BORDER JERK
BUSINESS
PLAN
AIMING FOR THE SKY | MARCH 2024
PRESENTED TO:
MRS. ONYWERE
BECKFOR ST. WESTMORELAND
PRESENTED BY:
ASHLEIGH JONES
LEHI CAIN
RAJAY
876-456-7890
WWW.BORDERJERK.COM
Table of
Contents
Executive Summary
3
Operational Plan
4 -5
Business Description
6
Product List
7 -8
Marketing Plan
SWOT Analysis
9-10
11-2
Financial Plan
13
Bblography
14
Executive Summary
Our Mission
Our Vision
Border Jerk is dedicated to providing
exceptional dinning experiences by
offering delicious, high-quality food,
excellent service, and a welcoming
atmosphere that delights our guests.
Our targets are to become the best
restaurant in the nation and to
enhance working conditions.
THE PRODUCT
We serve tasty jerk chicken made from
authentic recipes.
THE LEADERSHIP
Owned by CEO Ashleigh Jones, a
entrepreneur.
THE OVERALL INDUSTRY
The jerk chicken industry is booming,
however Dark Groove hopes to take over
the industry and become restaurant.
THE COMPETITORS
Dark Groove Coffee Shop is our main
competitor, serving over 15 different types
of coffee in 7 locations.
THE FINANCIAL STATUS
We currently have $170,000 in funding, and
we're targeting $50,000 more to sustain our
first year of operations.
Border
Jerk
3
Operational Plan
Tired of consuming the same boring Jerk chicken all the time.
Come to Border Jerk for the greatest meal around. The go-to
restaurant is Border Jerk, which is situated right in the heart
of Westmoreland. A cozy spot for dining with loved ones and
friends. Border Jerk offers unique flavors and sensations.
MISSION STATEMENT
Border Jerk is dedicated to providing exceptional dinning
experiences by offering delicious, high-quality food, excellent
service, and a welcoming atmosphere that delights our guests.
Goals
Maintain high food quality.
Offer exceptional client service.
Foster a positive work environment for staff.
Develop a devoted clientele.
Border
Jerk
4
Key Components
1. Menu Planning and Food Safety
Teach kitchen employees to prepare food repeatedly and
strictly to set recipes.
Adhere to food safety protocols to guarantee appropriate
hygiene standards.
2. Client Assistance
Give front-of-house employees thorough instruction on
how to greet customers, take orders, and respond to
questions and grievances from customers.
To efficiently handle reservations for tables, put in place a
reservation system.
Stress the value of being kind, professional, and attentive in
all of your dealings with quests.
3. Employee Education and Training
Give employees regular training opportunities to improve
their abilities.
Promote cooperation and teamwork among staff members.
By following the guidelines in this operating plan, Border Jerk
aims to establish itself as a top eating spot renowned for its
excellent meals, friendly service, and atmosphere. Our goal is to
go above and beyond what our visitors expect.
Border
Jerk
5
Business Description
IMAGES AND MOCKUPS
WHAT WE DO
We specialize in spicy grilled meat at Border
Jerk making dishes that are intriguing and
comforting by combining old recipes with
modern techniques. Every item, from delicious
to creamy Alfredo's, is expertly prepared to
entice the senses and excite the taste buds.
Border
Jerk
6
Product List
JAMAICAN JERK SALAD $1500
lettuce, tomato, shredded carrots, cucumbers, shredded
cheese with jerk sauce on the side and jerk chicken.
JAMAICAN JERK CHICKEN ALFREDO$1500
noodles, vegetables, jerk sauce with creamy alfredo saucw
and jerk chicken
BBQ JERK CHICKEN $1800
1\2 chicken seasoned with a special blend of jamaican spices,
smothered in a sweet bbq sauce with a side of festivals.
JERK CHICKEN $1800
1\2 chicken seasoned with a special blend of jamaican spices,
with a side of festivals.
Border
Jerk
7
Product List
Jamaican Jerk Chicken
Alfredo
BBQ Jamaican Jerk
Chicken
Jamaican Jerk Chicken
Jamaican Jerk Salad
Border
Jerk
8
Marketing Plan
1. Marketing Analysis
Potential Customers
Young People- Young people can join together in a
social atmosphere at restaurants to have a meal with
friends, family, or coworkers. It's a spot where people
can meet, catch up, and exchange stories over food and
beverages.
Empty Nesters- Dining out may be a great way for
empty nesters to meet new people and form connections
with friends, family, and other empty nesters. Without
the distractions of home, restaurants offer a calm and
cozy setting for catching up, exchanging tales, and
spending quality time together.
Singles- Restaurants offer a social environment where
single people can mingle with friends, relatives, or
strangers. Eating in a casual setting provides a chance
for interaction and communication.
Border
Jerk
9
2. Marketing Strategies
Target Market: Young adults and teens that want to hang
out with friends the most are the target market.
Pricing Strategy: Provide affordable prices that lure in
cost-conscious customers and swiftly maintain the public's
opinion.
3. Promotion and Marketing Strategies: Start a social
media campaign to highlight the restaurant's atmosphere.
Additionally, flyers will be positioned in locations
frequented by the target population. These consist of
gaming shops and malls, etc.
Location: Constructed in a bustling town with convenient
access
Price: Provide incentive purchasing with initial discounts
or package offers.
4 . Budgeting
Monitor expenses closely and adjust allocations based on
performance
Border
Jerk
10
SWOT Analysis
Strengths
High quality ingredients
Beautiful Interiors
Great restuarant
ambiance
Opportunities
Owning chickens means
we can reduces prices
Can easily improve
customer service
Weakness
Low availability of tables
Poor internet connection
Threat
Newer and cheaper
restaurants are coming in
the scene
Border
Jerk
11
Competitor Analysis
Main Competitor
1. Dark Groove: This Westmoreland famous restaurant
serves a varied menu of dishes like onion rings and cheesy
fries. They are known to have a solid reputation for
providing excellent customer service and entertainment.
2. Hit the Shore: This is one of the most well-liked places to
unwind for dinner and lunch. Hit the Shore is renowned for
its quick service and affordable rates.
3. Coral Pond: One of the most popular places to go for the
best collection of fish is Coral Pond. They offer a variety of
fish, including doctor fish, parrot, red snapper, and grunt.
They are renowned for their breathtaking beauty and views
of the ocean.
Border
Jerk
12
Financial Plan
Capital Requirements
This is a brief breakdown of how we will use our money and how much capital we will we need.
Value
Percentage
Research and Development
$456,000
44%
Marketing and Advertising
$456,000
44%
Daily Operations
$123,000
22%
TOTAL
$1,035,000
100%
Financial Outlookments
A projection of the business’s financial performance within a certain time frame. Investors
will want to know when they will receive a return on their investment.
US$ B
FY'25
FY'26
YOY change
Revenue
789.00
456.00
73%
Expenses
246.00
300.00
-18%
Profit
543.00
156.00
248%
Dividend per share
$20/share
$10/share
100%
Border
Jerk
13
Biblography
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Beckford St. Westmoreland
876-456-7890
www.borderjerk.com
Contact us
for further inquiries
Telephone
\
Address
Website
876-456-7890
Beckford St.
Westmoreland
www.borderjerk.com