or
De
s
i
r
e
:
I
dent
i
f
yaspeci
f
i
cpai
npoi
nt
,
desi
r
e,
orchal
l
enget
hat
r
esonat
eswi
t
ht
heaudi
ence
PT=Pr
omi
s
eof
T
r
a
n
s
f
or
ma
t
i
on
Pr
omi
seat
angi
bl
eout
comeort
r
ansf
or
mat
i
ont
hat
addr
essest
heaudi
ence'
spai
npoi
ntordesi
r
e.
EE=Ev
ok
eEmot
i
on
:
Usel
anguageori
mager
yt
hatev
ok
esemot
i
onand
capt
i
v
at
est
heaudi
ence'
sat
t
ent
i
on.
CP=Ch
a
l
l
e
n
gi
n
gPe
r
s
pe
c
t
i
v
e
:
Pr
esentav
i
ewpoi
ntori
deat
hatchal
l
enges
conv
ent
i
onal
t
hi
nki
ng,
st
i
mul
at
i
ngt
houghtanddi
scussi
on.
SN=Spe
c
i
f
i
c
i
t
ya
n
dNu
mbe
r
s
:
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nt
r
os
-Vi
deot
i
t
l
es
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tf
or
mv
i
deos
-Tweet
s
-Header
s
(
AP)(
PT)(
EE)(
CP)(
CP)
(
SN)(
UT)(
PS)(
EM)(
CC)
3
)
Mor
e=Be
t
t
e
r
Hook
-Themor
eengagmentel
ement
s
t
hebet
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erchanceofgoi
ngv
i
r
al
4
)
Sh
or
t
e
r
Hook=Be
t
t
e
r
Hook
(
AP) (
PT) (
EE) (
CP) (
CP)
HookLenght
:
60sec
(
AP)(
PT)(
EE)(
CP)(
CP)
HookLenght
:
60sec
Pr
ov
i
despeci
f
i
cdet
ai
l
s,
i
nst
r
uct
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ornumer
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cal
dat
at
omak
et
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et
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bl
eandact
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onabl
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Enhancers
UT=Ur
ge
n
c
yor
Ti
me
l
i
n
e
s
s
:
1
)
Po
we
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ds
Cr
eat
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ghl
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i
mel
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ness
oft
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oencour
agei
mmedi
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eact
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on.
PS=Pe
r
s
on
a
l
St
or
yor
Expe
r
i
e
n
c
e
:
I
ncor
por
at
eaper
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or
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per
i
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oest
abl
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sh
cr
edi
bi
l
i
t
yandconnectwi
t
ht
heaudi
ence.
EM=Empo
we
r
a
n
dMot
i
v
a
t
e
:
Of
f
erempower
mentormot
i
v
at
i
onbysuggest
i
ngt
hatt
he
audi
encehast
hepot
ent
i
al
t
oachi
ev
et
hepr
omi
sedt
r
ansf
or
mat
i
on.
CC=Cl
e
a
r
a
n
dCon
c
i
s
e
:
Ensur
et
hehooki
scl
ear
,
conci
se,
andt
ot
hepoi
nt
,
conv
ey
i
ng
t
hemessageef
f
i
ci
ent
l
ywi
t
houtunnecessar
yf
l
uf
f
.
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uepr
i
nt
-Chal
l
enge
-Sy
nt
hesi
z
er -Ful
l
Gui
de
-Sol
opr
eneur -Secr
et
e
2
)
Cr
e
di
bi
l
i
t
yHa
c
k
i
n
g
-Tay
l
orSwi
f
t
-Yet
i
-St
anl
eyCup
-El
onMusk
3
)
Me
t
a
ph
or
s(
L
on
gf
or
mon
l
y
)
Usi
ngmet
aphor
scanhel
pv
i
ewer
s
mak
econect
i
onst
oconcept
s.